Tag Archives: qSample

NFL Scandals Not Affecting Surging Popularity of Super Bowl (qSample & QuestionPro Study)


In these divided days of political campaigns and social upheaval, one event that always brings the country together is the Super Bowl. It’s a marketing and celebration bonanza surrounding the two best teams in the National Football League, this year being the Carolina Panthers and Denver Broncos. More than a cultural phenomenon, the Super Bowl is a chief bellwether of American consumerism.

Moreover, the Super Bowl seems to be an increasingly family affair unaffected by past NFL scandals. These are just two of the findings from a joint study by qSample and QuestionPro, surveying more than 300 panelists from a general population sample. Nine-nine percent of respondents claimed they would watch Super Bowl 50, another exclamation point to the popularity of this quasi-holiday.

Nevertheless, the Super Bowl is famed for being an extravaganza stew of sports, entertainment and advertising. Why are people tuning in primarily on Super Bowl Sunday, then? It appears the game itself still dominates the country’s attention span, according to the data:

1.  The game (39%)
2.  To enjoy a social event (22%)
3.  The commercials (7%)
4.  The half time show (1%)

It should be mentioned that 33% of respondents claimed they were participating in the Super Bowl for all the reasons mentioned above. Only 18% of these said they were avid football fans who typically bought NFL merchandise. A majority (48%) stated they were casual fans, with 28% being avid fans that rarely bought merchandise.

As far as interest levels, one ought to wonder if the halftime show might garner more significance if an American or more blue-collared act than Coldplay was performing. As far as commercials, the low percentage may not bode well with advertisers spending a record $377 million for Super Bowl 50.

Will bars and restaurants fare better, even if the winter weather is more clement on Super Bowl Sunday? According to the study, ranking on location preference of the game, not likely:

1.  At home (78%)
2.  A party (12%)
3.  At a bar/restaurant (6%)

As with other extroverted, national celebrations like New Year’s Eve or St. Patrick’s Day, it seems Super Bowl is becoming more of a home festivity instead of a going-out occasion.

Supporting this, most respondents said they will spend the night with family members (53%), followed by friends (32%). Eight percent will watch the Super Bowl alone (and unfortunately Coldplay as well). A vast majority (91%) will watch the game on television.


With the Super Bowl becoming a family event, does this mean that this year it might lose viewers due to the recent NFL controversies like Deflategate and the Ray Rice video? That doesn’t seem to be the case, according to the study, when ranking respondents’ view of the NFL as a brand, as shown in this graph:


With this in mind and considering that nine out of ten most-viewed shows in history are Super Bowls—and that last year’s game was the highest-rated Super Bowl—the viewership this year should be extremely high.

Along with bars/restaurants and passionate interest in commercials, social media is not a main player during the plays of Cam Newton and Payton Manning. The exception is Facebook. With 47% of respondents claiming they will be active on social media during the Super Bowl, 41% of those will be on Facebook. All other social media channels receive less than ten percent. This percentage includes Twitter, once the primary social media channel for real-time cultural events, revealing the deepening trouble with the company.

Of course, these findings do not mean social media is irrelevant during the Super Bowl. Last year, Facebook saw 265 million posts, likes and comments during the game, the most measured for any Super Bowl. At the same time, Twitter generated over 28 million global tweets, making it the most tweeted Super Bowl ever. What it does mean is that engagement on social media is potentially not as high as brands would desire.

Image2-SocialmediaSpeaking of engagement, there are social critics who propose that the Monday following any Super Bowl should be a national holiday. The argument has merit. The study found that 26% of respondents will not go to work after the game. Furthermore, it’s estimated that last year 1.5 million people missed work the day after Super Bowl (at a loss of roughly 12 million hours of productivity for that Monday), while 4.4 million workers showed up late to their jobs.

What about the game itself? Is there a favorite team to win the Super Bowl, according to the study? Indeed there is, with respondents giving the edge to the Broncos over the Panthers (45% to 41%).

But as they say: that’s why they play the game and on any given Sunday. On Super Bowl Sunday it will be clear who wins, not just the team, but also consumers, marketers, work bosses and perhaps even Coldplay.

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Top 10 qSample Blog Posts of 2015


January is the month of awards shows, football playoffs and navigating Jack Frost. For businesses, January is commonly the month of recapping the previous quarters and auguring the new year. We’ve scribed our crystal ball at qSample when it comes to market survey methodology trends; but please allow us to present our top articles of 2015. None of these may get an Oscar—unless Steve Harvey replaces Chris Rock as the host of the Academy Awards—but you might find some actionable marketing insights in your Mad Max research adventures.

