Tag Archives: online panels

Panel Research: Why It Matters

It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys. But, one important thing to remember: the data is only as good as your panel.

WHAT IS PANEL RESEARCH? Panel research is a method for collecting data repeatedly, from a pre-recruited set of people. These individuals generally provide demographic, household and behavioral data, which can make conducting future studies easier. Technology, primarily the internet, has transformed panel research methodology by the ease of which we can access larger numbers of respondents. Panel research provides many advantages for companies including faster turnaround, higher participation rates, and cost savings. The quantitative data can provide companies with insights into pricing, effectiveness and sales projection of their products or brand.

WHY IS A RESEARCH PANEL IMPORTANT? Building a quality research panel is very important because your data depends on it. With a research panel, you are able to build rich profiles of your members, which will help to ensure that your reporting provides quality responses. If you are looking to launch a new mobile phone, you would want to target panelists who are interested in mobile phones and technology to yield more informed responses. Additionally, a well-managed panel of pre-recruited respondents allows for a faster response rate, as the participants have shown interest in participating in surveys by joining the panel.

HOW TO RECRUIT FOR A RESEARCH PANEL? We use many different channels to recruit members who will be active participants in our panel research. The one we’ve found most effective is via the internet, specifically email and social media. Once we’ve recruited a member, we have them fill out a short survey with profile information, which we use to create a better understanding of our target audience.

BUILD YOUR OWN RESEARCH PANEL OR “RENT” ONE? In cases where your customers are considered niche, it makes sense to invest the time into building out your own online panel of respondents. While it obviously takes more effort than using an outsourced panel provider (“renting”), the quality of the respondents is generally higher in self-recruited panels, and in the long term, the cost is cheaper than using external vendors for all your market research initiatives.

At QuestionPro, we understand the importance of panel research. We provide power to your research with incredible sample consisting of 22 million panelists, from over 32 countries with 300+ profile data points. We provide our customers with 360 degree survey solutions. We understand our customers and their needs and provide the answers accordingly.

Does your business have good online reviews? [Survey Data]

 

We recently conducted a survey with our general consumer panel to explore consumer’s online decision-making process, in which over 320 respondents participated in the survey. The findings reveal that the majority of respondents find online review to be a critical piece to their purchasing decision.

Respondents who participated in the survey fall in the following demographic bracket:

– Male (44%), Female (56%)

– Millennial (22%), Generation X (40%), Boomer (31%), Silent (7%)

– Urban (55%), Suburban (34%), Rural (11%)

How do they surf the web?

In general, the most popular platform of web surfing is computer, as indicated by 63% of the respondents, followed by phone (25%) and tablet (12%). When cross-tabulated this particular dataset with age/generation data, we found out that phone usage, in terms of web surfing, declines by increase in age.

Interestingly, when it comes to surfing the web on tablet PCs, the data reveals that baby boomers were far ahead of other generations.  This perhaps should be a sign for businesses to optimize their web pages for various mobile platforms, regardless of their customer base.

Do they trust online reviews?

98% of the respondents indicated that they generally trust online reviews, and they develop higher confidence with the product or service after reading 6 or more reviews, which are posted within a month. Millennials and Generation X respondents tend to read more reviews (11+) before making a purchasing decision.

Furthermore, when they were asked if they trust online reviews as much as peer recommendations, a striking 84% of the respondents agreed that they do.

Where do they read reviews?

42% of the respondents indicated that they find the reviews through major search engines (Google, Bing, Yahoo, etc.), followed by Amazon at 28% and major social media (Facebook, Twitter, YouTube, etc.) at 21%. Surprisingly, while Yelp is considered to be a popular business review resource, only 6% of our respondents indicated that they use Yelp for business review. Other sources included consumer reports and manufacturer websites.

92% of the respondents indicated that they find better deals as a result of reading online reviews. Our data revealed that social media sites ranked as number one places for discount deals, followed by Amazon and search engines.

