June 04, 2018

5 Things Hollywood Does Well When It Comes To Marketing

By Rudly Raphael on June 04, 2018

hollywood marketing

The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of the Disney marketing machine. Is there a Star Wars fatigue setting in? Did the studio release the movie too soon after another Star Wars movie? Is there too much competition with Avengers: Infinity War and Deadpool 2 still in the theaters? It’s still

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June 01, 2018

The Customer Experience—Why It Matters

By Rudly Raphael on June 01, 2018

customer experience

In this digital age, every interaction between a consumer and brand matters. Due to social media, everyone has a voice, and can air their grievances to a huge audience, which may deter prospective customers, and turn away current customers. According to PwC’s Global Consumer Insights Report, 73% of all consumers point to customer experience as an important factor in their

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May 31, 2018

Which Industries Should Worry About Gen Z?

By Rudly Raphael on May 31, 2018

gen z

The consumer trends of the millennial generation have been a hot topic for many brands, and now the focus has moved to the up-and-comers, Generation Z. Members of Gen Z—those born during the mid-1990s to the early 2000s—are generally tech-savvy, open-minded, and socially responsible. What does this mean for certain brands? We look at three industries that will likely have

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May 25, 2018

Memorial Day 2018 By The Numbers

By Rudly Raphael on May 25, 2018

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. TRAVEL

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May 24, 2018

Data Privacy: How Consumers Feel

By Rudly Raphael on May 24, 2018

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. CONCERN Consumers are

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May 18, 2018

How Millennials Are Impacting the Future of Business Travel

By Rudly Raphael on May 18, 2018

millennial travel

I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation, it’s important for brands to take notice of the trends they’re setting as consumers. In 2017, more than 514 million business trips were taken, spending a total of $424 billion.

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May 15, 2018

Cashing In On The Royal Wedding

By Rudly Raphael on May 15, 2018

royal wedding

The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding. Royal wedding mania has overtaken the country, and

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May 10, 2018

Food For Thought: How Millennials Are Changing The Food Industry

By Rudly Raphael on May 10, 2018

Food, and what consumers expect from food manufacturers and grocery stores, is evolving. Case in point: after almost a decade of discussion, the FDA is now requiring restaurants and food chains with 20 or more locations to post calorie counts. One loud voice leading this charge is the millennial generation. Here are 4 ways millennials are changing the way we

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May 07, 2018

Top 5 Infographics of April, 2018

By qSample on May 07, 2018

We happily admit it: here at QuestionPro Audience, we are research and data nerds. We love to know the latest research, and if it’s in an informative and easy-to-read infographic, even better! We’ve compiled this week’s best infographics, for your reading and visual pleasure. Enjoy!   1 – MUSIC’S GENDER GAP  Last.fm compared their listening data to awards and festivals

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May 04, 2018

Ten Market Research Myths that Harm Your Brand

By Rudly Raphael on May 04, 2018

market research myth

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” Unfortunately, nagging myths

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