Tag Archives: tech

Our Top 5 Blogs of 2017

In 2017, QuestionPro Audience developed blogs, infographics, and data-based surveys filled with compelling information. If you missed them the first time, never fear! We have compiled a list of our top 5 blog posts for your reading pleasure. Enjoy!

Seven Sins to Avoid When Designing a Survey 5. The Seven Deadly Sins of Questionnaire Design

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is…

 

The Landline Survey: An Antiquated Methodology 4. The Landline Survey: An Antiquated Methodology

Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.

 

Declaration of War? North Korea and What Americans Think About Recent Threats 3. Declaration of War? North Korea and What Americans Think About Recent Threats

QuestionPro Audience conducted a survey to understand what Americans think about this international crisis. Respondents were asked a series of questions to gauge their perception and attitude towards this much critical topic. Find the full research inside.

 

  2. iPhone X – Are Consumers Willing to Pay?

Unless you’ve been living under a rock for the past decade, you’ve heard of, used, and/or own an Apple product. When Apple first debuted the iPhone in 2007, it revolutionized smartphones and changed the industry.

 Lies And The Lying — Survey Takers Who Tell Them 1. Lies and the Lying Survey Takers Who Them 

Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the…

To Wear Our Emoticons on Our Sleeves: Innovations of Smart Watches, Google Glass, and Other Wearables

People have always challenged the word, “No”. It’s human nature to reject impossibility and innovate to achieve what can’t be done. Mankind saw birds take to the air and he built wings to follow them. When he didn’t have the strength to fly he designed engines and propellers to pull him through the air. When those planes took him away he built a phone so he talk to the people he left behind, and when he needed that phone to do more while sitting in his pocket, he built the smart accessory.

While smart accessories, or wearables, are gaining popularity, they’re nothing new. Computerized accessories and clothing have been around for decades, but with recent technology, companies are seeing incredible possibilities. Google Glass has allows users to capture video and share content with unprecedented ease. The public has been talking about this unique gadget since it was revealed for the first time, but not everyone is happy about the possibilities it carries. Businesses that may be negatively affected by recording technology such as sports arenas, concert venues, movie theaters, and casinos have banned the device. Places where Google Glass represents a privacy concern like hospitals, banks and ATMs, locker and dressing rooms, and gentleman’s clubs have also added it to their list of banned items. Naturally, using Google Glass while driving represented a concern and so in many places, it is illegal to operate a vehicle while wearing it.

Smart watches are another wearable that has drawn enormous attention, but the idea of a wrist-communicator is nothing new. Science Fiction stories have included them for years, and a wrist-radio can even be seen in the January 13, 1946 issue of Dick Tracey, when the famous comic detective uses one to communicate with other members of police. Like the personal jetpack and driverless car, the wrist communicator is shifting from science fiction to reality, and fitness fans couldn’t be happier. Fitness represents a major use for smart accessories, as smart watches can allow users to track their heart rate, running speed, and location without having to remove their phone from their pocket. Manufacturers recognized this application for smart watches very early on and have targeted the devices towards athletes ever since. While independent smart watches are still somewhat impractical, it won’t be long before users can limit themselves to just one wearable for all their mobile needs.

Some smart accessories are designed as part of a system that can integrate with the user more effectively than just one independent device. Smart wristbands, glasses, necklaces, and rings are being designed to connect with the user’s phone and show notifications. This can allow people to stay updated in a more discrete manner than when they’re required to pull their phones out.

Intelligent wearable technology isn’t limited to checking snapping selfies, tracking fitness, and staying connected on social media. Oxford University is working on a wearable that actually allows blind people to see. It’s a pair of smart glasses that captures images of the user’s surroundings, and simplifies them into clear black and white outlines. This allows people with severe visual impairment to maximize their remaining ability to see and recognize objects. Other devices, which use surgically implanted microchips that sync with a glasses-mounted camera, stimulate optic nerves to offer results for people that are completely blind.

People have always challenged the word, “No”. When faced with the limitations of the human body, we use our minds to adapt, and create tools to do the impossible. Wearables can allow mankind to connect with ease, capture constant video, and even allow blind people to see. Wearables are the next step in integrating computers with mankind, but each new leap forward offers as many questions as possibilities. Although there will always be negative implications, technology like smart accessories open doors to bigger and better things.