Tag Archives: infographic

How Young Professionals Affect The Alcohol Industry [Infographic]

As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes.The professional millennial cohort is the agent of change in this industry.The social work culture with after hours drinks are the new norm for this non-materialistic generation. The digital natives are constantly sharing their life experiences through social media channels and these experiences are shared with alcoholic beverages, representing a social status. With these factors influencing the drinking choices of millennials, the question remain on what type of alcoholic beverage are they consuming and what drinking establishments are they visiting? qSample conducted a survey to understand millennials’ alcoholic beverage preferences. The survey was deployed to more than 500 respondents on their drinking choices and confirmed the correlation between drinking preferences and the generational mindset.

The data shows that 50% of older professional millennials, ages 27-33 are consuming alcoholic beverages in restaurants. In contrast, only 8% percent of this group is consuming alcoholic beverages at home.This highly sociable age demographic combines their social gathering with alcohol consumption.When visiting restaurant establishments, (74%) of older millennials are often ordering alcoholic beverages when dining out. As this demographic enters the peak of their careers, their disposable income increases, given them the ability to spend their income on luxury items such as alcoholic beverages. Despite having increased purchasing power, (37%) of these groups of millennials are choosing drinking establishments with drink specials and affordable drink prices. Within this affordable drinks trend, (54%) of older millennials indicated that they prefer to visit a BYOB restaurant when dining out.On the other hand, more than 48% of millennials professionals are keeping up with trends by choosing drinking establishments based on knowledgeable bartenders/mixologists, drink presentations, and exclusive in-house cocktails.  

Millennials have a wide range of alcoholic preferences, as a consequence, the alcoholic beverage market has seen several consumption changes within this generation. About (27%) of older millennials are choosing to drink beer when dining out, closely following (26%) drink wine and (24%) drink spirits. When visiting BYOB restaurants, (28%) of older millennial prefer to drink beer while the other millennial cohort (29%) prefer to drink wine.   The consumption preferences of this generation can also be seen within their purchasing selections. When asked if they would consider purchasing a bottle of the drink of their choice at a drinking establishment, (97%) of older millennials responded yes. As this group of millennials is more established within their careers their consumption preferences are shifting between drinking beer and purchasing bottles. The strong economic power of older millennials is also presented in how much they are spending on purchasing a bottle when dining out. About (50%) responded that they spend between $40 – $59 on a bottle when dining out.

The alcoholic beverage industry is exponentially growing both in volume and value.As millennials come to age, with their value-conscious behavior, they are constantly challenging the way this industry markets towards their generation. By paying close attention to millennials drinking habits, especially older millennials, alcoholic beverages companies and drinking establishments have a profitable opportunity. Factors such as knowledgable bartenders, drink exclusives, and drink specials are pivotal for millennials when choosing a drinking establishment. Understanding the shifting drinking preferences of this generation and their constant need for social functions will provide a higher value towards a brand.

Ultimately, marketing tactics that are geared towards lifestyle choices and exclusive experiences will drive millennials’ interest. The ultimate goal for alcoholic beverage companies and drinking establishment is to understand the millennial mindset in order to succeed in sales with this generation.

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Behind every trend there is a competitive market and consumer data that might unlock your next big idea. To learn more about these findings please contact sales-team@qsample.com 

 

Does your business have good online reviews? [Survey Data]

 

We recently conducted a survey with our general consumer panel to explore consumer’s online decision-making process, in which over 320 respondents participated in the survey. The findings reveal that the majority of respondents find online review to be a critical piece to their purchasing decision.

Respondents who participated in the survey fall in the following demographic bracket:

– Male (44%), Female (56%)

– Millennial (22%), Generation X (40%), Boomer (31%), Silent (7%)

– Urban (55%), Suburban (34%), Rural (11%)

How do they surf the web?

In general, the most popular platform of web surfing is computer, as indicated by 63% of the respondents, followed by phone (25%) and tablet (12%). When cross-tabulated this particular dataset with age/generation data, we found out that phone usage, in terms of web surfing, declines by increase in age.

