Tag Archives: infographic

Infographic of the Week: The Vanishing Attention Span of Consumers

It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day. It’s no secret that competition in a soft economy is stiffer than a Pan Galactic Gargle Blaster with Red Bull (for those of you familiar with The Hitchhiker’s Guide to the Galaxy).

It’s no secret the world has shrunk with information, but that same information has shrunk our attention spans. What is a secret, though, is the unbelievable levels attention spans have declined during the Digital Age. It’s far more than many in marketing or market research would like to face.

That is what this week’s infographic deals with, based on our article What Will You Do When Your Customers No Longer Have Attention Spans?  The article does offer some solutions for marketers, but until we accept there is an issue…wait…what was I saying?

Never mind. Please enjoy the infographic, and I hope you find the attention to have a lovely weekend.

Attention Spans

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Infographic of the Week: Writing the Perfect Email Subject Line

This week’s infographic can be useful for any kind of subject line in an email, even if the title does say “surveys.” We feel this is important—as we are getting to the point that “emails” might join “death” and “taxes” as the only certainties in life.

After all, if you think that getting someone’s attention with a phone call, marketing campaign or snazzy website is difficult, just keep in mind these statistics from a Source Digit report:

By 2017, there will 182.9 Billion Emails Sent/Received Per Day Worldwide; 4.9 Billions Worldwide Email Accounts.

Here are the complete and stunning statistics:

This is in billions!

This is in billions!

Regardless of what industry you’re in or the context of your email, a small detail like the subject line may be the difference between success and failure.

The data from the article is based on the thought leadership piece by qSample president, Rudly Raphael: Boosting Response Rates: Crafting the Perfect Survey Invitation Email

Please enjoy, please let us know what you think, and please have a good weekend, as always.


Writing the Perfect Email Subject Line

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Infographic of the Week: Will Apple Watch Succeed?

Although the store availability of the Apple Watch has been delayed until June, today is the day the anticipated gadget mostly ships out to those who ordered it online (although some early orders may actually arrive this weekend). It’s officially the dawn of the wearable tech era, with Apple once again the glorious shining sun of market success.

Or is it?

This week’s infographic visually addresses the Apple Watch. It’s gleaned from our own study on consumer sentiments towards the new product.

Pre-order sales are astronomical, according to preliminary numbers. However, qSample’s research does detail some concerns the Apple Watch might have to overcome. Additionally, there are these three issues as well:

1. Apple is not a pioneer this time. Smart watches are already settled in the marketplace. Apple won’t be in its customary role as a trailblazer, as it was with tablets and smartphones.

2. The brand Apple isn’t king of the tech hill anymore. According to a recent study, Samsung beats Apple in customer loyalty. Apple has spent immense energy perfecting its image for decades, yet these days its competitors work just as hard in branding.

3. Wearable tech is just not ticking with consumers. As mentioned, smart watches are around. They’re not exactly an established item in any demographic, whether made by Samsung or Google. Also, the last great wearable tech noise, knowns as Google Glass, went out with a whimper.

But Apple is Apple, time after time conquering the times. Maybe this trend will continue with the Apple Watch. In any event, let the data set your own internal market watch:

Study reveals consumer resistance to Apple Watch

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Infographic of the Week: Spring & General Contractor Trends

I’ve said it before here, and I’ll say it again now:

There are two seasons in Chicago—winter and construction (replace “Chicago” with your preferred upper Midwest or Northeast location).

To some, though, spring in these regions might seem like this meme:

Johnny Depp holding boy who is sad about spring in Chicago

Yet for many spring is here, and so is the season of construction, where general contractors recover from Jack Frost and make hay (and fix plumbing and replace drywalls and rewire electrical systems and all the other key tasks that keep society going).

Or is it?

We’ve retooled some of our past studies, and drilled them with some newer research from our proprietary general contractor panel. We hope you find this infographic insightful, regardless of your industry. The infographic can be shared, downloaded or copied to various mediums (instructions at the bottom).

Enjoy and enjoy the weather, or if not just remember the wise words of Mark Twain: “If you don’t like the weather in New England now, just wait a few minutes.”

Replace “New England” with your preferred upper Midwest or Northeast location, during this spring.

Contractor Survey 2015
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Infographic of the Week: Social Media Is Ruling Our Lives

It’s 2015 and we’ve been familiar with social media for over 20 years.

While it started out gradually, we now live in a world where we are always connected. Smartphones, tablets, even wearable technology helps us stay connected with friends, family, even the celebrities you’re obsessed with.

There are social networks, apps, and digital devices for everything these days, with new ones being added to the market daily. It is truly leading our lives. In the newest installment of qSample‘s Infographic of The Week, we break it all down for you. We let you know which sites are being used the most, who has been sent to the graveyard, what times of the day we’re plugged in, and so much more. We live in a hyper-connected, always-plugged-into-social-network reality of status updating and photo sharing.

Psychology Today quoted a tenth grader as part of an assignment to answer the question, “How has online social networking influence your relationships with friends and family?” He responded,

“Our technology has come to the point where it is ruling our lives; however, without it we would be lost.”

