Tag Archives: general contractors

Building Contractors Finding Jobs in Today’s Market [Infographic]

Anything that breaks ground, from roadways to vertical structures, needs a team of construction professionals to get the job done. For a construction project to move forward it starts with a land developer or a land owner. The owner or developer will then bring on various professionals such as project managers, land-use developers, realtors, and engineers to create preliminary plans and determine feasibility from a legal, geographical, and financial standpoint. Once the first step is done, architects create the blueprints which are then rendered by a team of general contractors and subcontractors.

These building contractors that vary in trade type are located all across the United States and occupy both local and national markets, forming an interconnected web of construction professionals. According to the U.S. Census Bureau, in January 2016 alone there was an estimated $1.1 billion in construction spending. This makes the construction industry a serious stakeholder in the American economy. With so many major players in the construction industry and a vast need for multiple construction specialties on every project, there are several methods to connect contractors with construction jobs; one of those methods is plan room services.

Plan rooms are platforms provided by construction industry organizations or service providers for building contractors and product vendors to gather information for jobs. Plan rooms offer a variety of services including access to building plans, project status, and most importantly information for bidding. Some plan rooms are managed by municipal outlets, while others are privatized corporations that offer the services through a paid subscription. Despite the availability of plan rooms, the construction industry follows the same motto as most businesses – it is about who you know. Many building contractors find work through referrals as well as invitations to bid on projects. Relationship building and networking is a strong force within the construction industry when it comes to finding work. To find out exactly how building contractors are finding jobs to bid on, qSample conducted a survey with our Building Contractor Panel.

We surveyed over a 150 building contractors from a variety of trades including: general contracting, electrical, carpentry, and roofing just to name a few. Over 75% of the respondent work with small companies that had no more than 10 employees. About 94% of respondents do not subscribed to a plan room service and  50% of those respondents indicated that they would not consider a subscription or have subscribed before and did not like the service. The building contractors also were asked the reason behind not subscribing to a plan room service; majority of contractors felt they find enough work without the plan room services (37%) or considered the cost (20%) as a factor. Another poignant data point that resulted from the survey was  27% of the respondents were unfamiliar with plan room services. This percentage speaks to a lack of brand awareness when it comes to branding efforts for subscription based plan rooms services.

Although there were very few respondents who indicated that they use plan room services, the respondents who do subscribe provided their opinions. The respondents were asked to rank their level of satisfaction with the availability of project information, bidding projects,and cost of service, which was scored a 3.8 out of 5 on the scale.  The building contractors’ overall rating for the services was fairly divided between neutral (34%), satisfied (33%) and very satisfied (29%). The building contractors also indicated that the most attractive features in choosing a plan room service are the direct contact information for the bidding parties, availability of plans and specifications, and bidding privileges within the contractor’s local region.   

Whether the building contractors are plan room subscribers or not they are using networking to find bidding projects. Over 60% of the building contractors who subscribed to plan room services indicated referrals and bid invitations as another source to find projects. For building contractors that are not subscribers but bidding on up to 20 projects per a quarter, invited bids and referrals were where most of their project leads stemmed from. So clearly, building relationships within the network of construction professionals earns contractors a seat at the table when it is time to bid. Construction plan room services need to develop marketing strategies to attract subscribers and ultimately develop loyal relationships with their customer. This could be done by investing in market research on building contractor’s bidding behaviors and implementing the finding within their platforms.

For more information about this survey or to learn more about qSample’s Builder Panel, please contact ellandrea.mckissack@qsample.com


How Content Marketing Can Supercharge The Construction Industry


Content marketing has become increasingly attractive to many businesses and brands seeking to expand their web presence. But what is content marketing and how does it work—beyond being a sleek buzzword in cyberspace? Can it work for those in the earthly construction industry?

In essence, content marketing is any marketing involving the creation and sharing of media content to help and inform customers—ultimately with the goal of acquiring and retaining them. It takes a variety of forms including news, videos, white papers, ebooks, infographics, how-to guides, and blog posts.

Content marketing is viewed as solely functioning on the internet, but that’s not necessarily the case. One of the primal forms of content marketing would be the famed Michelin Guide, published over a century ago.

And yes, content marketing can be beneficial to those in the construction industry seeking to expand their online branding and generate traffic.