Our findings is further illustrated in the infographic below:

online-review

Alumni Series: Health Trends (Part 1)

qSample and Alumni Reader Panel conducted a survey to discover health related trends of alumni of top national universities (please refer to the previous blog post for details regarding demographics). The findings from this survey will be divided into two blog segments:

Part 1. Basic preventive health measures/healthy lifestyle

Part 2. Spending habits on healthcare

According to a 2016 study by Mayo Clinic Proceedings, less than 3% of Americans meet the basic qualifications for a “healthy lifestyle”. In order to qualify as living a healthy lifestyle, following four requirements must be met: moderate or vigorous exercise for at least 150 minutes a week, a diet score in the top 40% on the Healthy Eating Index, a body fat % under 20 for men or 30 for women, and not smoking. Unfortunately, survey respondents were not aware of the qualifications set by Mayo Clinic, rather they were asked to answer best to their knowledge. Chart below reveals their knowledge and awareness of healthy lifestyle:

lifestyle

Average of 62.7% of the respondents either have some degree of expertise or are trusted from peers with advice on health-related issue. Moreover, in the survey, 74.1% agreed that they are constantly looking for new ways to live a healthier life. Following three charts confirm that majority of the respondents do indeed take preventive health measures (diet, exercise, and regular check-ups):

eatt habits

reg ex

reg check

In summary, 88.1% follow a healthy diet, 75.2% follow a regular exercise routine, and 84.8% visit the doctor for regular check-ups.

 

health


 

New Study Shows College Students Optimistic About Economic Future

Smiling college students during graduation

 

It is said youth is wasted on the young. According to a new qSample study, could it also mean that optimism is wasted on the young?

The answer is probably no, for college students have a focused, sober eye on economic issues and their incoming position in the workplace. Regardless of relatively uncertain economic and political times—that include student debt and soaring tuition—University students are mostly hopeful for their financial future.

The study was conducted using qSample’s college student sample, surveying more than 200 respondents on a range of social and economic topics. We surveyed respondents from our Campus Universe initiative—regularly utilized for varied studies for both academics and businesses.

 

College Student Views on Careers and the Economy

 

 

When asked about the future of the economy, 34% of college students held a positive view. Twenty-eight percent expressed a negative view, with 27% stating they were undecided. When asked how they would fare economically in comparison to their parents, 35% of respondents felt they would do better—with 29% feeling they would do worse and 12% not sure.

When asked about the most important issues of their times, here is how they responded:

1.  The economy/job growth – 29%
2.  Education reform/college debt relief – 25%
3.  Climate change – 23%
4.  Freedom/individual rights -14%
5.  Terrorism – 6%

College students also view the economy as the key issue when it comes to the upcoming presidential election:

1.  The economy – 43%
2.  Racial/equality issues – 26%
3.  National security – 13%
4.  Abortion/reproductive rights – 8%

 

Whatisyourviewontheeconomy

 

College Student and Debt

 

 

One might think that college debt would be more at the forefront of the minds of college students. After all, the study revealed that a majority (25%) would owe between $50,001 and $75,000 once they graduated. Eighteen percent say they will owe less than $25,000 after graduating while 24% claimed they would owe no debt. Ten percent of college students stated they would owe more than $100,000 after graduation.

In a past qSample study, more than 30% of college students anticipated their loans to be paid off in 5-10 years, while 27% were unsure. Sixty-seven percent considered their amount of debt manageable, with the remaining students worried that their debt would become unmanageable amount.

In fact, 31% of participants indicated they worry “all the time” about the amount of debt are incurring while pursuing a higher education. Forty-eight percent of the college students worry “sometimes” and 21% “never” worry about their ability to repay their student loans.

One could surmise that college students are fixated on making enough money to show their debt was an investment. After all, it’s all business after graduation, according to the qSample findings. An overwhelming 71% of college students said their priority after graduation is finding work. Activism, relationship, traveling and other post-university goals all registered below ten percent in interest.

 

College Students and Social Issues

 

 

It’s not all Yuppiedom for college students. These are the rankings on how they would like to be viewed once leaving higher education:

1.  A good moral/ethical person – 37%
2.  Ability to make money – 29%
3.  An activist for social change – 13%
4.  A good spouse – 6%
5.  A social person with close friends – 5%
6.  A good father/mother – 3%

But who do college students look up to as they migrate into the workforce? When it comes to public figures, President Obama comes in first (35%) and Pope Francis in second (17%). All other public figures or celebrities scored less than ten percent, with the exception of Steve Jobs at 11% (who is no longer alive).

As for social media, the below graphic reveals college student attitudes towards social media in relation to society:

Whatisyourviewonsocialmedia

 

Conclusion

 

 

With a mind on money and a positive heart, the research should give hope to the country’s future. Millennials spend $600 million a year in the U.S. alone, with some estimates having them reach $3 billion in a decade as they begin to dominate the workforce. Thus, the economy should be in good hands, unless these graduates are hamstrung with the student debt and not enough salary growth.