Interestingly, when it comes to surfing the web on tablet PCs, the data reveals that baby boomers were far ahead of other generations.  This perhaps should be a sign for businesses to optimize their web pages for various mobile platforms, regardless of their customer base.

Do they trust online reviews?

98% of the respondents indicated that they generally trust online reviews, and they develop higher confidence with the product or service after reading 6 or more reviews, which are posted within a month. Millennials and Generation X respondents tend to read more reviews (11+) before making a purchasing decision.

Furthermore, when they were asked if they trust online reviews as much as peer recommendations, a striking 84% of the respondents agreed that they do.

Where do they read reviews?

42% of the respondents indicated that they find the reviews through major search engines (Google, Bing, Yahoo, etc.), followed by Amazon at 28% and major social media (Facebook, Twitter, YouTube, etc.) at 21%. Surprisingly, while Yelp is considered to be a popular business review resource, only 6% of our respondents indicated that they use Yelp for business review. Other sources included consumer reports and manufacturer websites.

92% of the respondents indicated that they find better deals as a result of reading online reviews. Our data revealed that social media sites ranked as number one places for discount deals, followed by Amazon and search engines.

Our findings is further illustrated in the infographic below:

online-review

Alumni of top national universities: Buying Habits

A survey was conducted by Alumni Reader Panel and qSample to investigate the buying habits of alumni of top national universities. 1,964 respondents completed the survey. Universities represented in this survey are: University of Chicago, Yale, University of Pennsylvania, Princeton, Harvard,  Dartmouth, Cornell, and Brown. Succeeding three charts summarize the demographics of the respondents by each school:

age

gender

employ

In a bigger picture, 4.4% were Millennials, 23% were Generation X, 72.6% were a mix of Boomers and Silent Generation. In addition, survey respondents were predominantly males (66.5%). Prior to discussing the buying habits of alumni, an important limitation to acknowledge is that there is an insufficient amount of data to categorize the demographic of respondents from the results. For instance, if respondents were asked a question about brand loyalty and given four choices, the results were simply netted by counts. Thus, we could not identify what percentage of the total counts stemmed from which generation or gender. With that in mind, here are the findings (note: data are shown in average of eight schools as there were no significant statistical outliers – margin of error is approximately +/- 5%):

They are brand loyal:

brandloyol

91.6% of respondents agreed that when they find a brand they like, they will stick to it. Furthermore, 90.4% agreed that if a product is made by a company they trust, they are willing to purchase at a premium price. These two independent results revealed a correlation coefficient of 0.994. What this indicates is that brand loyal consumers become price desensitized, allowing the brands to obtain greater pricing power. In addition, 66.1% of consumers are aware that brand name is not the best indication of quality (see below):

QUALITY

Although the survey revealed that these consumers are highly brand loyal, behavioral data portion of the survey showed what might be advantageous to competitors with potential substitute products. 99.1% of respondents indicated that they value “curiosity wanting to explore and learn about new things”. Since a mere 25.8% agreed that they are one of the first among their friends to try new product, word of mouth (through peers) would likely be their most trusted source of advertisement.

They are willing to pay at premium for quality not image:

premium

Respondents were asked to answer the following: “I am typically willing to pay more for high-quality items” and “I would pay extra for a product that is consistent with the image I want to convey”. As there is no direct correlation between these two factor, the correlation coefficient is 0.224. Although we do not have to access to the respondents’ income distribution, as 88.7% of respondents are willing to pay at premium for quality, it may be safe to assume that price is not much of a concern as long the product quality meet their standards. Interestingly, even though only 42.8% agreed to buy products to convey self-image, a striking 65% had expressed that they buy from brands that reflect their style (see below):

styleTherefore, it is critical for brands to identify the lifestyles of their target audience to effectively form bonds and trust with the consumers.

They prefer American products:

america

60.5% of respondents agreed that purchasing American-made products is an important factor. “Made in America” label has its strong manufacturing reputation, and considering that majority of these consumers value trust and quality, they are most likely willing to pay premium price for American-made products. As a matter of fact, 82.9% agreed that their purchase decision is solely based on quality rather than price.