One of the main reasons content marketing is beneficial is because it’s currently seen as an essential aspect of any internet marketing and its continual paradigm changes. After all, it was marketing guru, Seth Godin, who said, “Content Marketing is all the marketing that’s left.”

Those are bold words, but these are bold online times. As examples, 88 percent of B2B marketers in North America already use some form of content marketing, while 76 percent of overall marketers are increasing investment in content marketing in 2016. All trends point to the financial rewards of content marketing.

Centering on the construction industry, a prime example of content marketing success can be found in a case study by Delta Marketing Group involving commercial contractor company, North Country Mechanical Insulators (NCMI). By using a sound inbound marketing strategy, NCMI increased its organic web traffic by an astounding 200 percent, as well as rank in the first page of Google under its preferred keyword (“mechanical insulation”). NCMI achieved this by optimizing its pages for local keyword search, rebranding its online persona via content as an “energy advocate,” and escalating its social media presence, among other strategies.

Adding to this, our research reveals that only 26 percent of general contractors utilize any form of online marketing. In other words, the internet is wide open to fill with traffic-generating content.

Content marketing is the future now, and construction companies should further pay heed for these three reasons:





It’s no secret that everyone is flooded with more information than ever before. The average American is bombarded with five times more information than he or she saw 15 years ago. It is more of a secret, though, that consumers have become anesthetized to unwanted information. Furthermore, mobile technology has shrunk the space to advertise in and Ad block technology has made it easier to expel intrusive advertising from screens.

Look at it this way: Once banner ads were ubiquitous across the internet, and the investment paid off for many companies. That’s no longer the case. According to recent data from marketing company HubSpot, the average click-through rate of display ads is merely 0.1 percent.

Content marketing is the answer to this, bringing the buyer down the sales funnel by adding value, education, and entertainment in their purchasing journey.





Just as consumers have become more nimble at avoiding traditional marketing, they have also become more cynical as they navigate a vast field of brands wanting their attention on the internet. It’s just not enough for companies to explain how great they are—they have to show them.

This is where thought leadership comes in. Company heads can highlight their knowledge and expertise via articles, videos, infographics, and other elements of content marketing. This not only improves a brand, but it also assists and educates consumers—ultimately making them more grateful, trusting, and potentially closer to the contact form when it comes time to make a buying decision.


3. SEO



Search Engine Optimization remains key in any form of internet marketing. A good construction company craves the highest possible ranking on Google and other search engine providers (and the case study mentioned above made it a reality with NCMI). One way to rank is to spend inordinate amounts of money to remain on the first page of a search engine. The other is to utilize content marketing.

Content marketing is, at its core, about creating relevant content. The more valuable content created with relevant keywords, the higher the chance a website has of being indexed by search engines. Furthermore, more videos created can be noticed on YouTube, more infographics drawn can be shared on Social Media, and more guides published can be downloaded from a site into the hard drive of potential customers.





Beyond the mentioned, content marketing is useful for branding, public relations, and even networking. This type of marketing is traditionally more cost-effective than other internet marketing, although distribution depends on a company’s needs (AdWords, Social Media displays, etc.). A construction company does not need an agency to successfully content market—simply a dedicated staff and owner that want to share their insights and passion with the industry.

At the end of the day, content marketing benefits consumer needs and forges a bond between brand and customer. That’s never a bad form of marketing …


Article originally appeared in Modern Contractor Solutions

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General Contractors and Mobile Technology

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8 Killer Apps For Moving Or Remodeling Your Home


Remodeling and selling homes is complicated enough as it is. Fortunately, technology is making it a whole lot easier. Here are some of qSample’s favorite apps for getting the job done (some feedback provided by our contractor and home buyer online panels).


1. Homeselfe

Homeselfe gives you a step-by-step walkthrough of your home to help you check its energy efficiency and search for problems. That new ultra-efficient furnace isn’t going to do you much good if all the heat is escaping out the walls, right? You don’t need to patch up anything you’re going to be replacing in the near future, but otherwise, patching up the house is a great first step for any major remodeling project. It might improve the sale value, too.


2. iHandy Carpenter Tools

There are a lot of tools needed to remodel a house, but many families don’t own a full toolkit. You could go out and buy all of them by yourself… or you could get a digital version of some of the most-used tools.

Note that this won’t replace physical tools (like hammers), just several of the most common measuring tools.


