February 17, 2015

Empathy for the Devil that is Writing Survey Questionnaires

By qSample on February 17, 2015

A bad dream for those crafting questionnaires for online surveys might go as follows: Panel members take an online survey critiquing a previous online survey they participated, and that you wrote. The results are overwhelmingly negative. The panel members hate it and admit they offered slapdash information that will not assist in research. You don’t have to wake up. It

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February 12, 2015

The Good, the Bad & the Ugly of Valentine’s Day Business

By qSample on February 12, 2015

The theme to the Love Boat can almost be heard as Valentine’s Day approaches (at least for those of us not millennials). Yet it’s more like a Love Titanic because of the amount consumers will spend to prove their hearts to significant others (and often not spend). It’s the good, the bad and the ugly of Valentine’s Day business, and

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February 09, 2015

The Construction Industry is the Happiest (and how to get some of that)

By qSample on February 09, 2015

It was Confucius who wisely said, “Choose a job you love, and you will never have to work a day in your life.”  Recent studies acknowledge that as a profession general contractors fall into the essence of the quote—to the point they are living in a Pharrell Williams song, always singing: Because I’m happy! Okay, where did you get this

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February 05, 2015

Everything You Knew About Email Marketing is Wrong (except for one thing)

By qSample on February 05, 2015

Email marketing (or “blasting” in the politically incorrect vernacular) is a vital aspect of online promotion. Unlike its earthly counterpart of flyers and advertising mail, its key component is not “where” to place them (like windshields and gates) but “when” to place them. There is no agreement on the best times to send out email marketing, and that might be

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February 04, 2015

Need Better Online Surveys? Try Washing Your Rental Car

By qSample on February 04, 2015

Man leaning on his computer, with backdrop of washed car

In his article in GreenBook, Is Online Sample Quality A Pure Oxymoron?, Scott Weinberg presents a “state of the union” on the present online survey industry. The news is not good, according to him. Weinberg boasts more than 12 years of experience in the field with some lauded companies, so his alarming declaration carries some weight. The article is spanning

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January 29, 2015

Statistics Reveal Super Bowl is a Marketing Godzilla

By qSample on January 29, 2015

Super Bowl Sunday explodes in all its extravaganza on February 1. The New England Patriots face the Seattle Seahawks, with Katy Perry as the halftime bacchanalia. Idina Menzel will sing the National Anthem, and John Travolta will likely not be there to mistake her name a second time. The event is truly the Promised Land for marketers—a quasi-holiday celebrating not

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January 28, 2015

How Eye-Tracking Technology can Transform Online Surveys

By qSample on January 28, 2015

Eye-tracking technology is a recent tech gift for online marketing and advertising. It allows businesses to evaluate the intimate desires of test subjects—by using a combination of an eye-tracker device (usually digital video camera) to capture eye motion or point of gaze, and software to record and analyze the digital images from the device. In essence and from a selling standpoint,

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January 27, 2015

In Data We Trust: qSample President Discusses 2015 Online Survey Trends

By qSample on January 27, 2015

Rudly Raphael is the President of qSample. He is a Harvard University Graduate in Information Sciences, and has been working in market research for the past 15 years, specifically panel management and data analysis. In this qSample Q&A, Rudly discusses the trends in online surveys for 2015 and beyond, addressing many topics like how mobile technology will affect online surveys and

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January 22, 2015

Construction Trends that are Beyond Science Fiction

By qSample on January 22, 2015

In Chicago, it is said there are only two seasons: winter and construction (and the saying is employed in other regions of the Midwest). Even if true, that certainly has not detained the many predictions for 2015 trends from general contractors and other sectors in the construction industry. All the forecasts are based on sound data, and some are so innovative

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January 20, 2015

Mind Blowing Studies About Pets and their Owners

By qSample on January 20, 2015

Truth is stranger than fiction, Mark Twain famously said. Truth may certainly be inspirational as well. In fact, studies and statistics reveal that the relationship between pet owners and their animals is both strange and inspirational, beyond any fiction conceived. Here are some examples, surely the tip of the dog-berg (or cat-berg, if you prefer): Cat lovers are smarter than

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