In the winter of 1997, Starbucks made a permanent imprint on pop culture with one of the greatest marketing campaigns of all time – the red holiday cup. At the time, Starbucks had only 1,400 stores and had just opened their first stores outside of North America in Japan and Singapore. They were on the rise as a company, so

Read More

Peace, love, and joy are the sentiments that rest in the air during the holiday season. This time of year is marked by celebration and good cheer. This is also the time of year that we reflect on the past and the present, and at qSample we reflect in terms of marketing. During the holidays, marketers embody the spirit of the

Read More

December has begun and flu season is definitely among us as the weather begins to grow colder. The number of influenza vaccinations have increased steadily since 2005 and the 2016- 2017 distribution count is sure to maintain this upward trend. There is a heightened public concerned about the flu virus and has even raised the question to state legislator if

Read More

We all know the song Twelve Days of Christmas, which tells the length of the holiday season. However, marketers have made Black Friday synonymous with “once in a lifetime deals,” leading shoppers to line up outside of stores as soon as their plates are cleared from the Thanksgiving table. From year to year retailers have the urge to top last

Read More

The holidays are a time to share memories, thoughts, and food. This time of year represents a celebration that brings nations, culture, and views together while sitting around a dining room table sharing it all with family and friends. Unfortunately, the increase of family feasts lead to food waste. During this season, supermarkets are one of many entities that increase

Read More

The next president of America has been declared, but conversations are still circulating regarding the campaign. Donald J. Trump’s unpredictability and lack of “political correctness” drew a lot of attention during the election. While, Hillary Clinton past infractions seem to never diminish. Despite, the question that has been centripetal in these conversations is how did a billionaire businessman with no

Read More

Millennials are constantly expressing their interests on social media channels, and travel is not excluded from the trending topics identified by “hashtag goals.”  This desire to travel is not only represented by the stream of photos on their Instagram feeds, but also in their approach to life. This can be seen in the array of benefits that millennials are requesting

Read More

  Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction

Read More

The importance of insurance was emphasized to the older generations, but millennials are entering the workforce and insurance is being considered a luxury.  According to a recent study conducted by pewresearch.org, by 2030 millennials are expected to make up 75% of the workforce. As this generation continuous to evolve, they will continue to influence purchasing decisions as well as how

Read More

  As the presidential race draws to a close, there are numerous polls from diverse sources available to the public.  However, there is a lack of consistency between many of the polls. Is Hillary up by 3 points in Florida or is Trump up by 2 points?  Whose poll is right and whose is wrong?  Like many questions in politics,

Read More