Tag Archives: survey

Pet Owners Spend Big on Healthcare

What would you do to save your dog or cat? If your beloved family pet was sick or injured, what would you be willing to pay for proper treatment? In a recent survey, 70% of pet owners indicated that they would be willing to “pay anything” for their pet’s health.

More than $55.7 billion was spent on pet products in the U.S. during 2013, and it’s estimated more than $58.5 billion will be spent in 2014. U.S. pet owners spent $27 billion on animal medication and visits to the vet in 2013.

Like their owners, pets often require medicine to regain their health after becoming sick or injured. A recent study by qSample found that less than 10 percent of pet owners shop online for their pet’s pharmaceutical needs. 70 percent fill prescriptions right at the veterinary clinic, but this can be expensive.

On average, dogs typically cost their owners about $8,000 over their lifetimes, while cats cost their owners around $10,000. However if your dog or cat needs immediate emergency care it’s easy to rack up a bill of $2-3K in a single visit. A visit to an emergency vet clinic can cost anywhere from $100-$400, and that’s before any tests or procedures. Emergency surgeries can cost anywhere from $2,000-$5,000, depending on the severity of the injury, but even after a surgery is over, the bills can still pile up.

Vet Healthcare Costs

According to a recent survey by Kroger Co., 61 percent of pet owners say they’d spend between $100 and $1,000 for life saving medical treatment. Another 15 percent would be willing to pay between $1,000 and $3,000 for treatment. Ten percent of owners said they would be willing to pay $3,000 or more for medical care if their pet required it.

No matter where owners find treatment, it isn’t cheap. The best way to prepare for unexpected vet costs is with animal healthcare insurance. qSample found that 97 percent of pet owners surveyed had insurance, and 60% use VPI. Pets Best and Petplan were the next most popular choices, but only 8 percent chose each. Animal healthcare can be expensive, but most pet owners are willing to spend big for the ones they love.

qSample offers many great panels for data collection and analysis. In addition to large segments of general consumers, qSample cultivates high-quality specialty panels. Those panels include:
Mobile Users, Gamers, Voters, Contractors, Home Owners, Students, Baby Boomers, Veterinarians, and Pet Owners.

You can find more information by clicking on the panels tab above, or contact qSample here

How to Prevent Data Theft: Nearly Half of Adult Americans have Already been Hacked this Year

Nearly half of all adult Americans have already been hacked this year. According to the Identity Theft Resource Center and a review of corporate disclosures by CNN Money, 47 percent of adult Americans have already had their personal information exposed by hackers in 2014, and the trend shows no sign of slowing down.

Over the weekend, AT&T confirmed that personal information, including Social Security numbers and call records, of an unknown number of users was improperly accessed between April 9 and April 20 as part of a recent security breach.

This is only the most recent in the growing epidemic of data-theft. Last December, Target captured headlines around the world when customer debit and credit card information was stolen on a massive scale. It wasn’t the information of a few thousand customers that was compromised, nor was it a few hundred thousand. It was 40 million.

Target isn’t the only company in hot water after being successfully hacked. Earlier this month P.F. Chang’s leaked debit and credit card data from its customers, and although thousands of cards appeared on blackmarket data-selling websites, the scale of the breach is still unknown. Payment services for Michaels, Sally Beauty, and Neiman Marcus were also successfully infiltrated by hackers and infected with malware. In addition, computers at AOL, Adobe, and Snapchat have been breached. Even eBay, the king of online auction sites, was forced to ask 145 million users to change their passwords after a data breach last month. Clearly hackers are willing to go after any company, big or small.

With the rise of cybercrime, and the sophistication of data collection techniques, many Americans have become seriously concerned about the amount of their personal information that is available online. In fact, 50 percent reported this concern, a figure which has risen significantly in the past few years. In a survey conducted by Pew Research Center, it was found that 15 percent of young adults, ages 18-29, were aware that important personal information was stolen from them such as credit card details, social security numbers, and bank account information.