3. Homestyler

This handy app focuses on digitally redesigning rooms, allowing you to get a better sense of what an area would actually look like if you remodeled it in a certain way. This sort of “try before you buy” setup is extremely helpful for ensuring the final design is something you’re going to be happy with, and it’s currently available for free.


4. The Handyman Calculator

When you’re remodeling your home, there are a lot of different measurements you’ll need. For example, how much paint will you need to cover the walls, and how much carpet is going onto the floor? This calculator helps you answer those questions, and comes with some shopping list features to help make sure you buy everything you need for the project.


5. 360 Panorama

This useful application stitches images together to create a 360 panorama view of a given area. One shift we’ve seen in the housing market is that people want to quickly and easily take a look around the home – without necessarily having to go to the trouble of actually visiting the house. Apps like this can help you reach that particular crowd, and might just result in a faster, easier sale.


6. Zillow Mortgages

Really, the whole Zillow series is useful, but the Mortgages one is especially helpful when you’re talking price. Pulling this out in a meeting with a potential buyer helps you talk budget and see what they could reasonably afford to pay. If buyers know that a home is affordable, they’re more likely to follow through and seal the deal.


7. PDF Pen Pro

“But this has nothing to do with selling houses!” you say? That, my friend, is where you’re wrong. You’re going to be signing a lot of papers during the process of selling a home, and apps like this one give you the chance to do most of that signing digitally. This is especially helpful when documents need to be submitted by a given deadline and you’re busy dealing with other matters.


8. JotNot Scanner

Speaking of paperwork, there will also be times when you have to send it to others. JotNot Scanner is one of the most reliable scanning apps available, and it includes a variety of messaging systems (including fax) to get your paperwork where it needs to go.


Uma Campbell is a green loving yoga instructor and freelance writer. She currently lives in Southern California where she enjoys writing about natural living, health, and home design. For more information, please visit the Uma Campbell Blog.


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The One Surefire Prediction For Construction in 2016

Woman looking in crystal ball to see a green home


Despite lukewarm shopping during this past Holiday Season (which our research predicted), many experts foresee a healthy economy in 2016 for most sectors. One such sector is the construction industry—also tagged with many other predictions. The crystal balls are out early this year, perhaps more than wrecking balls. Who knows which divinations will come true?

There is, however, one pervasive forecast in the construction industry, beyond that of a healthy economic year:

Green is here.

The market research statistics certainly agree. The market for green building materials reached $43.8 billion in 2014, and is expected to grow nearly ten percent in 2016. Approximately 69% of builders and 78% of remodelers feel that customers will pay more for green. Furthermore, the average green share of building is 48% while non-green is 52%.

What is a green construction, though? Varied classifications exist—from energy-sustainability to recycling-capabilities—but in short a green construction is defined as a construction that is either certified under any recognized global green rating system or built to qualify for certification.

Onto a few predictions of this greener brave new world, that like the Holiday Season shopping, agrees with our data.

Construction Dive writes:

Commercial construction has typically led the pack in green adoption, but the residential sector is starting to catch up. The growing trend in both sectors is driven not just by a desire to produce environmentally friendly structures, but by consumer demand, higher-quality results and lifecycle cost savings, according to experts at Greenbuild 2015.

The Market Research Blog agrees, stating:

Consumers want green materials that offer eco-friendly, low energy use, and sustainable products to make their homes, offices, and environment healthier.

Construction Monitor jumps on the green bandwagon for 2016, saying:

Many construction clients are urging (or requiring) builders and contractors to use recycled materials or proven sustainable materials that can be easily renewed. Interest is growing in sustainability factors such as zero-energy homes that produce all the energy used within the home. Energy conservation is also becoming more popular.

In a large constellation of predictions, Builder as well puts green as one of the major construction trends in 2016.

And on and on, if you adventure into Google…or several construction periodicals and internet groups that we regularly frequent.

The green construction trend is not that surprising, though, and is key for marketers laboring to understand homebuyer consumer tendencies. After all, our research reveals that environmentally-conscious purchasing is on the rise. Moreover, in our study Why Consumers Buy Green, qSample found that 64% of consumers are concerned with the environment, while 76% consider the environment when making shopping decisions.

