Tag Archives: Consumer Goods and Services

Blockchain: 4 Ways it Benefits Consumers

Blockchain, a digital record of all activity related to a product or service, is predicted to change retail in the same way online shopping did. The technology was originally designed for digital currency like bitcoin, and because of its effectiveness, found its way into other areas of the digital world. The beauty of blockchain is that it is shared and doesn’t sit in one database for hackers to access. According to a study conducted by HSBC, 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain.

PRODUCT AUTHENTICATION: Counterfeit goods have plagued manufacturers and consumers alike; pharmaceutical companies lose around $200 billion/year due to counterfeit drugs, and nearly 1,400 adverse reactions related to counterfeit drugs have been reported since 2014. Blockchain’s digital ledger record creates a chain-of-custody log that tracks every step of the supply chain process. The company can then provide the consumer with a complete product history, from production line to their purchase, therefore providing certainty in its authenticity. Additionally, goods can be certified, which means that stolen merchandise can be more easily reported.

SUPPLY CHAIN VISIBILITY: Brand transparency, trust, and ethics are imperative for today’s consumers. In fact, according to one study, complete brand transparency can produce lifelong customers.  Additionally, many consumers make purchasing decisions based on the environmental and social responsibility of a company. Blockchain provides a picture of the supply chain network, in real time, and allows producers to track raw materials from the moment they enter the supply chain until the finished product ships to the consumer.  

PRODUCT TRANSPARENCY: A recent study shows that 54% of consumers want as much information about their products as possible,from where their meat is raised to conditions at the factory where their clothes are sewn. Blockchain allows consumers to gain the transparency they need in their purchases. Consumers can verify the entire life-cycle of a product, and companies have no way to manipulate it.

WARRANTY MANAGEMENT: Blockchain takes the hassle out of warranty management for both the consumer and manufacturer. By providing consumer goods companies with a record of every item on which a warranty has been offered, it can even predict the potential for future costs. Blockchain provides consumers with a simple way to track, maintain, transfer, and make claims on their warranties.

 

QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project.

CES Sum Up: The Top 5 Gadgets We Can’t Wait to Purchase

The Consumer Electronics Show (CES) is an annual trade show where the consumer technology world goes to introduce their newest innovations to the marketplace. Some of these innovations are not necessarily going to be unleashed to the marketplace, but garner attention for the brand, such as the car-sized drone a Chinese company EHang unveiled in 2016. Here is our list of the most exciting products debuted at CES that we hope actually make it to our homes!

1) Samsung The Wall: This 146 inch TV system merges multiple borderless MicroLED TVs into one giant screen, and measures 146 inches. Due to its modular set-up, it can be customized to be smaller than 146 inches, but isn’t that the whole reason to purchase a TV named “The Wall”??

2) InstaView ThinQ refrigerator: This smart appliance features a 29-inch touchscreen that becomes transparent if users knock on it twice. It allows users to draw notes on the screen, pull up recipes and be notified of expiration dates on food. Additionally, a wide-angle camera inside allows the user to remotely view the fridge to see the current contents.

3) Foldimate: Folding laundry is everyone’s least favorite chore. Enter Foldimate. Simply feed your clothing into the top of the machine, and clothes will deposit at the bottom of the device, perfectly folded. Now if only they could automate it so users don’t have to feed the clothes—but that’ll probably be unveiled at CES ‘19.

4) Sony Aibo: For those who can’t have pets due to landlord restrictions or allergies, or if they’re just into all things robot, this robot dog was a hit at CES. It mimics the movements and activities of a real dog, even responding to touch on three specific areas: the top of its head, back and under the chin. Two cameras—in its nose and tail—help Aibo identify family members and your home environment. It would be a great addition to any household.

5) Kobi Company, Kobi: We spoke too soon; shoveling snow is the absolute worst chore. For those who dread winter and the snow removal that comes with it, Kobi will be your new best friend. This autonomous snow blower is linked with the weather forecast and will automatically begin clearing as snow starts falling, recharge, and go back to resume clearing the driveway. Even better, it comes with lawn mowing and leaf blowing attachments, so you can retire from yard work forever.

QuestionPro Audience provides our clients with access to more than 5 million active consumer electronics respondents, who are pre-screened and qualified candidates for high-quality data collection. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research