Tag Archives: consumer technology

4 Tech Trends Taking Over the Pet Industry

The way Americans view their pets has changed dramatically in the past two decades. Pets are now looked at as an integral part of our families, and are cared for as such. Currently, 68% of U.S. households own a pet, which equates to about 84.6 million homes. The American Pet Products Association (APPA) reports Americans spent $17 billion on their pets in 1994. By 2016, spending nearly quadrupled to $62.75 billion, and by 2020, it is predicted to reach $96 billion in sales. We took a look at four tech trends that are taking the pet world by storm.

VIDEO Companies are leveraging owner’s codependent relationships with their pets. With web cameras, pet owners can watch and communicate with their pets from anywhere, anytime. Petzi took it up a notch and created a camera combined with a treat dispenser, which allows the owner to use their smartphone or computer to release treats to their pet remotely.

HEALTHCARE The U.S. pet insurance industry is growing as more pet owners invest in health insurance for their animals. In 2015, around 1.6 million pets were covered by a health insurance plan, with premiums hitting $774 million, and some companies are even adding it to their optional employee benefits. Pets are living longer due to improvements in medicine, which leads to more elderly animals who need treatment. VetOnDemand is a live streaming service where owners can consult with a veterinarian 24/7.

WEARABLES Wearables aren’t just for fitness junkies anymore. Pet owners are using this technology to monitor their pets’ health. Current offerings can monitor body temperature, heart rate, pH levels, and respiration rate, and send that information to pet owners and veterinarians.  WonderWoof is a bluetooth-enabled bowtie that monitors dogs’ movement. The app also tells the owner if the dog is getting enough exercise based on size, breed, gender and age.

3D PRINTING The basic principle of 3D printing is familiar to most by now; very thin layers of material are sequentially printing, building up a 3D object. Currently, at least 8 Colleges of Veterinary Medicine are incorporating 3D printing technology into their programs, due to the excitement surrounding this cutting-edge technology. From 3D prosthetics, masks to help the recovery process after surgery, and surgical models for teaching, this technology is a cutting-edge tool that many veterinarians have high hopes for in the future.

QuestionPro Audience has more than 10 niche panels, including our veterinarian panel. Our vet panel is one of a handful in the continental U.S. and consists of more than 40,000 highly engaged, pre-screened veterinarians who provide critical insights. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients.

Why Smart Tech Companies are Focusing on Baby Boomers

There are currently about 75 million baby boomers (born between 1946 and 1964) in the U.S., and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. Contrary to popular belief, they are not resistant to technology or social media (to the dismay of kids and grandchildren across the country), and according to a study conducted by Forrester Research, boomers actually spend more on technology than any other demographic. Baby boomers control 70% of disposable income, and smart companies are adapting technology to appeal to them. Here are three examples of how the tech industry is focusing on baby boomers.

CAREGIVING The caregiving market is expected to reach $72 billion by 2020, according to a report from AARP, with a total spend on caregiving from 2016 through 2020 expected to reach $279 billion. Many baby boomers are currently caring for elderly family members, which is an extremely taxing and difficult task. Technological advances make it easier for boomers to stay on top of their loved ones’ health issues. An app called Medisafe uses the Cloud to alert family members when someone misses a medication dose. Caregivers also have an option for keeping track of elderly loved ones who may have a tendency to wander off or become disoriented and lost—the GPS SmartSole is a wearable technology that uses a shoe insole to track the location of the wearer.

TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone. From researching, price comparison, and booking travel, it is all the click of a button away. According to AARP, baby boomers spend around $120 billion a year in travel. For the boomer who wants a more hands-on approach than the typical travel booking site, there is Lola, a travel company that provides on-demand, personal travel service through a smartphone app.

