February 15, 2018

Why Smart Tech Companies are Focusing on Baby Boomers

By Rudly Raphael on February 15, 2018

There are currently about 75 million baby boomers (born between 1946 and 1964) in the U.S., and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. Contrary to popular belief,

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February 14, 2018

5 Ways to Keep Survey Respondents Engaged

By Rudly Raphael on February 14, 2018

survey respondents

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure

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February 12, 2018

Market Research: Why Every Small Business Needs It

By qSample on February 12, 2018

small business marketing

Attention, small businesses! According to the U.S. Small Business Administration, there are currently 28.8 million small businesses in the United States. These businesses have played a major role in economic growth because they create so many jobs (1.4 million in 2014!), but getting the business off the ground is a struggle. About two-thirds of small businesses survive 2 years, half

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February 07, 2018

5 Tips to Improve Your Data Quality

By Rudly Raphael on February 07, 2018

data quality

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi. Coke’s decision to alter their traditional recipe resulted in major outcry

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February 05, 2018

Panel Research: Why It Matters

By Rudly Raphael on February 05, 2018

It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys. But, one important thing to remember: the data is only as good as your panel. WHAT IS

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February 01, 2018

Super Bowl Impact on Consumer Spending

By Rudly Raphael on February 01, 2018

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities. If sports aren’t your thing, then you’re part

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January 26, 2018

Mobile Panels Online: Market Research in the Mobile World

By Rudly Raphael on January 26, 2018

The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and mobile-optimized surveys that are housed on a webpage

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January 25, 2018

How Artificial Intelligence Is Changing eCommerce

By Rudly Raphael on January 25, 2018

The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user experience. Analysts predict that by 2020, 85% of a consumer’s relationship with a business will

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January 25, 2018

Amazon HQ2: What It Means For the Chosen City

By Rudly Raphael on January 25, 2018

After months of waiting, and proposals from 238 cities, Amazon has announced their short list of potential cities for its second headquarters (HQ2). The company had a few prerequisites: a metropolitan area with a population of greater than one million and the ability to attract and keep strong technical talent. The list of finalists surprised many, as it included locations

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January 18, 2018

CES Sum Up: The Top 5 Gadgets We Can’t Wait to Purchase

By Rudly Raphael on January 18, 2018

The Consumer Electronics Show (CES) is an annual trade show where the consumer technology world goes to introduce their newest innovations to the marketplace. Some of these innovations are not necessarily going to be unleashed to the marketplace, but garner attention for the brand, such as the car-sized drone a Chinese company EHang unveiled in 2016. Here is our list

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