July 22, 2016

Alumni Series: Health Trends (Part 1)

By qSample on July 22, 2016

qSample and Alumni Reader Panel conducted a survey to discover health related trends of alumni of top national universities (please refer to the previous blog post for details regarding demographics). The findings from this survey will be divided into two blog segments: Part 1. Basic preventive health measures/healthy lifestyle Part 2. Spending habits on healthcare According to a 2016 study

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July 20, 2016

Alumni of top national universities: Buying Habits

By qSample on July 20, 2016

A survey was conducted by Alumni Reader Panel and qSample to investigate the buying habits of alumni of top national universities. 1,964 respondents completed the survey. Universities represented in this survey are: University of Chicago, Yale, University of Pennsylvania, Princeton, Harvard,  Dartmouth, Cornell, and Brown. Succeeding three charts summarize the demographics of the respondents by each school: In a bigger

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July 06, 2016

Branding Trust in Healthcare

By qSample on July 06, 2016

  Trustworthiness is a major player in brand sustainability. According to 2015 Nielsen Global Corporate Sustainability Report, 62% of global consumers reported that “brand trust” is the primary purchase decision driver. Of which, 72% are willing to pay a premium. Trust seems to act like a magical remedy to minimize the anxiety of risk-averse (or price-sensitive) consumers, which in turn

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June 27, 2016

Reddit: Active Support System for Mental Health Sufferers [Infographic]

By qSample on June 27, 2016

  Power and flexibility of social media sites should not be undermined. Among many usage of these sites, the lesser known is that they serve as an emerging source of data for public health studies, including mental health (Schrading et al.). According to a study on domestic abuse disclosure on a social media site, Schrading et al. reported that this

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April 28, 2016

Mind Blowing Text Messaging Statistics [Infographic]

By qSample on April 28, 2016

  Social Media may rule our lives, as qSample has demonstrated. Yet when it comes to marketing or simply engaging deeply with our audiences, email is the king of all internet media (as our president Rudly Raphael proved in his article The Dominance of Email). The queen might be text messaging. It’s often overlooked as an efficient form of marketing, according

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April 26, 2016

Unique Success Insights From Today’s Greatest Entrepreneurs

By qSample on April 26, 2016

  In a crowded “nothing new under the sun” world, being successful no longer means having more or being at the apex of a vocation. That narrative is a dime a dozen. The richest man on earth is as forgettable as the average speaker at a TED Talk is memorable. Being successful in a digital, multichannel age means transcending the

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April 20, 2016

College Students And Their Views On The Future [Infographic]

By qSample on April 20, 2016

College graduates celebrating by throwing hats in the air

  Comedian George Burns famously said, “I look to the future because that’s where I’m going to spend the rest of my life.” College students are taking Burn’s advice, it seems, focusing on the future with an attentive, pragmatic yet positive eye. They want successful careers more than anything, care little about popularity, and social media is not the great

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April 19, 2016

The Nine Circles Of Survey Research Hell

By qSample on April 19, 2016

  When Dante Alighieri was composing the Inferno section of his epic poem, the Divine Comedy, he was surely thinking of online survey content and execution. Okay, maybe he was thinking of something else. Nonetheless, Dante’s visionary landscape of falling into a place where everything around you burns to ruin can apply to various situations. It certainly applies to how

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April 14, 2016

The Ron Burgundy of Tech

By qSample on April 14, 2016

  A book taking the business world by storm is Disrupted: My Misadventures in the Startup Bubble, written by Dan Lyons. The work is a scathing critique of tech startups and their Wonderland-meets-the-Hunger-Games sensibility, centered mostly on Lyons’ stint as a marketer for inbound software company HubSpot. I haven’t laughed out loud in years while reading a book—although weeping might

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April 12, 2016

A Practical Visionary: Success Insights From Netflix Founder Reed Hastings

By qSample on April 12, 2016

  Netflix is undoubtedly one of the premier brands today. The Los Gatos, California company is so culturally revolutionary it’s even made the action of abusing television something cool. The phenomenon of “binge watching” has become a clarion call for Millennials and often a mating call for Hipsters. The vast wasteland that was television is now a vast paradise of

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