March 07, 2018

How Weather Impacts Consumer Buying Behavior

By Rudly Raphael on March 07, 2018

March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted best weather in the U.S.) the weather has a huge influence on consumer behavior, and the effects are

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March 02, 2018

2018 Oscars: Will Women Tune In?

By Rudly Raphael on March 02, 2018

oscars

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. At the shows leading up to the Oscars, womens movements like #MeToo and #TimesUp have been hot topics, highlighting the importance of female representation and gender equality. After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they

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March 01, 2018

Snapchat’s Got 99 Problems and Kylie Jenner’s Just One of Them

By Rudly Raphael on March 01, 2018

snapchat

It’s safe to say Snapchat probably wishes Kylie Jenner was still under her self-imposed social media hiatus. Last Wednesday, she tweeted to her 24.5 million followers: “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” Shares of Snapchat’s parent company, Snap Inc., sank 6.1% on Thursday, costing Snap $1.3 billion (yes,

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February 28, 2018

Apple HomePod: Worth the Steep Price Tag?

By Rudly Raphael on February 28, 2018

HomePod

Apple’s HomePod has arrived. On February 9, 2018, the $349 HomePod debuted in the US, UK and Australia. Apple, who is used to being the first on the technology scene, is the late-comer to the voice assistant speaker market, launching three years after Amazon’s Echo.  And as the first consumer reviews come streaming in, whether it was worth the wait

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February 22, 2018

Best Practices of Questionnaire Design

By Rudly Raphael on February 22, 2018

Conducting research studies are one thing, but conducting a survey that actually generates insightful data is another. A well-written survey can provide the client with invaluable customer insights. While survey methodology may seem intimidating to those who are unfamiliar with market research, it doesn’t have to be. QuestionPro Audience has compiled a list of 5 best practices to ensure you

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February 21, 2018

Blockchain: 4 Ways it Benefits Consumers

By Rudly Raphael on February 21, 2018

Blockchain, a digital record of all activity related to a product or service, is predicted to change retail in the same way online shopping did. The technology was originally designed for digital currency like bitcoin, and because of its effectiveness, found its way into other areas of the digital world. The beauty of blockchain is that it is shared and

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February 16, 2018

4 Tech Trends Taking Over the Pet Industry

By Rudly Raphael on February 16, 2018

The way Americans view their pets has changed dramatically in the past two decades. Pets are now looked at as an integral part of our families, and are cared for as such. Currently, 68% of U.S. households own a pet, which equates to about 84.6 million homes. The American Pet Products Association (APPA) reports Americans spent $17 billion on their

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February 15, 2018

How the Smart Speaker is Revolutionizing the Home

By Rudly Raphael on February 15, 2018

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. With smart speakers like Amazon Echo, Google Home, and the soon-to-be-released Apple HomePod, consumers have many options when it comes to a digital voice assistant, and the ability to optimize and control lighting, heating, energy consumption, electronic devices

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February 15, 2018

Why Smart Tech Companies are Focusing on Baby Boomers

By Rudly Raphael on February 15, 2018

There are currently about 75 million baby boomers (born between 1946 and 1964) in the U.S., and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. Contrary to popular belief,

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February 14, 2018

5 Ways to Keep Survey Respondents Engaged

By Rudly Raphael on February 14, 2018

survey respondents

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure

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