FITNESS Baby boomers are focused on staying healthy, and technology plays a large role in helping boomers achieve this goal to ensure a more active lifestyle and, ultimately, longer lifespan. Evelo, an electric bike company, targeted the boomer market and saw a surge in sales. Boris Mordkovich, CEO and Founder of Evelo, noticed the huge market potential because his own parents, who are baby boomers, found the electric bike extremely useful. The bike is popular because it allows the rider to control how much manpower is used, and is more gentle on joints than traditional bikes.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

How Artificial Intelligence Is Changing eCommerce

The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user experience. Analysts predict that by 2020, 85% of a consumer’s relationship with a business will be managed without interacting with a human. The internet provides consumers with an unprecedented amount of information and options, but it also makes conversions harder for businesses, due to abundant options and price matching. With AI, businesses can use algorithms to gain insight into the wants and needs of the consumer.

PERSONALIZED MARKETING Astute companies know consumers don’t want to feel marketed to, and each interaction with the customer needs to be purposeful, yet subtle. By using AI, eCommerce sites are able to create personalized online experiences and recommend products uniquely suited to each shopper. Personalized marketing using AI has proven successful for companies like Amazon and Netflix, who were early adopters of the technology. Amazon saw a 29% increase in sales when they started recommending products to its customers, and when Netflix created a model to predict its customers might enjoy, those recommendations won 75% of the time.

VISUAL SEARCH Another tactic being used by eCommerce sites is visual search, a technology that uses AI to analyze a photo that the shopper submits. Previously, customers have used a text search to look for their desired object. Today, however, many companies are utilizing visual search to find products that match the shopper’s submitted image. Neiman Marcus is one company who is having great success using this technology. By allowing app users to take photos of objects in the real world, they are then shown similar items in the Neiman Marcus catalog.

VOICE SEARCH Voice search uses AI to allow shoppers to search for items using speech. A study by comScore predicts that by 2020 at least 50% of all web searches will be done by voice command. Voice-controlled assistants like Amazon Echo and Google Home allow users to make online purchases, and use predictive retail to anticipate purchases. A partnership between Google and Walmart allows Google Assistant to use your purchase history to remind you to reorder items like toothpaste, then places the order through Walmart.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

CES Sum Up: The Top 5 Gadgets We Can’t Wait to Purchase

The Consumer Electronics Show (CES) is an annual trade show where the consumer technology world goes to introduce their newest innovations to the marketplace. Some of these innovations are not necessarily going to be unleashed to the marketplace, but garner attention for the brand, such as the car-sized drone a Chinese company EHang unveiled in 2016. Here is our list of the most exciting products debuted at CES that we hope actually make it to our homes!

1) Samsung The Wall: This 146 inch TV system merges multiple borderless MicroLED TVs into one giant screen, and measures 146 inches. Due to its modular set-up, it can be customized to be smaller than 146 inches, but isn’t that the whole reason to purchase a TV named “The Wall”??

2) InstaView ThinQ refrigerator: This smart appliance features a 29-inch touchscreen that becomes transparent if users knock on it twice. It allows users to draw notes on the screen, pull up recipes and be notified of expiration dates on food. Additionally, a wide-angle camera inside allows the user to remotely view the fridge to see the current contents.

3) Foldimate: Folding laundry is everyone’s least favorite chore. Enter Foldimate. Simply feed your clothing into the top of the machine, and clothes will deposit at the bottom of the device, perfectly folded. Now if only they could automate it so users don’t have to feed the clothes—but that’ll probably be unveiled at CES ‘19.

4) Sony Aibo: For those who can’t have pets due to landlord restrictions or allergies, or if they’re just into all things robot, this robot dog was a hit at CES. It mimics the movements and activities of a real dog, even responding to touch on three specific areas: the top of its head, back and under the chin. Two cameras—in its nose and tail—help Aibo identify family members and your home environment. It would be a great addition to any household.

5) Kobi Company, Kobi: We spoke too soon; shoveling snow is the absolute worst chore. For those who dread winter and the snow removal that comes with it, Kobi will be your new best friend. This autonomous snow blower is linked with the weather forecast and will automatically begin clearing as snow starts falling, recharge, and go back to resume clearing the driveway. Even better, it comes with lawn mowing and leaf blowing attachments, so you can retire from yard work forever.

QuestionPro Audience provides our clients with access to more than 5 million active consumer electronics respondents, who are pre-screened and qualified candidates for high-quality data collection. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research