March 19, 2015

Do YOU Have A Perfect March Madness Bracket?

By qSample on March 19, 2015

The excitement of March Madness is upon us and hopefully you have your 2015 NCAA Basketball Tournament bracket perfected to win in your office pool. Kentucky is the number one seed to win after going 34-0 in the regular season, with Villanova being the number one seed in the East, Duke in the South, and Wisconsin as top pick in

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March 18, 2015

5 Myths About Online Surveys for Market Research

By qSample on March 18, 2015

Woman before digital screens, removing face and showing she is a robot

The online survey industry is a flourishing market. That’s not surprising due to the fecund waters of information that is the internet, regularly dipped into by businesses and academics alike as part of their market research methods. Like many aspects on the web, employing an online panel is alluring because of its effortless aspects. Effortless is not always good in

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March 16, 2015

No Luck of the Irish: 5 Lessons U2 can Teach Us About Marketing

By qSample on March 16, 2015

5 Lessons U2 Can teach us about marketing on St. Patrick's Day

They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content marketing, market research, and really any type of marketing.

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March 13, 2015

Infographic of the Week: Boomers Are Embracing The Environment

By qSample on March 13, 2015

100,500 words. 34 gigabytes. That’s the amount of information we consume outside of work on an average day. From that, users only read about 28% of words per visit. Sounds exhausting, right? Well it’s the weekend, so don’t worry, this post is all about infographics. Infographics change the way analytics are communicated, and qSample is on board. The trendy offspring

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March 11, 2015

Zug-zug! Data Shows Video Games are Good for You

By qSample on March 11, 2015

Silhouette of persona meditating before a game controller, with celestial light coming down

Video games are bad for you? That’s what they said about rock-n-roll. ―Shigeru Miyamoto Our online market research company specializes in niche panels, the coveted gamer sector being a chief one when it comes to consumer surveys. As a marketer this makes me happy, but as a parent the idea of promoting video games concerns me (especially as one who

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March 09, 2015

Study Reveals Consumer Resistance to Apple Watch

By qSample on March 09, 2015

Apple Watch has been revealed but there is consumer resistance according to study

When it comes to making the release of a product into a cultural celebration, no company compares to Apple. This certainly translates to the release of the Apple Watch. CEO Tim Cook recently made the case on why the Apple Watch is a must-have gadget at a San Francisco event. Will this product shatter all expectations like the release of

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March 05, 2015

Thor, Free Will and the Manipulation of the American Consumer

By qSample on March 05, 2015

Thor in a storm with plastic Starbucks cup in front

In Norse mythology, the idea of free will was widely mocked. Fate was set in cold hard stone, for both god and mortal, and nothing could be done about it. Market researchers would like to see themselves as consumer Vikings—making sure they hand down unmalleable destiny to consumers. They are not far off from this. In How Much Control Do

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March 03, 2015

Why Consumers Buy Green (qSample Study)

By qSample on March 03, 2015

Light bulb floating in sky with tree inside it

Buying green is a rising trend with the clean sky as the limit. It has become a normative part of modern society. But exactly why do people buy green? Like so many purchasing choices, it may seem obvious: It feels good. However, it’s not that obvious on a closer look. That is because buying green is different than other purchasing

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February 26, 2015

Is Predictive Analytics the Next Minority Report for Businesses?

By qSample on February 26, 2015

One of my favorite cultural tropes has to do with one of my favorite writers, Philip K. Dick, and his work Minority Report (also adapted as a blockbuster movie, with Tom Cruise and directed by Stephen Spielberg). The storyline essentially deals with law enforcement having the ability to predict a crime before it happens (and arresting a suspect before he

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February 23, 2015

Mobile Surveys: The Pandora’s Box of Awesomeness

By qSample on February 23, 2015

In market research any new trend often feels like a Pandora’s Box: something a company feels it needs to open but is then blindsided by the outpouring results. Big data, social media, and content marketing are some examples—even as many are finally being harnessed for decipherable benefits. Mobile technology is certainly in this category; as an example, we reported that

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