Moving forward, blog posts will focus on buying habits and decision factors in specific industries (technology, travel/hospitality, healthcare, etc.).

buying-habits

 

 

 

 

 

Reddit: Active Support System for Mental Health Sufferers [Infographic]

 

Power and flexibility of social media sites should not be undermined. Among many usage of these sites, the lesser known is that they serve as an emerging source of data for public health studies, including mental health (Schrading et al.).

According to a study on domestic abuse disclosure on a social media site, Schrading et al. reported that this site offers “less intimidating and more accessible channels for reporting, collectively processing, and making sense of traumatic and stigmatizing experiences”. One such site is Reddit.

Reddit is a popular social news and entertainment media launched in 2005. As of 2015, Reddit has amassed 36 million user accounts and 234 million monthly unique visitors. This site has a vast range of forums dedicated to various topics, known as “subreddits”.  Its forum-style social system allows users to share texts and media as posts that allow votes and comments. Unlike Twitter, Reddit allows lengthy submissions.

Given the unique characteristics of the site, Reddit acts as a support system for mental health suffers, which provides a platform for self-disclosure, social support, and anonymity. Users may interact anonymously and become connected with others who share similar difficulties, misery, pain, condition, or distress (Choudhury & De).

Moreover, each subreddit is moderated by online community volunteers. For sensitive subreddit topics that are related to mental health and illnesses, their main role is to ensure that “the anonymous submitter has access to local help hotlines if a life-threatening situation is described” (Schrading et al.).

In essence, Reddit is a comfortable and safe space for people who cannot disclose their mental health experiences due to social stigma. Even for ones who are simply willing to share a piece of their own life story to help others.

Infographic below summarizes key findings and statistics in relation to this topic:

reddit info

Mind Blowing Text Messaging Statistics [Infographic]

 

Social Media may rule our lives, as qSample has demonstrated. Yet when it comes to marketing or simply engaging deeply with our audiences, email is the king of all internet media (as our president Rudly Raphael proved in his article The Dominance of Email).

The queen might be text messaging. It’s often overlooked as an efficient form of marketing, according to Small Business Trends. Regardless, the relevance of text messaging as a medium is astounding. For example, check these statistics:

  Texting is the most frequently used app on smartphones–with 97% of Americans using it at least once a day.
  More than six billion text messages are sent in the U.S. each day.
  People worldwide will send 8.3 trillion text messages in 2016 alone. That’s almost 23 billion messages per day or almost 16 million messages per minute.
  Text messaging has a 45% response rate, while email only has a 6% response rate.
  Over 80% of adults text, making it the most common phone activity.
  Text messages brag a 98% open rate, while email only delivers a 20% open rate.

For more context and awe, we present you our latest infographic (and please text your friends or colleagues about it; they’ll open it more than if you email them this data):

Mind Blowing Text Messaging Statistics

 

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College Students And Their Views On The Future [Infographic]

College graduates celebrating by throwing hats in the air

 

Comedian George Burns famously said, “I look to the future because that’s where I’m going to spend the rest of my life.”

College students are taking Burn’s advice, it seems, focusing on the future with an attentive, pragmatic yet positive eye. They want successful careers more than anything, care little about popularity, and social media is not the great democratizer but just another neutral avenue in life.

These are the findings from qSample’s latest study, presented here in an infographic. The study was conducted using our college student sample, surveying more than 200 participants on a range of social and economic topics. Respondents were accessed from our Campus Universe initiative—regularly utilized for varied studies for both academics and businesses by clients. The findings can also be found in our post College Students Optimistic About Economic Future.

The qSample research should give hope for the country’s future (and certainly relevant with graduation season around the corner). Millennials spend $600 million a year in the U.S. alone, with some estimates having them reach $3 billion in a decade as they dominate the labor force. Therefore, the economy should be in good hands, unless these graduates are hamstrung with student debt and not enough salary growth.

