March 10, 2016

15 Free Market Research Tools & Resources When You Need A Hack

By qSample on March 10, 2016

Lady holding umbrella underneath falling numbers

  Market research is a discipline of precision. It’s also an industry that—if it could—would melt into the essence of numbers themselves. There are occasions, however, when a researcher might need some ad hoc statistics or data to support a project during nascent stages. Also, with market research budgets tightening across the business world, sometimes a researcher just needs a

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March 09, 2016

Trust, Joy, Sadness And Fear. Primary Election Emotions In 2016

By Guest Blogger on March 09, 2016

Picture of Ted Cruz, Hillary Clinton, Donald Trump and Bernie Sanders

    I decided it might be interesting to analyze the tweets of the main political players in the run-up to Super Tuesday. The methodology was simple, follow their official twitter accounts and then analyze the tweets for emotional word content. 1029 tweets from official twitter accounts for Bernie Sanders, Ted Cruz, Hillary Clinton and Donald Trump were collected. The

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March 08, 2016

The 5 Most Bizarre Pet Treatments

By qSample on March 08, 2016

Dog meditating

  According to a recent qSample study, pet owners spend around $27 billion a year on veterinary care and animal medication. The costs are expected only to rise steeply, as veterinary education balloons and online pharmacies force pet stores to increase prices. As we also reported, people are parenting their pets more, part of a growing movement of animal kindness.

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March 03, 2016

How Virtual Reality Is Transforming Market Research

By qSample on March 03, 2016

  Certain trends seem to surge and sputter, and then surge and sputter. Two examples might be 3D movies and Ska. The most recent instance is virtual reality, which surged at times in the 90s and 2000s but then sputtered without adhering to mass culture. Virtual reality is back again, with somewhat of a vengeance, highlighted by such technologies as

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March 01, 2016

Work Meetings Are Destroying Business (and how to destroy them back)

By qSample on March 01, 2016

Frustrated workers in a business meeting

  My brother is a vice president of a large company. He often tells me he gets anxiety on Sundays because of an incoming Monday of long, byzantine meetings. I asked him once who was responsible for all these work meetings. He answered, “I schedule most of them.” When I asked him why, he dully answered, “Well, it’s just what

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February 25, 2016

Is Apple Watch Finally Being Accepted By Consumers?

By qSample on February 25, 2016

  Not that long ago our syndicated research pointed to the tepid attitude towards the Apple Watch. Right before the release of the much-touted wearable in spring of 2015, our custom audiences in essence collectively shrugged cold shoulders (41% said they were not interested while 18% were not aware of its arrival). Later on and early that summer, in an

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February 24, 2016

The Most Accurate Parody Movies Of The Workplace

By qSample on February 24, 2016

  To parody the workplace one doesn’t necessarily have to leave the workplace. The American workplace is largely a self-fulling, eternal loop of satirical moments—from byzantine meetings to black hole paperwork, from faltering tech originally meant to save time to Wonderland jargon spoken by so many management emperors wearing no clothes. At least this seems to be the case on

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February 23, 2016

Should Veterinarians Be Called Doctors?

By qSample on February 23, 2016

Veterinarians shrugging while animals watch him

  During an exchange between members of our veterinary panel and some clients, a friendly online discussion started on how to address veterinarians. Are veterinarians doctors? In the traditional sense? What is the traditional sense of a doctor anyway? As it happens often, the answers were definite, but couched in nuanced context. First and broadly speaking, a doctorate can be

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February 18, 2016

Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]

By qSample on February 18, 2016

Man holding smartphone with survey written on screen

  Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar Binks is just hitting below the belt. Well, take a look at data on online

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February 17, 2016

Top 10 Consumer Research Questions (and a damn fine cup of coffee)

By qSample on February 17, 2016

man drinking coffee

  Jay Conrad Levinson, the author of Guerrilla Marketing, once stated that the greatest billboard in history would simply have these words: “Free coffee, next exit.” Imagine the traffic. Now, imagine you were one who placed this billboard, along with a rented space right off the exit where the coffee would be served. In this hypothetical space—while playing a mixture

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