We try, and try, to get it all done, but sometimes, at the end of the day, some tasks go unfinished. When it comes to social media marketing, our tasks are plenty, and the days are short. How can we better manage our time so we can get it all done? The trick is adopting better time management skills, and that requires strategy.
Here is a useful guide by qSample that will help you better manage your time.
Make a List
When it comes to social media marketing, making a list of all necessary tasks, and the frequency at which they must be completed, is an important time management strategy. It’s important to note the frequency of each task to plan effectively.
Create a list of all of the tasks that need to be accomplished. See where you can delegate any task to a coworker, or if you have the resources, outsource to a freelancer.
Here’s an example:
|Short Content: Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest||Daily|
|Blog posts||Three times a week|
|Infographics||Three times a week|
Prioritize the list. Look at your social media analytics for all of your platforms, and see where you are getting your greatest return on investment. Make sure you spending your time wisely. If you are not getting any significant engagement from a particular platform, devote more time and effort to areas where you getting the most engagement. At a later date, you can focus on a strategy that will boost engagement with your audience. Quite frankly, you don’t need to be everywhere on social media.
1. Long Content
2. Short Content
4. AdWords Campaign
6. Content Meeting
There are plenty of apps that will automate your social media posts. Schedule your posts daily, weekly, or monthly. If you are responsible for creating several blog posts within a week, try writing them all at once. What you post on your blog can also be used for e-Newsletters. Most analytic programs can be downloaded into an Excel spreadsheet.
Remember you don’t have to answer every email as they come, and you don’t have to answer every phone call. Set aside some time to periodically focus on those tasks throughout the day.
Create a Rough Schedule
Now you can create a schedule. Use a calendar or Post It Notes. Either way, write down a rough time frame you can set aside to complete specific tasks. In the office, there are always meetings and distractions, so there is a slight possibility you may never complete your tasks in the given time frame. The time frames helps you remember what needs to be done. Think of your schedule as a gentle reminder.
Always schedule a time for your thoughts and ideas. Write them down and then try to find a place in your schedule to execute those ideas.
Block off some time to devote to catch up. Sometimes we are given special projects, a new social campaign that we must implement, or some other such task that takes priority over everything else. Other times, our tasks couldn’t get completed in time. Use this time to catch up on uncompleted items.
Think about when you are the most and least motivated and the most and least creative. Build your schedule around that. If you are a morning person and feel you are the most creative, write blog posts in the morning.
Lastly, don’t schedule things back-to-back. You will need a break, take lunch, run to a meeting across town. Try to leave as much time open, if possible. Give yourself some breathing room.
Here’s an example of a rough schedule:
|8 -8:30 am||Analytics||Research for Blog/Write Blog/e-Newsletter||Research for Blog/Write Blog/e-Newsletter||Research for Blog/Write Blog/e-Newsletter||Edit Blogs|
|9 -10 am||Schedule short content||Schedule short content||Schedule short content||Schedule short content||Schedule short content|
|10:30-12 am||Research for Blog/Write Blog||Research for Blog/Write Blog/e-Newsletter||Research for Blog/Write Blog/e-Newsletter||Edit Blogs||Edit Blogs|
|12:30 -1pm||Content Meeting||AdWords||Send out e-Newsletter||Catch-up|
|3 pm||Post due||SEO||Post due||Post due|
Yes, everyone can agree there is never enough time in the day to get it all done, but with a little strategy and planning you can get the important things done.