January 28, 2015

How Eye-Tracking Technology can Transform Online Surveys

By qSample on January 28, 2015

Eye-tracking technology is a recent tech gift for online marketing and advertising. It allows businesses to evaluate the intimate desires of test subjects—by using a combination of an eye-tracker device (usually digital video camera) to capture eye motion or point of gaze, and software to record and analyze the digital images from the device. In essence and from a selling standpoint,

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January 27, 2015

In Data We Trust: qSample President Discusses 2015 Online Survey Trends

By qSample on January 27, 2015

Rudly Raphael is the President of qSample. He is a Harvard University Graduate in Information Sciences, and has been working in market research for the past 15 years, specifically panel management and data analysis. In this qSample Q&A, Rudly discusses the trends in online surveys for 2015 and beyond, addressing many topics like how mobile technology will affect online surveys and

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January 22, 2015

Construction Trends that are Beyond Science Fiction

By qSample on January 22, 2015

In Chicago, it is said there are only two seasons: winter and construction (and the saying is employed in other regions of the Midwest). Even if true, that certainly has not detained the many predictions for 2015 trends from general contractors and other sectors in the construction industry. All the forecasts are based on sound data, and some are so innovative

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January 20, 2015

Mind Blowing Studies About Pets and their Owners

By qSample on January 20, 2015

Truth is stranger than fiction, Mark Twain famously said. Truth may certainly be inspirational as well. In fact, studies and statistics reveal that the relationship between pet owners and their animals is both strange and inspirational, beyond any fiction conceived. Here are some examples, surely the tip of the dog-berg (or cat-berg, if you prefer): Cat lovers are smarter than

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January 16, 2015

That One Piece of Information that can Change Your Company

By qSample on January 16, 2015

Information is power, it is said. It is also said the universe itself is made up of entirely information strung into codes and coalescing into matter. So even if money makes the world go around, information fuels the very universe. In business, all it takes is one piece of information to make a universe of difference. This piece of information

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January 15, 2015

Will General Contractors Ever Embrace Smartphones for Shopping?

By qSample on January 15, 2015

A recent qSample study uncovered the intimate shopping habits of general contractors, including their usage of smartphones while in-store for purchases. This is a vital area to study for marketing, as it is no secret that consumers now use mobile devices more than PCs when it comes to online retail…and they are very engaged online while inside stores. Yet to

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January 15, 2015

5 Advantages of Mobile Surveys (Slideshare)

By qSample on January 15, 2015

From a Qsample study using primary sources and vetted panels. Stormtroopers are one of our guests!

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January 09, 2015

Is Holistic Medicine for Pet Care the Next Big Trend?

By qSample on January 09, 2015

According to statistic from the National Center for Health Statistics, almost 40 percent of Americans in 2007 utilized holistic medicine (also referred to as integrative/complementary/alternative medicine). The trend is growing in an increasingly health-conscious society wading in uncertain times in the healthcare industry. It makes logical sense to wonder if the holistic medicine interest will expand to a society that

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December 17, 2014

How Much Control Do We Really Have Over What We Buy?

By Guest Blogger on December 17, 2014

While you’re looking for gifts for those special people in your life this holiday season, keep in mind that you’re constantly being manipulated by retailers who’ve studied every bit of consumer data, read every book, and consulted with psychology experts on the art of subconscious coercion.   How do they accomplish this? They attack your senses to sell you more

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December 04, 2014

Spoiling Spot: Holiday Gifts for Pets

By qSample on December 04, 2014

Considering buying a Christmas stocking for your cat/dog? No need to question your sanity, you are far from alone. The overwhelming majority of pet owners say they treat their dogs and cats like family. Pet owners are projected to spend more than $5.5 billion on pet related gifts this holiday season, which is close to 10 percent of the total

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