September 27, 2013

Did Limbaugh and Deen’s Advertisers Bail Too Soon?

By Stacy Sherwood on September 27, 2013

Turns out, not all press is good press. When public figures like Rush Limbaugh and Paula Deen recently made media waves with sexist and racist words respectively, it caused many of their advertisers to bail. In the case of Paula Dean, her career fell instantly like an imploded soufflé. So why is Limbaugh still on the air over 6 months

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September 12, 2013

The Nimble Elephant: Big Data and Agile Marketing

By Stacy Sherwood on September 12, 2013

On Monday September 9, 2013, the qSample team attended the American Marketing Association “Evening with Experts at 1871: The Age of Agile Marketing.” The speakers were Justin Massa, CEO of Food Genius and Chris Young, Senior Director Global Menu Services at McDonald’s. The presenters showed us how big data can be leveraged to facilitate agile marketing. What is agile marketing?

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September 11, 2013

Student Debt: The Good, the Bad and the Plastic

By Stacy Sherwood on September 11, 2013

We’ve all seen the headlines about college students graduating with unprecedented debt, but not all debt is created equal, and not all student debt is insurmountable or even a bad thing. Debt is a more complex subject than mainstream media has the time or resources to tackle because of factors such as multiple types of debt, from loans to credit

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July 22, 2013

Louisiana Statewide Survey

By Rudly Raphael on July 22, 2013

qSample’s pulse report is a collection of short research studies conducted each month, using one of the ten specialty panels currently owned and managed by qSample. We believe the survey results from these studies are of interest and we want to share them with you. The reports will be presented in an infographic, depicting research results on various topics. The

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June 18, 2013

A Glance Into the World of Pet Owners and Vets

By qSample on June 18, 2013

This month’s infographic report features qSample’s veterinarian panel. We surveyed 300 Vets to get a glance into their world. The results of the survey are displayed in the infographic below. In the past few years, trends have emerged such as “pet parents”(pet owners who tend to treat their pets like their own children), giving the impression that these pet owners

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April 25, 2013

Pulse Report: April Spotlight on General Contractors

By qSample on April 25, 2013

Following the success of the first Pulse Report, qSample is proud to release its April infographic. This month it decided to highlight one of its specialty panels comprised of general contractors. During the beginning of April, 340 individuals were surveyed to gain insight into currents trends and ideas in this industry. The results of the study are displayed in the

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March 18, 2013

Florida Survey Report: Gun Control

By qSample on March 18, 2013

qSample’s pulse report is a collection of short research studies conducted each month, using one of the ten specialty panels currently owned and managed by qSample. We believe the survey results from these studies are of interest and we want to share them with you. The reports will be presented in an infographic, depicting research results on various topics. The

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December 21, 2012

Holiday Wine Survey – Champagne and Sparkling Wine Lead the Way!

By qSample on December 21, 2012

For many – the Holidays mean spending time with family. Our Holiday wine survey definitely reflects that. Results from the survey conducted by YourWineOpinion.com with Bacchus and Beery Wine Blog during the first two weeks of December reveal that 96% of respondents indicated they will be buying wine or bubbly for a Holiday celebration; almost half (46.1%) plan to purchase

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November 23, 2012

State of the College Student Infographic

By qSample on November 23, 2012

Infographics change the way analytics are communicated, and qSample is onboard. The trendy offspring of the old school PowerpPoint image – infographics are the new way to share data and transform it into information by using clever and engaging visuals. An infographic has an eye-catching and relevant visual coupled with the numbers being conveyed in order to reinforce the meaning

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October 30, 2012

College Students Worried About Debt

By qSample on October 30, 2012

With college costs skyrocketing, a new survey conducted by Campus Universe shows that 62% of students surveyed have student loans or aid to repay in some form. The survey was conducted between October 18-23rd, with a sample size of 500 respondents. This year, in the United States, outstanding student loan debt will reach $1 trillion dollars. The survey reveals that

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