Tag Archives: market research

State of the College Student Infographic

Infographics change the way analytics are communicated, and qSample is onboard. The trendy offspring of the old school PowerpPoint image – infographics are the new way to share data and transform it into information by using clever and engaging visuals. An infographic has an eye-catching and relevant visual coupled with the numbers being conveyed in order to reinforce the meaning behind the statistics.

The infographic below depicts how college students are faring in the current economic climate. The data is derived from a survey conducted by Campus Universe – an online panel of college students developed and managed by qSample.

college student

by Rudly Raphael

College Students Worried About Debt

With college costs skyrocketing, a new survey conducted by Campus Universe shows that 62% of students surveyed have student loans or aid to repay in some form. The survey was conducted between October 18-23rd, with a sample size of 500 respondents. This year, in the United States, outstanding student loan debt will reach $1 trillion dollars.

The survey reveals that these students are also getting help from their parents 22.3%, working full or part-time 18% and relying on scholarships 16.5% to help supplement their college bills in addition to loans and aid. Of those surveyed with qSample’s CampusUniverse research panel, 82% indicates their loans are provided by the federal (59%) and state (23%) government entities with the majority of money owed per student ranging between $0 – $29,999.

Some of these students, over 30%, anticipated their loan to be paid off in 5-10 years, while 27% are not sure how long it will take to pay back their loans in this uncertain economy. It is estimated that only half of recent college graduates are working in full time jobs.

This survey was conducted with students in each grade level, and 67% consider their amount of debt manageable, with the remaining students worried that their debt is an unmanageable amount.

cu

In fact, 31% of participants indicated that they worry “all the time” about the amount of debt they have incurred in pursuit of higher education. Forty-eight percent of the students worry “sometimes” and the remaining 21% “never” worried or are “not really” worried about their ability to repay their student loans.
Most people who could relive their college days would make different decisions on a variety of topics. This survey indicated that 44% of students would make different choices to incur a smaller loan amount. That is a big life lesson to learn the hard way from your college experience.

Campus Universe is an online community of on and off campus college students who have opted-in to participate in various college research studies. The panel is developed and managed by qSample, in partnership with Campus Entertainment. To learn more about the college student panel, go to www.campusuniverse.com.

by Rudly Raphael

Wine Continues to Gain Strength with U.S. Consumers

The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year.

With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com. Not only does the festive holiday season promote increased wine purchases, but wine consumption in the United States is up 26% in the last ten years with over 784 million gallons of wine being sold in 2010.

wine

For the American public, wine consumption has become affordable, more social and accessible. Results from the survey indicate over 83% of wine consumers have attended some form of college, but you don’t have to be a wine snob to know what you like. Most grocery stores carry a wide selection of varietals for the convenience of their customers and over 53% regularly purchased wine at their local liquor, market or grocery store.

The characteristics of “aroma” and “taste” were noted as the most popular qualities influencing a buying decision for these consumers with “brand” coming in third. Indicating that a consumer’s senses seem to lead the way when making a wine purchase more so than a desire for a specific brand. Based in this finding, it makes “sense” (pun intended!) to increase sampling in stores, especially during this holiday season.

Holidays or not – more U.S. consumers are including wine as a lifestyle choice with 33% of our participants purchasing wine for consumption at home.

Also of note – 42% of the respondents indicated that they purchased wine on a daily or weekly basis, and over 70% spent between $1-$20 per bottle on their wine purchases.

What’s the favorite varietal choice? Merlot, at 13%, squeaked past Cabernet Sauvignon and Chardonay at the top of this list.

by Rudly Raphael

Online Poll: Debate Has Little Impact on Florida Voters

Only three percent of survey participants believe the October 22 showdown changed how they will vote on November 6th, according to a survey conducted with Florida Voter’s Voice, an online research panel of likely voters developed and managed by qSample.

This unique survey was deployed immediately after the debate and indicates the state’s voters are skewing towards Barack Obama, but with 23% still undecided.

debate

Of note – 64% of panel participants indicated the foreign policy topics debated are important to them in this election. When asked whom they think won the debate, 52% choose President Obama versus 31% for Governor Romney. Also, 42% of respondents confirmed that they consider themselves a Democrat versus 35% of the survey population that declared themselves Republican.

