January is the month of awards shows, football playoffs and navigating Jack Frost. For businesses, January is commonly the month of recapping the previous quarters and auguring the new year. We’ve scribed our crystal ball at qSample when it comes to market survey methodology trends; but please allow us to present our top articles of 2015. None of these may get an Oscar—unless Steve Harvey replaces Chris Rock as the host of the Academy Awards—but you might find some actionable marketing insights in your Mad Max research adventures.
Being transparent is an integral part of any firm wishing to survive in the panoptic internet era. The same goes for being mobile. The article proffered the perils and opportunities of mobile surveys. From smartphones to tablets, from GPS benefits to millennial tendencies, we covered ample data real estate before marketers consider mobile survey for research. With estimates having mobile surveys nearing 50% in 2016, these findings should not be ignored.
Everyone wants that magic bullet for a clickable email subject line. This article provides that within the context of how to write a survey invitation email. It’s not a short piece, fortunately, providing specific examples and expert insights into getting noticed in a world that sends and receives approximately 108 billion emails a day.
Sure, this is the golden age of the internet, but light must cast shadow throughout the cosmos of cat memes and listicles. This content provides the latest research on the negative effects of being constantly plugged into social media—from emotional addiction to mental fragmentation. Some of the alarming findings employ qSample’s primary research—like the disturbing reality social media users earn less than those who mainly socialize in meatspace. The post also offers solutions to the dangers of hyperconnectivity.
Outside of academic tomes, few bona fide market research books can be found online or otherwise. That’s one reason this evergreen post remains popular. We deal with market research from historical, theoretical and actionable perspectives, hoping it has made marketers better because by this. If not, we also presented The 7 Best Market Research Podcasts.
Another article on the significance of transparency. However, it doesn’t exactly show the negatives aspects of online surveys, but more like what best practices to conduct when involved in internet quantitative projects. Let’s face it: it’s a competitive industry with a glut of online surveys (some statistics have survey participations rates at a paltry two percent). This kind of information is vital for market research in 2016.
qSample has worked with many great universities on many great projects, the Ivy League members being a meaningful one. In data we trust, as we say here, and the data led to the reality that Ivy League Graduates are as altruistic as they are holistic. With a median household income of over $190,000 and a median net worth of $900,000, marketers should always pay heed to Ivy League graduates as they do Millennials and Baby Boomers.
We cherish our pet owner and veterinary proprietary panels, almost as much as the world cherishes their pets. The article throws it all together for intriguing insights into the world of pets and their owners. We even afford an infographic with Garfield and Odie as your hosts.
No, it wasn’t David Bowie or Alan Rickman, as much as we miss them. It was a Canadian academic who during the 60s was a genuine hippy celebrity in the same vein as Joseph Campbell or Andy Warhol. This individual’s pioneering research prophesized our current digital world with scholastic and philosophical accuracy. He also coined the terms “surfing” (in the context of media) and “Global Village.” Click and find out who this cat was, and no, it wasn’t Glen Fry either.
The perennial confrontation between two popular pets is more gripping than that of Aliens versus Predators or Brady versus Manning. Not only did we present a nice visual, but a SlideShare was included to maximize a very important debate. On what side you find yourself on might depend on what’s in your market research wallet.
It’s hard not to get caught up in buzzwords, especially if they make us look good during meetings, conferences or blog posts. Marketers tend to take these terms to dizzying heights, and it gets annoying. The piece offers warnings for those who would “leverage” too many seemingly “robust” words in their efforts to “partner” with their clients for sales. Just stop it.
qSample is proud of its content, but only satisfied if it serves our readers and clients. This list hopefully does just this and more. We shall continue to bring you even better content in 2016, even as we “leverage” more transparency and market research insights. And win Miss Universe along the way…