Tag Archives: tips

4 e-Newsletter Tips To Ensure Your Company’s Success

In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter is not necessary, or simply go through the motions when sending one out. By doing so, they are missing out on a great opportunity to deliver interesting information in a neat package to their customers or clients. By not being limited to 280 characters, you can expand on topics and provide your audience with an informative and thought-provoking newsletter. That is, if it’s done correctly. We’ve compiled a list of best practices to ensure you are utilizing this personal interaction with your customers or clients.


You are writing this newsletter to your current or prospective customers, and while it may be hard to refrain from selling to your audience, use the 90/10 balance. That is, make your news informative and timely, and not just about your products or services. A good newsletter is 90% educational, and 10% promotional. No matter how much someone loves your products or services, if every interaction with your brand is “buy, buy, buy”, you will have unsubscribers so fast your head will spin.


The design, that is—get your mind out of the gutter. No one wants to have to work to read through clutter and crazy designs. Keep it succinct, and guide the reader through the experience. Typically, there should be an image, a few paragraphs of introduction and a clear call to action.


These days, everyone has software that allows them to measure open and click-through rates. While these are good ways to gauge the success of an e-blast, you shouldn’t focus on these solely. For example, if I receive an email with the subject line: “50% off men’s clothing”, only to find it applies to men’s socks, I will be annoyed and frustrated. While that bait-and-switch tactic resulted in an open, you may have just lost a current or potential customer.


While customer communications can seem more casual today than in the past, grammar, punctuation and spelling all still matter. There’s nothing worse than receiving an email, only to notice there are spelling errors or other simple mistakes. Make sure all of your links work and direct the reader where you want them to go. It may sound obvious, but these are the small things that often slip through the cracks. You want every interaction with your customer to show your company in the best light, and this is any easy one to execute. Get another set of eyes on it, send test emails, and fine-tune until you feel confident it would receive an A from your high school English teacher.

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Home Design Tips For The Summer

Guest Blogger:  Aditi Bhat

On a warm Monday evening I am watching the sunset fading away into the mountains. ‘Wouldn’t it be lovely to stay on a vacation forever?’, I think to myself. While most of us wish the same, we all know that’s not happening anytime soon. But instead, how about using the Caribbean influence in your home and feeling a little closer to the eternal vacation?

Lets journey to the Caribbean and find out how we can make the beach vibe last forever!

The Caribbean islands have seen an array of cultures throughout the ages. Implementing the varied cultural concepts into your interior design will have loads of bright and pop colour accents combined with sun bleached white accents. A distressed, rustic and beachy vibe completes the Caribbean feel.


For all you indigo lovers, go wild with the use of batiks in your Living area to create an Island inspired space. Opt for handmade distress furniture and hand woven rugs.

Lamps in rattan or cane add a rustic feel.

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Keeping the bigger elements like sofas and flooring to bleached whites balances out the beach feel. Add generous pops of colour through cushions, runners, rugs and some ravishing tropical greens!


Did I mention about Green being the hottest Pantone shade for home decor this season? Make the most of this refreshing hue by opting for palm inspired printed cushions juxtaposed against monochrome or striped lumbars in black and white. Keep the bed linen in soft pastels or white to give a pristine island look.


Not a fan of Green? try interesting contrasts for cushions and bed spreads like the above. Prints inspired from nature or traditional crafts give an exciting twist to the decor.

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Minimal and clutter free accessories is the key to achieving a non tacky Caribbean feel to your home. Opt for coloured handwoven baskets as a wall hanging or just a simple handwoven jute rug against the wall to create an eclectic breezy feel. Distress wood dining table and a pop colour sideboard completes the luxurious bay feel!

Bathrooms are often left out while planning the decor. For an easy Caribbean feel, opt for a palm inspired wallpaper and jute floor mats. Complete the look with some lovely tropical plants to get natures feel while you relax in your bubble bath 🙂

Have some great ideas to share on Caribbean inspired home decor? Do tell us in our comments section.

Have a happy week ahead and thanks for visiting! 🙂

image source : http://www.thedesignvilla.com