September 29, 2015

Study: Homebuyers Want Green (and they can now define the term)

By qSample on September 29, 2015

House made of leaves with light bulb in front

In a Jimmy Kimmel Live segment, a faux reporter went out to the enlightened streets of Los Angeles to research the views on eating gluten. Not surprisingly, most people interviewed rejected gluten in their diets for health reasons. The problem is that almost half had no idea what gluten even was! That’s the power of trends. Is going Green another

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September 24, 2015

Video: Mobile vs Online Research (which one is best for you?)

By qSample on September 24, 2015

We take a break from our regularly-scheduled weekly infographic to bring you a breaking video. Or more like a video that might make or break your market research in these evolving digital times. As I’ve mentioned before, online research has become the preferred method of analysis for the marketing industry. The rise of mobile technology offers yet one more dimension

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September 22, 2015

Latest Research Makes It Clear: Most Medical Apps Suck

By qSample on September 22, 2015

hand holding smartphone with of snake oil adverstisement

One of qSample’s proprietary online panels is physicians. The panel is vetted and continually engaged, and we feel it serves a crucial role in medical research and beyond. We like to think that our work represents that hallowed point where online and medicine meet for significant benefits on society. Unfortunately, that doesn’t seem the case for medical apps, according to the

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September 17, 2015

Infographic of the Week: Putting Together the Survey Puzzle

By qSample on September 17, 2015

Hand with floating puzzle pieces representing market research

Market research is a $24 billion a year business. It employs more than 150,000 workers nationwide. Online research has become the preferred method for research in this industry, and online surveys are an integral component. Needless to say, it’s crucial for an online survey to be as complete as possible before it self-actualizes as raw data for ravenous researchers. Surveys

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September 16, 2015

From Russia with Sample: Interview with Maryana Stepanova, qSample Business Development Executive

By qSample on September 16, 2015

Maryana Stepanova is the Business Development Executive of qSample. She graduated from Indiana University of Pennsylvania, and has been working in market research for the past three years. In this qSample Q&A, Maryana discusses the challenges and trends for market research in 2015 and beyond, as well as some of the most unusual and rewarding aspects of being an online sample

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September 15, 2015

8 Honest Truths About Spotting Liars and Lying

By qSample on September 15, 2015

Woman with a growing nose as she lied in front of a picture of wonder woman

As a provider of online focus groups, our team occasionally has the pleasure of observing market researchers perform qualitative mining on respondents. These sage researchers may not have a truth serum, but they come close in deciphering the intimate intentions of people during studies. To be honest, it’s crucial these days that all of us take measures to separate truth

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September 10, 2015

Infographic of the Week: Preventing Data Theft From Hackers

By qSample on September 10, 2015

Hooded hacker attempting to break screen of data

As a research and data collection company, qSample takes data security very seriously. We handle private information of more than a million respondents that comprise our various panels. Many of these panels consist of physicians, academics and government officials who themselves hold sensitive information. We simply live in a world where cyber security is paramount. After all, it’s estimated that

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September 09, 2015

3 Aspects of a Valid Online Survey

By qSample on September 09, 2015

Woman's hand taking online survey on smartphone

Delivering the perfect online survey. Does it exist or is it as mythical as dragons, fairies or the Cubs winning the World Series? We can speculate, but as researchers we can also ensure we provide the best possible surveys for respondents. There are many methods to do this, much of it shared on qSample’s blog. One key way is to

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September 08, 2015

Sex Doesn’t Sell, Part 2 (and why)

By qSample on September 08, 2015

Picture of kid in suit shocked at sex in advertising

There was quite a reaction to our recent article New Studies Make It Official: Sex Doesn’t Sell. That’s not surprising, considering the topic: the relentless trope of sex in advertising. Some marketers even emailed me objecting to a point the research; they even presented data from advertising campaigns where sexual imagery and content bolstered a brand. Their statistics were sound,

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September 03, 2015

Infographic of the Week: The Dr. Doolittle Data On Veterinarians & Pet Care

By qSample on September 03, 2015

veterinarian with dog

Market research may not have it’s own Dr. Doolittle to talk to the animals and their needs, but qSample has the next best thing: veterinarian and pet owner panels that can immediately access more than 70,000 respondents, online or mobile. Veterinarians and pet owners are certainly barking a lot these days about changes in pet care. These include: – The

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