March 01, 2017

Why do Pharmaceutical Companies Continually Fail to Recognize the Importance of Market Research?

By Guest Blogger on March 01, 2017

The first thing to consider when discussing the role of market research within the pharmaceutical industry is the time from a new drug being developed to when it gets into the local pharmacy.This is quite different from other consumer lead industries. In these industries, market research forms the basis for everything from product development to marketing. In the pharmaceutical industry,

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February 24, 2017

Three Reasons Start-ups Need to Invest in Market Research

By qSample on February 24, 2017

We are now in the period of innovations. Start-up businesses that offer social leverage, car rides, grocery delivery, and much more are skyrocketing. Everyday more new companies are emerging. However, what keeps a start-up company from stagnation is creativity and research. It is obvious that the product or service must have a unique edge to attract the client base, but

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February 23, 2017

Factors That Can Improve Your Data

By qSample on February 23, 2017

Over the past few years, technology has changed the way research data is collected. Since this, online data collection practices have increased in popularity due to the increased access to the internet. Consequently, online panels have become the main avenue to collect data about a specific audience. Data quality encompasses several aspects, one of which is research methodology. The way

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February 21, 2017

The State of Market Research

By qSample on February 21, 2017

In the late 1930s, curiosity struck John Gallup and he became interested in collecting public opinion. That was the beginning of the American Institute of Public Opinion, later known as the Gallup poll. This research institution conducts polls on a variety of topics but is well known for their political polling. The Gallup institution is centripetal in propelling the ongoing

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February 14, 2017

Take Valentine’s Day Marketing Off Autopilot

By qSample on February 14, 2017

The holiday marketing calendar seems to function on autopilot. After the last bit of discounted Christmas decorations are cleared from the shelves, Valentine’s Day candy and stuffed animals quickly furbish the “seasonal” aisle. Pink and red advertisements grace the windows of retail stores and pop-up Valentine’s’ Day ads for flower orders appear on our digital search screens. The turnover between

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February 13, 2017

Survey Accuracy For Actionable Results

By qSample on February 13, 2017

  On July 24th,1824 “The Harrisburg Pennsylvanian” printed a report of a straw vote taken in Wilmington, Delaware. This vote showed some of the early methods used in market research. Although, this event was not market research in itself, it used some of the early methods of market research. However, it was not until 1901 that evidence of market research

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February 02, 2017

The Force Behind the Retail Industry

By qSample on February 02, 2017

In 1852, a dry goods store was opened at 137 Lake St. in Chicago, Illinois. This store later became the great Marshall Field and Company empire. Although Marshall Field’s was later acquired by Macy’s, the birth of the modern retail industry is commonly denoted by the humble origins of Marshall Field’s. Today the retail industry exist in multiple mediums outside

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January 26, 2017

Type of Questions To Keep Respondents Engaged

By qSample on January 26, 2017

When conducting quantitative research, market researchers and programmers need to be mindful of survey fatigue. This is a problem that occurs when individuals get tired or bored while taking a survey, which often leads to the survey not being completed or terrible data quality. Surveys designed with aesthetically pleasing elements and interactive tools tend to keep respondents’ engaged and reduce

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January 24, 2017

Think Like a Consumer: Knowing your Audience

By qSample on January 24, 2017

  In today’s technology-driven landscape, consumers can have a packaged delivered to their door with a few clicks of a button and information can be disseminated across multiple platforms in a matter of seconds. The most pivotal shift is that consumers are keeping up with all of these advances with mobile phones. Today’s consumers have adopted a lifestyle where they

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January 17, 2017

Top 5 Healthcare Trends Impacting Market Research in 2017

By qSample on January 17, 2017

The healthcare industry is always evolving based on changes in the public landscape. The sensitivity to consumers’ needs and perceptions is quintessential to the success of new develops in healthcare. The new year introduces a new set of trending topics that yearn to be explored through market research. Therefore we have compiled the top five trends that will impact market

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