January 04, 2018

Land of the Free and Home of the Taxed?

By Rudly Raphael on January 04, 2018

The call to reform the tax code was one of President Trump’s biggest promises during the 2016 presidential campaign, and after much debate and fanfare, the Senate passed the proposal, 51-49, marking the first time in 27 years the tax code has been substantially changed. The tax reform bill has been covered by every news channel and political reporter, but

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November 28, 2017

The Most Wonderful Time of the Year? Black Friday Shopping Is Near

By Rudly Raphael on November 28, 2017

The day after Thanksgiving first became popular among shoppers in the late 1920s, when Macy’s department store advertised holiday sales during their annual Thanksgiving Day parade in New York City. This signaled the start of the holiday shopping season in the United States. Since then, it has evolved into huge sales in retailers across the country. It is an opportunity

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November 27, 2017

iPhone X – Are Consumers Willing to Pay?

By Rudly Raphael on November 27, 2017

Unless you’ve been living under a rock for the past decade, you’ve heard of, used, and/or own an Apple product. When Apple first debuted the iPhone in 2007, it revolutionized smartphones and changed the industry. The touchscreen was unlike anything else on the market, and with a price of $399, took some getting used to for the average consumer. However,

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October 11, 2017

Declaration of War? North Korea & What Americans Think About Recent Threats

By Rudly Raphael on October 11, 2017

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has

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September 29, 2017

The Landline Survey: An Antiquated Methodology

By Rudly Raphael on September 29, 2017

Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.  Landline households keep decreasing, while cell-phone only homes become the norm. To confirm the tendency (see National Center for Health Statistics1), QuestionPro Audience conducted

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September 06, 2017

Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About It [WEBINAR]

By Rudly Raphael on September 06, 2017

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.  In fact, even in space, it’s probably not a stretch to assume that NASA conducted a few with their astronauts to gain feedback on behalf of

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August 10, 2017

Driverless Cars: Are Consumers Ready?

By Rudly Raphael on August 10, 2017

The past few years have been a whirlwind for the autonomous automotive industry. To date, Google’s self-driving cars have driven over 2 million miles and Tesla’s 90,000 cars are equipped with AutoPilot enabling the vehicles to maintain speed, change lanes and even park without any input from the driver. What Tesla advertised as simply a driver’s assistant, is being used

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July 11, 2017

Seven Sins to Avoid When Designing a Survey

By Rudly Raphael on July 11, 2017

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted. We are calling them The Seven Deadly Sins Of Questionnaire Design. The Seven Deadly Sins emerged from an ecclesiastic era, and since then

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July 05, 2017

Conferences, and Why We [Should] Love Them

By qSample on July 05, 2017

Q2 is over and all of the chaos has, for now, died down. You rally all of your employees for townhall, as they’re ready to impress and show off their can-do attitudes. In reviewing your calendar, you realize a conference is approaching and you need your team to attend. Should you?* Conferences have become increasingly popular amongst businesses since 2010. Attendance has

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June 19, 2017

Impact of Emotional Research

By Rudly Raphael on June 19, 2017

Emotional intelligence, although not to be confused with IQ or being emotional, is defined as the ability to be intelligent about your emotions. It consists of motivation, social skills, empathy, self-awareness and self-regulation. Numerous studies have shown that the brain is built to adapt in response to good or bad experiences more than any other organ in our body. In

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