Between expert predictions, temperate statistics, and the research from our premium contractor panel, it’s obvious green is a central drift in 2016 for construction and purchasing property. Those who ignore will be green, indeed, but with envy when they are left behind by those following the market research tealeaves.


Homebuyers Are Green For Green Homes (SlideShare)

Woman underneath drawing of house in green landscape

Buying Green has been a popular trend for decades, even if the term isn’t universally agreed upon or even understood. According to research, both secondary and qSample’s primary, homeowners and homebuyers can define Green. And they want it more than ever when it comes to living arrangements. This includes various demographics, including the spectrums of baby boomers and millennials.

These qualitative and quantitative findings are explained in our newest SlideShare presentation, which is as colorful as the rich Green consumer movement.


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Infographic: 5 Remodeling Projects You’ll Want To Avoid

House sinking in stormy sea

This week’s infographic is based on our article of the same name, 5 Remodeling Projects You’ll Want To Avoid.  It’s sound advice for homeowners, whether presented in written or graphic form. You’ll be surprised at the amount of money you could potentially lose down the road by committing these construction missteps.

We’ve also shortened the customary headline from the usual “Infographic of the Week,” as we expand into more video and other mediums. The one topic that will not change is our continual research and management of our proprietary panel of more than 100k general contractors, homeowners and homebuyers–whether it’s to assist your market research or save you some dough with your property.


Infographic on 5 Remodeling Projects You’ll Want To Avoid


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Study: Homebuyers Want Green (and they can now define the term)

House made of leaves with light bulb in front

In a Jimmy Kimmel Live segment, a faux reporter went out to the enlightened streets of Los Angeles to research the views on eating gluten. Not surprisingly, most people interviewed rejected gluten in their diets for health reasons. The problem is that almost half had no idea what gluten even was!

That’s the power of trends.

Is going Green another one of those trends with a nebulous interpretation? Another one of those goody-goodness movements that most cannot define?

There is good news on one front. When it comes to homebuyers and what they consider Green, the definition is getting clearer—as reported in a piece by the National Association of Home Builders. It is based on a recent study by the NAHB’s publishing arm, BuilderBooks: What Green Means to Home Buyers: Perceptions and Preferences. The research focused on consumer preferences primarily on Green features in the home and the surrounding community.

Beyond understanding how homebuyers regard the term “Green,” NAHB Chairman Tom Woods explained:

This new study is an incredibly useful tool to help builders and remodelers determine not only consumer attitudes towards green homes, but also which green features consumers care most about. We have seen incredible growth in green and sustainable building over the years, and the results of this survey only further solidify the continued consumer interest in green building, and which attributes matter most these buyers.

According to homebuyers in the study, these words constitute Green homes:

 32%: Efficient, Energy Efficient, Water Efficient, High Efficiency
15%: Eco-friendly, Environmentally-friendly, Environmentally-responsible, Environmentally-safe, Environmentally-conscious
8%: Solar, Solar Power, Solar Energy, Solar Panels
4%: Lower Costs, Lower Utility Bills, Saves Money

Furthermore, when considering purchasing a home, energy efficiency (88%) was a main influencing factor, only behind being located in a safe community (90%).

These findings are not that surprising, and are key for market researchers attempting to understand homebuyers and homeowner trends. After all, our research reveals that environmentally-conscious purchasing is growing. This includes the booming solar industry. The U.S. has even surpassed Germany as the world’s leading producer of solar power.

If you’re curious about who is leading the clean pack, these states and their solar usage might not surprise you:

1. California – 2621 megawatts/year
2. Arizona – 421 megawatts/year
3. North Carolina – 335 megawatts/year
4. Massachusetts – 223 megawatts/year

These four states are but part of apparent and nationwide trend, as demonstrated in these charts:

solar industry graphs

In our study, Why Consumers Buy Green, qSample found that 64% of consumers are concerned with the environment, while 76% consider the environment when making shopping decisions (you can download it at the end of this article). The reasons, when qualifying the data, are based on the Generalized Exchange Model. It hypothesizes that four variables play a role in determining attitudes or propensity to perform behaviors:

Feeling of social responsibility
Feelings of social equity
Perceived effectiveness of the behavior (performance)
Benefits to the community

Simply put: Buying Green feels good because it makes others feel good (and it looks good as we partake in that goody-goodness!).

