Tag Archives: mobile apps

Mobile Wallets are on the Rise: How do you pay?


Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction being completed. Companies later implemented a feature on their websites to save previously used payment information. However, this method still does not eliminate the use of a physical credit card in many cases.This is where mobile wallets are useful. A March 2015 report showed that 39% of all mobile users in the U.S. used their mobile phone to make payment for goods or services in that year. By 2017, it is expected that more than 70 percent of consumers will use their mobile phones to make payments using a mobile wallet application. The increasing popularity of the mobile wallet allows more opportunities for marketers to engage with a wide arrange of audiences through their mobile devices.

For marketers, the mobile wallet application allows a unique entry point into the consumer’s space by utilizing their phone as a place for product sales. Companies such as Starbucks and Chipotle have used the mobile wallet application to their advantage in the marketplace. Starbucks Rewards, a customer loyalty program, developed a mobile application where customers can pre-order drinks and pay for them on their mobile devices, all while receiving reward points towards a free drink. Starbucks promotes this application through the incentive of a free drink and by emphasizing the short wait time when ordering. Chipotle used their mobile application for purchases, but also for marketing initiatives to promote brand awareness. Chipotle recently released a mobile game titled Guc Hunter which allows customers to participate in a short matching game to receive a coupon for free guacamole. If won, this coupon will appear in their mobile wallet. Marketers can track how many customers receive coupons and also how many customers use the coupon through mobile wallet features.

Mobile wallets not only allow for flexibility in payment options, but also provide new opportunities for mobile marketing. The ideal mobile wallet has personalized credit card, reward card, and coupon information available on the user’s mobile device. Mobile wallets can also be used to remind consumers about coupon expiration. This further encourages consumers to make a purchase, whether than forgetting about a coupon that had been stored in their physical wallet. The ability to reach into the mobile sphere and alert consumers of a product is an invaluable asset. This opportunity was previously limited by jurisdiction such as “do-not-call” lists and the “Promotion” filter on Gmail. The mobile wallet applications offer an alternative to those limitations. It is arguably synonymous to personalized door-to-door sales, but instead through consumers’ mobile phones. The mobile wallet harnesses the power of the push-notification feature, by allowing alerts to appear on mobile phones whenever updates or new deals are made available. These alerts have a much higher chance of being viewed, since people are constantly checking their notifications on their phones.

Ultimately, mobile wallets are on the rise and the opportunity for marketers is on the rise with it. Through the use of the mobile wallets, companies have the possibility to engage with customers through their mobile devices in an impactful way. Mobile wallets provide marketers with new tactics to communicate with customers and drive demand. Mobile wallets also provide real-time insights for marketers that can be immediately used to improve performance or meet specific objectives. As more consumers begin to utilize mobile wallets, we may see an eclipse of the physical wallet along with printable coupons. Marketers focusing on initiatives that utilize the mobile wallet can yield positive results as this application continues to thrive.



Mixing Smart Phones with Fitness this Fall


As the temperature drops, unfortunately, activity levels  tend to drop with it.  The motivation to achieve the best summer body gets buried under layers of sweaters and an over-sized jacket. According to a Gallup research study conducted in 2015, June is the most active month for Americans with a decrease in reported physical activity the second half of the year. The study also shows that people who set exercise goals have a more intense feeling of self purpose.

Whether the challenge is staying motivated, carving out time between family activities, falling into the temptation of holiday treats, or simply just not wanting to go out in the cold, there is an app out there to help you stay on track. With mobile fitness applications, smart phones have gain another function – personal training. Here are a few of the current top trending fitness apps.



Photo: sarahfavoritethings.com

Nike + Training

Created by fitness pros and athletes, the Nike + Training app is designed for people who find it difficult to get to the gym, but still want a solid workout. The app provides a variety of workouts that can be done anytime and anyplace.

Once the app is downloaded each user creates a free account (if you shop on Nike.com you can use the same log-in) and there is a plethora of workouts designed to appeal to ever fitness level. The workouts are filtered by focus areas, duration, intensity, and equipment availability. The app coaches the user through the entire workout by timing the workout and throwing out words of encouragement through the toughest portions.



Photo: Screenshot

My FitnessPal

The MyFitnessPal App is powered by Under Armour Connected Fitness platform. MyFitnessPal allows users to not only track food and caloric intake, but also carbohydrates, protein, sodium, sugar, and many other dietary elements. The app also takes into account activity levels and can adjust daily. Food intake can be entered manually or by scanning the food packaging barcodes with the phone’s camera.

There is also an option to create a weight loss plan that follows a calorie deficit model, which targets burning more calories than someone consumes. The app forecast potential weight loss or gains based on the information inputted by the individual. Avoiding an extra slice of apple pie is least tempting when the app is tracking the users’ ever bite.



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Carving out time to work out can become increasingly difficult as calendars are filled with holiday events; but,  the FitNet app helps keep users on track in a time crunch. The FitNet app provides the user with over 200, five to seven minute targeted workouts that can be squeezed in throughout the day. Time commitment is a major hindrance when it comes to achieving workout goals, but the app allows the user to squeeze in workouts.

The app also supports a few unique features such as using the phone’s camera to measure how closely the user follows the moves. The app also syncs with the Apple Watch to track heart rate and cardiac zones.



Photo: bamrbands.com

Charity Miles

Outside of personal appearance or health goals, being active can help others. Charity and fitness have been united within the app Charity Miles. The app links users with a charity and for every mile walked, ran, of biked corporate sponsors donate money to support a cause.

By using the phone’s GPS sensors, miles are tracked and ever mile equates to money for a charity. The app can be used whether the user is outside walking their dog or running indoors. Finding motivation to stay active can come in many forms.

The quote “there is an app for that” holds truth when it comes to fitness. There is a multitude of fitness apps with functionality tailored towards unique audiences. These apps make fitness available right at the users’ fingertips.