Survey says!

  1. Advantages and Disadvantages of Mobile Surveys

Mobile Surveys Advantages and disavantages featuredBeing transparent is an integral part of any firm wishing to survive in the panoptic internet era. The same goes for being mobile. The article proffered the perils and opportunities of mobile surveys. From smartphones to tablets, from GPS benefits to millennial tendencies, we covered ample data real estate before marketers consider mobile survey for research. With estimates having mobile surveys nearing 50% in 2016, these findings should not be ignored.


  1. Boosting Response Rates: Crafting the Perfect Survey Invitation Email

mail-reply-allEveryone wants that magic bullet for a clickable email subject line. This article provides that within the context of how to write a survey invitation email. It’s not a short piece, fortunately, providing specific examples and expert insights into getting noticed in a world that sends and receives approximately 108 billion emails a day.


  1. The Dark Side of Social Media Just Got Darker

Woman despondent while looking at social media on smartphoneSure, this is the golden age of the internet, but light must cast shadow throughout the cosmos of cat memes and listicles. This content provides the latest research on the negative effects of being constantly plugged into social media—from emotional addiction to mental fragmentation. Some of the alarming findings employ qSample’s primary research—like the disturbing reality social media users earn less than those who mainly socialize in meatspace. The post also offers solutions to the dangers of hyperconnectivity.


  1. The 5 Best Books on Market Research

Five books on market researchOutside of academic tomes, few bona fide market research books can be found online or otherwise. That’s one reason this evergreen post remains popular. We deal with market research from historical, theoretical and actionable perspectives, hoping it has made marketers better because by this. If not, we also presented The 7 Best Market Research Podcasts.


  1. The Pros and Cons of Surveys

????????????Another article on the significance of transparency. However, it doesn’t exactly show the negatives aspects of online surveys, but more like what best practices to conduct when involved in internet quantitative projects. Let’s face it: it’s a competitive industry with a glut of online surveys (some statistics have survey participations rates at a paltry two percent). This kind of information is vital for market research in 2016.


  1. The Growing Idealism of Ivy League Graduates

Group of executives under a glowing Ivy League BannerqSample has worked with many great universities on many great projects, the Ivy League members being a meaningful one. In data we trust, as we say here, and the data led to the reality that Ivy League Graduates are as altruistic as they are holistic. With a median household income of over $190,000 and a median net worth of $900,000, marketers should always pay heed to Ivy League graduates as they do Millennials and Baby Boomers.


  1. Mind Blowing Studies About Pets and their Owners

Mind blowing studies about pets and their ownersWe cherish our pet owner and veterinary proprietary panels, almost as much as the world cherishes their pets. The article throws it all together for intriguing insights into the world of pets and their owners. We even afford an infographic with Garfield and Odie as your hosts.



  1. The Man Who Predicted the Internet & Today’s Media Landscape 

Man's eye before digital, amber numbers cascadingNo, it wasn’t David Bowie or Alan Rickman, as much as we miss them. It was a Canadian academic who during the 60s was a genuine hippy celebrity in the same vein as Joseph Campbell or Andy Warhol. This individual’s pioneering research prophesized our current digital world with scholastic and philosophical accuracy. He also coined the terms “surfing” (in the context of media) and “Global Village.” Click and find out who this cat was, and no, it wasn’t Glen Fry either.


  1. Infographic of the Week: Dogs vs. Cats, The Great Debate

Untitled Banner (1)The perennial confrontation between two popular pets is more gripping than that of Aliens versus Predators or Brady versus Manning. Not only did we present a nice visual, but a SlideShare was included to maximize a very important debate. On what side you find yourself on might depend on what’s in your market research wallet.

  1. 20 Overused Marketing Terms that Need to Go 

Frustrated man hitting screen because of so many overused marketing buzzwordsIt’s hard not to get caught up in buzzwords, especially if they make us look good during meetings, conferences or blog posts. Marketers tend to take these terms to dizzying heights, and it gets annoying. The piece offers warnings for those who would “leverage” too many seemingly “robust” words in their efforts to “partner” with their clients for sales. Just stop it.




qSample is proud of its content, but only satisfied if it serves our readers and clients. This list hopefully does just this and more. We shall continue to bring you even better content in 2016, even as we “leverage” more transparency and market research insights. And win Miss Universe along the way…


infographic with a list of market research trends in squares

Why Are Veterinarians Not Embracing Mobile Devices?

