July 07, 2014

Taming the Social Media Monster: How Companies Can Use Social Media

By qSample on July 07, 2014

There’s no doubt about it, social media has turned the business world on its head and revolutionized the ways in which companies interact with consumers. Social networks give brands access to an unprecedented volume and variety of consumers, and those consumers aren’t just young people. 27.5 million users over the age of 55 engage in social media, according to a

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July 02, 2014

Infographics: Creating Value with Visualization

By Guest Blogger on July 02, 2014

More than 90 percent of information transmitted to the brain is visual. Furthermore, visuals are processed up to 60,000 times faster in the brain than text. When working with a lot of heavy data like we do at qSample, we understand the importance and benefit of presenting data in a visual manner. Relaying and communicating data through a visual context

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June 30, 2014

How Can Businesses Recover Consumer Trust After A Data Breach?

By qSample on June 30, 2014

According to the Identity Theft Resource Center and a review of corporate disclosures by CNN Money, nearly half of all adult Americans have already been hacked in 2014, and the trend shows no sign of slowing down. Last week qSample published an article on how consumers can avoid data theft, but consumers aren’t the only ones that are effected. Cyber

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June 27, 2014

Access Over Ownership: Consumers Prefer Media Subscription

By Rudly Raphael on June 27, 2014

As the media world continues to focus on instant access and mobility, consumers are choosing subscription services to rent movies, TV shows, games, and music instead of purchasing them. Since the advent of the digital revolution, consumers seem to place a higher demand on access to media, rather than actually owning it. Media subscription services are more popular than ever,

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June 25, 2014

Top 5 Home Improvement Projects for the Summer

By Paul Kazlov on June 25, 2014

Summer is an excellent time to start looking at areas of your home that might need some remodeling. With cold winters and wet springs, a house can endure a lot of seasonal stressors. Wind, snow, ice and rain all take their toll, which makes summer a great time to assess what damage has been done. Though hot and humid, there

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June 25, 2014

Pet Owners Spend Big on Healthcare

By qSample on June 25, 2014

What would you do to save your dog or cat? If your beloved family pet was sick or injured, what would you be willing to pay for proper treatment? In a recent survey, 70% of pet owners indicated that they would be willing to “pay anything” for their pet’s health. More than $55.7 billion was spent on pet products in

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June 24, 2014

How to Prevent Data Theft: Nearly Half of Adult Americans have Already been Hacked this Year

By qSample on June 24, 2014

Nearly half of all adult Americans have already been hacked this year. According to the Identity Theft Resource Center and a review of corporate disclosures by CNN Money, 47 percent of adult Americans have already had their personal information exposed by hackers in 2014, and the trend shows no sign of slowing down. Over the weekend, AT&T confirmed that personal information,

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June 19, 2014

10 Things To Know About Amazon’s Fire Phone

By qSample on June 19, 2014

A recent study by qSample showed that more than 60 percent of the mobile phones in the U.S. are smartphones. $7.19 billion will be spent on mobile ads next year, per the study’s findings. In 2016 that number is expected to triple to more than $21 billion. It comes as no surprise Amazon made quite the splash yesterday when they

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June 17, 2014

Who Are Today’s First-Time Homebuyers?

By qSample on June 17, 2014

First-time homebuyers make up about 40 percent of the current market; in 2010 this number was as high as 50 percent. On average, the median age for a first-time homebuyer in the U.S. has ranged between 30 and 32 over the last 30 years, according to statistics from the National Realty Association. As more millennials (those between the ages of

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June 12, 2014

Google’s Driverless Car Faces Significant Roadblocks

By qSample on June 12, 2014

A few weeks ago, Google unveiled a new prototype of the driverless car, and sparked the imagination of people around the world. Unlike previous models, this version was designed entirely by Google and contains no steering wheel or pedals, making it the company’s first model to be entirely self-controlled. Consumer reactions were mixed, with excitement and support on one side,

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