September 01, 2015

Why Ant-Man Content Can Be Heroic For High Traffic

By qSample on September 01, 2015

Picture of ant-man representing sorter content for marketing

Like many progressive tech companies, qSample has embraced a content marketing philosophy for branding and assistance to clients in the market research industry. Our work was even showcased recently in Piktochart—highlighting how leveraging the power of infographics has enabled us to thrive in a competitive field. Content marketing truly relates to qSample’s philosophy of taking creative risks in order to

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August 27, 2015

Infographic of the Week: The Pros and Cons of Online Surveys

By qSample on August 27, 2015

Keyboard with word survey in place of return

Online research has become the chief avenue for marketers in their eternal quest of understanding consumer or client. The cost-saving capabilities of the internet no longer mean sacrificing data in an era of more efficient algorithms and encompassing enterprise software. But perfection is an algorithm of the enterprise software that is the human mind. Thus, qSample’s latest infographic deals with

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August 25, 2015

New Studies Make It Official: Sex Doesn’t Sell

By qSample on August 25, 2015

Betty White on wrecking ball, showing sex doesn't sell

There is the famous adage that half of any advertising budget is wasted, but no one knows which half. Recent studies seem to have found some of the waste, and that is advertising that uses sexual content. Yes, sex doesn’t sell after all. These are the findings of a new a study published by the academic journal Psychological Bulletin. For those

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August 20, 2015

5 Remodeling Projects You’ll Want To Avoid

By Guest Blogger on August 20, 2015

Home remodeling projects can be a great way to get more enjoyment out of your home. After all, this is a place you’ll be spending years and years in: why not make your home exactly the way you want it? Makes sense. However, while it’s certainly worthwhile to invest in the improvements that you’ll truly love, if you’re looking for

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August 20, 2015

Infographic of the Week: The Power of Millennials

By qSample on August 20, 2015

In our recent Are Millennials Ruining the World? we had a little fun with public perception and our primary research gleaned from qSample’s college student and millennial panels. No, millennials are not ruining the world but they will come close to being the world, as revealed by this week’s friendly neighborhood infographic. Here are just some of the amazing takeaways

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August 17, 2015

The Dark Side of Social Media Just Got Darker

By qSample on August 17, 2015

Woman despondent while looking at social media on smartphone

There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer of society.   Here is how it gets darker

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August 13, 2015

Infographic of the Week: 4 Steps to Writing the Best Online Survey

By qSample on August 13, 2015

qSample is known for its online panels. We also are known for consulting with clients throughout a research project, all to ensure the best possible study is executed. And we make sure to share these insights on various channels including social media, articles, and (of course) our weekly infographic. Here we go again. This infographic originally appeared in our post Empathy

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August 11, 2015

Is Apple Going Through a Final Apocalypse?

By qSample on August 11, 2015

Tim Cook watching Apple logo burn

The Apocalypse seems to have arrived early (if that makes sense). Recently, it sounded like the roar of 1000 angry lions hunting down a dentist in the wilderness. Okay, what happened is that Apple’s stocks have recently drastically fallen and likely will continue to plummet, according to many experts. In a way, that is apocalyptical, beyond the mindboggling fact Apple

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August 06, 2015

Infographic of the Week: College Students & Stress

By qSample on August 06, 2015

Everyone has a lot of stress and stress is damaging to our health. That’s a great trope in our culture. It’s not entirely true, though. Or as Mike Myers, in his famous incarnation of Linda Richman in Coffee Talk, might say: “Stress is neither in everyone nor that stressful.” That and today’s college culture is addressed in this week’s infographic, from our primary research found

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August 04, 2015

7 Hellish Ways You’re Burning Your Online Survey Respondents

By qSample on August 04, 2015

Hell background with surveys burning in the sky

It is said the road to hell is paved with good intentions. In market research, I would say the road to hell is paved with mediocre online surveys. Sure, all surveys from researchers are loaded with good intentions, but many quickly end up in an inferno of faulty data. I see this often enough, and much of it has to

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