Spend a few minutes and check out our Infographic of the Week:

Social Media Infographic Final (1)


We’ve also added one of our latest YouTube videos for you to enjoy. It’s not another technical survey on how-to, it’s a funny feel good that will have you saying ooh la la. Enjoy!

Make sure to like and subscribe to our YouTube page, follow us on Twitter, and like us on Facebook.

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Infographic of the Week: Boomers Are Embracing The Environment

100,500 words. 34 gigabytes.

That’s the amount of information we consume outside of work on an average day. From that, users only read about 28% of words per visit. Sounds exhausting, right? Well it’s the weekend, so don’t worry, this post is all about infographics.

Infographics change the way analytics are communicated, and qSample is on board. The trendy offspring of the old school PowerPoint image – infographics are the new way to share data and transform it into information by using clever and eye-catching, engaging visuals.

The below infographics are only a couple of our newest, based on proprietary research conducted by qSample. The first highlights the 4 senses of buying decisions, pulled from qSample’s own Director of Business Development, Connor Duffey’s article, How Much Control Do We Really Have Over What We Buy? How much free will do you think you really have? Take a look below.

4 Senses of Buying Decisions (3) (1)

The second is all about one of our specialty niche panels – Baby Boomers. Our research has gained insights into the values and opinions of the largest, most affluent generation in America, identifying important characteristics of the Baby Boomer generation, including their the desire to go green. The right research can make the difference between success and failure for your company in this marketplace.

Baby Boomers Go Green (1) Final

Want more? Check out one of our newest videos.
What’s it about? Just take the Red Pill and see…

Make sure to like and subscribe to our YouTube page, follow us on Twitter, and like us on Facebook.


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The Amazing World of Pets & their Owners (SlideShare & Infographic)

Dog and cats in a row starting attentively at something unknown

qSample is very proud of our custom online panels, especially our veterinarian and pet-owner sampling. It truly conveys an intimate insight into the amazing world of animals and the love of their (alleged) masters. Furthermore, as a data research firm, we are privy to other statistics and studies of pets and their owners, which not only benefits the market but also educational centers and animal advocates.

Thus, we wanted to share our latest SlideShare, and some insightful infographics hot of the cyber-presses. Please enjoy and hug and save a pet:

Check out our SlideShare complete collection

In a bit different context, here is our infographic from the post Mind Blow Studies About Pets and their Owners:

dog and cat lovers

Last but not leash, let us pay homage to the caring veterinarians who assist in making sure all dogs don’t go to Heaven too soon:

Veterinarian Statistics


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Voters Blame GOP for Government Shutdown

Who’s to blame for the government shutdown of 2013? Depends who you ask.

In late September 2013, the House voted to make funding the government contingent on a one-year delay of the Obamacare healthcare reforms. Consequently, from October 1, 2013, the start of the government’s new fiscal year, to October 17, 2013, the U.S. government was shut down, placing hundreds of thousands of federal workers on unpaid leave. Select essential services remained open for public safety.

In an age of bipartisan politics, when uncompromising parties reach an apparent stalemate, the inevitable blame game ensues. But, we aren’t just a nation of Democratic and Republican citizens, who support our respective party no matter what. Despite the simplistic picture the media often paints, we are a bit more complex than Democrats supporting Democratic Party decisions and Republicans supporting Republican Party decisions; although, party loyalty is part of the story too.

qSample tapped into both its general consumer panel, SurveyGIANTS and its likely voter panel, VoterFeedback. Half of likely voter participants (50%) believe the Republicans are solely to blame for the government shutdown, while just 30% of the general population respondents blame House Republicans only. Thirty percent of likely voter respondents blame both parties and 45% of general population respondents say both are at fault.


Both groups surveyed exhibited some apparent party allegiance with Democratic respondents being the most likely group to blame House Republicans solely. Fifty-three percent of the Democratic general population respondents and 81% of Democratic likely voter respondents blame just the House Republicans for the government shutdown.

On the other hand, Republicans from both groups surveyed were most likely to blame both the House and Senate for the shutdown, with 54% of Republicans from the general population group and 46% of Republicans from the likely voter group blaming both parties.

Where do Independents fall in his debate? Forty-eight percent of Independents from the general population group blame both parties, while 35% blame just the Republicans. The numbers are reversed when we look a Independents’ responses from the VoterFeedback group. Forty-eight percent blame Republicans only and 34% blame both parties.


Where do these same groups of people stand on Obamacare? The majority of both the general population respondents (68%) and likely voter respondents (62%) are in favor or neutral towards Obamacare, with 26% and 35% opposed respectively.

Both groups feel effected in some way by the government shutdown with 34% of the general population respondents and 29% of the likely voter respondents saying that the shutdown affects them either personally or financially or both. Another 24% and 37% respectively say that the shutdown affects either their friends or family.

Whether a citizen is directly affected by the shutdown or feels empathy towards those going without pay or concern over the political system, economy or healthcare reform, the 2013 shutdown touched people in a lot of different ways. Voters will likely remember these events come election time, and the shutdown may even affect the outcome of some elections.

VoterFeedback is an online community of likely voters who have agreed to participate in various roundtable discussions on both national and local issues. To learn more about qSample’s VoterFeedback panel, visit voterfeedback.com.


by Stacy Sherwood