Tag Archives: consumers

An Ivy League Of Their Own

What do 5 of the last 7 presidents and 100% of the Supreme Court Justices have in common?  They graduated from Ivy League universities.  Ivy League graduates are truly in a league of their own.  With a median household income of over $190,000 and a median net worth of $900,000, Ivies are a uniquely influential and affluent demographic, making them particularly appealing to marketers.

This November, the Ivy League Magazine Network and qSample teamed up to survey readers from the eight Ivy League Magazines. Partial results from the survey is depicted in the infographic below. The online study consists of data collected from more than 1500 survey participants. Each reader panel is comprised entirely of graduates from Brown, Cornell, Dartmouth, Harvard, Princeton, Columbia, University of Pennsylvania and Yale.

Readers of the Ivy League Magazines find real value in the alumni publication, with over 85% indicating that the magazine has helped them to become successful.  The relationship of mutual respect between panelists and publication fosters high response rates and honest responses from participants.

Over 75% of respondents are active on social media.  Facebook and LinkedIn are the 2 most popular social media sites among participants, with 60% on Facebook and 56% on LinkedIn.  However, usage of social media varied from panel-to-panel with Brown Alumni more like to use Facebook 69%.

Giving back is important to the Ivy League Panel participants with 77% indicating that they volunteer in their community, while 43% do so on a regular basis.

Ivy League Magazine Panel respondents are both affluent and influential among peers in consumer spending categories such as personal technology, automobiles, travel and financial services.

Over the next 12 months, 76% of participants own or plan to purchase a smartphone and 70% own or plan to purchase a tablet computer.  Among smartphone users, iPhone and Android operating systems are the most popular operating systems with 63% of respondents using iPhones and 20% Android.

Ivy League Magazine Panel respondents have the real spending power to make luxury purchases such as high-end vehicles and international travel.  Over the next 12 months, 21% of respondents own or plan to purchase a hybrid or electric vehicle and 34% own or plan to purchase a luxury automobile.

Panelists are frequent travelers with 99% of respondents planning to travel for either business or leisure within the United States this year.  Fifty-eight percent plan to travel to Europe, 17% to Asia and 20% plan to take a cruise.

With a median net worth of over $900,000, Ivy League Magazine readers strategically invest and protect their finances.  Over the next 12 months, 84% of respondents own or plan to invest in mutual funds, 80% own or plan to invest in stocks, 73% own or plan to purchase money market accounts and 71% own or plan to purchase life insurance.

In an Ivy League of their own, Ivy League Magazine Panel men and women have a uniquely affluent profile, difficult to find in any research panel.  The Ivy League survey is part of qSample’s EDU Intelligence series on educational research. The survey consists of more than 30 questions ranging from smart phone usage, financial investment, travel, philanthropy, social media, etc. To learn more about the EDU Intelligence series, email sales-team@qsample.com.

infographicRudFinal

Pulse Report: April Spotlight on General Contractors

Following the success of the first Pulse Report, qSample is proud to release its April infographic. This month it decided to highlight one of its specialty panels comprised of general contractors. During the beginning of April, 340 individuals were surveyed to gain insight into currents trends and ideas in this industry. The results of the study are displayed in the infographic below.

Contractors are reporting price increases across the board for supplies, most notably for lumber, hardware, and hand tools. These price increases are affecting the way contractors run their business, with the majority seeing affects to their pricing models. However, on a positive note, these contractors are reporting that business is beginning to pick back up. About 43% of respondents indicated that in light of the recent economic conditions, business is increasing and about 9% indicated that business has increased but in new areas.

Contractors are hopping on the mobile bandwagon, as they are pulling out their smart phones while purchasing supplies. Almost 60% of respondents use their smart phone in some way while making purchasing decisions regarding materials and supplies. The most popular use is to check to see if they can get better pricing elsewhere.

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by Rudly Raphael

Holiday Wine Survey – Champagne and Sparkling Wine Lead the Way!

For many – the Holidays mean spending time with family. Our Holiday wine survey definitely reflects that. Results from the survey conducted by YourWineOpinion.com with Bacchus and Beery Wine Blog during the first two weeks of December reveal that 96% of respondents indicated they will be buying wine or bubbly for a Holiday celebration; almost half (46.1%) plan to purchase wine for a family dinner this year.

So whether your purchase of “good cheer” is to make your Uncle Frank more interesting, tolerate your Aunt Rachel’s nagging or as a thoughtful pairing for your sister’s beef tenderloin, consumers reach for many forms of wine during the Holiday season.

YourWineOpinion’s Holiday Wine survey spelled out what motivates casual wine drinkers and enthusiasts towards their purchases this season. Buying wine for a family meal topped the list as the number one reason for a consumer purchase, with “purchasing for party” coming in at 29.5% and “as a gift” at 23.4%.

It’s no surprise that price led the way in factors that influence Holiday wine purchases at 39%, and perhaps this is a good sign of economic recovery – more than 34% of survey respondents indicated they were willing to spend between $11-$20 for a bottle of wine this holiday season.

