April 19, 2016

The Nine Circles Of Survey Research Hell

By qSample on April 19, 2016

  When Dante Alighieri was composing the Inferno section of his epic poem, the Divine Comedy, he was surely thinking of online survey content and execution. Okay, maybe he was thinking of something else. Nonetheless, Dante’s visionary landscape of falling into a place where everything around you burns to ruin can apply to various situations. It certainly applies to how

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April 14, 2016

The Ron Burgundy of Tech

By qSample on April 14, 2016

  A book taking the business world by storm is Disrupted: My Misadventures in the Startup Bubble, written by Dan Lyons. The work is a scathing critique of tech startups and their Wonderland-meets-the-Hunger-Games sensibility, centered mostly on Lyons’ stint as a marketer for inbound software company HubSpot. I haven’t laughed out loud in years while reading a book—although weeping might

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April 12, 2016

A Practical Visionary: Success Insights From Netflix Founder Reed Hastings

By qSample on April 12, 2016

  Netflix is undoubtedly one of the premier brands today. The Los Gatos, California company is so culturally revolutionary it’s even made the action of abusing television something cool. The phenomenon of “binge watching” has become a clarion call for Millennials and often a mating call for Hipsters. The vast wasteland that was television is now a vast paradise of

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April 07, 2016

The Fascinating Founders Of Market Research

By qSample on April 07, 2016

  In a past article, I created the quote: “Those who do not learn from market research history are doomed to average data.” As far as I know, the quote hasn’t made it to any social media memes or posters with cats. I still stand by it. I’ve advocated the importance of retaining some understanding (and context) of the history

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April 06, 2016

4 Free Market Research Tools [Infographic]

By qSample on April 06, 2016

  They say there is no such thing as a free lunch. However, in our hallowed digital age there exists plenty of free hacks when you need support or an extra angle. This includes market research. These hacks might be more and more necessary. In a recent Greenbook post, researcher Neil Cole explains the why and how market research budgets

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April 05, 2016

The Hero Guide To Destroying The Death Star Of Procrastination

By qSample on April 05, 2016

Man defying an exploding Death Star above him

  I would like to think I put the “pro” in procrastination (maybe not the “fun” in funny, but alas). I relate well with what author Robert Mckee once said: I hold Olympic records for procrastination. I can procrastinate thinking about my procrastination problem. I can procrastinate dealing with my problem of procrastinating thinking about my procrastination problem. Mckee and

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March 31, 2016

26 Quotes To Inspire Market Research Success

By qSample on March 31, 2016

Man celebrating under a rain of floating numbers

  Market (and Marketing) Research is an odyssey of numbers and an epic of depth psychology. It’s commonly an intense road of discovery, and many who have traveled it tend to leave their wisdom for us. We did say intense, which we’re sure most of you agree with when it comes to research. That hasn’t changed since ancient times. For

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March 29, 2016

10 Iconic Products Originally Invented For Something Insanely Different

By qSample on March 29, 2016

Old coca-cola advertisement, promising body numbing

  There comes the idea. There comes the vision. There comes the sound market research to ensure a virgin good takes its place in the hallowed pantheon of world-changing products. Oy vey! There comes a product that ends up employed for something completely different from its original intention. The product still changed the world, people got rich, but what the

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March 24, 2016

New Study Shows College Students Optimistic About Economic Future

By qSample on March 24, 2016

Smiling college students during graduation

  It is said youth is wasted on the young. According to a new qSample study, could it also mean that optimism is wasted on the young? The answer is probably no, for college students have a focused, sober eye on economic issues and their incoming position in the workplace. Regardless of relatively uncertain economic and political times—that include student

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March 22, 2016

How Content Marketing Can Supercharge The Construction Industry

By qSample on March 22, 2016

  Content marketing has become increasingly attractive to many businesses and brands seeking to expand their web presence. But what is content marketing and how does it work—beyond being a sleek buzzword in cyberspace? Can it work for those in the earthly construction industry? In essence, content marketing is any marketing involving the creation and sharing of media content to help and inform

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