By Ellandrea Mckissack on October 03, 2016
As the temperature drops, unfortunately, activity levels tend to drop with it. The motivation to achieve the best summer body gets buried under layers of sweaters and an over-sized jacket. According to a Gallup research study conducted in 2015, June is the most active month for Americans with a decrease in reported physical activity the second half of the
By Andrea Sanchez on September 30, 2016
In this day and age, smartphones are exponentially driving digital media usage. Photo centric applications such as Instagram and Snapchat have contributed to this revolution by creating new ways for users to share information.According to DigitalGov, 23% of millennials only use mobile deivices while the remaining 77% use multiple devices. This indicates that millennial is the generation with higher
By Rudly Raphael on September 21, 2016
American voters are heading to the polls in November to determine for the 58th time their country’s president for the next 4 years. While presidential elections are known to provide good theatre, the 2016 Presidential Election has been filled with some interesting twists and turns, and is undoubtedly one for the ages. The Republican nominee, Donald Trump, whose loose
By qSample on September 08, 2016
A new poll conducted by qSample among likely voters shows that Hillary Clinton is maintaining a slight lead (40% to 37%) in the presidential race. While this is good news for Secretary Clinton, the data also shows that Donald Trump is closing the gap and gaining momentum in key battleground states like Florida. More than 400 respondents participated in
By qSample on August 15, 2016
We recently conducted a survey with our general consumer panel to explore consumer’s online decision-making process, in which over 320 respondents participated in the survey. The findings reveal that the majority of respondents find online review to be a critical piece to their purchasing decision. Respondents who participated in the survey fall in the following demographic bracket: – Male
By qSample on August 10, 2016
qSample conducted a survey with its general consumer panel to gauge consumer’s behavior on the topic of “preventive health”. More than 314 respondents participated in the survey. We summarized the findings of the survey report in the infographic below:
By qSample on August 04, 2016
qSample surveyed alumni from Harvard, Princeton, Brown, Cornell, UPenn, Yale, Dartmouth, and UChicago to find out what their purchase preferences for technology products are like. Below is a summary of the findings:
By qSample on July 22, 2016
qSample and Alumni Reader Panel conducted a survey to discover health related trends of alumni of top national universities (please refer to the previous blog post for details regarding demographics). The findings from this survey will be divided into two blog segments: Part 1. Basic preventive health measures/healthy lifestyle Part 2. Spending habits on healthcare According to a 2016 study
By qSample on July 20, 2016
A survey was conducted by Alumni Reader Panel and qSample to investigate the buying habits of alumni of top national universities. 1,964 respondents completed the survey. Universities represented in this survey are: University of Chicago, Yale, University of Pennsylvania, Princeton, Harvard, Dartmouth, Cornell, and Brown. Succeeding three charts summarize the demographics of the respondents by each school: In a bigger
By qSample on July 06, 2016
Trustworthiness is a major player in brand sustainability. According to 2015 Nielsen Global Corporate Sustainability Report, 62% of global consumers reported that “brand trust” is the primary purchase decision driver. Of which, 72% are willing to pay a premium. Trust seems to act like a magical remedy to minimize the anxiety of risk-averse (or price-sensitive) consumers, which in turn