Baby Boomers were also targeted, as 20 percent of those ages 50-64 indicated that personal information had been taken. These are significant consumer segments. According to a study conducted by qSample, Baby Boomers represent 40 percent of consumer demand, and 47 percent of all income in the U.S.

If consumers were unwilling to shop online, the consequences could be disastrous for businesses across the country. qSample has compiled a list of five precautions that consumers can take to reduce the risk of data-theft.

Data Theft

Data-theft is an epidemic that doesn’t only affect consumers. It also plagues businesses. Next week, qSample will release an article on how companies can regain consumer trust after a cyber-attack.


qSample offers many great panels for data collection and analysis. In addition to large segments of general consumers, qSample cultivates high-quality specialty panels. Those panels include:

Mobile Users, Gamers, Voters, Contractors, Home Owners, Students, Baby Boomers, Veterinarians, and Pet Owners.

You can find more information by clicking on the “Panels” tab above, or contact qSample here

10 Things To Know About Amazon’s Fire Phone

A recent study by qSample showed that more than 60 percent of the mobile phones in the U.S. are smartphones.

$7.19 billion will be spent on mobile ads next year, per the study’s findings. In 2016 that number is expected to triple to more than $21 billion. It comes as no surprise Amazon made quite the splash yesterday when they announced their own smartphone, Fire Phone.

Below are ten things to know about Amazon’s Fire Phone.

1.It has 3D technology.
The Fire Phone has four infrared cameras, one tucked away in each corner, that can easily track the position and movement of the phone user’s head, which creates a 3D effect with the impression of depth as their perspective shifts.

2.  The “Firefly” button.
When you press this button the phone will start to scan the real world for bar codes, book covers, magazines and phone numbers. It also has the capability to identify songs and videos by listening for the audio track. Amazon says Firefly can identify more than 100 million items.

3. The camera looks phenomenal.
The 13-megapixel shooter is said to be better than both the Galaxy S5 and iPhone 5S. It has optical image stabilization built in and the five-element, wide aperture lens should deliver decent photos even in poor light, and there’s a dedicated physical camera button to bring up the app within about a second.

4. It has Mayday support.
Similar to Amazon’s Kindle Fire Tablet, the Mayday button provides near-instant tech support over video chat, and “ASAP” pre-loads videos based on your viewing habits, so you spend less time buffering.  Amazon says it takes on average 15 seconds to get someone on the line.

5. It’s a media-heavy device.
One of the phone’s feature’s is known as ASAP- which is a tool that predicts which movies and TV shows you might want to watch and then immediately starts loading them up. The Fire Phone also has the second-screen X-Ray functionality seen on the Kindle Fire tablets.

6. It has a variety of navigational gestures.
You can quickly tilt the device in different directions to pull up panels with additional UI elements.

7. It comes equipped with Amazon services.
The Fire Phone includes one year of Amazon Prime service, which normally costs $99. This includes a selection of streaming video, streaming music and e-book rentals, and Amazon is throwing in unlimited photo storage as well.

8. No could restriction.
The Fire Phone offers unlimited storage of everything on your phone via its Amazon cloud drive.

9. The earbuds might be the best smartphone earbuds yet.
They have a flat cable and magnetic buds that snap together when not in use, helping them avoid getting tangled in your pocket.

10. It’s only available at AT&T and the price isn’t cheap.
There was talk Amazon was going to mix up the pricing model for smartphones, but the Fire Phone costs about the same as any other high-end hand set. It starts at $200 with 32 GB of storage, or $300 with 64 GB of storage. You can also buy it without a contract for $649 to $749.

Is Amazon on to something here? Can one assume the Fire Phone comes equipped with all of their services in an attempt to draw other smartphone users to the overall lure of Amazon and all it has to offer? Only time (and market research) will tell.


qSample’s mobile panel consists of more than 500,000 active smartphone users around the globe who are uniquely identified with device identifiers (UDID), pre-screened and highly qualified to participate in a variety of research studies of any level of specificity. To find more information on qSample’s Mobile Panel, click here

Google’s Driverless Car Faces Significant Roadblocks

A few weeks ago, Google unveiled a new prototype of the driverless car, and sparked the imagination of people around the world. Unlike previous models, this version was designed entirely by Google and contains no steering wheel or pedals, making it the company’s first model to be entirely self-controlled. Consumer reactions were mixed, with excitement and support on one side, and skepticism on the other.

