Tag Archives: mobile apps

The 7 Best (Free) Bitcoin Apps

The bitcoin craze isn’t ending any time soon, with prices expected to rise to $18,600 over the weekend. Although there are many critics of the cryptocurrency, it has reached a record value of more than $1 billion. Currently, there are an estimated 4 million active bitcoin wallet users across the world, and analysts anticipate the number to reach 200 million by 2024. We covered the cryptocurrencies monumental rise in our blog Bitcoin or Bust, and now we’re breaking down the top 7 best free mobile apps for bitcoin enthusiasts and investors.

1. Bitcoin Ticker:

The Bitcoin Ticker app helps you keep track of the Bitcoin price at all times. It displays the current price in the currency of your choosing, and you can even customize the refresh rate.

2. Spare:

Spare allows bitcoin holders to quickly and conveniently turn their bitcoin into cash, without using an ATM. Users request cash and then receive a barcode, which they take to a store. The cashier scans the code and gives the Spare user cash in exchange.

3. Coinbase:

This Android app is one of the most highly recommended apps for taking care of your bitcoin wallet. The wallet is what allows you to not only buy and sell digital currency, but also has features to help you to best manage your cryptocurrency.

4. SpectorCoin:

The SpectorCoin mobile bitcoin wallet allows you to easily trade and receive bitcoin. Another perk—99% of SpectorCoin’s digital currency is stored in protected offline storage.

5. Cointracking:

Cointracking is for serious traders who are looking for a user-friendly experience. This app creates pie charts of your portfolio and allows you to calculate metrics like realized and unrealized gains and reports for, ahem, tax declaration.

6. Blockfolio:

For a bitcoin aficionado who is looking for a financial app that will allow you to keep a close eye on your investments. This app will send notifications when bitcoin has reached a particular threshold, and keep you up to date with bitcoin news. However, it’s not ideal for day traders, as you have to enter your cryptocurrency holdings manually.

7. Xapo:

Xapo enables users to store cryptocurrency and also acts as a Bitcoin debit card. It integrates convenience with security, which makes transferring currency to others quick and easy.

How Mobile Apps are Changing Travel in 2018

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary. Today, 77% of Americans own smartphones and a recent Global Traveler study found that one in three travelers now books on a mobile device. Companies are using their mobile applications to reach the consumer directly, therefore eliminating the uncertainty that has existed when previously booking travel.

Mobile technology creates a completely different experience at the airport, for both the customer and airline. A good mobile app adds to the customer experience, and creates brand loyalty. Users are able to easily check in and be notified of any flight delays or gate changes. For the airline, apps make it possible to pass information to the traveler immediately, which ultimately eliminates confusion and makes the traveler’s experience less stressful. In addition to communicating with the customer, airlines use mobile apps to create an easy user experience for their customers, with the ability to manage your trips, check-in, and pay for checked baggage and flight extras such as wi-fi, all in one application. In 2018, it is expected that 79% of airports around the world will offer CRM tools in their mobile apps to help track customer behavior and improve personalization and brand loyalty, up from 30% in 2015.

Airlines are looking to extend the customer experience in 2018. They plan to evolve their apps to create a digital travel companion experience, rather than just taking the customer from point A to point B. By integrating third-party companies into their app, they can make the app a one-stop shop for customers. The recent JetBlue and Lyft partnership allows customers to earn JetBlue loyalty points when they use the ride-sharing service, and American Airlines and Grab Food partnered to provide customers with the ability to pre-order food at the airport.

Companies such as TripAdvisor, Expedia and Booking.com have utilized the benefits of mobile technology, using their respective apps to notify customers of deals and flash sales. In addition to booking travel, TripAdvisor expanded its services to let customers grade and review airlines. In 2018, the focus will be on using location, previous purchase history and demographic trends to push last minute offers to travelers while they are in destination, completing the full trip lifecycle.

Industry experts predict 70% of all booking transactions will be via mobile by 2020. As technology continues to evolve, so will the way consumers and businesses interact. It’s important for companies who are serious about mobile communication with their customer to listen to their demands. And it looks like in 2018, consumers will be getting what they want—mobile.

Mobile Wallets are on the Rise: How do you pay?


Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction being completed. Companies later implemented a feature on their websites to save previously used payment information. However, this method still does not eliminate the use of a physical credit card in many cases.This is where mobile wallets are useful. A March 2015 report showed that 39% of all mobile users in the U.S. used their mobile phone to make payment for goods or services in that year. By 2017, it is expected that more than 70 percent of consumers will use their mobile phones to make payments using a mobile wallet application. The increasing popularity of the mobile wallet allows more opportunities for marketers to engage with a wide arrange of audiences through their mobile devices.

For marketers, the mobile wallet application allows a unique entry point into the consumer’s space by utilizing their phone as a place for product sales. Companies such as Starbucks and Chipotle have used the mobile wallet application to their advantage in the marketplace. Starbucks Rewards, a customer loyalty program, developed a mobile application where customers can pre-order drinks and pay for them on their mobile devices, all while receiving reward points towards a free drink. Starbucks promotes this application through the incentive of a free drink and by emphasizing the short wait time when ordering. Chipotle used their mobile application for purchases, but also for marketing initiatives to promote brand awareness. Chipotle recently released a mobile game titled Guc Hunter which allows customers to participate in a short matching game to receive a coupon for free guacamole. If won, this coupon will appear in their mobile wallet. Marketers can track how many customers receive coupons and also how many customers use the coupon through mobile wallet features.

Mobile wallets not only allow for flexibility in payment options, but also provide new opportunities for mobile marketing. The ideal mobile wallet has personalized credit card, reward card, and coupon information available on the user’s mobile device. Mobile wallets can also be used to remind consumers about coupon expiration. This further encourages consumers to make a purchase, whether than forgetting about a coupon that had been stored in their physical wallet. The ability to reach into the mobile sphere and alert consumers of a product is an invaluable asset. This opportunity was previously limited by jurisdiction such as “do-not-call” lists and the “Promotion” filter on Gmail. The mobile wallet applications offer an alternative to those limitations. It is arguably synonymous to personalized door-to-door sales, but instead through consumers’ mobile phones. The mobile wallet harnesses the power of the push-notification feature, by allowing alerts to appear on mobile phones whenever updates or new deals are made available. These alerts have a much higher chance of being viewed, since people are constantly checking their notifications on their phones.

Ultimately, mobile wallets are on the rise and the opportunity for marketers is on the rise with it. Through the use of the mobile wallets, companies have the possibility to engage with customers through their mobile devices in an impactful way. Mobile wallets provide marketers with new tactics to communicate with customers and drive demand. Mobile wallets also provide real-time insights for marketers that can be immediately used to improve performance or meet specific objectives. As more consumers begin to utilize mobile wallets, we may see an eclipse of the physical wallet along with printable coupons. Marketers focusing on initiatives that utilize the mobile wallet can yield positive results as this application continues to thrive.