May 25, 2018

Memorial Day 2018 By The Numbers

By Rudly Raphael on May 25, 2018

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. TRAVEL

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May 24, 2018

Data Privacy: How Consumers Feel

By Rudly Raphael on May 24, 2018

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. CONCERN Consumers are

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May 18, 2018

How Millennials Are Impacting the Future of Business Travel

By Rudly Raphael on May 18, 2018

I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation, it’s important for brands to take notice of the trends they’re setting as consumers. In 2017, more than 514 million business trips were taken, spending a total of $424 billion.

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May 15, 2018

Cashing In On The Royal Wedding

By Rudly Raphael on May 15, 2018

The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding. Royal wedding mania has overtaken the country, and

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May 10, 2018

Food For Thought: How Millennials Are Changing The Food Industry

By Rudly Raphael on May 10, 2018

Food, and what consumers expect from food manufacturers and grocery stores, is evolving. Case in point: after almost a decade of discussion, the FDA is now requiring restaurants and food chains with 20 or more locations to post calorie counts. One loud voice leading this charge is the millennial generation. Here are 4 ways millennials are changing the way we

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May 04, 2018

Ten Market Research Myths that Harm Your Brand

By Rudly Raphael on May 04, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” Unfortunately, nagging myths

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May 02, 2018

Time to Team Up? How Partner Marketing Can Help Your Your Brand

By Rudly Raphael on May 02, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. As with any relationship, it is important to find the right partner for your brand: Can the partner drive

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April 30, 2018

4 e-Newsletter Tips To Ensure Your Company’s Success

By Rudly Raphael on April 30, 2018

In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter is not necessary, or simply go through the motions when sending one out. By doing so, they are missing out on a great opportunity to deliver interesting information in a neat package to their customers or clients. By not being

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April 26, 2018

Summer Travel Trends: The Who, What and Where

By Rudly Raphael on April 26, 2018

Planning a summer getaway this year? Then you’re part of the 56% of Americans who plan to take a vacation during the upcoming summer months. We know businesses and consumers alike rely on the revenue these summer jaunts bring, so we took a closer look into Americans’ spending habits during vacation season. WHO’S TRAVELING? Of those who plan to take

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April 24, 2018

2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects

By Rudly Raphael on April 24, 2018

Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018. To view our infographic with full report findings, click here. CURRENT ECONOMIC OUTLOOK Overall, U.S. homeowners

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