June 28, 2018

How Market Research Gives Advertisers the Advantage

By Rudly Raphael on June 28, 2018

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. There are many

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June 26, 2018

Rise and Fall of Tech Innovation: 2018 Technology Failures

By Rudly Raphael on June 26, 2018

How Big Data, Internet of Things, and Virtual Reality Rose and Fell We just love disruption in the digital age. From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business. But not everything that glitters is venture capital gold.

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June 22, 2018

Pet Tech Is Taking The Pet Industry By Storm

By Rudly Raphael on June 22, 2018

The U.S. pet industry has been growing year after year, with overall sales of pet products and services rising 5% in 2017. Pet technology is a category that is growing at a rapid pace, with no signs of slowing down. It is expected to generate $233 million in 2018, marking an 18% increase from 2017, according to a study by

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June 21, 2018

Consumer Trends Taking Over the Food Industry This Summer

By Rudly Raphael on June 21, 2018

Summertime brings the heat, barbecues and pool parties. The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. But with consumer’s eating habits evolving in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes.     HOT

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June 15, 2018

All About Father’s Day: Fun Facts and More

By Rudly Raphael on June 15, 2018

Father’s Day falls on June 17th this year, and it looks like dads—and retailers—across the U.S. will be pretty happy with their kids. According to a study by the National Retail Federation, the expected spend for Father’s Day is $15.3 billion, or an average of $133 per person, second only to 2017’s Father’s Day spend of $15.5 billion, which was

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June 08, 2018

The Top 5 Infographics of May

By Rudly Raphael on June 08, 2018

May brings fresh flowers, and fresh infographics! We love a good data dive at QuestionPro Audience, and we know you do too. Especially when they come in our favorite guilty pleasure—a colorful infographic. So, we’ve curated a list of the top 5 infographics of May for your reading enjoyment. 1 – THE BEST DAYS & TIMES TO POST ON SOCIAL MEDIA 

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June 06, 2018

Can Our Smartphone Addiction Be Fixed?

By Rudly Raphael on June 06, 2018

The smartphone has been an integral part of our society for almost two decades. Who could ever have guessed this small device would change our world so drastically? Today, the smartphone serves many purposes: telephone, calendar, navigation, web browser, note-keeper…the list can go on and on. While there are many ways smartphones help us, they have also become an obsession.

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June 04, 2018

5 Things Hollywood Does Well When It Comes To Marketing

By Rudly Raphael on June 04, 2018

The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of the Disney marketing machine. Is there a Star Wars fatigue setting in? Did the studio release the movie too soon after another Star Wars movie? Is there too much competition with Avengers: Infinity War and Deadpool 2 still in the theaters? It’s still

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June 01, 2018

The Customer Experience—Why It Matters

By Rudly Raphael on June 01, 2018

In this digital age, every interaction between a consumer and brand matters. Due to social media, everyone has a voice, and can air their grievances to a huge audience, which may deter prospective customers, and turn away current customers. According to PwC’s Global Consumer Insights Report, 73% of all consumers point to customer experience as an important factor in their

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May 31, 2018

Which Industries Should Worry About Gen Z?

By Rudly Raphael on May 31, 2018

The consumer trends of the millennial generation have been a hot topic for many brands, and now the focus has moved to the up-and-comers, Generation Z. Members of Gen Z—those born during the mid-1990s to the early 2000s—are generally tech-savvy, open-minded, and socially responsible. What does this mean for certain brands? We look at three industries that will likely have

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