April 16, 2018

How Brands Cash In On March Madness

By Rudly Raphael on April 16, 2018

The Madness of March. Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. College basketball fans aren’t the only ones who get excited for the tournament, however. Due to the popularity of office

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April 11, 2018

Move Over, Celebs—Make Way For the New Influencers

By Rudly Raphael on April 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43% of national advertisers who already engage in influencer marketing are planning to increase their spend over the next 12 months. Even more interesting, of those

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April 06, 2018

Why Research is Crucial for Ad Agencies in 2018

By Rudly Raphael on April 06, 2018

market research

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. U.S. ad agencies are not at risk of becoming obsolete, reportedly bringing in over $48 billion in 2016 and employing over 200,000 people, but the

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April 04, 2018

What Your Veterinarian Should Tell You Before Tax Day

By Rudly Raphael on April 04, 2018

tax day

Tax Day, April 17th, is fast approaching. One of the fiscal perks (maybe the only?) that comes with having children is getting a small tax credit. What about pet owners, many of whom consider their pets to be a part of their family? These furry family members can be expensive as well, with the average pet owner spending around $1,400

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March 28, 2018

4 Ways Wendy’s Uses Social Media to Attract Consumers

By Rudly Raphael on March 28, 2018

Wendy’s, the third largest burger fast food chain in the world, has been around since 1969. Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome. By the 1990s, Dave had become a household name, as he had appeared in more than 800 commercials, and a survey conducted by Wendy’s

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March 23, 2018

Facebook Data Breach: What You Need to Know

By Rudly Raphael on March 23, 2018

Facebook has been all over the news this week due to reports that Cambridge Analytica, the Trump campaign’s data firm, was involved in a data collection scheme. This allowed Cambridge Analytica access to the private information of over 50 million Facebook users. We discuss what you need to know about this recent scandal, and what it means for Facebook users.

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March 23, 2018

Millennials Are Saying Sayonara to the Big Beer Industry

By Rudly Raphael on March 23, 2018

Millennials are saying sayonara to the big beer industry. Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. In fact, for the first time since the 1970s, Budweiser has fallen out of the top 3 best-selling beers. While millennials are passing on big beer brands such

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March 16, 2018

How the Entertainment Industry is Using Data Collection

By Rudly Raphael on March 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. For years, film studios have had only a vague understanding of who’s buying tickets to their films. As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the

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March 15, 2018

Inside the Mind of the Millennial Pet Owner

By Rudly Raphael on March 15, 2018

pet owners-millennials

Do you consider your pet to be part of your family? Or even, your “fur child”? Then you’re in good company. It’s no secret that millennials are putting off marriage and starting families later in life, and that may be in part due to their “starter children”. A recent study conducted by Gale found that 44% of millennials see their

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March 14, 2018

Hiring a General Contractor? 4 Tips Every Homeowner Needs

By Rudly Raphael on March 14, 2018

general contractors

Spring has sprung! (Sadly, we’re still waiting on actual confirmation from Mother Nature here in Chicago). After the long winter, homeowners are always eager to tackle home improvement projects. According to a recent study conducted by LightStream Home Improvement, 58% of homeowners plan to spend money on home improvement projects this year. Fueled by the rebounding housing market, spending on

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