 

Please enjoy our infographic below, based on our syndicated research on College Students and Stress:

 

College students and stress

 

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How Content Marketing Can Supercharge The Construction Industry

 

Content marketing has become increasingly attractive to many businesses and brands seeking to expand their web presence. But what is content marketing and how does it work—beyond being a sleek buzzword in cyberspace? Can it work for those in the earthly construction industry?

In essence, content marketing is any marketing involving the creation and sharing of media content to help and inform customers—ultimately with the goal of acquiring and retaining them. It takes a variety of forms including news, videos, white papers, ebooks, infographics, how-to guides, and blog posts.

Content marketing is viewed as solely functioning on the internet, but that’s not necessarily the case. One of the primal forms of content marketing would be the famed Michelin Guide, published over a century ago.

And yes, content marketing can be beneficial to those in the construction industry seeking to expand their online branding and generate traffic.

One of the main reasons content marketing is beneficial is because it’s currently seen as an essential aspect of any internet marketing and its continual paradigm changes. After all, it was marketing guru, Seth Godin, who said, “Content Marketing is all the marketing that’s left.”

Those are bold words, but these are bold online times. As examples, 88 percent of B2B marketers in North America already use some form of content marketing, while 76 percent of overall marketers are increasing investment in content marketing in 2016. All trends point to the financial rewards of content marketing.

Centering on the construction industry, a prime example of content marketing success can be found in a case study by Delta Marketing Group involving commercial contractor company, North Country Mechanical Insulators (NCMI). By using a sound inbound marketing strategy, NCMI increased its organic web traffic by an astounding 200 percent, as well as rank in the first page of Google under its preferred keyword (“mechanical insulation”). NCMI achieved this by optimizing its pages for local keyword search, rebranding its online persona via content as an “energy advocate,” and escalating its social media presence, among other strategies.

Adding to this, our research reveals that only 26 percent of general contractors utilize any form of online marketing. In other words, the internet is wide open to fill with traffic-generating content.

Content marketing is the future now, and construction companies should further pay heed for these three reasons:

 

1. CHANGING CONSUMER PSYCHOLOGY

 

 

It’s no secret that everyone is flooded with more information than ever before. The average American is bombarded with five times more information than he or she saw 15 years ago. It is more of a secret, though, that consumers have become anesthetized to unwanted information. Furthermore, mobile technology has shrunk the space to advertise in and Ad block technology has made it easier to expel intrusive advertising from screens.

Look at it this way: Once banner ads were ubiquitous across the internet, and the investment paid off for many companies. That’s no longer the case. According to recent data from marketing company HubSpot, the average click-through rate of display ads is merely 0.1 percent.

Content marketing is the answer to this, bringing the buyer down the sales funnel by adding value, education, and entertainment in their purchasing journey.

 

2. THOUGHT LEADERSHIP

 

 

Just as consumers have become more nimble at avoiding traditional marketing, they have also become more cynical as they navigate a vast field of brands wanting their attention on the internet. It’s just not enough for companies to explain how great they are—they have to show them.

This is where thought leadership comes in. Company heads can highlight their knowledge and expertise via articles, videos, infographics, and other elements of content marketing. This not only improves a brand, but it also assists and educates consumers—ultimately making them more grateful, trusting, and potentially closer to the contact form when it comes time to make a buying decision.

 

3. SEO

 

 

Search Engine Optimization remains key in any form of internet marketing. A good construction company craves the highest possible ranking on Google and other search engine providers (and the case study mentioned above made it a reality with NCMI). One way to rank is to spend inordinate amounts of money to remain on the first page of a search engine. The other is to utilize content marketing.

Content marketing is, at its core, about creating relevant content. The more valuable content created with relevant keywords, the higher the chance a website has of being indexed by search engines. Furthermore, more videos created can be noticed on YouTube, more infographics drawn can be shared on Social Media, and more guides published can be downloaded from a site into the hard drive of potential customers.

 

BEYOND THE CONTENT

 

 

Beyond the mentioned, content marketing is useful for branding, public relations, and even networking. This type of marketing is traditionally more cost-effective than other internet marketing, although distribution depends on a company’s needs (AdWords, Social Media displays, etc.). A construction company does not need an agency to successfully content market—simply a dedicated staff and owner that want to share their insights and passion with the industry.

