February 01, 2014

2014 Super Bowl Survey Results

By Rudly Raphael on February 01, 2014

On Sunday, over 100 million viewers are expected to tune in for Super Bowl XLVIII. While many of those viewers are die-hard football fans who can’t wait to see the Denver Broncos and their No. 1 offense take the field against the Seattle Seahawks’ No. 1 defense (the first Super Bowl in 24 years featuring the NFL’s best offense vs.

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December 28, 2013

PlayStation 4 The Clear Choice For Holiday Shoppers

By Rudly Raphael on December 28, 2013

With the latest generation of gaming consoles hot off the assembly line, qSample surveyed more than 500 respondents from its consumer panel who planned to purchase video gaming systems in the days leading up to Christmas. The Infographic below illustrates the results of the survey. The survey revealed that Sony’s PlayStation 4 is the clear choice for holiday shoppers, beating

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December 19, 2013

An Ivy League Of Their Own

By Rudly Raphael on December 19, 2013

What do 5 of the last 7 presidents and 100% of the Supreme Court Justices have in common?  They graduated from Ivy League universities.  Ivy League graduates are truly in a league of their own.  With a median household income of over $190,000 and a median net worth of $900,000, Ivies are a uniquely influential and affluent demographic, making them

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October 31, 2013

6 Tips for Designing an Effective Mobile Survey

By Stacy Sherwood on October 31, 2013

Like all survey design, understanding your audience and your medium should be the cornerstones from which your survey is built. If you simply keep in mind what’s unique about mobile users and their devices, a successful survey design will flow from there effortlessly. Follow these 6 simple tips, and you’ll be on your way to running a successful mobile survey.

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October 18, 2013

Voters Blame GOP for Government Shutdown

By Stacy Sherwood on October 18, 2013

Who’s to blame for the government shutdown of 2013? Depends who you ask. In late September 2013, the House voted to make funding the government contingent on a one-year delay of the Obamacare healthcare reforms. Consequently, from October 1, 2013, the start of the government’s new fiscal year, to October 17, 2013, the U.S. government was shut down, placing hundreds of thousands

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September 27, 2013

Did Limbaugh and Deen’s Advertisers Bail Too Soon?

By Stacy Sherwood on September 27, 2013

Turns out, not all press is good press. When public figures like Rush Limbaugh and Paula Deen recently made media waves with sexist and racist words respectively, it caused many of their advertisers to bail. In the case of Paula Dean, her career fell instantly like an imploded soufflé. So why is Limbaugh still on the air over 6 months

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September 12, 2013

The Nimble Elephant: Big Data and Agile Marketing

By Stacy Sherwood on September 12, 2013

On Monday September 9, 2013, the qSample team attended the American Marketing Association “Evening with Experts at 1871: The Age of Agile Marketing.” The speakers were Justin Massa, CEO of Food Genius and Chris Young, Senior Director Global Menu Services at McDonald’s. The presenters showed us how big data can be leveraged to facilitate agile marketing. What is agile marketing?

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September 11, 2013

Student Debt: The Good, the Bad and the Plastic

By Stacy Sherwood on September 11, 2013

We’ve all seen the headlines about college students graduating with unprecedented debt, but not all debt is created equal, and not all student debt is insurmountable or even a bad thing. Debt is a more complex subject than mainstream media has the time or resources to tackle because of factors such as multiple types of debt, from loans to credit

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July 22, 2013

Louisiana Statewide Survey

By Rudly Raphael on July 22, 2013

qSample’s pulse report is a collection of short research studies conducted each month, using one of the ten specialty panels currently owned and managed by qSample. We believe the survey results from these studies are of interest and we want to share them with you. The reports will be presented in an infographic, depicting research results on various topics. The

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June 18, 2013

A Glance Into the World of Pet Owners and Vets

By qSample on June 18, 2013

This month’s infographic report features qSample’s veterinarian panel. We surveyed 300 Vets to get a glance into their world. The results of the survey are displayed in the infographic below. In the past few years, trends have emerged such as “pet parents”(pet owners who tend to treat their pets like their own children), giving the impression that these pet owners

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