February 21, 2018

Blockchain: 4 Ways it Benefits Consumers

By Rudly Raphael on February 21, 2018

Blockchain, a digital record of all activity related to a product or service, is predicted to change retail in the same way online shopping did. The technology was originally designed for digital currency like bitcoin, and because of its effectiveness, found its way into other areas of the digital world. The beauty of blockchain is that it is shared and

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February 16, 2018

4 Tech Trends Taking Over the Pet Industry

By Rudly Raphael on February 16, 2018

The way Americans view their pets has changed dramatically in the past two decades. Pets are now looked at as an integral part of our families, and are cared for as such. Currently, 68% of U.S. households own a pet, which equates to about 84.6 million homes. The American Pet Products Association (APPA) reports Americans spent $17 billion on their

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February 15, 2018

How the Smart Speaker is Revolutionizing the Home

By Rudly Raphael on February 15, 2018

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. With smart speakers like Amazon Echo, Google Home, and the soon-to-be-released Apple HomePod, consumers have many options when it comes to a digital voice assistant, and the ability to optimize and control lighting, heating, energy consumption, electronic devices

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February 15, 2018

Why Smart Tech Companies are Focusing on Baby Boomers

By qSample on February 15, 2018

There are currently about 75 million baby boomers (born between 1946 and 1964) in the U.S., and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. Contrary to popular belief,

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February 14, 2018

5 Ways to Keep Survey Respondents Engaged

By qSample on February 14, 2018

survey respondents

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure

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February 12, 2018

Market Research: Why Every Small Business Needs It

By qSample on February 12, 2018

small business marketing

Attention, small businesses! According to the U.S. Small Business Administration, there are currently 28.8 million small businesses in the United States. These businesses have played a major role in economic growth because they create so many jobs (1.4 million in 2014!), but getting the business off the ground is a struggle. About two-thirds of small businesses survive 2 years, half

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February 07, 2018

5 Tips to Improve Your Data Quality

By Rudly Raphael on February 07, 2018

data quality

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi. Coke’s decision to alter their traditional recipe resulted in major outcry

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February 05, 2018

Panel Research: Why It Matters

By Rudly Raphael on February 05, 2018

It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys. But, one important thing to remember: the data is only as good as your panel. WHAT IS

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February 01, 2018

Super Bowl Impact on Consumer Spending

By Rudly Raphael on February 01, 2018

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities. If sports aren’t your thing, then you’re part

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January 26, 2018

Mobile Panels Online: Market Research in the Mobile World

By Rudly Raphael on January 26, 2018

The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and mobile-optimized surveys that are housed on a webpage

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