Please enjoy our infographic and please enjoy spending the rest of your life in the future:

 

Colleget Students and their view of the future

 

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4 Free Market Research Tools [Infographic]

 

They say there is no such thing as a free lunch. However, in our hallowed digital age there exists plenty of free hacks when you need support or an extra angle. This includes market research.

These hacks might be more and more necessary. In a recent Greenbook post, researcher Neil Cole explains the why and how market research budgets are being sliced across the very world. In essence, companies have a tendency to slice the long-term (sound research on a brand) and keep the short-term (sales, broader marketing, advertising). So it’s safe the say that market research hacks could be useful until the common wisdom (if you want to call it that) shifts and companies once again invest fully in market research. Of course these free tools are useful for smaller companies or virgin startups.

Therefore, we present you our latest infographic, 4 Free Market Research Tools, based on our article 15 Free Market Research Tools & Resources. We hope you find the means for more quality data and branding in either of these sources (and maybe more money for lunch or department budgets):

4 Free Market Research Tools infographic

 

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The Hero Guide To Destroying The Death Star Of Procrastination

Man defying an exploding Death Star above him

 

I would like to think I put the “pro” in procrastination (maybe not the “fun” in funny, but alas). I relate well with what author Robert Mckee once said:

I hold Olympic records for procrastination. I can procrastinate thinking about my procrastination problem. I can procrastinate dealing with my problem of procrastinating thinking about my procrastination problem.

Mckee and I are surely not alone in being the masters of our procrastination domains. Statistics would agree, revealing that procrastination is a widespread malady. According to The American Psychological Association, an estimated 20% of Americans are chronic procrastinators, costing one trillion dollars a year for businesses.

Yes, Dr. Evil, that was one trillion and not one million (or even billion). Procrastination is a problem, as you can see, layered like Shrek and confounding like Donkey.

There are solutions, though. They involve realizing we’ve misdiagnosed and mischaracterized procrastination for far too long. It’s time to know the enemy even if the enemy is mostly us.

 

Procrastination Is Not About Time But Emotion

 

 

In The Atlantic article The Procrastination Doom Loop, Derek Thompson provides an extensive evaluation on procrastination. Thompson quotes several experts, one a prominent psychologist who declares that procrastination “really has nothing to do with time-management. To tell the chronic procrastinator to just do it would be like saying to a clinically depressed person, cheer up.”

In essence, we procrastinate because:

–  We delay action because we’re in the wrong mood to complete a task.
–  We assume that our mood will change in the future.

All of this results in what is called a procrastination “doom loop,” where that negative mood begins a continuous feedback of anxiety, guilt and anger, all due to the very notion of confronting a task.

Here is a doom loop diagram from the article:

procrastination doom loop chart

The Solution:

To combat the doom loop, Thompson’s research offers these remedies:

–  Schedule one-shot reminders as late as possible—even slightly after you were supposed to start the project. Last-second reminders tend to exorcise any negative moods and ignite our fight instinct.
–  Have others create deadlines for us. Deadlines imposed by outsiders tend to be more effective than personal ones, even from friends or family.
–  Fool yourself into thinking a task is enjoyable or leisurely. Procrastinators are more likely to complete a piece of work if they’re persuaded it’s not truly work.

 

Procrastination Is Not About Being Passive But Impulsive

 

This might seem like a surprise, but an insightful article in Lifehacker offers the Red Pill to this aspect of procrastination. It’s actually very logical.

The articles explains:

In reality, impulsivity simply means that you act immediately on your impulses. When the mood strikes you to do something, you do it. Your actions are largely dictated by whatever your most immediate desire is, regardless of the long-term consequences of that action.

Procrastination is not so much about choosing not to work, but choosing the easiest task first, that proverbial low hanging fruit. As an example, we might decide to check Facebook instead of starting a report. Also, unhinged impulsiveness leads to unhinged anxiety, shutting down productivity across all spectrums.