In fact, 99% of voters who consider themselves “strong” Democrats believe Obama won the debate last night and 72% of “strong” Republicans considered Romney the winner.
These party affiliation numbers are not as tight as those forecasted in the nation-wide presidential race, but it confirms how influential the Independent voters are in this key campaign state.

Florida has 29 electoral-college votes to be won, and when asking these Independent voters who won Monday night’s debate, 55% gave the nod to Obama, while 30% sided with Romney and 15% called it a draw.

Florida Voter’s Voice participants are highly committed to this election, with 98% of respondents planning to vote in next month’s election and the remaining 2% indicating they had voted early. Other majority characteristics of this survey include: 70 % of the respondents are Caucasian, 93% are over 35 years old and gender evenly represented.

Florida Voter’s Voice is part of VoterFeedback.com – a robust online panel of likely voters nationwide, developed by qsample. For firms that are in need of a quality sample of likely voters, VoterFeedback provides access to millions of respondents who are highly profiled and recruited to participate in a variety of research initiatives.

by Rudly Raphael

What Is Driving the Growth in Medical Tourism?

Medical tourism, also referred to as international medical migration, patient migration and medical travel, is a new term but not a new idea. A market driven industry, Medical Tourism is shaped by the complex interactions of myriad medical, economic, social and political forces. Medical tourists embark on worldwide journeys for health care to lower costs, decrease wait times, and access medical services that aren’t available in their home country.

For patients from countries where a governmental health care system regulates access to health care, the reason to leave the local market is the desire to have timely treatment, circumventing delays associated with long waiting lists. Because national health programs and some insurance programs do not fund cosmetic surgery and similar types of services, patients seeking these services are driven to pursue medical tourism. Patients also travel to medical tourism destinations for procedures that are not available in their own countries. For example, stem cell therapy, unobtainable by many patients in industrialized countries, is available in the medical tourism marketplace. The now deceased Charlie’s Angels star, Farah Fawcett, struggled to find a cure for cancer three years ago, which ultimately took her to Germany for a unique procedure that was not available in the United States.

Resources are insufficient for people to comfortably purchase care in their local market, but adequate for them to buy care in lower-cost foreign facilities. An additional benefit is that another country provides privacy and confidentiality for patients undergoing plastic surgery, sex change procedures and drug rehabilitation; their medical records cannot be viewed by the myriad parties who can access these documents in the United States.

While much has been written about medical tourism and its impacts and ethics, little research has been conducted to quantify the reasons that consumers participate in it.

qSample conducted a study to target a wide range of global consumers on their experiences and consideration of medical tourism. The study used an international sample of potential medical tourists with an estimated 575 participants. Download the full white paper here.

by Rudly Raphael

Say Hello, Not Goodbye, To Your Golden Years

A survey conducted by BoomerOpinions this month revealed some fascinating findings about retirement prospects for the baby boomer generation.

Sixty percent of the nearly 400 baby boomers surveyed thought it was realistic they could retire within the next ten years. However, 25% of respondents expressed doubts about their imminent retirement prospects.

In a New York Times article entitled, Goodbye Golden Years, Harvard economist Edward Glaeser cited statistics sure to elicit fear in those of us hoping to retire at some point during the next ten years. He suggested that, “Retirement seems out of the question for increasing numbers of Americans who are saddled with debt and whose savings evaporated during the recent bust.”

Our parents’ generation, the so-called “Silent Generation” (those born during the great depression and WWII) enjoyed a retirement scenario unprecedented in our history, and one that, as this data indicates, may not be available to all of us. But, don’t despair. Did we ever really envision playing golf four days a week? (OK, so maybe one or two days a week.)

I can’t imagine not being productive, not contributing, not making my own money. Participants in the BoomerOpinions.com poll were asked the following question:

“If you had the opportunity to change your occupation at this point in your life, how likely would you be to do so?”

Forty-six percent responded positively, saying they were quite likely to do so. I found this data amazing and affirming. I’m one of those Lady Boomers trying her hand at various creative entrepreneurial endeavors so it was nice to know my aspirations had company.

Glaeser went on to argue that America needs more entrepreneurship. Baby Boomer can be the leaders in this entrepreneurship as they seek to reinvent themselves, as this data suggests they are willing to do.

