May 21, 2015

Infographic of the Week: Why Consumers Prefer Media Subscription Over Renting or Owning

By qSample on May 21, 2015

Silhouette of Don Draper from Made Men watching himself on television

Memorial Day Weekend is arriving and May Sweeps are ending. Yet the media landscape remains as active as ever, even with the farewell of Don Draper and David Letterman. This week’s infographic details the preferences of consumers as they vacation the various digital lands. It’s based on our primary research found in Access Over Ownership: Consumers Prefer Media Subscription. The findings

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May 18, 2015

5 Facebook Headlines We Hate to Love

By qSample on May 18, 2015

Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. Some headlines are considered clickbait (defined by Facebook as

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May 14, 2015

Infographic of the Week: The Four Senses of Buying Decisions

By qSample on May 14, 2015

This week’s eye-vitamin is based on our article How Much Control Do We Really Have Over What We Buy? This continues our recent theme on deciphering the psychology of the consumer (and even the market researcher behind the proverbial curtain!). We feel this is salient to market research, as many experts understand we are entering a golden era of qualitative

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May 13, 2015

General Contractors and Mobile Technology (qSample Study)

By qSample on May 13, 2015

General contractor holding up tablet with qSample logo in it

General contractors have embraced the mobile era like the rest of the nation, although their usage of mobile technology as consumers remains dissimilar to the general population. This and more are the findings of a recent qSample study concerning general contractors and mobile devices. The research was conducted using qSample’s general contractor panel. The survey was performed during the first

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May 11, 2015

3 Reasons Why Mobile is the Best Form of Market Research

By qSample on May 11, 2015

The era of mobile research has arrived faster than anyone could have anticipated. This new dawn of information should be embraced by anyone in market research—as there are immense advantages to mobile research over traditional research methods, even online research. Many in the industry already understand this cyber oracle of sorts. The advantages of mobile surveys can be broken down

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May 07, 2015

Infographic of the Week: The Vanishing Attention Span of Consumers

By qSample on May 07, 2015

It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day. It’s no secret that competition in a soft economy is stiffer than a Pan Galactic Gargle Blaster with Red Bull (for those of you familiar with The Hitchhiker’s Guide to the Galaxy). It’s no secret the

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May 05, 2015

More Overused Marketing Terms that Need to Go

By qSample on May 05, 2015

Lady on building screaming at annoying marketing words flying in stormy sky

The reaction was loud and extreme to my recent article 20 Overused Marketing Terms that Need to Go. Some marketers reached out to me with kind agreement, enjoying the self-deprecation in guilty pleasure, and even providing their own terms. On the other side, some marketers were rather caustic, basically telling me to “leverage this!” The latter reaction is a bit

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April 30, 2015

Infographic of the Week: Writing the Perfect Email Subject Line

By qSample on April 30, 2015

This week’s infographic can be useful for any kind of subject line in an email, even if the title does say “surveys.” We feel this is important—as we are getting to the point that “emails” might join “death” and “taxes” as the only certainties in life. After all, if you think that getting someone’s attention with a phone call, marketing

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April 27, 2015

Freud and the Intriguing History of Focus Groups

By qSample on April 27, 2015

Focus groups may be seen as a dry scientific approach to market research. It may be so, but the actual origins of the focus groups are intriguing—replete with military intelligence, depth psychology, and a range of basic human instincts that of course include sex. At its core, the history of the focus group is a fascinating journey into the innovative

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April 24, 2015

Infographic of the Week: Will Apple Watch Succeed?

By qSample on April 24, 2015

Although the store availability of the Apple Watch has been delayed until June, today is the day the anticipated gadget mostly ships out to those who ordered it online (although some early orders may actually arrive this weekend). It’s officially the dawn of the wearable tech era, with Apple once again the glorious shining sun of market success. Or is

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