January 16, 2015

That One Piece of Information that can Change Your Company

By qSample on January 16, 2015

Information is power, it is said. It is also said the universe itself is made up of entirely information strung into codes and coalescing into matter. So even if money makes the world go around, information fuels the very universe. In business, all it takes is one piece of information to make a universe of difference. This piece of information

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January 15, 2015

Will General Contractors Ever Embrace Smartphones for Shopping?

By qSample on January 15, 2015

A recent qSample study uncovered the intimate shopping habits of general contractors, including their usage of smartphones while in-store for purchases. This is a vital area to study for marketing, as it is no secret that consumers now use mobile devices more than PCs when it comes to online retail…and they are very engaged online while inside stores. Yet to

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January 15, 2015

5 Advantages of Mobile Surveys (Slideshare)

By qSample on January 15, 2015

From a Qsample study using primary sources and vetted panels. Stormtroopers are one of our guests!

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January 09, 2015

Is Holistic Medicine for Pet Care the Next Big Trend?

By qSample on January 09, 2015

According to statistic from the National Center for Health Statistics, almost 40 percent of Americans in 2007 utilized holistic medicine (also referred to as integrative/complementary/alternative medicine). The trend is growing in an increasingly health-conscious society wading in uncertain times in the healthcare industry. It makes logical sense to wonder if the holistic medicine interest will expand to a society that

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December 17, 2014

How Much Control Do We Really Have Over What We Buy?

By Guest Blogger on December 17, 2014

While you’re looking for gifts for those special people in your life this holiday season, keep in mind that you’re constantly being manipulated by retailers who’ve studied every bit of consumer data, read every book, and consulted with psychology experts on the art of subconscious coercion.   How do they accomplish this? They attack your senses to sell you more

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December 04, 2014

Spoiling Spot: Holiday Gifts for Pets

By qSample on December 04, 2014

Considering buying a Christmas stocking for your cat/dog? No need to question your sanity, you are far from alone. The overwhelming majority of pet owners say they treat their dogs and cats like family. Pet owners are projected to spend more than $5.5 billion on pet related gifts this holiday season, which is close to 10 percent of the total

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November 25, 2014

Millennials and Holiday Shopping

By qSample on November 25, 2014

The National Retail Federation estimates that holiday sales will increase 4.1% this year or to a total of $616.9 billion. This includes in-store, direct-to-consumer, kiosk and online sales. If this number is correct, the 2014 shopping season could be the best one that retailers have seen in over a decade. With the number of stores open on Thanksgiving Day increasing,

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November 18, 2014

Breed and Behavior: You Can’t Change Nature, Even With Nurture

By qSample on November 18, 2014

It’s the time of the year when Christmas lists are written and many children put a puppy on their wish list. According to the ASPCA, of the 3.9 million dogs entering shelters each year, approximately 35% are adopted, 31% are euthanized and 26% of dogs are returned to their owner. According to the American Humane Association, the most common reasons why

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November 04, 2014

General Contractors & Brand Loyalty

By qSample on November 04, 2014

 By Connor Duffey When looking out into the consumer-driven world today, it’s rather easy to see why brands are more important now than ever. Brands are part psychology and part science brought together as an indelible sentimental mark rather than a trademark. All products have life cycles, brands outlive them. This attitude is echoed within the contractor world. Strong brand

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October 28, 2014

Cutting Costs on High Tech Gear and Electronics

By qSample on October 28, 2014

Consumers desire the latest electronics and high tech gear, but unfortunately cost can be prohibitive. Savvy consumers have blogs, websites and books dedicated to saving money both for the home and business. Here are a few non-traditional and creative ways to save money when it comes time to buy the needed items to outfit an office or the latest technology

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