April 07, 2016

The Fascinating Founders Of Market Research

By qSample on April 07, 2016

  In a past article, I created the quote: “Those who do not learn from market research history are doomed to average data.” As far as I know, the quote hasn’t made it to any social media memes or posters with cats. I still stand by it. I’ve advocated the importance of retaining some understanding (and context) of the history

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April 06, 2016

4 Free Market Research Tools [Infographic]

By qSample on April 06, 2016

  They say there is no such thing as a free lunch. However, in our hallowed digital age there exists plenty of free hacks when you need support or an extra angle. This includes market research. These hacks might be more and more necessary. In a recent Greenbook post, researcher Neil Cole explains the why and how market research budgets

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April 05, 2016

The Hero Guide To Destroying The Death Star Of Procrastination

By qSample on April 05, 2016

Man defying an exploding Death Star above him

  I would like to think I put the “pro” in procrastination (maybe not the “fun” in funny, but alas). I relate well with what author Robert Mckee once said: I hold Olympic records for procrastination. I can procrastinate thinking about my procrastination problem. I can procrastinate dealing with my problem of procrastinating thinking about my procrastination problem. Mckee and

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March 31, 2016

26 Quotes To Inspire Market Research Success

By qSample on March 31, 2016

Man celebrating under a rain of floating numbers

  Market (and Marketing) Research is an odyssey of numbers and an epic of depth psychology. It’s commonly an intense road of discovery, and many who have traveled it tend to leave their wisdom for us. We did say intense, which we’re sure most of you agree with when it comes to research. That hasn’t changed since ancient times. For

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March 29, 2016

10 Iconic Products Originally Invented For Something Insanely Different

By qSample on March 29, 2016

Old coca-cola advertisement, promising body numbing

  There comes the idea. There comes the vision. There comes the sound market research to ensure a virgin good takes its place in the hallowed pantheon of world-changing products. Oy vey! There comes a product that ends up employed for something completely different from its original intention. The product still changed the world, people got rich, but what the

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March 24, 2016

New Study Shows College Students Optimistic About Economic Future

By qSample on March 24, 2016

Smiling college students during graduation

  It is said youth is wasted on the young. According to a new qSample study, could it also mean that optimism is wasted on the young? The answer is probably no, for college students have a focused, sober eye on economic issues and their incoming position in the workplace. Regardless of relatively uncertain economic and political times—that include student

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March 22, 2016

How Content Marketing Can Supercharge The Construction Industry

By qSample on March 22, 2016

  Content marketing has become increasingly attractive to many businesses and brands seeking to expand their web presence. But what is content marketing and how does it work—beyond being a sleek buzzword in cyberspace? Can it work for those in the earthly construction industry? In essence, content marketing is any marketing involving the creation and sharing of media content to help and inform

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March 21, 2016

Millennials And Boomers: Two Sides Of The Same Marketing Coin

By qSample on March 21, 2016

  Millennials and Boomers. Two demographics separated by an ocean of time and the icebergs of Generation X. No way in this or any galaxy far away they could be similar. Think again. Beyond the reality that both groups have a population nearing 77 million, they are oddly very similar. In fact, think hard again since Millennials and Boomers are

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March 17, 2016

6 Lies About St. Patrick’s Day You Foolishly Believe

By qSample on March 17, 2016

Group celebrating St. Patrick's Day in leprechaun costumes

  Perception is reality, but often both perception and reality are not based on fact. Thomas Edison did not invent the lightbulb and eight glasses of water a day are not necessary for good health. The Big Bang Theory is not funny. This St. Patrick’s Day there will usher merriment, but also a plentitude of wrong facts. We’ll get to

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March 15, 2016

Most Market Research Jobs About To Be Replaced by Machines

By qSample on March 15, 2016

  In last week’s show, This Old Marketing Podcast drew future labor data from a recent MarTech Advisor research piece (which itself extracted the analysis of several economics and technology academics). The tone of the hosts, Joe Pulizzi and Robert Rose, was alarming for good reason: the takeaways indicate that humanity won’t have to bother with the rise of The

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