August 06, 2014

Getting a Greater ROI from Google Adwords

By qSample on August 06, 2014

You heard about how about other businesses generating a lot of sales by using Google Adwords, and so you’ve invested the time and money into creating a Google Adwords account. Your goal was to generate more sales leads, so that your sales team could convert those leads into sales. But you haven’t seen an uptick paid search leads, or the

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August 04, 2014

The Secrets to Crafting a Great Business Elevator Pitch

By qSample on August 04, 2014

Elevator pitches are important, not just for people, but for businesses as well. When talking to potential clients, investors, or even partners, it’s crucial to be prepared to give a pitch quickly and effectively. One of the first steps in writing an elevator pitch is to identify the audience. Industry gurus may be comfortable with technical terms, but others can

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July 30, 2014

Sci-Fi Writing Influencing Innovation

By Guest Blogger on July 30, 2014

Video Chat. The Internet. Ear buds, Antidepressants. All of these innovations can be found in science fiction stories many years before they became reality, and now the Holoroom is one of them. In an interesting collaberation, Lowe’s teamed with science fiction writers at SciFutures to help solve a common problem that vexes home improvement customers everyday. One might wonder, “What

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July 29, 2014

Advantages and Disadvantages of Mobile Surveys

By qSample on July 29, 2014

Smartphones. Almost everyone has one. According to comScore, smartphones made up 67 percent of the mobile market. If you have ever been on a busy train or bus, you’ve seen plenty of people whip out their iPhones or other smartphones to text, update their Facebook and Twitter status, play those delightfully addictive games, listen to music and even watch videos.

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July 25, 2014

How Facebook’s New Buy Button Impacts User Conversion

By qSample on July 25, 2014

Earlier this month, Facebook began testing a new “Buy Button” feature that was designed to drive business sales through news feeds and pages. While this addition could revolutionize the way businesses and consumers interact on Facebook, it carries many inherent challenges as well. One of the most important aspects of the buy button is that it effectively shifts the conversion

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July 20, 2014

Classroom Technology: Engaging the Internet Brain

By qSample on July 20, 2014

In the past, teachers have punished students for checking phones and tablets in the classroom, and even banned those devices entirely. Many universities continue to claim that smartphones, tablets, and laptops provide more of a distraction than an aid to education, but with access to so much information, literally at their fingertips, is technology in the classroom really such a

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July 16, 2014

Lab Rat or Just Old Hat? Should Facebook Apologize?

By Guest Blogger on July 16, 2014

In a controversial study, Facebook reported the results of psychological experiment it conducted on nearly 700,000 of its users last week, sparking outrage from its users. Facebook found that it can influence users’ feelings positively or negatively by manipulating what shows up in your newsfeed. The results indicate “emotions expressed by others on Facebook influence our own emotions, constituting experimental

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July 11, 2014

To Wear Our Emoticons on Our Sleeves: Innovations of Smart Watches, Google Glass, and Other Wearables

By qSample on July 11, 2014

People have always challenged the word, “No”. It’s human nature to reject impossibility and innovate to achieve what can’t be done. Mankind saw birds take to the air and he built wings to follow them. When he didn’t have the strength to fly he designed engines and propellers to pull him through the air. When those planes took him away

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July 07, 2014

Taming the Social Media Monster: How Companies Can Use Social Media

By qSample on July 07, 2014

There’s no doubt about it, social media has turned the business world on its head and revolutionized the ways in which companies interact with consumers. Social networks give brands access to an unprecedented volume and variety of consumers, and those consumers aren’t just young people. 27.5 million users over the age of 55 engage in social media, according to a

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July 02, 2014

Infographics: Creating Value with Visualization

By Guest Blogger on July 02, 2014

More than 90 percent of information transmitted to the brain is visual. Furthermore, visuals are processed up to 60,000 times faster in the brain than text. When working with a lot of heavy data like we do at qSample, we understand the importance and benefit of presenting data in a visual manner. Relaying and communicating data through a visual context

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