Tag Archives: wine drinkers

Holiday Wine Survey – Champagne and Sparkling Wine Lead the Way!

For many – the Holidays mean spending time with family. Our Holiday wine survey definitely reflects that. Results from the survey conducted by YourWineOpinion.com with Bacchus and Beery Wine Blog during the first two weeks of December reveal that 96% of respondents indicated they will be buying wine or bubbly for a Holiday celebration; almost half (46.1%) plan to purchase wine for a family dinner this year.

So whether your purchase of “good cheer” is to make your Uncle Frank more interesting, tolerate your Aunt Rachel’s nagging or as a thoughtful pairing for your sister’s beef tenderloin, consumers reach for many forms of wine during the Holiday season.

YourWineOpinion’s Holiday Wine survey spelled out what motivates casual wine drinkers and enthusiasts towards their purchases this season. Buying wine for a family meal topped the list as the number one reason for a consumer purchase, with “purchasing for party” coming in at 29.5% and “as a gift” at 23.4%.

It’s no surprise that price led the way in factors that influence Holiday wine purchases at 39%, and perhaps this is a good sign of economic recovery – more than 34% of survey respondents indicated they were willing to spend between $11-$20 for a bottle of wine this holiday season.

As many in the wine industry may already know – the Label is a key influencer when it comes to how consumers choose their wine. More than 15% of our survey respondents agreed. The data also revealed that varietal is the second leading influencer among survey respondents (24%). Red varietals beating out their white wine counterparts, and Merlot leading the charge at 13.2% for reds and Chardonnay at 12.4% for whites.

What kind of holiday wine survey wouldn’t include sparkling wines? Not ours! Over 70% of those surveyed said they were buying Champagne/Sparkling wine – nothing surprising there, but what maybe be considered novel is the fact that American Sparkling wine came in a close second at 31.6% to swanky and festive favorite French champagne at 33%.

sparkling

Of course, where consumers plan to buy wine is of interest, with the following categories in the top three: liquor store 25.9%, grocery store 18.3% and Discount/Wholesale store at 12.2%.

qSample’s Wine Enthusiast Panel – YourWineOpinion.com is an exclusive group of research panelists who are deeply profiled and agree to share their opinions on all things wine-related. Over 300 responses were collected for the survey with respondents from the following demographics:

• Over 50% are college educated
• 31.4% make over $56,000 in income
• 71% are between the ages of 25-34

Maybe this insight into our Wine Enthusiast Panel has sparked some ideas for your own Holiday purchases or ways in which you can use our specialty panels for your next research study? For more information, please contact sales-team@qsample.com.

by Rudly Raphael

Wine Continues to Gain Strength with U.S. Consumers

The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year.

With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com. Not only does the festive holiday season promote increased wine purchases, but wine consumption in the United States is up 26% in the last ten years with over 784 million gallons of wine being sold in 2010.

wine

For the American public, wine consumption has become affordable, more social and accessible. Results from the survey indicate over 83% of wine consumers have attended some form of college, but you don’t have to be a wine snob to know what you like. Most grocery stores carry a wide selection of varietals for the convenience of their customers and over 53% regularly purchased wine at their local liquor, market or grocery store.

The characteristics of “aroma” and “taste” were noted as the most popular qualities influencing a buying decision for these consumers with “brand” coming in third. Indicating that a consumer’s senses seem to lead the way when making a wine purchase more so than a desire for a specific brand. Based in this finding, it makes “sense” (pun intended!) to increase sampling in stores, especially during this holiday season.

Holidays or not – more U.S. consumers are including wine as a lifestyle choice with 33% of our participants purchasing wine for consumption at home.

Also of note – 42% of the respondents indicated that they purchased wine on a daily or weekly basis, and over 70% spent between $1-$20 per bottle on their wine purchases.

What’s the favorite varietal choice? Merlot, at 13%, squeaked past Cabernet Sauvignon and Chardonay at the top of this list.

by Rudly Raphael