May 04, 2018

Ten Market Research Myths that Harm Your Brand

By Rudly Raphael on May 04, 2018

market research myth

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” Unfortunately, nagging myths

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May 02, 2018

Time to Team Up? How Partner Marketing Can Help Your Your Brand

By Rudly Raphael on May 02, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. As with any relationship, it is important to find the right partner for your brand: Can the partner drive

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April 30, 2018

4 e-Newsletter Tips To Ensure Your Company’s Success

By Rudly Raphael on April 30, 2018

In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter is not necessary, or simply go through the motions when sending one out. By doing so, they are missing out on a great opportunity to deliver interesting information in a neat package to their customers or clients. By not being

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April 26, 2018

Summer Travel Trends: The Who, What and Where

By Rudly Raphael on April 26, 2018


Planning a summer getaway this year? Then you’re part of the 56% of Americans who plan to take a vacation during the upcoming summer months. We know businesses and consumers alike rely on the revenue these summer jaunts bring, so we took a closer look into Americans’ spending habits during vacation season. WHO’S TRAVELING? Of those who plan to take

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April 24, 2018

2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects

By Rudly Raphael on April 24, 2018


Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018. To view our infographic with full report findings, click here. CURRENT ECONOMIC OUTLOOK Overall, U.S. homeowners

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April 23, 2018

What Your Brand Can Learn Right Now from the Starbucks Controversy

By Rudly Raphael on April 23, 2018

By now, most of you are probably aware of the disastrous event at Starbucks —  where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. The scene was captured in a video that went viral, and the backlash has been monstrous on social media and resulted in physical protests across

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April 16, 2018

Don’t Exhibit at Your Next Event Before Using this Research Hack

By Rudly Raphael on April 16, 2018

Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve always done it this way” mentality when it comes to the annual exhibition. It’s time to dust off

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April 16, 2018

How Brands Cash In On March Madness

By Rudly Raphael on April 16, 2018

The Madness of March. Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. College basketball fans aren’t the only ones who get excited for the tournament, however. Due to the popularity of office

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April 11, 2018

Move Over, Celebs—Make Way For the New Influencers

By Rudly Raphael on April 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43% of national advertisers who already engage in influencer marketing are planning to increase their spend over the next 12 months. Even more interesting, of those

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April 06, 2018

Why Research is Crucial for Ad Agencies in 2018

By Rudly Raphael on April 06, 2018

market research

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. U.S. ad agencies are not at risk of becoming obsolete, reportedly bringing in over $48 billion in 2016 and employing over 200,000 people, but the

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