Furthermore, going Green with homes is becoming a nationwide inclination, according to GreenHomeBuilder:

Affordable green homes: No longer is “green” synonymous with “elite.” As green features become more in demand and more commonplace, builders and designers are starting to incorporate them even into moderately priced homes. Expect this trend to continue in 2015 and beyond. Look out especially for growth in the number of modular, pre-designed green and energy efficient homes, as well as green energy retrofits of existing homes.

With homebuyers (as well as homeowners), the NAHB report states that a safe and Green community is important when it comes to living standards. Considering the national trend, the study’s percentages numbers will likely continue to grow. It certainly has blossomed (pardon the pun) when it comes to baby boomers, as presented in our infographic based on primary research:

infographic on why consumers buy green


All this data will certainly affect qSample’s future management and vetting of our more than 100k general contractor and homeowner panels—as well as future case studies and white papers.

If we want to find out about gluten, though, we’ll have to go somewhere else…


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5 Remodeling Projects You’ll Want To Avoid

Home remodeling projects can be a great way to get more enjoyment out of your home. After all, this is a place you’ll be spending years and years in: why not make your home exactly the way you want it? Makes sense. However, while it’s certainly worthwhile to invest in the improvements that you’ll truly love, if you’re looking for a return on your investment or hassle-free upgrades, there are definitely a few projects you’ll want to avoid.


  1. The Opulent Home Office

If you work out of your home, then a cozy home office may seem like a great idea. The problem is when this project gets a little too out of hand it actually turns the room into an office copycat, with big built-ins, major tech equipment, and other very specific, single-use purchases. When selling your home, having a home office that can’t be easily converted into another type of room will likely detour potential buyers, and it certainly won’t add to your space’s overall value. So, while you should go ahead and invest in a nice desk and an ergonomic chair, keep the major construction to a minimum and make sure all of your additions can be easily undone.


  1. Pinching Pennies on the Basics

Over the years you’ll need to replace appliances, fix up the water heater, or make other basic improvements. Because these aren’t glamorous remodels, you may think about going with the cheapest, easiest upgrades, rather than energy-efficient options that have higher up-front costs.


This is a huge mistake. Energy-efficient appliances and fixtures in your home are extremely attractive to potential buyers, and you can often get tax credits to help defray the initial costs. Plus, not only can energy-efficient upgrades like Energy Star appliances, solar water heaters, low-flush toilets, and fiberglass windows help save you money on your energy bills, energy-efficient upgrades tend to have longer lifespans, so you shouldn’t have to replace your investments for a long, long time.


  1. The Luxe Garage

This one might be a surprise to some people. After all, won’t turning your garage into a recreation room, craft space, or other area increase the value of your home by increasing the livable space? Well, not really. For one, potential buyers would rather have a place to put their car than a playroom or another entertainment area. Plus, turning the garage into a very specific, single-purpose room can be a downright deterrent, because what may be a useful upgrade to you might very well be useless to most buyers. Plus, garage remodels can be extremely expensive and require major construction and contracting work, which can often become logistical nightmares. Save yourself the trouble and keep the garage a garage.


  1. Too Much Space

If you have a very small home, building an extra bedroom and bathroom might be a great investment. However, if your house is an average size for your area, then adding extra space can actually be a costly mistake. While few people want a home that feels too small, many people also don’t want a home that’s too big, as this leads to higher bills and higher overall living costs. Before you decide to make this major change, take stock of your neighborhood and get a sense for how your home fits in. If you’re on the smaller side, make the leap. If you’re already in line with the standard, then we suggest staying put.


  1. The Oversized Kitchen

While palatial kitchens used to be en vogue, this upgrade can be lost on potential buyers who don’t spend as much time in the kitchen as you do. If a kitchen upgrade is truly important to you, pick one feature you really want — like a professional stove, oversized island, or fancy appliances — and just focus on that rather than doing a total overhaul. If you go whole-hog, be prepared to see very little money back for this investment.


Paul Kazlov is a “green” home remodeling enthusiast and an industry pioneer for innovation in home renovation. Paul writes for the Global Home Improvement blog and strives to educate people about “green” products such as metal roofing and solar. Follow him on Twitter @PaulKazlov.

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Infographic of the Week: General Contractor & Brand Loyalty

Many us would like to believe we are fiercely faithful to our brands, from toothpaste to smartphone preferences. Humans are creatures of habit. Yet nothing compares to general contractors when it comes to cemented brand loyalty (no pun intended?). We’ve learned this after many years from many studies, internal and for clients, with our general contractor panel.

