April 08, 2015

The Four Agreements to Asking the Perfect Question, in Business and Beyond (Infographic included)

By qSample on April 08, 2015

Compass with arrow pointing to answer while all other markers are questions.

“There are no right answers to wrong questions.” – Ursula K. Le Guin It has been said that the only stupid question is the one not asked. That doesn’t mean all questions are equal, though. I’ve seen many clients provide inadequate questionnaires that ultimately compromise their market research studies. Thus, as someone in the “question” business, I’ve gathered what I call

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April 06, 2015

5 Historical Market Research Disasters You Might be Committing Right Now

By qSample on April 06, 2015

Hinderberg zeppeling crashing against tower

Market researchers labor hard to make sure probabilities work to the benefit of their organizations. It’s as much of a numbers game as it is a value-finding egg hunt. After all, marketing campaigns are typically long and expensive, with failure something akin to the Hindenburg disaster (certainly one of history’s great marketing catastrophes, beyond the horrible human tragedy). Yet the

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April 02, 2015

Infographic of the Week: Dogs vs. Cats, The Great Debate

By qSample on April 02, 2015

Are you a dog person or cat person? It’s a never ending debate that’s somehow manages to always turn into a heated conversation topic. Dogs and cats are certainly perceived very differently, and we all know cat people think they’re smarter than dog people, and dog lovers feel as if they are more extroverted than those “crazy cat ladies”, but

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April 01, 2015

4 Research Studies That Can Holistically Create Viral Content

By qSample on April 01, 2015

Gray keyboard shot with return button in red, with "Go Viral'

It could be a cute video of your pet, a brutal fight in a crowded high school hallway, or an auto-toned simple song about the best day of the week. It could be a blog post decrying Hipster Beards. What exactly makes content go viral? That is a perplexing question that has confounded many a marketing guru. There are, however,

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March 30, 2015

What Will You Do When Your Customers No Longer Have Attention Spans?

By qSample on March 30, 2015

Business man with head turning into light, shrugging.

In ancient times, marketers enjoyed plenty of time to prepare their campaigns, somewhere in between solar eclipses and seasonal equinoxes. Even as history progressed into a postindustrial world, marketers could find breathing room before and during campaigns in a static media world (think of 80s martini lunches or lounging in the office as in the show Mad Med). Now it’s

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March 26, 2015

Infographic of the Week: Social Media Is Ruling Our Lives

By qSample on March 26, 2015

It’s 2015 and we’ve been familiar with social media for over 20 years. While it started out gradually, we now live in a world where we are always connected. Smartphones, tablets, even wearable technology helps us stay connected with friends, family, even the celebrities you’re obsessed with. There are social networks, apps, and digital devices for everything these days, with

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March 25, 2015

5 Veterinarian & Pet Health Trends Taking Over

By qSample on March 25, 2015

Veterinarian taking sample from kitten's mouth with qtip

What does the future hold? For the veterinarian industry, it means Marmaduke strides in pet healthcare. Everyone wants to be able to keep their furry friends healthy, and with the new trends of the future it is becoming easier and more manageable. With that in mind, here are five trends that are creating a vast impact in the veterinarian industry:

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March 23, 2015

Big Data is Science Fiction Already Here

By qSample on March 23, 2015

Big data is a tech buzzword that instills varied emotions in the business community, from excitement to cynicism. To some, it’s a new era that is either: – An incoming apocalypse (there goes our privacy!) – An incoming paradise (there goes their privacy!) The hype has arrived, but the era of big data is not exactly here although it’s here—yet

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March 20, 2015

Infographic of the Week: The Power of Consumer Control

By qSample on March 20, 2015

Every week we like to break away from the craziness that is life for a minute and take a deep breath. Why don’t you try it with us? Ready? Ahhhhhhhhhh. Great! Now that you’re relaxed, how about checking out our Infographic of The Week. Are you an Avengers fan? Obsessed with Thor? So are we, and today he’s helping us take a look

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March 19, 2015

Do YOU Have A Perfect March Madness Bracket?

By qSample on March 19, 2015

The excitement of March Madness is upon us and hopefully you have your 2015 NCAA Basketball Tournament bracket perfected to win in your office pool. Kentucky is the number one seed to win after going 34-0 in the regular season, with Villanova being the number one seed in the East, Duke in the South, and Wisconsin as top pick in

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