We all know the song Twelve Days of Christmas, which tells the length of the holiday season. However, marketers have made Black Friday synonymous with “once in a lifetime deals,” leading shoppers to line up outside of stores as soon as their plates are cleared from the Thanksgiving table. From year to year retailers have the urge to top last

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The holidays are a time to share memories, thoughts, and food. This time of year represents a celebration that brings nations, culture, and views together while sitting around a dining room table sharing it all with family and friends. Unfortunately, the increase of family feasts lead to food waste. During this season, supermarkets are one of many entities that increase

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The next president of America has been declared, but conversations are still circulating regarding the campaign. Donald J. Trump’s unpredictability and lack of “political correctness” drew a lot of attention during the election. While, Hillary Clinton past infractions seem to never diminish. Despite, the question that has been centripetal in these conversations is how did a billionaire businessman with no

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Millennials are constantly expressing their interests on social media channels, and travel is not excluded from the trending topics identified by “hashtag goals.”  This desire to travel is not only represented by the stream of photos on their Instagram feeds, but also in their approach to life. This can be seen in the array of benefits that millennials are requesting

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  Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction

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The importance of insurance was emphasized to the older generations, but millennials are entering the workforce and insurance is being considered a luxury.  According to a recent study conducted by pewresearch.org, by 2030 millennials are expected to make up 75% of the workforce. As this generation continuous to evolve, they will continue to influence purchasing decisions as well as how

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  As the presidential race draws to a close, there are numerous polls from diverse sources available to the public.  However, there is a lack of consistency between many of the polls. Is Hillary up by 3 points in Florida or is Trump up by 2 points?  Whose poll is right and whose is wrong?  Like many questions in politics,

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  It’s been almost a decade since the first e-book reader was introduced to the marketplace, sending publishers into a panic over the future of print. Readers transitioned to new digital devices; e-book sales escalated, and bookstores struggled to stay open. Now, the digital landscape for books has shifted from e-Books back to print. For the first time in history,

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Anything that breaks ground, from roadways to vertical structures, needs a team of construction professionals to get the job done. For a construction project to move forward it starts with a land developer or a land owner. The owner or developer will then bring on various professionals such as project managers, land-use developers, realtors, and engineers to create preliminary plans

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Without a doubt, the pet food industry is part of a booming economic market. According to the American Pet Product Association , in 2015, pet food sales reached $23.05 billion. This notable increase in sales is due to a major trend in the industry – pet food humanization. Pet food companies have identified a highly profitable market, by offering products

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