Technology Affecting the “Moviegoing Experience”

More than 43 million viewers tuned into Sunday night’s 86th Annual Academy Awards to watch “12 Years a Slave” take home the Oscar for best picture.

In the days leading up to Hollywood’s biggest evening, qSample surveyed more than 400 panelists to get the pulse on not only who they believed would take home the iconic statues, but also about how they planned to interact with the broadcast and how they supplement technology with their moviegoing experiences.

The ways consumers view movies continues to be shaped by technology. 63 percent of respondents use smartphone apps to enhance their moviegoing/renting experience. 7 percent of respondents used Moviefone or Fandango to check movie times, buy tickets, find theaters, etc. Others reported using Flixster (8 percent) or Rotten Tomatoes (5 percent) to find movie reviews to determine if a movie was worth seeing.

According to a recent Harris Poll, people now prefer to see movies in the comfort of their homes rather than in the theaters. More than 68 percent of qSample respondents use streaming providers to watch movies or television shows. Almost 25 percent of respondents use Netflix Streaming.

The most popular app among respondents was IMDB (internet movie database). More than 14 percent of respondents planned on using IMDB during the broadcast to study up on nominees and help decide whether to watch nominated films they might have missed.

According to a Harris Poll released in January, people now prefer to see movies in the comfort of their homes rather than in the theaters. More than 68 percent of qSample respondents use streaming providers to watch movies or television shows. Almost 25 percent of respondents use Netflix Streaming.

Academy Awards Infographic

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