Google isn’t the first company to test a driverless car. The idea of a self-guiding vehicle has been around since the automobile was first created, and inventors have been testing prototypes since the 1920’s, but no one has been more successful than Google. This new prototype is the first of its kind that completely removes the steering wheel and pedals from the passenger’s control. Google announced plans to build 100 electric powered prototypes for thorough testing in the near future, which will be built by an unnamed company in Detroit. Those models will have a limited top speed of only 25mph for safety reasons, and should be road-ready within a year. Google isn’t the only company that is working on driverless car technology however, and some are even experimenting with larger vehicles. Peloton Technology, based in California, is currently testing self-driving systems in semi-trucks. Their program, which allows tractor-trailers to follow each other very closely in convoys, decreases wind resistance and fuel costs up to 10% for trailing vehicles, and 4.5% for leading ones. This could be substantial in an industry where fuel represents 40% of operating costs.

The practical applications are obvious, and companies are scrambling to spearhead the industry, but is society really ready for a driverless car? One major roadblock is human nature. People tend to be scared of new technology, especially when it removes control from them. According to a Harris poll of 2039 adult consumers, 88% of motorists indicated that they would be worried about riding in a driverless car, meaning that only 12% would feel no apprehension. Although many have embraced self-driving vehicles as a technology for the near future, some think of them as psychopathic vehicles that will terrorize motorways and run down innocent children in school playgrounds. Fortunately, Google has embraced the natural reaction of the public and is working to cultivate acceptance through strict testing.

Like any new technology, the driverless car is hampered by many problems and concerns. The systems used in Google’s prototypes are state-of-the-art, but still require a substantial amount of testing before they can even be considered for use by the public. Even with testing, things could still go wrong. Hardware can always malfunction, and programs can encounter errors. Consumers can’t trust their laptops not to crash, let alone a self-driving vehicle. In addition to this, a driverless car could be hacked or sabotaged. 39% of drivers surveyed indicated that they would be worried about hacking. The consequences of tampering with a computer-driven vehicle could be horrific. Therefore it is crucial that driverless cars be fitted with anti-virus software, and have safety features to prevent accidents in the event of a malfunction.

Legislation and regulations represent a significant problem as well. 59% of drivers surveyed would be worried about liability issues. Before a driverless car can operate on public roads, many questions have to be answered by legislators. For example: If a driverless car parks in a no-parking zone, who will receive the ticket? Should it be the manufacturer’s fault because the no-parking zone wasn’t programmed in? Or would the owner be ticketed for not supervising his vehicle’s actions? In addition to this, modern traffic laws are designed to accommodate human drivers. Artificial intelligence can respond to situations with staggering speed. Should driverless cars be allowed to drive faster and follow other vehicles at a shorter distance to mitigate traffic conditions? It may be some time before laws can be put in place to integrate human and computer controlled vehicles, and until those issues are solved, the driverless car will remain an ambitious dream.

Unfortunately, modern society is not ready to embrace a driverless car, but there is hope. Each of these problems represent a challenge and an opportunity for growth. If there is any company with the money and technological might to make the self-driving vehicle a reality, it’s Google, but it will not be an easy process. Challenges must be overcome, ideas must be accepted, and people must allow technology to flourish. It is human ingenuity that will pave the way for intelligent technology. For every roadblock in the path of the driverless car, there is a solution that can lead to bigger and better things.

qSample offers many great panels for data collection and analysis. In addition to general Consumers, qSample cultivates high-quality specialty panels. Those panels include: Mobile Users, Gamers, Voters, Contractors, Home Owners, Students, Baby Boomers, Veterinarians, and Pet Owners.