Veterinarian holding iPad besides two curious horses


Technological advances in medicine continue at a seemingly breakneck speed. That would certainly include the veterinary field. For example, laser therapy is now employed in veterinary clinics to neuter pets as well as manage their pain—unheard of a decade ago in any scientific consideration.

Yet being tech-involved doesn’t seem to be the case for veterinarians in their relation to mobile devices. Veterinarians—in both personal and professional respects— appear to have not fully entered the fast-paced yet advantageous stream of the Mobile Era.

For instance, in a recent study conducted by qSample using its proprietary veterinarian panel, we found that only 17% of veterinarians utilize their smartphone as the primary device to surf the internet. That is below the general population (21%, according to statistics from Pew Research).

Here is the complete breakdown when it comes to veterinarians and their principal device for going online:

1. Desktop computer (58%)
2. Laptop computer (18%)
3. Smartphone (17%)
4. Tablet (6%)
5. Other (4%)

Why the lag of veterinarians in using mobile devices?

One reason might be that the Mobile Era hasn’t calibrated itself to the veterinarian industry, as presented in the findings of a Journal of Veterinary and Medical Research study.

The study found that there is “a clear need for the development of mobile apps and devices for veterinary medicine.” It also found a lack of widespread use of mobile devices in the veterinarian profession—even if most veterinarians were open to more usable functions in their in mobile devices.

Moreover, the study showed how medical apps were readily available on the internet for download, while veterinary apps were still behind the proverbial times.

In conclusion, the study stated that when it came to smartphones and veterinarians:

The biggest lack is educating veterinarians about the options available and discovery of more technologies that can be widely used to improve the field.

In other words, between a lack of knowledge of apps from veterinarians and a shortage of apps from providers, a void exists when it comes to veterinary mobile device usage. After all, one of the vital functions of smartphones are apps. Consumers spend 85% of the time on smartphones in apps.

In essence: if you build it, they will come. If more apps are designed for veterinary practices and interests, veterinarians will focus more on mobile devices—which are replacing computers when it comes to spending or researching.

Thus, the opportunity to capitalize on veterinarians as mobile consumers is clear: create mobile apps for veterinarians while at the same time educate them on their utilities.

Veterinarian apps are a relatively wide-open field now, even if there are more than three million apps presently available from Google and Apple alone. Even if veterinarian apps flood the market, this will only spark the veterinarian market to catch up with the rest of the world…at least when it comes to mobile devices and the Mobile Era in general.


veterinarian and raptor


qSample’s Breakfast With Google (and the important news revealed)


qSample recently had the pleasure of directly interacting with Google. The encounter revealed important shifts in Google+ and much of Google’s business-ranking on search engines.

Marketing Director Miguel Conner and Business Development Executive Maryana Stepanova attended an exclusive Google Partners Digital Breakfast. It was held at 150 N. Michigan (downtown Chicago).

The event was hosted by Tom Casale and Gary Sigman of Simplified Solutions (an online marketing firm as well as Google Partner).

The keynote of the Digital Breakfast was listening to the insights of Justin Perron, Google AdWords Certified Agency Development Manager. There were also fresh bagels and excellent coffee—as well as the theme of how crucial it is to advertise with Google. That’s not surprising, except for those who forget that Google is not about information but advertising (which is around 80% of its revenue).

However, some intriguing information was revealed during the Digital Breakfast concerning the recent evolution of Google+.

In essence, Google+ is moving away from being a social media channel. It is morphing into a blend of Google Places and Google My Business—perhaps aiming to be a mammoth Yelp-type entity. That is perhaps more sensible than trying to compete directly with Facebook. Even Facebook is attempting to recreate part of itself as Yelp.

The central takeaway is to ensure your business already belongs to Google My Business (and leverages an operational Google+ business page from it). That is an immediate search engine advantage.

In addition, Simplified Solutions and Perron offered these suggestions for a Google+ page and online branding in general:

 Post as many pictures as possible on your Google+ page (visual is the trend, after all). Oh, and make sure to Geo Tag any pictures uploaded, for that is what search engines are hunting for.
Create plenty of relevant content in available media channels.
Update both your Google My Business and Google+ pages frequently, at least every three months.
Don’t try to be global, as local is where Google is putting much of its SEO energy (in other words, give Google a physical address when it asks for one in any part of its channels).
Keep in mind that consumers are now more convenience-loyal than brand-loyal. Making it easy for consumers to find and buy your product is imperative.

