What would you do to save your dog or cat? If your beloved family pet was sick or injured, what would you be willing to pay for proper treatment? In a recent survey, 70% of pet owners indicated that they would be willing to “pay anything” for their pet’s health.
More than $55.7 billion was spent on pet products in the U.S. during 2013, and it’s estimated more than $58.5 billion will be spent in 2014. U.S. pet owners spent $27 billion on animal medication and visits to the vet in 2013.
Like their owners, pets often require medicine to regain their health after becoming sick or injured. A recent study by qSample found that less than 10 percent of pet owners shop online for their pet’s pharmaceutical needs. 70 percent fill prescriptions right at the veterinary clinic, but this can be expensive.
On average, dogs typically cost their owners about $8,000 over their lifetimes, while cats cost their owners around $10,000. However if your dog or cat needs immediate emergency care it’s easy to rack up a bill of $2-3K in a single visit. A visit to an emergency vet clinic can cost anywhere from $100-$400, and that’s before any tests or procedures. Emergency surgeries can cost anywhere from $2,000-$5,000, depending on the severity of the injury, but even after a surgery is over, the bills can still pile up.
According to a recent survey by Kroger Co., 61 percent of pet owners say they’d spend between $100 and $1,000 for life saving medical treatment. Another 15 percent would be willing to pay between $1,000 and $3,000 for treatment. Ten percent of owners said they would be willing to pay $3,000 or more for medical care if their pet required it.
No matter where owners find treatment, it isn’t cheap. The best way to prepare for unexpected vet costs is with animal healthcare insurance. qSample found that 97 percent of pet owners surveyed had insurance, and 60% use VPI. Pets Best and Petplan were the next most popular choices, but only 8 percent chose each. Animal healthcare can be expensive, but most pet owners are willing to spend big for the ones they love.
qSample offers many great panels for data collection and analysis. In addition to large segments of general consumers, qSample cultivates high-quality specialty panels. Those panels include:
Mobile Users, Gamers, Voters, Contractors, Home Owners, Students, Baby Boomers, Veterinarians, and Pet Owners.
You can find more information by clicking on the panels tab above, or contact qSample here