Microsoft and Sony Battle for Consumer Attention at E3

E3, the annual Electronic Entertainment Expo, is one of the biggest gaming trade shows in the world. It will be held at the L.A. Convention Center in California this week from Tuesday June 10 – Thursday June 12, and will undoubtedly feature some exciting news from the industry. The two biggest console manufacturers, Microsoft and Sony, have already made some important announcements.

While Microsoft has focused on damage-control after the disastrous launch of the Xbox One, Sony has announced some very ambitious projects in an attempt to maintain a lead in console sales. With 7 million units sold, the PS4 has been the popular choice for consumers, but Microsoft is not far behind with sales of just over 5 million. These are relatively small numbers which represent the beginning of each console’s product life cycle. For example, the Xbox 360 has surpassed 83.7 million units sold since it was released in 2005, and Sony has sold 80 million PS3 systems since 2006. A recent survey indicated that 58% of gamers haven’t even purchased one of the new consoles, and 82% of those that have a PS4 or Xbox One own less than 8 games. This means that the new console war has only just begun, and the upcoming holiday season will be crucial for Microsoft and Sony.

Microsoft entered E3 with a focus on software. Among the titles announced, Halo: The Master Chief Collection was predictable but effective in reminding the public of one of Microsoft’s most popular series. It also served as a distraction to those wishing to see Halo 5 gameplay footage, which was not featured. Trailers for Dragon Age: Origins, The Division, and Forza Horizon 2 were shown, but with all of the games showcased, many noted a lack of updates in hardware. The Xbox One has always been an ambitious system with a focus on advancements in physical technology, yet one piece was conspicuously absent from the Microsoft Press Conference: The Kinect. The motion control device was originally bundled with the Xbox One, and advertised as a key accessory for gameplay, but public reaction to the device has been less than spectacular. Microsoft has announced that the Kinect will not be bundled with lower priced Xbox One systems anymore. This could mean that Microsoft is shifting its focus away from motion control for the time being.

Unlike Microsoft, Sony showcased both hardware and games. They announced a white version of the PS4, which will be bundled with Destiny, a sci-fi shooter on September 9. This is the first hardware update Sony has announced for the PS4. Other notable mentions include updates on Project Morpheus, a headset for virtual reality gameplay, and Sony’s new streaming box: PlayStation TV. Although neither project has a release date yet, it was announced that Project Morpheus will be available for demo with two games at Sony’s E3 booth, and Playstation TV will have a $99 – $139 price tag upon launch in North America. Survey results showed that only 12% of gamers use their consoles solely for games, meaning that PlayStation TV may be launched to a receptive market.

The future of console gaming is as uncertain as ever, and manufacturers must integrate high quality gaming experiences with new features and hardware. In a survey fielded by qSample, 44% of consumers indicated that, “quality of games”, was the most important factor in buying a new console. Only 16% chose price as the key factor, which suggests that many consumers are willing to pay for a better experience.

In an industry filled with tech-savvy people, it is crucial to listen and respond to the attitude of the consumers. Public opinion shifted dramatically towards the PS4 during the console launch last year, and Microsoft is still fighting to recover its image. When Sony responded to Microsoft’s controversial announcements with conservative messages that catered to the public attitude, they took advantage of those mistakes and won the hearts of many consumers. Since then the company has fought to maintain its position as king of the consoles, and E3 2014 will be no exception.

qSample offers many great services and specialty panels for data collection. One of those panels is Gamers. You can find more information here, or contact qSample at www.qsample.com/contact

Going to the 2014 FIFA World Cup? It’s Going to Cost You!

According to the U.S. consulate in Rio, more than 187,000 tickets have been purchased by American credit cards and 80,000 U.S. visitors are expected to attend the Cup.

In the infographic below we break down a few of the costs Americans can expect to spend if they’re planning to attend the 2014 FIFA World Cup in just one week. Would you be willing to pay the price?

FIFA World Cup

Infographic on travel costs for FIFA 2014

Choosing The Right Paint Color For The Right Room


The number of people planning to take on home improvement and decorating projects this year has increased by more than 12 percent from this time last year.

More people are fixing up their homes with the intent to live in them longer than ever before. For most homeowners, they are simply starting with the color of paint on their walls.

