August 13, 2014

What our Pets Say about our Personality

By qSample on August 13, 2014

The age old battle between pet owners always comes down to which animal is better: a cat or a dog? A recent study found that the answer may depend on the personality of the owner, and that there really is a difference between people who identify themselves as “dog people and “cat people.” The study from Carroll University suggests that

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August 12, 2014

Viral Content: The Secrets and the Science

By qSample on August 12, 2014

Viral content is extraordinarily powerful. Often, an article or image that cost virtually nothing to make can gain the attention of millions of people, simply by being shared by them, but what makes content, “go viral”? What is it about cat videos and memes that convinces people to share them with everyone they know? From unpopular teens, to the most

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August 08, 2014

Ten Essential Gadgets For Students

By qSample on August 08, 2014

It’s August, and that means the fall semester is coming up fast. Parents and students are shopping for school supplies, but with so many options for technology, many can get lost as to what they’ll really need. Luckily qSample compiled a list of 10 essential gadgets for college, and created this infographic:

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August 06, 2014

Getting a Greater ROI from Google Adwords

By qSample on August 06, 2014

You heard about how about other businesses generating a lot of sales by using Google Adwords, and so you’ve invested the time and money into creating a Google Adwords account. Your goal was to generate more sales leads, so that your sales team could convert those leads into sales. But you haven’t seen an uptick paid search leads, or the

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August 04, 2014

The Secrets to Crafting a Great Business Elevator Pitch

By qSample on August 04, 2014

Elevator pitches are important, not just for people, but for businesses as well. When talking to potential clients, investors, or even partners, it’s crucial to be prepared to give a pitch quickly and effectively. One of the first steps in writing an elevator pitch is to identify the audience. Industry gurus may be comfortable with technical terms, but others can

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July 30, 2014

Sci-Fi Writing Influencing Innovation

By Guest Blogger on July 30, 2014

Video Chat. The Internet. Ear buds, Antidepressants. All of these innovations can be found in science fiction stories many years before they became reality, and now the Holoroom is one of them. In an interesting collaberation, Lowe’s teamed with science fiction writers at SciFutures to help solve a common problem that vexes home improvement customers everyday. One might wonder, “What

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July 29, 2014

Advantages and Disadvantages of Mobile Surveys

By qSample on July 29, 2014

Smartphones. Almost everyone has one. According to comScore, smartphones made up 67 percent of the mobile market. If you have ever been on a busy train or bus, you’ve seen plenty of people whip out their iPhones or other smartphones to text, update their Facebook and Twitter status, play those delightfully addictive games, listen to music and even watch videos.

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July 25, 2014

How Facebook’s New Buy Button Impacts User Conversion

By qSample on July 25, 2014

Earlier this month, Facebook began testing a new “Buy Button” feature that was designed to drive business sales through news feeds and pages. While this addition could revolutionize the way businesses and consumers interact on Facebook, it carries many inherent challenges as well. One of the most important aspects of the buy button is that it effectively shifts the conversion

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July 20, 2014

Classroom Technology: Engaging the Internet Brain

By qSample on July 20, 2014

In the past, teachers have punished students for checking phones and tablets in the classroom, and even banned those devices entirely. Many universities continue to claim that smartphones, tablets, and laptops provide more of a distraction than an aid to education, but with access to so much information, literally at their fingertips, is technology in the classroom really such a

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July 16, 2014

Lab Rat or Just Old Hat? Should Facebook Apologize?

By Guest Blogger on July 16, 2014

In a controversial study, Facebook reported the results of psychological experiment it conducted on nearly 700,000 of its users last week, sparking outrage from its users. Facebook found that it can influence users’ feelings positively or negatively by manipulating what shows up in your newsfeed. The results indicate “emotions expressed by others on Facebook influence our own emotions, constituting experimental

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