People with ADD and substance abuse problems are pathologically impulsive. They tend to make the wrong choices to experience instant gratification. For the rest of us, it’s just damn Daniel all the way as we struggle with facing our projects.

The Solution:

–  Practice mindfulness (even two minutes of meditation a day can assist in nurturing a poised mind).
–  Learn your red flags and plan around them (cursed be that “buy now” Amazon button!), as well as recognize your triggers and weaknesses.
–  Indulge in some productive procrastination. Scheduling some social media time at work can actually improve productivity, no matter what the HR people caw about in their memos.

procrastination meme3

Procrastination Is Not Fear of Beginning A Task But Fear Of The Big Picture

 

As research explains, for procrastinators a journey of a thousand miles starts with breaking down the journey into a thousand pieces. Both subconsciously and consciously, people may feel stupefying anxiety at visualizing an entire project—much in the same way the crew of the Millennium Falcon felt when they saw the Death Star in its entirety.

The solution:

A piece from PsychCentral states:

The whole may be too much to contend with, so the easiest way to overcome a tendency to put things off is to break a project or task into smaller pieces. Call them bite-size chunks.

Not only is the resulting amount of work more manageable, it doesn’t loom as overwhelming. Besides, once you complete the smaller pieces of the task, you can relish the feeling of accomplishment. This helps reinforce your determination to tackle other things on your list.

In other words, when it comes to procrastinations, seeing the trees and not the forest might be the best way to go on that journey of a thousand miles…or inside the Death Star’s trash compactor, when things don’t go well.

procrastination meme

 

Procrastination Is a Ritual That Can Be Destroyed By Rituals

 

Perhaps you should worship St. Expeditus, the patron saint of procrastinators. Expeditus was not the founder of Expedia Travel, but a Roman in the 3rd century who decided to convert to Christianity. Allegedly, the Devil appeared to Expeditus and urged him to wait until the next day to switch dogmas. Expeditus refused and faced his task that day. These days, one might see icons of St. Expeditus turned upside down like an hourglass.

Okay, St. Expeditus might not solve procrastination, but he might, when he’s seen as a representation of something greater.

The Solution:

Find rituals that work for you or at the very least entertain you. All that matters is that you believe these rituals. The examples are legion from notable figures—like poet Edith Sitwell lying in an open coffin before writing because she believed it increased her focus; or Charles Dickens placing ornaments on his desk in a specific order to help him concentrate on the task at hand.

If you’re just too secular-minded, there are more practical (albeit) extreme rituals you can incorporate into your existence. Here are some illustrations from famous individuals:

–  French novelist Victor Hugo wrote both Les Misérablesand The Hunchback Of Notre-Dame in his birthday suit. Being butt-naked meant he wouldn’t be able to leave his house. As an extra precaution, he also instructed his servant to hide his clothes.
–  Greek orator Demosthenes would shave half of his hair off, making him look ridiculous, but it forced to stay home and focus solely on his projects.
–  Herman Melville reportedly had his wife chain him to his desk while he struggled to finish Moby-Dick.

If you’d rather embrace more gentle and superstitious rituals, understand that some have compared rituals to mind algorithms. An algorithm is a set of instructions that is repeated to get a result, and these can scientifically fight back impulsiveness, anxiety and other negative symptoms of procrastination.

procrastination meme2

 

Conclusion

 

 

These solutions are not necessarily meant to be employed collectively. Yet if you draw from this pool of procrastination-killers with healthy doses of self-knowledge, you will find some silver bullets to finishing projects.

It’s your onion and your Death Star. As a last piece of advice before you shave your hair and strip naked in the middle of the office, I recommend Steven Pressfield’s book, The Art of War. I’ll leave you with a quote from the book:

“Procrastination is the most common manifestation of Resistance because it’s the easiest to rationalize. We don’t tell ourselves, “I’m never going to write my symphony.” Instead we say, “I am going to write my symphony; I’m just going to start tomorrow.”

The problem is that tomorrow always seems to come, doesn’t it?

 

As a bonus, enjoy this time-management infographic:

4 Scientific Tips to Always Being on Time Infographic

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