Tag Archives: Apps

Mobile Wallets are on the Rise: How do you pay?


Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction being completed. Companies later implemented a feature on their websites to save previously used payment information. However, this method still does not eliminate the use of a physical credit card in many cases.This is where mobile wallets are useful. A March 2015 report showed that 39% of all mobile users in the U.S. used their mobile phone to make payment for goods or services in that year. By 2017, it is expected that more than 70 percent of consumers will use their mobile phones to make payments using a mobile wallet application. The increasing popularity of the mobile wallet allows more opportunities for marketers to engage with a wide arrange of audiences through their mobile devices.

For marketers, the mobile wallet application allows a unique entry point into the consumer’s space by utilizing their phone as a place for product sales. Companies such as Starbucks and Chipotle have used the mobile wallet application to their advantage in the marketplace. Starbucks Rewards, a customer loyalty program, developed a mobile application where customers can pre-order drinks and pay for them on their mobile devices, all while receiving reward points towards a free drink. Starbucks promotes this application through the incentive of a free drink and by emphasizing the short wait time when ordering. Chipotle used their mobile application for purchases, but also for marketing initiatives to promote brand awareness. Chipotle recently released a mobile game titled Guc Hunter which allows customers to participate in a short matching game to receive a coupon for free guacamole. If won, this coupon will appear in their mobile wallet. Marketers can track how many customers receive coupons and also how many customers use the coupon through mobile wallet features.

Mobile wallets not only allow for flexibility in payment options, but also provide new opportunities for mobile marketing. The ideal mobile wallet has personalized credit card, reward card, and coupon information available on the user’s mobile device. Mobile wallets can also be used to remind consumers about coupon expiration. This further encourages consumers to make a purchase, whether than forgetting about a coupon that had been stored in their physical wallet. The ability to reach into the mobile sphere and alert consumers of a product is an invaluable asset. This opportunity was previously limited by jurisdiction such as “do-not-call” lists and the “Promotion” filter on Gmail. The mobile wallet applications offer an alternative to those limitations. It is arguably synonymous to personalized door-to-door sales, but instead through consumers’ mobile phones. The mobile wallet harnesses the power of the push-notification feature, by allowing alerts to appear on mobile phones whenever updates or new deals are made available. These alerts have a much higher chance of being viewed, since people are constantly checking their notifications on their phones.

Ultimately, mobile wallets are on the rise and the opportunity for marketers is on the rise with it. Through the use of the mobile wallets, companies have the possibility to engage with customers through their mobile devices in an impactful way. Mobile wallets provide marketers with new tactics to communicate with customers and drive demand. Mobile wallets also provide real-time insights for marketers that can be immediately used to improve performance or meet specific objectives. As more consumers begin to utilize mobile wallets, we may see an eclipse of the physical wallet along with printable coupons. Marketers focusing on initiatives that utilize the mobile wallet can yield positive results as this application continues to thrive.



Tracking Medical Information With 10 Smartphone Apps!

These days it seems that there’s an app for everything. Many of these, like the electric razor app, which displays an electric razor while causing the phone to vibrate, are pointless fun, others however, can have a great deal of practical use.

There’s no doubt about it, smartphones and wearables have opened many possibilities for users on the go, and one of the most important fields that’s integrating smart technology is medicine. Medical apps make managing illnesses like diabetes much simpler than in the past, and with hundreds of thousands of options being released each year, patients have more selection than ever to track their progress. There are plenty of smartphone apps that can help keep their diagnosis under control by allowing users to record and track blood glucose levels, connect with others, track food intake, and send all the data directly to their doctors. Here are ten great apps for diabetics!

1. Glooko (iPhone, Android): Allows diabetics to upload glucose readings directly from their meter. Users can download readings from multiple meters to create one logbook. The app comes with a built in food database, so users can input their meals, and it allows them to a variety of ways to view trends.

2. Glucose Buddy (iPhone and Android): Users can log their blood glucose levels, food, insulin dosages, activities, A1C, blood pressure and weight. This app allows users to set reminders to check their glucose levels.

3. Diabetes App (iPhone): Allows users to input all of their diabetes related data. Diabetics can budget their carbohydrate allowance. Also users can link their app with their Twitter feed.

4. Social Diabetes (Android): For those diagnosed with Diabetes Type 1. It allows users to input their glucose levels. After eating a meal, the app will tell those users how much insulin they need to take. There are plenty of graphs that show glucose and A1C levels over time. This app also has a social feature. Users can connect with others of the same diagnosis for encouragement.

5. Diabetes Plus (Android): Users can input their blood glucose levels, dosage of insulin, carbohydrates, activities, blood pressure, pulse, weight, and notes. Users can define their target glucose range and will be notified if they are under or over their target. It also calculates the average of glucose levels, A1C, and average dosage. Users can also print the information directly from their smartphones.

6. My Diabetes (Android): Logs data such as glucose levels, insulin, medications, carbohydrates, notes and time categories. The app tracks and graphs weight, blood pressure, pulse, A1C, cholesterol, ketones, and physical activities. It also calculates the correct insulin dosage and carbohydrate intake.

7. On Track Diabetes (iPhone, Android): Users can track blood glucose, A1c, food, and weight. Categories can be edited or added to suit users’ needs, and it creates detailed graphs that can be shared with their physician.

8. Diabetes Companion (Android): Like most apps, users can track their glucose levels, A1c, weight, and blood pressure. The app creates useful graphs and provides data analysis, and unlike other apps, it provides users with engaging challenges.

9. Diabetes Connect (iPhone, Android): Diabetes can record all of their diabetes-related data. Their data can be synced across multiple devices, and users can also view their data on the web. This app is suitable for both Type 1 and Type 2 diabetes.

10. SiDiary Diabetes Management (Android): Allows users to sync their data with their web profiles. The app tracks all diabetes-related data, like blood glucose levels, A1c, medications, and weight.

Our top 10 FREE Apps for Enjoying the NBA Playoffs!

The NBA Playoffs began on April 19th, and it’s looking to be one for the history books. For the first time since the beginning of the NBA, the Lakers, Celtics, and New York Knicks are all missing from the playoffs at once, but the fans aren’t missing anything.

With TV coverage, live streaming online, smartphone and tablet apps, forums, and much more, the list of ways that fans can interact seems endless. That’s why we looked into the best ways to stay updated and connect with everything.

For smartphones, most people opt for the NBA League Pass app. This app allows users to stream games live, and catch news, scores, alerts, stats, and much more. Usually it costs $55 to receive content, but since the regular season is over it will only cost $16.99 to catch the playoffs. Android users will need the NBA Game time 2014 app to use your league pass.

Of course, not everyone wants to dish out the big bucks for that kind of access, so we’ve also decided to put together a list of Top Ten Currently Popular Playoff Apps for Your iPhone and iPad, and since we want fans to spend their money on something useful, like tickets, snacks, and a bigger TV, all of these apps can be downloaded for free!

Top Ten Currently Popular Playoff Apps for Your iPhone and iPad

1.      WatchESPN

2.      Yahoo Sports

3.      FanFinder – Sports Bar Locator

4.      365Scores – Sports Live Scores, Results & News

5.      Yahoo! Sportacular HD

6.      Betting Odds – Vegas Lines, Picks, Scores

7.      KNBR

8.      Playoff Hoops

9.      Tickets on the Fly

10.  Beyond the Box: Real-time sports Instagram photos and


Warning, these apps may be free, but as always, some have fees to unlock features, so the full experience may still cost a few bucks!