Tag Archives: survey

State of the College Student Infographic

Infographics change the way analytics are communicated, and qSample is onboard. The trendy offspring of the old school PowerpPoint image – infographics are the new way to share data and transform it into information by using clever and engaging visuals. An infographic has an eye-catching and relevant visual coupled with the numbers being conveyed in order to reinforce the meaning behind the statistics.

The infographic below depicts how college students are faring in the current economic climate. The data is derived from a survey conducted by Campus Universe – an online panel of college students developed and managed by qSample.

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by Rudly Raphael

College Students Worried About Debt

With college costs skyrocketing, a new survey conducted by Campus Universe shows that 62% of students surveyed have student loans or aid to repay in some form. The survey was conducted between October 18-23rd, with a sample size of 500 respondents. This year, in the United States, outstanding student loan debt will reach $1 trillion dollars.

The survey reveals that these students are also getting help from their parents 22.3%, working full or part-time 18% and relying on scholarships 16.5% to help supplement their college bills in addition to loans and aid. Of those surveyed with qSample’s CampusUniverse research panel, 82% indicates their loans are provided by the federal (59%) and state (23%) government entities with the majority of money owed per student ranging between $0 – $29,999.

Some of these students, over 30%, anticipated their loan to be paid off in 5-10 years, while 27% are not sure how long it will take to pay back their loans in this uncertain economy. It is estimated that only half of recent college graduates are working in full time jobs.

This survey was conducted with students in each grade level, and 67% consider their amount of debt manageable, with the remaining students worried that their debt is an unmanageable amount.

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In fact, 31% of participants indicated that they worry “all the time” about the amount of debt they have incurred in pursuit of higher education. Forty-eight percent of the students worry “sometimes” and the remaining 21% “never” worried or are “not really” worried about their ability to repay their student loans.
Most people who could relive their college days would make different decisions on a variety of topics. This survey indicated that 44% of students would make different choices to incur a smaller loan amount. That is a big life lesson to learn the hard way from your college experience.

Campus Universe is an online community of on and off campus college students who have opted-in to participate in various college research studies. The panel is developed and managed by qSample, in partnership with Campus Entertainment. To learn more about the college student panel, go to www.campusuniverse.com.

by Rudly Raphael

Wine Continues to Gain Strength with U.S. Consumers

The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year.

With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com. Not only does the festive holiday season promote increased wine purchases, but wine consumption in the United States is up 26% in the last ten years with over 784 million gallons of wine being sold in 2010.

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For the American public, wine consumption has become affordable, more social and accessible. Results from the survey indicate over 83% of wine consumers have attended some form of college, but you don’t have to be a wine snob to know what you like. Most grocery stores carry a wide selection of varietals for the convenience of their customers and over 53% regularly purchased wine at their local liquor, market or grocery store.

The characteristics of “aroma” and “taste” were noted as the most popular qualities influencing a buying decision for these consumers with “brand” coming in third. Indicating that a consumer’s senses seem to lead the way when making a wine purchase more so than a desire for a specific brand. Based in this finding, it makes “sense” (pun intended!) to increase sampling in stores, especially during this holiday season.

Holidays or not – more U.S. consumers are including wine as a lifestyle choice with 33% of our participants purchasing wine for consumption at home.

Also of note – 42% of the respondents indicated that they purchased wine on a daily or weekly basis, and over 70% spent between $1-$20 per bottle on their wine purchases.

What’s the favorite varietal choice? Merlot, at 13%, squeaked past Cabernet Sauvignon and Chardonay at the top of this list.

by Rudly Raphael

What Is Driving the Growth in Medical Tourism?

Medical tourism, also referred to as international medical migration, patient migration and medical travel, is a new term but not a new idea. A market driven industry, Medical Tourism is shaped by the complex interactions of myriad medical, economic, social and political forces. Medical tourists embark on worldwide journeys for health care to lower costs, decrease wait times, and access medical services that aren’t available in their home country.

For patients from countries where a governmental health care system regulates access to health care, the reason to leave the local market is the desire to have timely treatment, circumventing delays associated with long waiting lists. Because national health programs and some insurance programs do not fund cosmetic surgery and similar types of services, patients seeking these services are driven to pursue medical tourism. Patients also travel to medical tourism destinations for procedures that are not available in their own countries. For example, stem cell therapy, unobtainable by many patients in industrialized countries, is available in the medical tourism marketplace. The now deceased Charlie’s Angels star, Farah Fawcett, struggled to find a cure for cancer three years ago, which ultimately took her to Germany for a unique procedure that was not available in the United States.

Resources are insufficient for people to comfortably purchase care in their local market, but adequate for them to buy care in lower-cost foreign facilities. An additional benefit is that another country provides privacy and confidentiality for patients undergoing plastic surgery, sex change procedures and drug rehabilitation; their medical records cannot be viewed by the myriad parties who can access these documents in the United States.

While much has been written about medical tourism and its impacts and ethics, little research has been conducted to quantify the reasons that consumers participate in it.

qSample conducted a study to target a wide range of global consumers on their experiences and consideration of medical tourism. The study used an international sample of potential medical tourists with an estimated 575 participants. Download the full white paper here.

by Rudly Raphael

New Data on New Year’s Resolutions and Holiday Exchanges

Research Access is proud to announce a new partnership with qSample, the Research Access / qSample Poll. Our goal is to regularly provide interesting, topical poll results.

Our first Research Access / qSample poll was fielded using qSample’s online consumer panel in the US. The poll fielded from January 3 to January 7th and includes 296 completed interviews.

We decided to ask a few questions about holiday gift-giving and exchanges as well as New Year’s resolutions.

Here are the results:

Did you receive a gift or gifts this holiday season?
Yes 83%
No 17%

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So far, have you kept or broken your New Year’s resolution(s)? (among those who made one or more resolutions)
So far I have kept my resolution(s) 87%
I have broken my resolution(s) 13%

We hope you enjoyed this poll. Our resolution, which we promise not to break, is to bring you more interesting data throughout 2012.

by Rudly Raphael