As mentioned and beyond this, the dominant advice was to utilize both Simplified Solutions and Google AdWords. In the meantime, while the first quarter comes in 2016, these pointers should assist those wondering what to do with their Google+ page and those who haven’t subscribed to Google My Business—in market research and beyond.

7 Internet Discussion Rules That Will Save Your Reputation (And Sanity)

Lady happy by sounds of the internet


One of qSample’s management roles is to engage online with peers in the market research industry—in different LinkedIn and Google+ groups. It’s not a chore, mind you, but an added avenue to make connections and pursue edification.

Discussions can get heated, of course. Most of us are passionate about our work. Yet our team consistently remains calm and helpful by following certain laws. No, I am not talking about federal or state laws pertaining to the internet (although we follow those!).

I am talking about ancient ones—at least in tech terms—carved upon digital stone tablets by Hammurabi debate-veterans and later democratically ratified by the collective agreement of members from websites of yore.

These internet laws or rules are unofficial and informal. They are more like etiquette guides before entering an online forum, comments section, or social media thread. Still, they may go a long way in not just keeping the peace of your online community but keeping your very sanity intact. In fact, we have drawn upon these internet laws during qualitative research projects, especially with incendiary topics.

Here are the main ones, and you’ll thank me next time you jump into a chat room argument to prove that Beyoncé  is part of the Illuminati.


Godwins Law





I’m sure many of you can relate to Godwin’s Law:

As an online discussion grows longer, so does the probability of a comparison involving Nazis or Hitler.

Author Mike Godwin conceived Godwin’s Law in 1990. It was implemented for those arcane Usenet newsgroup discussions, then spread to all internet symposiums. It’s regarded as the most popular and accepted internet law, more so during political seasons.

Godwin created this maxim to point out how often the accusation of Nazism was flung around in debates. He also wanted to point out that that these mentions minimized the horrible history of Hitler’s regime.

Godwin’s Law gradually evolved into a fallacy where an individual publicly lost a debate on the internet as soon as he or she whipped out the ol’ “Hitler Card.”

For example, if one person on a Facebook thread about baking cupcakes abruptly calls a member a fascist for using margarine instead of butter, Godwin’s Law can be summoned and the accuser summarily group-shamed.


Poe's Law





Poe’s Law states:

Without a clear indication of the author’s intent, it is difficult or impossible to tell the difference between an expression of sincere extremism and a parody of extremism.

In short, it means that without the appropriate caveat (or emoticon), making fun of a position by mimicking it playfully (and sometimes maliciously) can be mistaken for actually taking that position.

I’m sure you see the dangers.

On the flip side, Poe’s Law cautions against taking at face value any posted position on the internet without some clarification. Hastily flying off the handle at some joker’s attempt at satire can leave one later on with the proverbial cyber-egg on the face.

Poe’s Law originated with Nathan Poe in 2005 in a Creation & Evolution forum. It was a sensible reaction to various members adopting opponent’s views seemingly to strengthen their arguments.


Danth's Law





I know most of you have experienced  Danth’s Law:

If a person has to insist that he or she has won an Internet argument, it is likely the said person has lost.

Danth’s Law further states that beating that dead horse of an argument long after the argument has ended is…well…beating a dead horse (and wasting everyone’s time). This tends to happen often, as some people just cannot let go of their cupcake recipe.

The name of this internet law stems from a discussion posted on the RPG.net forums in 2005. The disagreement involved two members, Danth and Spiderman1fan—centering on the profound topic of role playing rules.


Wheaton's Law





Wheaton’s Law exists in all faiths and governments, for the most part. It simply goes:

Don’t be a pain.

(Replace the word “pain” with the nickname of President Nixon’s first name, though).

Wheaton’s Law was coined by actor and writer Richard William Wheaton III, during his keynote speech at the 2007 Penny Arcade Expo. A central theme of Wheaton’s speech was the need for sportsmanship in online gaming. Surely, Spiderman1fan did not agree to it.

The key is to be rigidly nice on the internet, margarine or no margarine, if anything for that peace of mind once you have to get back work and deal with “pain” coworkers.


The Law of Exclamation





The Law of Exclamation was first recorded in an article at FactCheck.org in 2008. The law declares:

 The more exclamation points used in an email (or other posting), the more likely it is a complete lie. This is also true for excessive capital letters.

This internet rule pertains as well for arguments on boards or forums, and we all silently wonder when that blessed day will come when a device is manufactured without a Caps Locks key.

