Tag Archives: Iphone

iPhone X – Are Consumers Willing to Pay?

Unless you’ve been living under a rock for the past decade, you’ve heard of, used, and/or own an Apple product. When Apple first debuted the iPhone in 2007, it revolutionized smartphones and changed the industry. The touchscreen was unlike anything else on the market, and with a price of $399, took some getting used to for the average consumer. However, over the past ten years, we have become accustomed to and grown to expect a higher price point for the sort of innovation Apple produces. There are now more than 700 million iPhones currently in use worldwide, and that number is expected to grow 13% over the next year.

On November 3rd, their most anticipated product was released, the iPhone X. iPhone release day has become something of a national holiday for Apple fans, and the iPhone X release was no different. In cities all over the world, eager customers camped out in hopes of purchasing the $999 phone. According to Apple’s website, the phones were sold out in Apple stores by day end in New York, Boston, Chicago, Denver, Houston, Dallas, Minneapolis, Milwaukee, San Antonio, Austin, Los Angeles, Phoenix, Philadelphia, San Diego, San Francisco, Salt Lake City, Washington, DC, Las Vegas, Charlotte and Raleigh, North Carolina.

Apple has earned a reputation as an industry innovator, and the iPhone X doesn’t disappoint. The iPhone X has facial recognition so you can bypass the fingerprint entry. Also, the home button has been removed, allowing for the high-resolution screen to cover almost all of the device, and Apple promises an additional two hours of battery life. Now for what all the cool kids are already talking about: Animojis. You can create animated emoji animals that mirror more than 50 different muscle movements of your face.

These features sound very cool, but we wanted to know—does any of that really matter to the average consumer when they are deciding which new phone to buy? We polled over 300 people across the United States to see if features such as the newest technology and brand name outweigh a steep price tag to the average mobile phone consumer. We found that an overwhelming 80% of respondents are most interested in a moderate price point. The newest technology is a selling point for 50% of our respondents, but only 29% feel features such as a megapixel camera are extremely important. 24% are interested in the brand name, and 84% of our audience is looking for a phone with a long battery life.

Apple has assembled a cult of followers, and they are always eager to purchase the newest model. Reception across the board for the iPhone X has been mostly positive, with many users saying this changes what we’ll look for in a phone from now on. Every few years, Apple has come up with a new product that turns the market upside down, and it sounds like the Apple X is no different. But if you’re not interested in the newest technology and features, there are many other great, conservatively-priced options on the market.

The Right Place and Right Time: The Google Pixel Launches

 

Since the first release in 2007, the iPhone has become the world’s most popular smart phones – selling more than 800 million devices worldwide. Nine years later, Apple has kept the innovative trend, by introducing a series of new models of the iPhone, each with new cutting-edge features. Apple’s latest edition, the iPhone 7, boasts new specs such as its waterproof capability and a 12 megapixel camera. Of course Apple’s competition is not far behind. Apple has been competing against major players such as Samsung, which has sold more than 200 million Galaxy models, since their first release in 2010. However, with Samsung experiencing a series of glitches with their Galaxy Note 7 release, the company is losing market share and possibly loyal customers. This could result in a serious momentum shift for Apple, but there is another competitor entering the market. On October 4th, 2016, one of the world’s leading technology powerhouses launched the Google Pixel. To Google, it is not just any smart phone, it is a Google phone.

The Google Pixel and Pixel XL have been positioned in the market as premium devices with the capabilities to compete against major players such as Apple and Samsung.  Ana Corrales, Vice President of Global Operations and Google Store, claims that the Pixel is a device that will give users choice. “We’re not necessarily trying to compete against Apple. We’re just trying to provide choice at every level and continue our Android strategy.”   Google might want to claim that they are not trying to directly compete against major players, but their latest device suggest otherwise. The Google Pixel comes with a dedicated switch capability that allows users to transfer photos, videos, contacts, messages and more from one device to the other. The Pixel also hosts a feature called Google Allo, which allows users to video call their contacts. These features are coincidentally quite similar to the iCloud and Facetime function available on the iPhone. With this new capability, Google is able to target a wide range of customers, beyond just iPhone and Samsung users. The Google Pixel is targeting anyone with a Gmail account.

There are millions of individuals utilizing Gmail and Google services for either personal or work related purposes. Subsequently, there are also thousands of corporations and institutions that use the Gmail platforms as their internal business communication tool.  The Google Pixel phone will allow users to seamlessly integrate their work and personal documents in one space without compromising storage – a feature that could be attractive to millions of Google users. Although Apple provides its users with 5GB of free iCloud storage and Samsung offers 15GB free storage, the Google Pixel provides users with free unlimited cloud storage – something the competition simply can’t match at this time.

Google is finding its own voice in a market that Apple and Samsung have dominated for almost a decade. The introduction of the Pixel gives Google another opportunity to showcase their capabilities as another telecom tech giant. According to Digitimes, approximately 3-4 million Google Pixel units are expected to be sold by the end of 2016. The Google Pixel might not set record numbers, in terms of worldwide sales, but it has the opportunity to show consumers what the first generation of Google phones are capable of doing. The Google brand’s prestige will attract a myriad of customers trying to find the next generation of smart phones. This is an opportunity for the Pixel to become a huge success. It is still uncertain what the main impact of the Pixel will be against major players like Apple and Samsung. Regardless, the Google Pixel is raising the bar for new parameters in the smart phone industry. We are standing by to see what happens when the Pixel hits the market this October.