At the end of the day, content marketing benefits consumer needs and forges a bond between brand and customer. That’s never a bad form of marketing …

 

Article originally appeared in Modern Contractor Solutions

general contractor ad

General Contractors and Mobile Technology

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Millennials and Holiday Shopping

The National Retail Federation estimates that holiday sales will increase 4.1% this year or to a total of $616.9 billion. This includes in-store, direct-to-consumer, kiosk and online sales. If this number is correct, the 2014 shopping season could be the best one that retailers have seen in over a decade.

With the number of stores open on Thanksgiving Day increasing, the number of shoppers coming out early to get deals has also increased. NRF data estimates that 44.8 million consumers shopped on Thanksgiving Day in 2013. This number is up by 27% from the previous year and millennials represent more than 43% of that number. Millennials spent 13% more than the other generations over Thanksgiving weekend. 83% also shopped for themselves over Thanksgiving weekend.

A recent study from Hanover research reveals that that millennials live and shop in the moment, often making purchases and dealing with the repercussions later. The study also shows that 52% of Millennials were more likely to make impulse purchases than any other generation. They prefer to purchase with digital media in hand and they don’t stop spending in a recession-only 20 percent of Millennials reported spending less on apparel during the most recent economic downturn.

Several factors which should increase spending this year include:

Weather– Last Fall and Winter, much of the US was experiencing bad weather during the shopping season. Although part of the Eastern United States currently is buried in snow, the majority of the States are experiencing mild weather.

Utility Spending– Due to a mild summer, many consumers spent less on utilities and have more money for spending.

Government Shut-Down- On October 1, 2013, a partial government shut-down was put in place. The 16-day-long shutdown was the third-longest government shutdown in the U.S. and 2.9 million people were put on job furlough.

Employment Rates– More people are employed this year and disposable income increased 4% each month this summer.

Consumer Confidence– Most surveys are showing that confidence on the part of consumers has improved.

Gasoline Prices– In the past couple of months, gasoline prices have dropped and may provide more spending money for the holidays.

Gen Xers are knowledgeable shoppers who use information to guide their decisions and Baby Boomers tend to purchase based on practicality. These generations will likely keep budget more in mind this holiday season.

Millennials & Holiday Shopping

Will Office for iPad Make Tablets the Tool for Work?

Last month, Microsoft shook the tablet world by finally launching its Office for iPad apps, and the reverberations may be felt for years to come.

While tablets have become extremely popular, with many users preferring smaller to bulky and more awkward laptops, they have yet to truly find their niche in the business world. Even with bluetooth keyboards, and writing tools like Google Docs and iWork, many businesses refuse to adopt the device as a serious business tool. In the academic arena, many students prefer tablets for note taking and research, but find it awkward to use for papers and presentations. The launch of Microsoft’s Office for iPad apps is designed to change all that.

We conducted a survey with our general consumer panel to gauge their level in the new Microsoft Office for iPad app. The survey was fielded in less than 2 days during the first week of April, with more than 400 respondents sharing their insights on this new product and what it means to them professionally.

Survey results clearly indicate that tablets are still very popular with the general populaltion. Unsurprisingly, Apple was king among those devices with  almost half (40.45%) of our panel indicated they own a version of the iPad, but a mere 26.18% claim their primary uses for those tablets are for work and school. Confirming our suspicions, we found that entertainment rules the tablet world, with a staggering 69.12% of our panel logging on for fun. As always, internet surfing, watching videos, and updating social network pages continue to be a staple of tablet use.

Clearly this isn’t a hardware issue, and many who own Apple devices, such as the iPad, prefer to use the Microsoft Office software. This suggests that the new apps will be very well received by tablet owners, but there is a lot more involved than ease of use. Our survey showed that there was a strong positive reaction to the Office for iPad apps, as 63.02% said that they plan on using the new apps now that they are available, yet 76.56% didn’t feel that the apps were worth the $99 subscription fee. This is likely due to the abundance of less powerful, but free, programs/apps that will allow users to run similar tasks. Price does seem to play an enormous role, as 64.58% of our panel is considering the free Microsoft Office smartphone apps as a serious alternative. This poses the question of whether or not smartphones may find a place as a document editing tool in the business world as well.

The smartphone apps may be free, but lack many important features that are available on the iPad and laptop versions. In addition to features, portability seems to be a factor. Today’s “on-the-go” lifestyle means that document editing on a smartphone may be preferable to carrying a bulky laptop, or even a tablet. On the down side, small screens and lack of features may discourage users from choosing apps like Office for smartphones, even if they’re free. Our panel was also concerned about storage space on their devices. These apps can take up a considerable amount of space on users’ iPads, and 67.71% claimed that this alone would discourage them from downloading the software.