In addition, The Law of Exclamation draws from the wisdom of Terry Pratchett’s Discworld novels—claiming that the more exclamation marks someone uses in writing, the more likely they are mentally unbalanced. Pratchett uses the analogy of a man wearing his underwear outside, but you can find your personal meme of lunacy.


Pommer's Law





Pommer’s Law has never happened to me, except when I’ve gone online for information…

It proclaims:

A person’s mind can be changed by reading information on the internet. The nature of this change will be from having no opinion to having a wrong opinion.

The best place to find data to take a stance is everywhere, not just the internet. There is a reason God invented books, thought leaders, academics, and Jeopardy. A widened net of research will save you much agony on internet discussions, unless you come armed with Danth’s Law first.


The Hawthorne Effect





The Hawthorne Effect isInot exactly a law, but in the name of margarine it should be! (!!!). We certainly rely on it at qSample during quantitative research projects.

Here it goes:

The Hawthorne effect is a term referring to the tendency of some people to work harder and perform better when they are participants in an experiment. Individuals may change their behavior due to the attention they are receiving from researchers rather than because of any manipulation of independent variables.

It may sound complicated, but for online discussion purposes, this is a simpler definition: People are often going to tell you what you want to hear, when you want to hear it, and how you want to hear it.

You may be able to shrug off the negative, but don’t let the positive go to your head. Many who support or applaud your hallowed stance on an issue just don’t know enough, just don’t care, or just don’t want conflict.

Stay stoic, my friend.




More internet laws exist. Many know and follow the revered 34 Rules of the Internet. Further axioms will surely surface from the scars of those burned in the bonfires of online altercations. With the ones mentioned here, though, not only will your sanity and reputation remain intact, but you can reflect on how many times in the past you might have broken Wheaton’s Law and became a…pain.

And don’t do it ever again.

internet argument6

internet argument8

The Lifestyle of Ivy League Graduates (Infographic)

Man in business suit riding a bicycle very happily

With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite.

Ivy League graduates’ lifestyles are in many respects as dynamic and pioneering as those of Millennials. This is what qSample presents with its latest infographic, based on its EDU Intelligence series that can be found in The Growing Idealism of Ivy League Graduates.

Ivy League graduates enjoy new and unknown travel destinations, experimenting with cutting-edge medicine, and intimately giving back to the community. And more.

If you’re wondering if they’re into skinny jeans or beard wax, that might have to wait for our EDU Intelligence study.

In the meantime, please take a look and let us know what you think:

infographic on Ivy League Graduate consumer habits


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Our Sample For A Cause Charity

qSample is proud (or more like humbled) to support such charities as PAWS Chicago, National Kidney Foundation and others. During this Holiday Season, we would like to increase our giving, and invite you to be part of it. Our sample has worked for many esteemed clients in market research; now we would like to use our sample for a cause.

Here’s how it works:

Request a bid for a data collection project
Project value must be $5000 or above
Sign an agreement to launch before December 31st

At the completion of your project, we will donate $1000 to a charity of your choice

It’s as simple as that. To learn more, contact us or call 312-924-0220 and mention “Sample For A Cause.”

No matter what, we value our client relationships and thank you for being our partner. We look forward to continuing our partnership in the coming year.

All the best to you, your family, and your organization!

The qSample Team

happy holidays banner




Consumers Not Jolly About Shopping This Holiday Season (qSample Study)

Santa Claus asleep by a pile of gifts


It’s getting to look a lot like Christmas…at least in the minds of retailers eager to race into the black as the Holiday Season gears up. With a seemingly improving economy, many businesses expect a robust increase in sales this year.

Will their Yule wishes be granted?

Not likely, based on qSample’s syndicated study. Christmas shoppers appear to be stuck in neutral from 2014, in many ways. The primary research was conducted utilizing our general population online panel. More than 300 respondents participated. The findings agree with the National Retail Federation, which sees holiday sales tepid in 2015 (even if it’s estimated that Holiday sales will total $630 billion).

Almost half of surveyed respondents (49%) claimed they would spend the same amount on gifts as last year. Twenty percent said they would spend more, while 24% plan to spend less in 2015. As the National Retail Federation forecasts, holiday sales will only increase by 3.5% from the previous year, the lowest raise since 2010.

That’s a “Ba Humbug!” if it holds true.