Paint has the power to transform a room.

Understanding the power of color flow allows homeowners to create both a beautiful and harmonious living atmosphere. The colors that you choose to put on your walls affect your mood and perception, so choosing the right color for the right room is essential.

For bedrooms, it is best to stay away from high-energy colors like deep red or bright green. Bedrooms are a place for relaxation so more calming colors like blue and grey are often more suitable.

We suggest “Kyrpton” from Sherwin-Williams.

Yellow is a great color for kitchens because it is friendly and welcoming, yet not too loud or disturbing. Yellow is also known to complement most times of kitchen cabinetries.

Red is frequently used in kitchens because that is a color known to cause hunger. So if you’re going on a diet, we wouldn’t recommend painting your kitchen or dining room any shade of red.

We suggest “Canary Song” from Glidden Paint.

Neutral colors that reflect well on skin tones are great for bathrooms. It’s also important to choose colors that give off a clean and refreshing feeling.

We suggest “Manchester Tan” from Benjamin Moore.

Home Office-
If you google “the most productive color” the results will show that blue is the answer. Blue is a color that is known to stimulate the mind and increase focus, which makes it a great color for painting a home office.

We suggest “Sea Rover” from Behr.

Living Room-
Using dark tones in a living room can create a warm and cozy feel. Stay away from over stimulating colors like red or bright yellow, because a living room is meant to be a place of relaxation.

We suggest “Sea Wave” from Valspar.

Remember, the paint on your walls sets the tone for the room. What tone are you trying to set?

Our top 10 FREE Apps for Enjoying the NBA Playoffs!

The NBA Playoffs began on April 19th, and it’s looking to be one for the history books. For the first time since the beginning of the NBA, the Lakers, Celtics, and New York Knicks are all missing from the playoffs at once, but the fans aren’t missing anything.

With TV coverage, live streaming online, smartphone and tablet apps, forums, and much more, the list of ways that fans can interact seems endless. That’s why we looked into the best ways to stay updated and connect with everything.

For smartphones, most people opt for the NBA League Pass app. This app allows users to stream games live, and catch news, scores, alerts, stats, and much more. Usually it costs $55 to receive content, but since the regular season is over it will only cost $16.99 to catch the playoffs. Android users will need the NBA Game time 2014 app to use your league pass.

Of course, not everyone wants to dish out the big bucks for that kind of access, so we’ve also decided to put together a list of Top Ten Currently Popular Playoff Apps for Your iPhone and iPad, and since we want fans to spend their money on something useful, like tickets, snacks, and a bigger TV, all of these apps can be downloaded for free!

Top Ten Currently Popular Playoff Apps for Your iPhone and iPad

1.      WatchESPN

2.      Yahoo Sports

3.      FanFinder – Sports Bar Locator

4.      365Scores – Sports Live Scores, Results & News

5.      Yahoo! Sportacular HD

6.      Betting Odds – Vegas Lines, Picks, Scores

7.      KNBR

8.      Playoff Hoops

9.      Tickets on the Fly

10.  Beyond the Box: Real-time sports Instagram photos and


Warning, these apps may be free, but as always, some have fees to unlock features, so the full experience may still cost a few bucks!

The Nimble Elephant: Big Data and Agile Marketing

On Monday September 9, 2013, the qSample team attended the American Marketing Association “Evening with Experts at 1871: The Age of Agile Marketing.” The speakers were Justin Massa, CEO of Food Genius and Chris Young, Senior Director Global Menu Services at McDonald’s. The presenters showed us how big data can be leveraged to facilitate agile marketing.

What is agile marketing? No, it’s not practicing yoga postures while drafting a marketing plan. According to agilemarketing.net the goals “are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.” Agile marketing is inspired by the values of agile development:

Agile Marketing

Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Individual interactions over target markets
Collaboration over silos and hierarchy i


Basing marketing decisions on data rather than instinct was the theme of the night. Justin Massa emphasized that Food Genius is, above all, a technology company that extracts insights from an enormous amount of restaurant menu data from numerous sources such as GrubHub and presents them in such a way that a client can understand. Massa works with what is known as big data, which he describes in layman’s terms as data that you can’t download in an Excel file. He referenced the 5 V’s of big data to illustrate its core functions.

