August 17, 2015

The Dark Side of Social Media Just Got Darker

By qSample on August 17, 2015

Woman despondent while looking at social media on smartphone

There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer of society.   Here is how it gets darker

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August 13, 2015

Infographic of the Week: 4 Steps to Writing the Best Online Survey

By qSample on August 13, 2015

qSample is known for its online panels. We also are known for consulting with clients throughout a research project, all to ensure the best possible study is executed. And we make sure to share these insights on various channels including social media, articles, and (of course) our weekly infographic. Here we go again. This infographic originally appeared in our post Empathy

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August 11, 2015

Is Apple Going Through a Final Apocalypse?

By qSample on August 11, 2015

Tim Cook watching Apple logo burn

The Apocalypse seems to have arrived early (if that makes sense). Recently, it sounded like the roar of 1000 angry lions hunting down a dentist in the wilderness. Okay, what happened is that Apple’s stocks have recently drastically fallen and likely will continue to plummet, according to many experts. In a way, that is apocalyptical, beyond the mindboggling fact Apple

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August 06, 2015

Infographic of the Week: College Students & Stress

By qSample on August 06, 2015

Everyone has a lot of stress and stress is damaging to our health. That’s a great trope in our culture. It’s not entirely true, though. Or as Mike Myers, in his famous incarnation of Linda Richman in Coffee Talk, might say: “Stress is neither in everyone nor that stressful.” That and today’s college culture is addressed in this week’s infographic, from our primary research found

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August 04, 2015

7 Hellish Ways You’re Burning Your Online Survey Respondents

By qSample on August 04, 2015

Hell background with surveys burning in the sky

It is said the road to hell is paved with good intentions. In market research, I would say the road to hell is paved with mediocre online surveys. Sure, all surveys from researchers are loaded with good intentions, but many quickly end up in an inferno of faulty data. I see this often enough, and much of it has to

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July 30, 2015

Infographic of the Week: 4 Scientific Tips To Always Being on Time

By qSample on July 30, 2015

White rabbit running late to appointment.

English author Evelyn Waugh once wrote: “Punctuality is the virtue of the bored.” It’s a great saying, but when it’s estimated that the U.S. loses $90 billion each year due to people running late, suddenly being on time is no longer boring. Not at all! Being punctual means money for both businesses and employees. It means no frowns on the faces of

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July 29, 2015

Market Researchers Need Empathy to Thrive

By Guest Blogger on July 29, 2015

Empathy is a declining trait according to Psychology Today: “College students today are approximately 40 percent less empathetic than they were just 10 years ago.” Today’s values involve a lot of quick judgments and little understanding. Without empathy, marketers would find themselves solely in the domain of quantitative research and rarely connect with their clients or customers. They must continue to search

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July 23, 2015

Infographic of the Week: General Contractor & Brand Loyalty

By qSample on July 23, 2015

Many us would like to believe we are fiercely faithful to our brands, from toothpaste to smartphone preferences. Humans are creatures of habit. Yet nothing compares to general contractors when it comes to cemented brand loyalty (no pun intended?). We’ve learned this after many years from many studies, internal and for clients, with our general contractor panel. However, general contractors can

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July 22, 2015

Are Millennials Ruining The World?

By qSample on July 22, 2015

Those darn young people are at it again, ruining everything! If it weren’t for you meddling kids, the rest of the world could get away with being successful. At least that seems to be the attitude these days—as continuous stories emerge carping about Millennials (or Generation Y). They’re lazy, entitled, selfish. We at qSample are not entirely beyond that, even if

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July 21, 2015

Are College Students More Stressed Out Than Ever? (qSample Study)

By qSample on July 21, 2015

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. This famous quote by Charles Dickens, from A Tale of Two Cities, has been applied to many periods and demographics of western society. It

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