October 02, 2018

One Brand That Used Market Research to Crush the Competition

By Rudly Raphael on October 02, 2018

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. They actually launch new products without having the research to back up their assumptions. Now, don’t ask me to try to explain their rationale, as it it far too crazy for me to comprehend, but I can say with

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October 01, 2018

The Best Infographics of September

By Rudly Raphael on October 01, 2018

September may have gone by in the blink of an eye, but we can still learn something interesting from it. We’ve compiled the top 5 infographics, with a wide variety of topics. From quitting jobs to medicinal drugs, these infographics are sure to capture your attention and teach you a thing or two. 1 — 8 ENTREPRENEURS WHO STARTED LATE AND

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September 27, 2018

Why We Need More Respect and Empathy in Market Research

By Rudly Raphael on September 27, 2018

We use many words to describe those who answer our sometimes-tedious surveys: “respondents”, “participants”, “subjects”, etc. As some have noted, how about using “people”? Then maybe we’d empathize better with them for what we are asking them to do, as Rudley Raphael very eloquently argues in his article. It’s the right thing to do – give them a better experience,

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September 21, 2018

How Amazon is Owning the Smart Home Market

By Rudly Raphael on September 21, 2018

Smart home technology, which enables devices to be connected or controlled by a device, allowing automation of lighting, heating, security and home appliances, among other things, is growing. When we conducted our smart home report to gauge interest at the beginning of 2018, 48% of respondents planned to use digital voice assistant devices to convert their home to a smart

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September 20, 2018

Millennials in the Workforce

By Rudly Raphael on September 20, 2018

The majority of millennials graduated from school during the Great Recession (2008), and encountered a harshly competitive workforce. This resulted in many taking part-time jobs, or jobs outside of their degree in order to make ends meet. Millennials are currently the largest generation in the U.S. workforce, accounting for 31.7% of total employment. A recent report from LiveCareer looked into

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September 14, 2018

Fall Food + Drink Trends of 2018

By Rudly Raphael on September 14, 2018

September is upon us. With it comes sweater weather, pumpkin spice lattes, and hearty crock pot meals. Consumers are looking for warm comfort food and substantial drinks, and we are talking the top trends for fall 2018. PACKAGING Consumers are turning away from the traditional bottle packaging for wine. Fall brings football season and tailgating, and smart wine brands realize

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September 12, 2018


By Rudly Raphael on September 12, 2018

August was a great month in data and these infographics do not disappoint. Need insight into wine? Or maybe you’re curious about sales and marketing efforts? Read on for all this and more. 1 — THE FLAVORS IN THE 10 MOST POPULAR WINES  Want to sound smart at your next social gathering? Check out this infographic, which breaks down the

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August 31, 2018

A Look At Labor Day: Infographic

By Rudly Raphael on August 31, 2018

Labor Day isn’t only the last long weekend of summer—it was started in New York City in 1882, when rival union leaders joined forces to protest unpair labor practices. While not all Americans know the history behind the date, they do appreciate a three-day-weekend to soak up the last vestiges of summer. Kick back, relax, and check out our infographic

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August 30, 2018

Are Cat Owners Happier Than Dog Owners?

By Rudly Raphael on August 30, 2018

dogs or cats

Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, cat owners are more likely to own more than one cat, while the majority of dog owners keep it to one. Animals lovers feel very strongly about their choice in the cat/dog discussion being the right one, so which one

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August 24, 2018

The Unspoken Addiction: Adult Screen Time

By Rudly Raphael on August 24, 2018

Teens and parents have finally found something they agree on: screen time usage. In a recent report, Pew Research found that 54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen’s screen time. This is not new news. But what isn’t discussed as frequently is adult screen time

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