February 07, 2018

5 Tips to Improve Your Data Quality

By Rudly Raphael on February 07, 2018

data quality

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi. Coke’s decision to alter their traditional recipe resulted in major outcry

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February 05, 2018

Panel Research: Why It Matters

By Rudly Raphael on February 05, 2018

It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys. But, one important thing to remember: the data is only as good as your panel. WHAT IS

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February 01, 2018

Super Bowl Impact on Consumer Spending

By Rudly Raphael on February 01, 2018

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities. If sports aren’t your thing, then you’re part

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January 26, 2018

Mobile Panels Online: Market Research in the Mobile World

By Rudly Raphael on January 26, 2018

The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and mobile-optimized surveys that are housed on a webpage

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January 25, 2018

How Artificial Intelligence Is Changing eCommerce

By Rudly Raphael on January 25, 2018

The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user experience. Analysts predict that by 2020, 85% of a consumer’s relationship with a business will

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January 25, 2018

Amazon HQ2: What It Means For the Chosen City

By Rudly Raphael on January 25, 2018

After months of waiting, and proposals from 238 cities, Amazon has announced their short list of potential cities for its second headquarters (HQ2). The company had a few prerequisites: a metropolitan area with a population of greater than one million and the ability to attract and keep strong technical talent. The list of finalists surprised many, as it included locations

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January 18, 2018

CES Sum Up: The Top 5 Gadgets We Can’t Wait to Purchase

By Rudly Raphael on January 18, 2018

The Consumer Electronics Show (CES) is an annual trade show where the consumer technology world goes to introduce their newest innovations to the marketplace. Some of these innovations are not necessarily going to be unleashed to the marketplace, but garner attention for the brand, such as the car-sized drone a Chinese company EHang unveiled in 2016. Here is our list

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January 12, 2018

“OK, Google…” How Smart Speakers Will Evolve in 2018

By Rudly Raphael on January 12, 2018

Move over, smartphone. Smart speakers are the new “it” device. While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers. Consumers are drawn to the ability to use these voice activated assistants to make their lives easier, from creating

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January 11, 2018

Why You Should Use Mobile To Conduct Market Research

By Rudly Raphael on January 11, 2018

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. But MR is not just for big companies with even bigger budgets; with today’s technology, every company has the ability to conduct research. In the past, this

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January 09, 2018

Top 10 Infographics of December 2017

By Rudly Raphael on January 09, 2018

As an industry leader in market research, people look to us for thought-provoking content. We love sharing insightful data with our readers, so we curated a list of our top 10 favorite projects from the month of December. Enjoy! 1 – Comparing the World’s Money & Markets By: The Money Project Imagine the amount of detail that went into an

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