As many in the wine industry may already know – the Label is a key influencer when it comes to how consumers choose their wine. More than 15% of our survey respondents agreed. The data also revealed that varietal is the second leading influencer among survey respondents (24%). Red varietals beating out their white wine counterparts, and Merlot leading the charge at 13.2% for reds and Chardonnay at 12.4% for whites.

What kind of holiday wine survey wouldn’t include sparkling wines? Not ours! Over 70% of those surveyed said they were buying Champagne/Sparkling wine – nothing surprising there, but what maybe be considered novel is the fact that American Sparkling wine came in a close second at 31.6% to swanky and festive favorite French champagne at 33%.

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Of course, where consumers plan to buy wine is of interest, with the following categories in the top three: liquor store 25.9%, grocery store 18.3% and Discount/Wholesale store at 12.2%.

qSample’s Wine Enthusiast Panel – YourWineOpinion.com is an exclusive group of research panelists who are deeply profiled and agree to share their opinions on all things wine-related. Over 300 responses were collected for the survey with respondents from the following demographics:

• Over 50% are college educated
• 31.4% make over $56,000 in income
• 71% are between the ages of 25-34

Maybe this insight into our Wine Enthusiast Panel has sparked some ideas for your own Holiday purchases or ways in which you can use our specialty panels for your next research study? For more information, please contact sales-team@qsample.com.

by Rudly Raphael

Wine Continues to Gain Strength with U.S. Consumers

The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year.

With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com. Not only does the festive holiday season promote increased wine purchases, but wine consumption in the United States is up 26% in the last ten years with over 784 million gallons of wine being sold in 2010.

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For the American public, wine consumption has become affordable, more social and accessible. Results from the survey indicate over 83% of wine consumers have attended some form of college, but you don’t have to be a wine snob to know what you like. Most grocery stores carry a wide selection of varietals for the convenience of their customers and over 53% regularly purchased wine at their local liquor, market or grocery store.

The characteristics of “aroma” and “taste” were noted as the most popular qualities influencing a buying decision for these consumers with “brand” coming in third. Indicating that a consumer’s senses seem to lead the way when making a wine purchase more so than a desire for a specific brand. Based in this finding, it makes “sense” (pun intended!) to increase sampling in stores, especially during this holiday season.

Holidays or not – more U.S. consumers are including wine as a lifestyle choice with 33% of our participants purchasing wine for consumption at home.

Also of note – 42% of the respondents indicated that they purchased wine on a daily or weekly basis, and over 70% spent between $1-$20 per bottle on their wine purchases.

What’s the favorite varietal choice? Merlot, at 13%, squeaked past Cabernet Sauvignon and Chardonay at the top of this list.

by Rudly Raphael

What Is Driving the Growth in Medical Tourism?

Medical tourism, also referred to as international medical migration, patient migration and medical travel, is a new term but not a new idea. A market driven industry, Medical Tourism is shaped by the complex interactions of myriad medical, economic, social and political forces. Medical tourists embark on worldwide journeys for health care to lower costs, decrease wait times, and access medical services that aren’t available in their home country.

For patients from countries where a governmental health care system regulates access to health care, the reason to leave the local market is the desire to have timely treatment, circumventing delays associated with long waiting lists. Because national health programs and some insurance programs do not fund cosmetic surgery and similar types of services, patients seeking these services are driven to pursue medical tourism. Patients also travel to medical tourism destinations for procedures that are not available in their own countries. For example, stem cell therapy, unobtainable by many patients in industrialized countries, is available in the medical tourism marketplace. The now deceased Charlie’s Angels star, Farah Fawcett, struggled to find a cure for cancer three years ago, which ultimately took her to Germany for a unique procedure that was not available in the United States.

Resources are insufficient for people to comfortably purchase care in their local market, but adequate for them to buy care in lower-cost foreign facilities. An additional benefit is that another country provides privacy and confidentiality for patients undergoing plastic surgery, sex change procedures and drug rehabilitation; their medical records cannot be viewed by the myriad parties who can access these documents in the United States.

While much has been written about medical tourism and its impacts and ethics, little research has been conducted to quantify the reasons that consumers participate in it.

qSample conducted a study to target a wide range of global consumers on their experiences and consideration of medical tourism. The study used an international sample of potential medical tourists with an estimated 575 participants. Download the full white paper here.

by Rudly Raphael

New Data on New Year’s Resolutions and Holiday Exchanges

Research Access is proud to announce a new partnership with qSample, the Research Access / qSample Poll. Our goal is to regularly provide interesting, topical poll results.

Our first Research Access / qSample poll was fielded using qSample’s online consumer panel in the US. The poll fielded from January 3 to January 7th and includes 296 completed interviews.

We decided to ask a few questions about holiday gift-giving and exchanges as well as New Year’s resolutions.

Here are the results:

Did you receive a gift or gifts this holiday season?
Yes 83%
No 17%

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So far, have you kept or broken your New Year’s resolution(s)? (among those who made one or more resolutions)
So far I have kept my resolution(s) 87%
I have broken my resolution(s) 13%

We hope you enjoyed this poll. Our resolution, which we promise not to break, is to bring you more interesting data throughout 2012.

by Rudly Raphael