August 11, 2015

Is Apple Going Through a Final Apocalypse?

By qSample on August 11, 2015

Tim Cook watching Apple logo burn

The Apocalypse seems to have arrived early (if that makes sense). Recently, it sounded like the roar of 1000 angry lions hunting down a dentist in the wilderness. Okay, what happened is that Apple’s stocks have recently drastically fallen and likely will continue to plummet, according to many experts. In a way, that is apocalyptical, beyond the mindboggling fact Apple

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August 06, 2015

Infographic of the Week: College Students & Stress

By qSample on August 06, 2015

Everyone has a lot of stress and stress is damaging to our health. That’s a great trope in our culture. It’s not entirely true, though. Or as Mike Myers, in his famous incarnation of Linda Richman in Coffee Talk, might say: “Stress is neither in everyone nor that stressful.” That and today’s college culture is addressed in this week’s infographic, from our primary research found

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August 04, 2015

7 Hellish Ways You’re Burning Your Online Survey Respondents

By qSample on August 04, 2015

Hell background with surveys burning in the sky

It is said the road to hell is paved with good intentions. In market research, I would say the road to hell is paved with mediocre online surveys. Sure, all surveys from researchers are loaded with good intentions, but many quickly end up in an inferno of faulty data. I see this often enough, and much of it has to

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July 30, 2015

Infographic of the Week: 4 Scientific Tips To Always Being on Time

By qSample on July 30, 2015

White rabbit running late to appointment.

English author Evelyn Waugh once wrote: “Punctuality is the virtue of the bored.” It’s a great saying, but when it’s estimated that the U.S. loses $90 billion each year due to people running late, suddenly being on time is no longer boring. Not at all! Being punctual means money for both businesses and employees. It means no frowns on the faces of

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July 29, 2015

Market Researchers Need Empathy to Thrive

By Guest Blogger on July 29, 2015

Empathy is a declining trait according to Psychology Today: “College students today are approximately 40 percent less empathetic than they were just 10 years ago.” Today’s values involve a lot of quick judgments and little understanding. Without empathy, marketers would find themselves solely in the domain of quantitative research and rarely connect with their clients or customers. They must continue to search

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July 28, 2015

The 5 Best Books on Market Research

By qSample on July 28, 2015

Five books on market research

There is a lot of market research being conducted out there. It spreads to all the corners of the country—a vast lattice of insightful numbers and consumer psychological insights in many platforms and mediums. On a more quantitative translation, it’s a $24 billion a year industry that employs more than 150,000 workers nationwide. Oddly, the one thing market research is

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July 23, 2015

Infographic of the Week: General Contractor & Brand Loyalty

By qSample on July 23, 2015

Many us would like to believe we are fiercely faithful to our brands, from toothpaste to smartphone preferences. Humans are creatures of habit. Yet nothing compares to general contractors when it comes to cemented brand loyalty (no pun intended?). We’ve learned this after many years from many studies, internal and for clients, with our general contractor panel. However, general contractors can

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July 22, 2015

Are Millennials Ruining The World?

By qSample on July 22, 2015

Those darn young people are at it again, ruining everything! If it weren’t for you meddling kids, the rest of the world could get away with being successful. At least that seems to be the attitude these days—as continuous stories emerge carping about Millennials (or Generation Y). They’re lazy, entitled, selfish. We at qSample are not entirely beyond that, even if

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July 21, 2015

Are College Students More Stressed Out Than Ever? (qSample Study)

By qSample on July 21, 2015

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. This famous quote by Charles Dickens, from A Tale of Two Cities, has been applied to many periods and demographics of western society. It

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July 16, 2015

Infographic of the Week: Why Content Goes Viral

By qSample on July 16, 2015

We all want our business content to viral (except maybe for last year’s Christmas Party pictures or the snarky email to HR after it removed Jean Friday). In the name of Chris Crocker, much of the world wants their content to go viral! It rarely happens, though, even when it involves cats. Viral content is as elusive as finding out

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