August 24, 2018

Insight into Voter Sentiment

By Rudly Raphael on August 24, 2018

The 2020 presidential election will be here before we know it. After such a surprising and divisive 2016 election, there is more interest than ever into voter behaviors. While there has been a stereotype that “all millennials are liberal”, that may be changing. According to a recent study by Reuters, the Democratic party is losing support with millennials. While the

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August 16, 2018

Millennials Are Changing the Wedding Industry

By Rudly Raphael on August 16, 2018

millennial wedding

We know that millennials are getting married later in life, if at all, than previous generations. How many times have you heard a baby boomer say, “By 30, I had two kids and had bought a house”. Times have changed. Not only are millennials getting married in lower numbers, and at later years, they are changing everything the wedding industry

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August 10, 2018

Research For Your Next Campaign Is Not Optional

By Rudly Raphael on August 10, 2018


Did you know that you only get one shot at interviewing for an on-air position at ESPN? Applicants hold off on submitting their tape until they feel it is absolutely perfect. If you had one chance at succeeding at something, whether at work or in your personal life, why wouldn’t you collect all the data and facts to ensure the

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August 09, 2018

Travel Trends of 2018

By Rudly Raphael on August 09, 2018

Amid low unemployment rates, travel and tourism is still one of the world’s fastest growing sectors, with bookings hitting close to $1.6 trillion in 2017, and expected to continue to grow in 2018. Did you take a summer getaway this year? Then you’re part of the 56% of Americans who planned to take a vacation during the upcoming summer months. Have

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August 07, 2018

Big Idea Marketing Trends that can Transform Your Brand

By Rudly Raphael on August 07, 2018

marketing big idea

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the same year bloggers cheerfully take joy on those that fail to catch fire. It’s just not easy to catch the right trend wave. Should your company jump on the Instagram advertising

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August 03, 2018

Car-Shopping in 2018: Consumer Insight

By Rudly Raphael on August 03, 2018

Buying a car used to be a rite of passage in an American’s life, but after seven straight years of growth in new vehicle sales, 2017 reported a decline of 1.8%, with 17.2 million cars and trucks sold. Even worse news for manufacturers, it’s predicted 2018’s number will drop to 16.8 million vehicles sold. It used to be that consumers

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July 31, 2018

The Top 5 Infographics: July Edition

By Rudly Raphael on July 31, 2018

top 5 list

It’s that time again—when we scour the internet for the most interesting, colorful, well-designed infographics of the month, and this month’s group is no exception. From AI in healthcare, to investment tips for 20-year-olds, we cover it all. 1 — THE ART & SCIENCE OF DELEGATION IN A SMALL BUSINESS Every small business owner should take a look at this

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July 27, 2018

Back to School Spending: Infographic

By Rudly Raphael on July 27, 2018

back to school

Hear that? That’s the sound of moms across the country rejoicing and children crying. And that means it’s almost time for kiddos to head back to school after summer vacation. But heading back to school isn’t as easy as waving goodbye as the kids board the school bus. Supplies, clothing, electronics…there is a lot of money that will be spent

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July 26, 2018

Is Your Creative Just Creative—Or Does It Sell, Too?

By Rudly Raphael on July 26, 2018

creative strategy

Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstein who famously said, “Imagination is more important than knowledge.” The problem is when creative departments overlook “knowledge” in their initiatives. In reality, data-driven creativity bolsters customer activation, whether it’s a radio ad or an email campaign. What’s more, having a strategic roadmap before producing any

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July 25, 2018

All You Need to Know About “Cluster Sampling”

By Rudly Raphael on July 25, 2018

cluster sampling

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “cluster sampling”, it can come across as a bad episode from the Twilight Zone. There’s something eerie about the word to make one feel like he/she is about to get probed by aliens. Ok, perhaps it is just me and my wild imagination.

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