July 27, 2018

Back to School Spending: Infographic

By Rudly Raphael on July 27, 2018

back to school

Hear that? That’s the sound of moms across the country rejoicing and children crying. And that means it’s almost time for kiddos to head back to school after summer vacation. But heading back to school isn’t as easy as waving goodbye as the kids board the school bus. Supplies, clothing, electronics…there is a lot of money that will be spent

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July 26, 2018

Is Your Creative Just Creative—Or Does It Sell, Too?

By Rudly Raphael on July 26, 2018

creative strategy

Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstein who famously said, “Imagination is more important than knowledge.” The problem is when creative departments overlook “knowledge” in their initiatives. In reality, data-driven creativity bolsters customer activation, whether it’s a radio ad or an email campaign. What’s more, having a strategic roadmap before producing any

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July 25, 2018

All You Need to Know About “Cluster Sampling”

By Rudly Raphael on July 25, 2018

cluster sampling

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “cluster sampling”, it can come across as a bad episode from the Twilight Zone. There’s something eerie about the word to make one feel like he/she is about to get probed by aliens. Ok, perhaps it is just me and my wild imagination.

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July 12, 2018

2018 Beauty Trends

By Rudly Raphael on July 12, 2018

beauty trends 2018

The beauty industry is an ever-evolving one, with trends like lip kits—hello, Kylie!—and charcoal face masks coming from seemingly nowhere and turning into the next big thing. The beauty industry grew by 6% in 2017, to reach $17.7 billion, with skin-care sales growing by 9% and contributing to 45% of the industry’s total gains. Here are the trends that are

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July 06, 2018

The Extreme Cost of Being a Pet Owner

By Rudly Raphael on July 06, 2018

dog pamper

It shouldn’t come as any surprise that the pet industry, which reached $86 billion in 2017, will continue to have a strong growth trajectory. Our relationships with our pets have slowly changed over the past few decades, eventually evolving into a beloved member of the family, according to 95% of Americans, up from 88% in 2007. 62% of American households

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July 03, 2018

4th of July Facts & State: Infographic

By Rudly Raphael on July 03, 2018

To celebrate America’s Independence Day, we put together this infographic with facts and figures to show how Americans are celebrating. Please refer to the firework section before you light anything tomorrow! We wish you a happy and safe 4th of July from QuestionPro Audience.

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June 28, 2018


By Rudly Raphael on June 28, 2018

top 5 lists

The month of June is named after the Roman goddess Juno, patroness of marriage and the well-being of women. Knowing that, it makes sense that June is also the most popular month to get married. If you like those interesting facts, you’ll love our top 5 infographics of June. Another month, another great round-up. 1 — PATERNITY LEAVE FACTS: DADS NEED TO BOND, TOO!  ShelterPoint

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June 28, 2018

How Market Research Gives Advertisers the Advantage

By Rudly Raphael on June 28, 2018

advertising and market research

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. There are many

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June 26, 2018

Rise and Fall of Tech Innovation: 2018 Technology Failures

By Rudly Raphael on June 26, 2018

technology failures

How Big Data, Internet of Things, and Virtual Reality Rose and Fell We just love disruption in the digital age. From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business. But not everything that glitters is venture capital gold.

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June 22, 2018

Pet Tech Is Taking The Pet Industry By Storm

By Rudly Raphael on June 22, 2018

pet technology

The U.S. pet industry has been growing year after year, with overall sales of pet products and services rising 5% in 2017. Pet technology is a category that is growing at a rapid pace, with no signs of slowing down. It is expected to generate $233 million in 2018, marking an 18% increase from 2017, according to a study by

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