Reasons why consumers are resistant to spending


Why holiday spending seems to be sputtering could be due to a negative perception of the economy. However, that doesn’t conform with the study’s results. Thirty-seven percent of respondents claimed to be positive about the economy this Holiday Season. The same margin of respondents (37%) felt that the economy was the same this time last year, with 25% stating they felt negative towards the economy.

The data could reflect a “what and see” attitude for consumers, who are neither excited nor concerned about economic realities or opportunities. It will likely mean more work for vendors to entice shoppers once Black Friday comes and goes. That will be a hard task, it appears, as 40% of respondents plan on spending between $100 and $500 on gifts, while only 20% will spend more than $500 during the Holiday Season.


Other difficulties for sellers


A further startling takeaway is the notion that tech will rule the Holiday shopping world. It doesn’t seem to be the case, or the vision of expensive iPhones and Samsung Ultra’s flying off the shelves. According to the study, devices such as smartphones, tablets, computers and tech accessories come in sixth place for all preferred gift categories. Other technology like televisions or home appliances ranks even lower. Here is the breakdown:

1. Clothing (21%)
2. Gift Cards (19%)
3. Toys (14%)
4. Cash (13%)
5. Home decoration/products (11%)
6. Mobile technology (9%)
7. General technology (televisions, home appliances, etc.) (7%)
8. Other (6%)

As for shopping preferences, a majority in the study (37%) plan on using both online and stores as their preferred method of shopping (with 25% shopping online and 29% going to stores exclusively). Less than one percent said they would use catalogs to buy gifts.

The hospitality and airline industries might not fare better than retailers in 2015. Sixty-eight percent of respondents claimed they would not travel during this Holiday Season, while 54% said they plan on going out for celebrations and parties at the same rate as 2014.

Everything could be stuck in neutral this Holiday Season, even stress levels. Forty-nine percent of those surveyed said that they feel the same levels of stress during any given Holiday Season. The largest source of stress are finances (27%), with shopping itself coming in second (20%) and family in third(15%). Dieting was considered the least source of stress (six percent), but it’s reasonable to think that number will go up as the new year approaches.




Clearly, these numbers could shift as the Holiday Season gains more velocity and retailers get creative (and desperate) in their marketing efforts in the latter part of December. However, it seems that, like the economy, Holiday shopping will be neither good nor bad in monetary terms.

Yet when it comes to retailers across the country, average usually equates with having coal in a stocking.

Holiday Shopping Infographic 2015


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Quiz: Are You A Market Research Expert?


There’s no doubt your data surfing and number-grinding have produced stellar results for your company or client. There’s no doubt that your qualitative Sauron-eye has continually mined the deepest shafts of your focus groups’ subconscious.

But are you a Market Research Expert? Do you know the system as well as the history? Do you thrive in the backend of surveys as well as the vanguard of mobile studies?

That may be settled today with qSample’s interactive quiz. I hope the quiz entertains you, for I believe in infusing humor into work to make for a better user experience. When I tell this to my boss, his response is always: “Great. When are you going to start?”


Regardless, please give qSample some feedback on the quiz and share with your peers. We hope it sharpens your already razor-mind.

Oh, and note that you can only take the quiz once (unless you erase cookies or use another browser, that is):


Infographic: The Mental Dangers of Being Online (too much…)

Not a month goes by without some study on the hazards of surfing the stormy online seas. The warnings go that being online may be as damaging as the abuse of alcohol, sugar or Netflix.

But is it true, or as with caffeine the pendulum will swing in scientific studies?

Neither. The internet is a medium, and thus it’s intrinsically neutral. It all depends on how it is approached or utilized. As our findings relate, the internet is more of an amplifier of present emotions and less of a slaughterhouse of future emotions.

One thing is for certain: the internet is also a hurricane of information continually blasting the shores of our brains that were never meant to handle such force. As an illustration, 100,500 words or 34 gigabytes is the amount of information we consume outside of work on an average day.

It gets even more startling in our infographic, based on qSample’s primary and secondary research found in Why Being Continually Online is Like A Bad Acid Trip.

There are academics that feel that the only solution to coexisting with the internet is the notion of inserting electronics into our skulls. This is contended as basically the next evolutionary step for humanity (also known as transhumanism).

qSample doesn’t go that far, not ready to jump on yet the bandwagon of the Borg, the Dalek or Johhny Depp in Transcendence. But we do offer some solutions to the negative effects of continually being online in our infographic.

We hope the information makes for a pleasant cyber-sailing in the future instead of navigating those stormy online seas:


The Mental Dangers of Being Online Too Much

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