The Five V’s of Big Data

Volume: The most obvious of the 5, there’s lots of data!
Velocity: The data grows and changes quickly.
Variety: Data comes in a variety of structures, creating complexity.
Veracity: “Dirty” data may need to be cleaned up.
Value: All that data is only useful if you can extract value.


Massa implored marketers armed with valuable data to stop asking “why?” and to be satisfied with just the “what.” He argues that identifying the trend is enough. For example, wraps are one of the fasted growing menu items in the United States. You don’t need to know why wraps are so popular. Is it the low carb craze, the gluten-free trend, the salad-sandwich hybrid appeal? Doesn’t matter. Just identify the “what” and forget about the “why.” The “why” he says, will just slow you down and decrease your agility. Of course, this may be because big data alone typically can’t give you the “why,” even if you needed it. Big data plays a very important role in agile marketing, but for most marketers, it will not be the only source of data.

The truth is that there are many segments that simply don’t yet have an accessible data infrastructure, let alone a specialty company like Food Genius tracking and making sense of the data. If you’ve got a niche audience, sometimes the easiest thing to do is ask your exact target the exact questions you need answered, and you can just as easily ask “what” and “why” while you’re at it. For example, if you need a group of gamers to tell you what they think of your new product prototype, big data isn’t going to help.

qSample specializes in sample group acquisition and specialty panel management and recruitment. With 10 specialty panels including Homeowners, Baby Boomers, Campus Universe, Wine Opinions, Voters, Contractors, Gamers, Mobile, Small Biz Opinions and Travelers, plus a suite of survey software you can get the exact insights you need from the exact group you need to reach. The qSample mobile reporting app allows you to see your data in real time in vivid easy-to-understand charts and graphs. With quick turnaround and real-time data, survey research will enhance, not impair, your agility.

Remember agile value #5, “numerous small experiments over a few large bets”? To be an agile marketer, Massa tells us to eat the elephant one bite at a time. His slideshow image of elephant soup got some awws from the audience.


McDonald’s knows better to bite off more than they can chew. Chris Young, Senior Director Global Menu Services at McDonald’s piggybacked off of Massa’s wrap example and explained that wraps were introduced country by country in European markets before introducing to U.S. restaurants.

In another example, Young pointed out that even McDonald’s didn’t dive headfirst into offering fruit smoothies. The company had big ambitions for their beverage line-up, but started first with perfecting their coffee recipe before moving into Frappes. With growing beverage success, they then introduced fruit smoothies which could be made using the existing Frappe machines. Young also pointed out that it’s often logistically imperative for McDonald’s to make small, market-by-market change simply because of the volume at which the company operates. There simply wouldn’t be enough strawberries on the planet to suddenly begin selling smoothies at every McDonald’s overnight.

Listening to Massa and Young share similar philosophies on agile marketing reinforces the universal value of the concept. Each company has put the principles of agile marketing into practice in different ways, as they each face different challenges. Traditional market researchers have had to become more nimble as well, as online and mobile surveys promising quick results have become the standard. The overall message is to utilize data to make decisions and to move quickly but make small changes, treating each move as an experiment that will guide future growth.

i http://agilemarketing.net/what-is-agile-marketing/

by Stacy Sherwood

A Glance Into the World of Pet Owners and Vets

This month’s infographic report features qSample’s veterinarian panel. We surveyed 300 Vets to get a glance into their world. The results of the survey are displayed in the infographic below.

In the past few years, trends have emerged such as “pet parents”(pet owners who tend to treat their pets like their own children), giving the impression that these pet owners are spending an incredible amount on pet care. However, results from our veterinarian survey indicate that this may not be the case after all. 66% of vet respondents see the same amount of patients or less. Furthermore, the large majority of surveyed veterinarians report that less than half of their patients are covered by an insurance plan.


by Rudly Raphael