West Palm Beach, a retiree haven, has the highest self-employment rate of any metropolitan area in the nation, consistent with other areas in the country attracting older Americans. Self-employment makes sense because it allows for more control over working hours and conditions. And our generation loves control.

Many of us have spent years waking up at 6:00 am to be at a job we found depleting. If we are not going to be able to kick back, drive a golf cart and play bridge all day, lets envision a different kind of retirement for ourselves.

Here are a few suggestions:

Develop an exercise plan; join a YMCA or other gym; walk or ride a bike. We are going to need to stay healthy for this next phase, and exercise is a critical component. Make sure your employment endeavors can accommodate your exercise schedule, so you don’t have to be going to the gym at 5:30 in the morning.

Choose an enterprise that fits your circadian rhythm (internal clock) one that allows you to arise and go to bed at a time best suited for you.

Delve into your psyche through journaling or quiet reflections; explore what you have a passion for. You may want to undergo a personality assessment to discover a field that suits you.
Make it fun. We are the generation who invented rock and roll. We like to have fun. Now is your chance…Here’s to meeting the new you.

For more information about BoomerOpinions, please go to boomers.micropanel.com.

by Liz Kitchens

Liz Kitchens has years of professional experience conducting research and focus groups with the boomer generation. She is a frequent writer and blogs for a number of web sites, such as Boomer Café, Vibrant Nation, Skirt.com and Growing Bolder. She specializes in issues related to women of the Baby Boomer generation – women she refers to as Lady Boomers.

Obama Leads Romney 47% to 43% in Florida Voterfeedback Online Survey

A new poll conducted among Florida likely voters shows President Obama with a 4 percentage point lead over former Massachusetts Governor Mitt Romney in this key battleground state, 47% to 43%, with 11% of voters undecided.

Two times as many Florida voters have an unfavorable view (65%) of Governor Rick Scott as a favorable one (31%).

In the presidential race, Obama is leading Romney 47% to 26% among independent voters, with 27% undecided. Women give the nod to Obama, 49% to 36%, while men are split evenly, with 45% supporting each candidate.

President Obama’s lead is just beyond the poll’s margin of error of +/-3.8 percentage points at a 95% confidence level. The survey was conducted from March 20th to April 13th among 677 members of the Voterfeedback online survey panel in Florida.

prescandidates

A majority of Floridians polled have a favorable view of President Obama (55% favorable, 45% unfavorable), while Mitt Romney’s ratings are split, with 47% having a favorable view and 50% having an unfavorable view.

In the race for U.S. Senate, 44% say they would vote for Democratic Senator Bill Nelson in a matchup with Republican Connie Mack (31%), with 25% undecided.

Voterfeedback is a service of qSample and is the first online panel allowing an accurate gauge of the voting population in a battleground state.

by Rudly Raphael

New qSample Poll Reveals Americans’ Final Four Picks

The new qSample poll, conducted on March 22nd prior to the first round of Sweet 16 games revealed that Americans’ top picks to make the NCAA men’s basketball Final Four were Michigan State (44% thought they would make the Final Four), Ohio (36%), Kansas (36%) and Kentucky (32%).

Americans’ top pick to win the tournament were Kentucky (14%), Michigan State (14%), Syracuse (12%) and Ohio (11%).

Alas, Michigan State lost to Louisville 57 to 44 Thursday night. Louisville was picked to win it all by only 3% of Americans; 20% predicted a Final Four berth for the Cardinals.

by Rudly Raphael

New Data on New Year’s Resolutions and Holiday Exchanges

Research Access is proud to announce a new partnership with qSample, the Research Access / qSample Poll. Our goal is to regularly provide interesting, topical poll results.

Our first Research Access / qSample poll was fielded using qSample’s online consumer panel in the US. The poll fielded from January 3 to January 7th and includes 296 completed interviews.

We decided to ask a few questions about holiday gift-giving and exchanges as well as New Year’s resolutions.

Here are the results:

Did you receive a gift or gifts this holiday season?
Yes 83%
No 17%

res1

res2

So far, have you kept or broken your New Year’s resolution(s)? (among those who made one or more resolutions)
So far I have kept my resolution(s) 87%
I have broken my resolution(s) 13%

We hope you enjoyed this poll. Our resolution, which we promise not to break, is to bring you more interesting data throughout 2012.

by Rudly Raphael