March 11, 2015

Zug-zug! Data Shows Video Games are Good for You

By qSample on March 11, 2015

Silhouette of persona meditating before a game controller, with celestial light coming down

Video games are bad for you? That’s what they said about rock-n-roll. ―Shigeru Miyamoto Our online market research company specializes in niche panels, the coveted gamer sector being a chief one when it comes to consumer surveys. As a marketer this makes me happy, but as a parent the idea of promoting video games concerns me (especially as one who

Read More

 

March 09, 2015

Study Reveals Consumer Resistance to Apple Watch

By qSample on March 09, 2015

Apple Watch has been revealed but there is consumer resistance according to study

When it comes to making the release of a product into a cultural celebration, no company compares to Apple. This certainly translates to the release of the Apple Watch. CEO Tim Cook recently made the case on why the Apple Watch is a must-have gadget at a San Francisco event. Will this product shatter all expectations like the release of

Read More

 

March 05, 2015

Thor, Free Will and the Manipulation of the American Consumer

By qSample on March 05, 2015

Thor in a storm with plastic Starbucks cup in front

In Norse mythology, the idea of free will was widely mocked. Fate was set in cold hard stone, for both god and mortal, and nothing could be done about it. Market researchers would like to see themselves as consumer Vikings—making sure they hand down unmalleable destiny to consumers. They are not far off from this. In How Much Control Do

Read More

 

March 03, 2015

Why Consumers Buy Green (qSample Study)

By qSample on March 03, 2015

Light bulb floating in sky with tree inside it

Buying green is a rising trend with the clean sky as the limit. It has become a normative part of modern society. But exactly why do people buy green? Like so many purchasing choices, it may seem obvious: It feels good. However, it’s not that obvious on a closer look. That is because buying green is different than other purchasing

Read More

 

February 26, 2015

Is Predictive Analytics the Next Minority Report for Businesses?

By qSample on February 26, 2015

One of my favorite cultural tropes has to do with one of my favorite writers, Philip K. Dick, and his work Minority Report (also adapted as a blockbuster movie, with Tom Cruise and directed by Stephen Spielberg). The storyline essentially deals with law enforcement having the ability to predict a crime before it happens (and arresting a suspect before he

Read More

 

February 23, 2015

Mobile Surveys: The Pandora’s Box of Awesomeness

By qSample on February 23, 2015

In market research any new trend often feels like a Pandora’s Box: something a company feels it needs to open but is then blindsided by the outpouring results. Big data, social media, and content marketing are some examples—even as many are finally being harnessed for decipherable benefits. Mobile technology is certainly in this category; as an example, we reported that

Read More

 

February 18, 2015

The Amazing World of Pets & their Owners (SlideShare & Infographic)

By qSample on February 18, 2015

Dog and cats in a row starting attentively at something unknown

qSample is very proud of our custom online panels, especially our veterinarian and pet-owner sampling. It truly conveys an intimate insight into the amazing world of animals and the love of their (alleged) masters. Furthermore, as a data research firm, we are privy to other statistics and studies of pets and their owners, which not only benefits the market but

Read More

 

February 17, 2015

Empathy for the Devil that is Writing Survey Questionnaires

By qSample on February 17, 2015

A bad dream for those crafting questionnaires for online surveys might go as follows: Panel members take an online survey critiquing a previous online survey they participated, and that you wrote. The results are overwhelmingly negative. The panel members hate it and admit they offered slapdash information that will not assist in research. You don’t have to wake up. It

Read More

 

February 12, 2015

The Good, the Bad & the Ugly of Valentine’s Day Business

By qSample on February 12, 2015

The theme to the Love Boat can almost be heard as Valentine’s Day approaches (at least for those of us not millennials). Yet it’s more like a Love Titanic because of the amount consumers will spend to prove their hearts to significant others (and often not spend). It’s the good, the bad and the ugly of Valentine’s Day business, and

Read More

 

February 09, 2015

The Construction Industry is the Happiest (and how to get some of that)

By qSample on February 09, 2015

It was Confucius who wisely said, “Choose a job you love, and you will never have to work a day in your life.”  Recent studies acknowledge that as a profession general contractors fall into the essence of the quote—to the point they are living in a Pharrell Williams song, always singing: Because I’m happy! Okay, where did you get this

Read More

 
 
Page 20 of 30« First...10...1819202122...30...Last »

 

 

Latest insights and trends on market research and surveys

close
Facebook IconYouTube IconTwitter IconVisit Our LinkedInVisit Our LinkedInVisit Our LinkedIn