April 04, 2018

What Your Veterinarian Should Tell You Before Tax Day

By Rudly Raphael on April 04, 2018

tax day

Tax Day, April 17th, is fast approaching. One of the fiscal perks (maybe the only?) that comes with having children is getting a small tax credit. What about pet owners, many of whom consider their pets to be a part of their family? These furry family members can be expensive as well, with the average pet owner spending around $1,400

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March 28, 2018

4 Ways Wendy’s Uses Social Media to Attract Consumers

By Rudly Raphael on March 28, 2018

Wendy’s, the third largest burger fast food chain in the world, has been around since 1969. Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome. By the 1990s, Dave had become a household name, as he had appeared in more than 800 commercials, and a survey conducted by Wendy’s

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March 23, 2018

Facebook Data Breach: What You Need to Know

By Rudly Raphael on March 23, 2018

Facebook has been all over the news this week due to reports that Cambridge Analytica, the Trump campaign’s data firm, was involved in a data collection scheme. This allowed Cambridge Analytica access to the private information of over 50 million Facebook users. We discuss what you need to know about this recent scandal, and what it means for Facebook users.

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March 23, 2018

Millennials Are Saying Sayonara to the Big Beer Industry

By Rudly Raphael on March 23, 2018

Millennials are saying sayonara to the big beer industry. Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. In fact, for the first time since the 1970s, Budweiser has fallen out of the top 3 best-selling beers. While millennials are passing on big beer brands such

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March 16, 2018

How the Entertainment Industry is Using Data Collection

By Rudly Raphael on March 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. For years, film studios have had only a vague understanding of who’s buying tickets to their films. As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the

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March 15, 2018

Inside the Mind of the Millennial Pet Owner

By Rudly Raphael on March 15, 2018

pet owners-millennials

Do you consider your pet to be part of your family? Or even, your “fur child”? Then you’re in good company. It’s no secret that millennials are putting off marriage and starting families later in life, and that may be in part due to their “starter children”. A recent study conducted by Gale found that 44% of millennials see their

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March 14, 2018

Hiring a General Contractor? 4 Tips Every Homeowner Needs

By Rudly Raphael on March 14, 2018

general contractors

Spring has sprung! (Sadly, we’re still waiting on actual confirmation from Mother Nature here in Chicago). After the long winter, homeowners are always eager to tackle home improvement projects. According to a recent study conducted by LightStream Home Improvement, 58% of homeowners plan to spend money on home improvement projects this year. Fueled by the rebounding housing market, spending on

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March 09, 2018

Millennial’s Spring Break Travel Trends

By Rudly Raphael on March 09, 2018

Every year, thousands of young Americans flock to destination spots for a week of vacation during spring break. This year, 53% of millennials plan to travel for spring break. In the 90’s and 00’s, this typically meant a booze package in Florida or Mexico, but millennial consumers are veering away from the standard party vacation. We took a look at

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March 08, 2018

International Women’s Day—It’s Time to #PressForPower

By Rudly Raphael on March 08, 2018

international women's day

People around the world are celebrating International Women’s Day (IWD) today, March 8th. Women will be participating in marches, rallies, conferences, and discussions to honor the achievements women have made, and to discuss the steps that can be taken to continue the fight for gender equality. We took a deep dive to understand the significance of this historic date and

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March 07, 2018

How Weather Impacts Consumer Buying Behavior

By Rudly Raphael on March 07, 2018

March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted best weather in the U.S.) the weather has a huge influence on consumer behavior, and the effects are

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