However, general contractors can be influenced to try other products, all with the right understanding.

Thus, this week we present another infographic on general contractors and their purchasing habits. Certainly visit our article General Contractors & Brand Loyalty for further research, including another detailed infographic. Understanding all of this and other data is vital for anyone conducting market research, not only on contractors also construction trends and homeowners.

Here is it, and we hope it helps you build better market research structures:

general contractor brand loyalty

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General Contractors and Mobile Technology (qSample Study)

General contractor holding up tablet with qSample logo in it

General contractors have embraced the mobile era like the rest of the nation, although their usage of mobile technology as consumers remains dissimilar to the general population. This and more are the findings of a recent qSample study concerning general contractors and mobile devices. The research was conducted using qSample’s general contractor panel. The survey was performed during the first week of May, with more than 200 general contractors across the country.

When it comes to mobile preference, general contractors are quite the Apple fanboys (or girls… though 96% of general contractors are male, according to the study). With 90% of respondents claiming they owned smartphones, 58% of those possessed an iPhone. 36% surveyed owned Android platform smartphones and only five percent named Windows phones as their preferred brand.

When it comes to tablets, 56% of general contractors owned these devices. Of those, 65% chose iPads as their brand. Once again, Android platform tablets came in second with 23%. Windows Surface tablets took third in preference with seven percent, leaving Kindle Fire tablets in last place of the sample with four percent.


For what purpose mainly do general contractors use mobile devices?


A large majority (71%) of general contractors admitted employing their smartphones for both business and personal reasons—with 23% using them for business only and five percent for personal only. For tablets, a majority (47%) of general contractors employ tablets for work, with 34% using tablets for personal use only (and eight percent mainly for reading).

Here is the breakdown for smartphone usage:

For personal use:

1. Making calls: 72%
2. Checking email: 14%
3. Texting: 10%
4. Other: 3%

An interesting, if not vexing number for marketers, is that no respondent claimed to use smartphone mainly for personal shopping in the survey, and only one percent claimed to surf the web for leisure.

For professional use:

1. Business calls/emails 42%
2. Business texts 18%
3. GPS or maps for directions: 18%
4. Business-related apps 12%
5. Assistance for supply shopping: 9%

In this respect, the lack of mobile technology for the purpose of business shopping is not surprising. As our past research demonstrates, general contractors utilize mobile devices for purchasing personal or business products far less than general consumers.


Do general contractors market online?


Based on the study, only 26% of respondents surveyed admitted employing online forms of advertising and marketing. Of those, these were the primary methods:

1. Google ads campaigns: 34%
2. Social Media networking: 24%
3. Social Media advertising: 18%
4. Using services of third party marketing company: 18%

Many marketers have proclaimed the era of banner advertising as dead. General contractors seem to agree with this, as only seven percent employed this form of marketing as an option.


Why are general contractors not as involved online as other demographics?


The reasons why general contractors utilize mobile devices widely but are still not as adept as the rest of the population, may have to do with the amount spent online daily, as the study revealed:

Less than an hour: 33%
1-2 hours: 46%
3-4 hours: 19%
4-6 hours: 15%
More than 6 hours: 6%

(One should consider that the average person spends more than six hours a day online.)

Of the amount of time spent online, a larger amount was used primarily for work-related tasks (70%). After that, it was reading the news (13%). Only six percent of general contractors used mobile devices primarily for personal shopping, with the same percentage for leisure/entertainment. This points to less than the national average when it comes to shopping. According to statistics garnered from Forbes: “74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result.”

This indicates that general contractors are judicious about their time spent on mobile devices, and online in general. The apparent reason, as we have mentioned, is that general contractors are themselves mobile and thus do not invest as much time online as other, more sedentary sectors of society. Furthermore, general contractors are extremely brand loyal and habitual when it comes to shopping, as per our past studies found in General Contractors & Brand Loyalty. The research also reveals that a majority of general contractors (29%) surveyed are influenced in shopping by the opinions of peers, and not forms of marketing and advertising.

From a market research or marketing standpoint, this obviously provides to challenges. General contractors build the world around us, but if you build a digital marketing strategy for them, it doesn’t mean they will come.

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