October 16, 2014

Focus Group Evolution

By qSample on October 16, 2014

“After working with the team from qSample, we decided to move all our survey research to online, and now we are able to conduct research fast, with less expense, and with more accurate samples than ever.” Jim Kitchens, Ph. D, President of The Kitchens Group. After realizing that using online and mobile technology for gathering insight is more efficient and

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October 09, 2014

Social Media Users Earn Less

By qSample on October 09, 2014

A recent study conducted with qSample’s general consumer panel reveals that more than 60% of respondents surveyed access Facebook 3-6 times a day. Results also show those who are logged in that frequently earn an income of $50,000 or less per year. The survey was conducted during the last week of September, with more than 400 respondents participating.  Among those

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October 02, 2014

Boosting Response Rates: Crafting the Perfect Survey Invitation Email

By Rudly Raphael on October 02, 2014

Historically mail surveys have better response rates than online surveys. But it doesn’t mean online surveys aren’t useful. In fact, online surveys have the advantage of being more cost-effective and easier to administer than mail surveys. Studies have shown that there are several ways to increase response rates for online surveys. qSample has searched the Internet, scholarly journals, trade publications,

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September 26, 2014

Replicating Apple’s Success

By qSample on September 26, 2014

Replicating Apple's Success

Apple didn’t invent laptop computers, MP3 players, smarthphones and PCs. Its success would lead people to believe otherwise. While Apple does create some great products, a large part of its success lies with not only with a marketing strategy that is unparalleled in the industry, but in the little details that differentiate Apple from the competition. We’ve compiled a list

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September 12, 2014

How to Find your Target Audience

By qSample on September 12, 2014

Four Steps to finding your target audience

Finding the target audience is one of the most important tasks marketers must complete in order to effectively market products and services. Unfortunately, some marketers do not take the time to find their target audience, or they targeted the wrong audience. This usually will result in failed marketing campaigns. qSample, a research and data collection firm, compiled a comprehensive step-by-step

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September 09, 2014

Voters: Anatomy of a Battleground Area

By Guest Blogger on September 09, 2014

voters: anatomy of a battlegrounnd area

A staple of any contended election year can be found in the form of non-stop attention grabbing political ads. The frequency in which a specific audience is inundated with these ads is always dependent upon how close various political races are. Not too many counties in the United States are more exposed to political ads than Orange County Florida. Orange

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August 26, 2014

The Art of Good Time Management

By qSample on August 26, 2014

We try, and try, to get it all done, but sometimes, at the end of the day, some tasks go unfinished. When it comes to social media marketing, our tasks are plenty, and the days are short. How can we better manage our time so we can get it all done? The trick is adopting better time management skills, and

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August 22, 2014

Tracking Medical Information With 10 Smartphone Apps!

By qSample on August 22, 2014

These days it seems that there’s an app for everything. Many of these, like the electric razor app, which displays an electric razor while causing the phone to vibrate, are pointless fun, others however, can have a great deal of practical use. There’s no doubt about it, smartphones and wearables have opened many possibilities for users on the go, and

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August 20, 2014

The Advantages, Opportunities, and Challenges of Mobile Consumerism

By qSample on August 20, 2014

The modern retail store isn’t built of brick and mortar. It’s made of menus, descriptions, reviews, links, and a search bar. Most importantly of all, consumers don’t walk into a modern store. They carry it with them in their pockets. With 53 percent of Americans owning smartphones, and the same percent having shopping/retail apps according to Nielson, mobile consumerism is

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August 14, 2014

Online Political Polls Catching On?

By Guest Blogger on August 14, 2014

As Americans’ modes of communication are continually changing, the techniques/methods that produce the most accurate polls are changing as well. At qSample, we have to stay on top of the latest political polling techniques in order to get the most accurate results when election season comes around, which is just around the corner   In 2012’s presidential election, a number

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