June 16, 2015

The 7 Best Market Research Podcasts

By qSample on June 16, 2015

Mobile technology is rapidly transforming the business landscape. We have written extensively on its effects on market research and online survey methodologies. The rise of podcasting is another popular side effect. In 2014, podcast listening increased 25% in the U.S., while nearly 1 in 3 Americans reported listening to a podcast. In addition, the number of unique monthly podcast listeners

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June 11, 2015

Infographic of the Week: General Contractors & Mobile Technology

By qSample on June 11, 2015

Many of us can surely hear the busy sounds of construction outside in these warm months. It’s certainly the sound of money to many. But what are the commercial habits of these hard-working contractors, especially in an age when commerce is vastly centered around mobile technology? Are they marketing online? Do they network on Facebook for bids? These and more

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June 09, 2015

New Studies Claim Survey “Trap Questions” are Questionable for Market Research

By qSample on June 09, 2015

Monty Python knights screaming at floating question marks that are "trap questions"

Two new studies indicate the conventional methodology of “trap questions” for online surveys may not be as effective as originally supposed. In fact, trap questions might have unforeseen results, according to both studies, and that is a notion that tends to unnerve the methodical market research industry. The findings came from a pair of University of Michigan studies on instructional

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June 04, 2015

Infographic of the Week: The Perfect Elevator Pitch

By qSample on June 04, 2015

Luke Skywalker and Darth Vader in an elevator not talking to each other

This week’s infographic takes you on a vertical trip to presenting the best possible (and sought after) elevator pitch. It’s based on our article Secrets to Crafting a Great Business Elevator Pitch, with new data and research. Perhaps you might not think this information is relevant to you, but the reality is that life is one big elevator ride and

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June 03, 2015

5 Tips for Keeping Your Email Marketing Lists Clean

By Guest Blogger on June 03, 2015

A group of brooms standing up

Email subscribers are most frequently lost as people either lose interest, change their work places, in some cases because of closing their accounts, but quite often due to overly spammy newsletters. Anyone who has built their list for several years, will know how important it is to keep the list clean, if only to be able to get rid of

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June 02, 2015

Research Says Multitasking is Bad For Your Career and Health

By qSample on June 02, 2015

Blue keyboard with shift key showing information overload in crimson

I’m crunching numbers from our veterinarian panel for a client’s pet research project. Simultaneously, I’m working on an article for the blog, checking email, and bouncing ideas with the team on Skype Instant Messenger. At some point, I eye the company’s Twitter feed. I’m being productive. I’m multitasking like the rest of our advanced, tech society. I’m harming my work

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May 28, 2015

Infographic of the Week: The Psychology of Mobile Consumers

By qSample on May 28, 2015

Lady holding up smarphone with numbers exploding from it

It’s no secret we champion mobile research for the betterment of market research (as it’s no secret mobile research is one of our specialties; we regularly partner with companies like Microsoft for smartphone surveys or focus groups). We recently even wrote how mobile technology, as a medium, transforms the very psychological architecture of respondents. But surely some in the industry

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May 27, 2015

The Man Who Predicted the Internet & Today’s Media Landscape

By Rudly Raphael on May 27, 2015

Man's eye before digital, amber numbers cascading

It is a rare occurrence when an academic reaches widespread fame beyond their specialties, such as in the case of Neil deGrasse Tyson, Stephen Hawking, or Joseph Campbell. It is almost unheard of for such a figure to be essentially prophetic when it comes to cultural and market shifts in society. That individual would be Marshall McLuhan, Canadian philosopher of communication theory and

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May 21, 2015

Infographic of the Week: Why Consumers Prefer Media Subscription Over Renting or Owning

By qSample on May 21, 2015

Silhouette of Don Draper from Made Men watching himself on television

Memorial Day Weekend is arriving and May Sweeps are ending. Yet the media landscape remains as active as ever, even with the farewell of Don Draper and David Letterman. This week’s infographic details the preferences of consumers as they vacation the various digital lands. It’s based on our primary research found in Access Over Ownership: Consumers Prefer Media Subscription. The findings

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May 18, 2015

5 Facebook Headlines We Hate to Love

By qSample on May 18, 2015

Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. Some headlines are considered clickbait (defined by Facebook as

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