September 15, 2015

8 Honest Truths About Spotting Liars and Lying

By qSample on September 15, 2015

Woman with a growing nose as she lied in front of a picture of wonder woman

As a provider of online focus groups, our team occasionally has the pleasure of observing market researchers perform qualitative mining on respondents. These sage researchers may not have a truth serum, but they come close in deciphering the intimate intentions of people during studies. To be honest, it’s crucial these days that all of us take measures to separate truth

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September 10, 2015

Infographic of the Week: Preventing Data Theft From Hackers

By qSample on September 10, 2015

Hooded hacker attempting to break screen of data

As a research and data collection company, qSample takes data security very seriously. We handle private information of more than a million respondents that comprise our various panels. Many of these panels consist of physicians, academics and government officials who themselves hold sensitive information. We simply live in a world where cyber security is paramount. After all, it’s estimated that

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September 09, 2015

3 Aspects of a Valid Online Survey

By qSample on September 09, 2015

Woman's hand taking online survey on smartphone

Delivering the perfect online survey. Does it exist or is it as mythical as dragons, fairies or the Cubs winning the World Series? We can speculate, but as researchers we can also ensure we provide the best possible surveys for respondents. There are many methods to do this, much of it shared on qSample’s blog. One key way is to

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September 08, 2015

Sex Doesn’t Sell, Part 2 (and why)

By qSample on September 08, 2015

Picture of kid in suit shocked at sex in advertising

There was quite a reaction to our recent article New Studies Make It Official: Sex Doesn’t Sell. That’s not surprising, considering the topic: the relentless trope of sex in advertising. Some marketers even emailed me objecting to a point the research; they even presented data from advertising campaigns where sexual imagery and content bolstered a brand. Their statistics were sound,

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September 03, 2015

Infographic of the Week: The Dr. Doolittle Data On Veterinarians & Pet Care

By qSample on September 03, 2015

veterinarian with dog

Market research may not have it’s own Dr. Doolittle to talk to the animals and their needs, but qSample has the next best thing: veterinarian and pet owner panels that can immediately access more than 70,000 respondents, online or mobile. Veterinarians and pet owners are certainly barking a lot these days about changes in pet care. These include: – The

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September 01, 2015

Why Ant-Man Content Can Be Heroic For High Traffic

By qSample on September 01, 2015

Picture of ant-man representing sorter content for marketing

Like many progressive tech companies, qSample has embraced a content marketing philosophy for branding and assistance to clients in the market research industry. Our work was even showcased recently in Piktochart—highlighting how leveraging the power of infographics has enabled us to thrive in a competitive field. Content marketing truly relates to qSample’s philosophy of taking creative risks in order to

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August 27, 2015

Infographic of the Week: The Pros and Cons of Online Surveys

By qSample on August 27, 2015

Keyboard with word survey in place of return

Online research has become the chief avenue for marketers in their eternal quest of understanding consumer or client. The cost-saving capabilities of the internet no longer mean sacrificing data in an era of more efficient algorithms and encompassing enterprise software. But perfection is an algorithm of the enterprise software that is the human mind. Thus, qSample’s latest infographic deals with

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August 25, 2015

New Studies Make It Official: Sex Doesn’t Sell

By qSample on August 25, 2015

Betty White on wrecking ball, showing sex doesn't sell

There is the famous adage that half of any advertising budget is wasted, but no one knows which half. Recent studies seem to have found some of the waste, and that is advertising that uses sexual content. Yes, sex doesn’t sell after all. These are the findings of a new a study published by the academic journal Psychological Bulletin. For those

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August 20, 2015

5 Remodeling Projects You’ll Want To Avoid

By Guest Blogger on August 20, 2015

Home remodeling projects can be a great way to get more enjoyment out of your home. After all, this is a place you’ll be spending years and years in: why not make your home exactly the way you want it? Makes sense. However, while it’s certainly worthwhile to invest in the improvements that you’ll truly love, if you’re looking for

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August 20, 2015

Infographic of the Week: The Power of Millennials

By qSample on August 20, 2015

In our recent Are Millennials Ruining the World? we had a little fun with public perception and our primary research gleaned from qSample’s college student and millennial panels. No, millennials are not ruining the world but they will come close to being the world, as revealed by this week’s friendly neighborhood infographic. Here are just some of the amazing takeaways

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