January 09, 2018

Top 10 Infographics of December 2017

By Rudly Raphael on January 09, 2018

As an industry leader in market research, people look to us for thought-provoking content. We love sharing insightful data with our readers, so we curated a list of our top 10 favorite projects from the month of December. Enjoy! 1 – Comparing the World’s Money & Markets By: The Money Project Imagine the amount of detail that went into an

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January 09, 2018

Wearable Technology on the Rise!

By Rudly Raphael on January 09, 2018

What is Wearable Technology? Wearable technology encourages wearers to be more engaged in their health and lifestyle choices. In addition to being a fashionable accessory, wearables collect pertinent data that can be sent to the wearer’s physician. This market is growing at a rapid pace, with 1 in 5 Americans owning a wearable tech device. In contrast to a one-time blood

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January 09, 2018

The 7 Best (Free) Bitcoin Apps

By Rudly Raphael on January 09, 2018

The bitcoin craze isn’t ending any time soon, with prices expected to rise to $18,600 over the weekend. Although there are many critics of the cryptocurrency, it has reached a record value of more than $1 billion. Currently, there are an estimated 4 million active bitcoin wallet users across the world, and analysts anticipate the number to reach 200 million

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January 09, 2018

How Mobile Apps are Changing Travel in 2018

By Rudly Raphael on January 09, 2018

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary. Today, 77% of Americans own smartphones and a recent Global Traveler study found that one in

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January 04, 2018

Our Top 5 Blogs of 2017

By qSample on January 04, 2018

In 2017, QuestionPro Audience developed blogs, infographics, and data-based surveys filled with compelling information. If you missed them the first time, never fear! We have compiled a list of our top 5 blog posts for your reading pleasure. Enjoy! 5. The Seven Deadly Sins of Questionnaire Design A year ago, we published a series of best practice for questionnaire development.

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January 04, 2018

Land of the Free and Home of the Taxed?

By Rudly Raphael on January 04, 2018

The call to reform the tax code was one of President Trump’s biggest promises during the 2016 presidential campaign, and after much debate and fanfare, the Senate passed the proposal, 51-49, marking the first time in 27 years the tax code has been substantially changed. The tax reform bill has been covered by every news channel and political reporter, but

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November 28, 2017

The Most Wonderful Time of the Year? Black Friday Shopping Is Near

By Rudly Raphael on November 28, 2017

The day after Thanksgiving first became popular among shoppers in the late 1920s, when Macy’s department store advertised holiday sales during their annual Thanksgiving Day parade in New York City. This signaled the start of the holiday shopping season in the United States. Since then, it has evolved into huge sales in retailers across the country. It is an opportunity

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November 27, 2017

iPhone X – Are Consumers Willing to Pay?

By Rudly Raphael on November 27, 2017

Unless you’ve been living under a rock for the past decade, you’ve heard of, used, and/or own an Apple product. When Apple first debuted the iPhone in 2007, it revolutionized smartphones and changed the industry. The touchscreen was unlike anything else on the market, and with a price of $399, took some getting used to for the average consumer. However,

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October 11, 2017

Declaration of War? North Korea & What Americans Think About Recent Threats

By Rudly Raphael on October 11, 2017

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has

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September 29, 2017

The Landline Survey: An Antiquated Methodology

By Rudly Raphael on September 29, 2017

Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.  Landline households keep decreasing, while cell-phone only homes become the norm. To confirm the tendency (see National Center for Health Statistics1), QuestionPro Audience conducted

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