March 19, 2014

qSample’s Panel = Your Panel!

By Rudly Raphael on March 19, 2014

When you partner with qSample, we give our clients access to more than five million respondents all around the globe. All our of members are double-opted in, pre-screened and highly qualified to participate in a variety of research studies of any level of specificity. qSample prides itself in building a community of highly qualified and highly responsive panelists that accurately represent the general population.

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March 07, 2014

Thawing Out? How Contractors are Dealing with the Weather

By Rudly Raphael on March 07, 2014

Every year since the end of the recession, the U.S. economy has faced new challenges: spending cuts, increases in taxes, partisan squabbles, the debt ceiling, etc.   This year’s culprate of the economy’s freeze is the winter. The extraordinarily cold weather this winter is hammering a number of industries stymying economic growth.   No industry has been hit harder than

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March 07, 2014

Technology Affecting the “Moviegoing Experience”

By Rudly Raphael on March 07, 2014

More than 43 million viewers tuned into Sunday night’s 86th Annual Academy Awards to watch “12 Years a Slave” take home the Oscar for best picture. In the days leading up to Hollywood’s biggest evening, qSample surveyed more than 400 panelists to get the pulse on not only who they believed would take home the iconic statues, but also about

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February 01, 2014

2014 Super Bowl Survey Results

By Rudly Raphael on February 01, 2014

On Sunday, over 100 million viewers are expected to tune in for Super Bowl XLVIII. While many of those viewers are die-hard football fans who can’t wait to see the Denver Broncos and their No. 1 offense take the field against the Seattle Seahawks’ No. 1 defense (the first Super Bowl in 24 years featuring the NFL’s best offense vs.

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December 28, 2013

PlayStation 4 The Clear Choice For Holiday Shoppers

By Rudly Raphael on December 28, 2013

With the latest generation of gaming consoles hot off the assembly line, qSample surveyed more than 500 respondents from its consumer panel who planned to purchase video gaming systems in the days leading up to Christmas. The Infographic below illustrates the results of the survey. The survey revealed that Sony’s PlayStation 4 is the clear choice for holiday shoppers, beating

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December 19, 2013

An Ivy League Of Their Own

By Rudly Raphael on December 19, 2013

What do 5 of the last 7 presidents and 100% of the Supreme Court Justices have in common?  They graduated from Ivy League universities.  Ivy League graduates are truly in a league of their own.  With a median household income of over $190,000 and a median net worth of $900,000, Ivies are a uniquely influential and affluent demographic, making them

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October 31, 2013

6 Tips for Designing an Effective Mobile Survey

By Stacy Sherwood on October 31, 2013

The 2018 World Cup is fast approaching, with national sides making their final preparations ahead of this summer’s tournament. We now know the groups after December’s draw. England have been put together with Belgium, Tunisia and Panama in Group G. Gareth Southgate’s side were not among the top seeds, meaning they featured in pot two during the proceedings. And with

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October 18, 2013

Voters Blame GOP for Government Shutdown

By Stacy Sherwood on October 18, 2013

Who’s to blame for the government shutdown of 2013? Depends who you ask. In late September 2013, the House voted to make funding the government contingent on a one-year delay of the Obamacare healthcare reforms. Consequently, from October 1, 2013, the start of the government’s new fiscal year, to October 17, 2013, the U.S. government was shut down, placing hundreds of thousands

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September 27, 2013

Did Limbaugh and Deen’s Advertisers Bail Too Soon?

By Stacy Sherwood on September 27, 2013

Turns out, not all press is good press. When public figures like Rush Limbaugh and Paula Deen recently made media waves with sexist and racist words respectively, it caused many of their advertisers to bail. In the case of Paula Dean, her career fell instantly like an imploded soufflé. So why is Limbaugh still on the air over 6 months

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September 12, 2013

The Nimble Elephant: Big Data and Agile Marketing

By Stacy Sherwood on September 12, 2013

On Monday September 9, 2013, the qSample team attended the American Marketing Association “Evening with Experts at 1871: The Age of Agile Marketing.” The speakers were Justin Massa, CEO of Food Genius and Chris Young, Senior Director Global Menu Services at McDonald’s. The presenters showed us how big data can be leveraged to facilitate agile marketing. What is agile marketing?

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