Cloud services have been available for some time, but there is no question that Microsoft has arrived very late to the game. This may be due to the company’s efforts to streamline their products for unconventional devices, or a simple lack of attention to the tablet market. In either case, this is definitely an interesting move for Microsoft. One pitfall of releasing the apps for the iPad is that this may have a negative effect on the sales of non-Apple tablets, including Microsoft’s own Surface. In addition, the Office for iPad apps are significantly better looking and much more streamlined than other versions. This may influence which tablets businesses buy for their employees, and ultimately hurt Microsoft’s Surface sales as well. Apple will receive a percentage of Office 365 subscription fees sold through iTunes, which will also add to the funding of their competition. All of these factors make the late release of the Office for iPad apps a very interesting decision. Only time will tell if Microsoft’s new launch was a brilliant strategy, or too-little-too-late, but in any case, the world is taking a second look at the tablet as a serious business tool.

Microsoft Office for iPad Infographic (3)

An Ivy League Of Their Own

What do 5 of the last 7 presidents and 100% of the Supreme Court Justices have in common?  They graduated from Ivy League universities.  Ivy League graduates are truly in a league of their own.  With a median household income of over $190,000 and a median net worth of $900,000, Ivies are a uniquely influential and affluent demographic, making them particularly appealing to marketers.

This November, the Ivy League Magazine Network and qSample teamed up to survey readers from the eight Ivy League Magazines. Partial results from the survey is depicted in the infographic below. The online study consists of data collected from more than 1500 survey participants. Each reader panel is comprised entirely of graduates from Brown, Cornell, Dartmouth, Harvard, Princeton, Columbia, University of Pennsylvania and Yale.

Readers of the Ivy League Magazines find real value in the alumni publication, with over 85% indicating that the magazine has helped them to become successful.  The relationship of mutual respect between panelists and publication fosters high response rates and honest responses from participants.

Over 75% of respondents are active on social media.  Facebook and LinkedIn are the 2 most popular social media sites among participants, with 60% on Facebook and 56% on LinkedIn.  However, usage of social media varied from panel-to-panel with Brown Alumni more like to use Facebook 69%.

Giving back is important to the Ivy League Panel participants with 77% indicating that they volunteer in their community, while 43% do so on a regular basis.

Ivy League Magazine Panel respondents are both affluent and influential among peers in consumer spending categories such as personal technology, automobiles, travel and financial services.

Over the next 12 months, 76% of participants own or plan to purchase a smartphone and 70% own or plan to purchase a tablet computer.  Among smartphone users, iPhone and Android operating systems are the most popular operating systems with 63% of respondents using iPhones and 20% Android.

Ivy League Magazine Panel respondents have the real spending power to make luxury purchases such as high-end vehicles and international travel.  Over the next 12 months, 21% of respondents own or plan to purchase a hybrid or electric vehicle and 34% own or plan to purchase a luxury automobile.

Panelists are frequent travelers with 99% of respondents planning to travel for either business or leisure within the United States this year.  Fifty-eight percent plan to travel to Europe, 17% to Asia and 20% plan to take a cruise.

With a median net worth of over $900,000, Ivy League Magazine readers strategically invest and protect their finances.  Over the next 12 months, 84% of respondents own or plan to invest in mutual funds, 80% own or plan to invest in stocks, 73% own or plan to purchase money market accounts and 71% own or plan to purchase life insurance.

In an Ivy League of their own, Ivy League Magazine Panel men and women have a uniquely affluent profile, difficult to find in any research panel.  The Ivy League survey is part of qSample’s EDU Intelligence series on educational research. The survey consists of more than 30 questions ranging from smart phone usage, financial investment, travel, philanthropy, social media, etc. To learn more about the EDU Intelligence series, email sales-team@qsample.com.

infographicRudFinal

Louisiana Statewide Survey

qSample’s pulse report is a collection of short research studies conducted each month, using one of the ten specialty panels currently owned and managed by qSample. We believe the survey results from these studies are of interest and we want to share them with you. The reports will be presented in an infographic, depicting research results on various topics. The monthly infographics will always reflect current events and topics of interest.

This past month, we tapped our Likely Voter panel to gauge Louisiana residents’ attitudes towards topics that affect them. The survey was deployed to our Louisiana Panel.

la

by Rudly Raphael