March 16, 2018

How the Entertainment Industry is Using Data Collection

By Rudly Raphael on March 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. For years, film studios have had only a vague understanding of who’s buying tickets to their films. As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the

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March 15, 2018

Inside the Mind of the Millennial Pet Owner

By Rudly Raphael on March 15, 2018

pet owners-millennials

Do you consider your pet to be part of your family? Or even, your “fur child”? Then you’re in good company. It’s no secret that millennials are putting off marriage and starting families later in life, and that may be in part due to their “starter children”. A recent study conducted by Gale found that 44% of millennials see their

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March 14, 2018

Hiring a General Contractor? 4 Tips Every Homeowner Needs

By Rudly Raphael on March 14, 2018

general contractors

Spring has sprung! (Sadly, we’re still waiting on actual confirmation from Mother Nature here in Chicago). After the long winter, homeowners are always eager to tackle home improvement projects. According to a recent study conducted by LightStream Home Improvement, 58% of homeowners plan to spend money on home improvement projects this year. Fueled by the rebounding housing market, spending on

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March 09, 2018

Millennial’s Spring Break Travel Trends

By Rudly Raphael on March 09, 2018

Every year, thousands of young Americans flock to destination spots for a week of vacation during spring break. This year, 53% of millennials plan to travel for spring break. In the 90’s and 00’s, this typically meant a booze package in Florida or Mexico, but millennial consumers are veering away from the standard party vacation. We took a look at

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March 08, 2018

International Women’s Day—It’s Time to #PressForPower

By Rudly Raphael on March 08, 2018

international women's day

People around the world are celebrating International Women’s Day (IWD) today, March 8th. Women will be participating in marches, rallies, conferences, and discussions to honor the achievements women have made, and to discuss the steps that can be taken to continue the fight for gender equality. We took a deep dive to understand the significance of this historic date and

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March 07, 2018

How Weather Impacts Consumer Buying Behavior

By Rudly Raphael on March 07, 2018

March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted best weather in the U.S.) the weather has a huge influence on consumer behavior, and the effects are

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March 02, 2018

2018 Oscars: Will Women Tune In?

By Rudly Raphael on March 02, 2018

oscars

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. At the shows leading up to the Oscars, womens movements like #MeToo and #TimesUp have been hot topics, highlighting the importance of female representation and gender equality. After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they

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March 01, 2018

Snapchat’s Got 99 Problems and Kylie Jenner’s Just One of Them

By Rudly Raphael on March 01, 2018

snapchat

It’s safe to say Snapchat probably wishes Kylie Jenner was still under her self-imposed social media hiatus. Last Wednesday, she tweeted to her 24.5 million followers: “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” Shares of Snapchat’s parent company, Snap Inc., sank 6.1% on Thursday, costing Snap $1.3 billion (yes,

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February 28, 2018

Apple HomePod: Worth the Steep Price Tag?

By qSample on February 28, 2018

HomePod

Apple’s HomePod has arrived. On February 9, 2018, the $349 HomePod debuted in the US, UK and Australia. Apple, who is used to being the first on the technology scene, is the late-comer to the voice assistant speaker market, launching three years after Amazon’s Echo.  And as the first consumer reviews come streaming in, whether it was worth the wait

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February 22, 2018

Best Practices of Questionnaire Design

By Rudly Raphael on February 22, 2018

Conducting research studies are one thing, but conducting a survey that actually generates insightful data is another. A well-written survey can provide the client with invaluable customer insights. While survey methodology may seem intimidating to those who are unfamiliar with market research, it doesn’t have to be. QuestionPro Audience has compiled a list of 5 best practices to ensure you

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