November 12, 2015

Baby Boomers Love Social Media And Tech (Video & Infographic)

By qSample on November 12, 2015

Elderly couple using smartphone for a selfie

One of the enemies of market research could easily be conventional wisdom. Perception becomes reality often in the public flow, but that reality is far removed from accurate data. That is how we got the Edsel, Pepsi Clear, Robin Thicke and other poorly-researched products that at one point just seemed…conventionally wise? At qSample, our research has combatted conventional wisdom for

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November 09, 2015

The Five Greatest Survey Questions Ever

By qSample on November 09, 2015

Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the industry—part of the continued epic of understanding the intimate desires and motivations of various demographics. qSample has provided research on

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October 29, 2015

Infographic: The Mental Dangers of Being Online (too much…)

By qSample on October 29, 2015

Not a month goes by without some study on the hazards of surfing the stormy online seas. The warnings go that being online may be as damaging as the abuse of alcohol, sugar or Netflix. But is it true, or as with caffeine the pendulum will swing in scientific studies? Neither. The internet is a medium, and thus it’s intrinsically

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October 27, 2015

The Growing Idealism of Ivy League Graduates

By qSample on October 27, 2015

Group of executives under a glowing Ivy League Banner

A famous quote misattributed to Winston Churchill goes: “If you’re not a liberal when you’re 25, you have no heart. If you’re not a conservative by the time you’re 35, you have no brain.” That might not be the case, though, when it comes Ivy League graduates. These noted alumni may not be more liberal, in a conventional sense. However, a

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October 22, 2015

Homebuyers Are Green For Green Homes (SlideShare)

By qSample on October 22, 2015

Woman underneath drawing of house in green landscape

Buying Green has been a popular trend for decades, even if the term isn’t universally agreed upon or even understood. According to research, both secondary and qSample’s primary, homeowners and homebuyers can define Green. And they want it more than ever when it comes to living arrangements. This includes various demographics, including the spectrums of baby boomers and millennials. These

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October 19, 2015

What Are The Odds Of Randomly Meeting Someone You Know?

By qSample on October 19, 2015

I live in Chicago, along with close to three million other meat machines, 11 million if you include the proverbial Chicagoland area. I go through periods where it’s not uncommon to run into people I know, downtown and beyond. We meet at varied places like a bus stop on State Street or walking down La Salle Avenue near the Daley

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October 15, 2015

Infographic: 3 Aspects Of A Valid Online Survey

By qSample on October 15, 2015

Simplicity and validity. Those two elements make life vibrant, and they pertain to market research. Let’s add visual, and with that trinity your research can potentially be nicely rewarding. This may seem poetic overkill when it comes to online surveys, but it’s actually essential. As qSample has presented, online survey responses rates are lower than ever, with some studies showing

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October 13, 2015

5 Weird Pet Apps That Are Actually Legal

By qSample on October 13, 2015

Cat with shocked expression

Apps seem to run our world, or at the very least manage them. There are over 3 million apps available from Google and Apple alone, and these address most consumer needs and certainly desires. No surprisingly, apps also address the needs and desires of consumer pets. Pet owner apps are available to assists in the training, tracking and lifestyle of pets. Some,

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October 08, 2015

Video: 8 Myths About Lying

By qSample on October 08, 2015

Man with hand raised to swear yet with other hand with crossed fingers

You will either lie or be lied to today. That’s pretty much a fact. Some lies are harmless, such as a false compliment, but some will wreak havoc on your life. Spotting lies is important, yet an ability few have, mainly because of various stubborn myths. That’s the theme of our video based on our primary and secondary research from

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October 06, 2015

The Looming Online Survey Crisis…and One Way to Avoid It

By qSample on October 06, 2015

Woman covering her face at fear of online survey on computer

Online surveys, the final frontier. Okay, maybe they’re not, but they seem to be as endless as the stars these days—with every brand asking for feedback after a purchase or service. That’s not surprising. Online research has become the preferred data collection method for market research. The Internet and Mobile Eras have made it easier and cost-effective to reach customer

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