February 21, 2017

The State of Market Research

By qSample on February 21, 2017

In the late 1930s, curiosity struck John Gallup and he became interested in collecting public opinion. That was the beginning of the American Institute of Public Opinion, later known as the Gallup poll. This research institution conducts polls on a variety of topics but is well known for their political polling. The Gallup institution is centripetal in propelling the ongoing

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February 14, 2017

Take Valentine’s Day Marketing Off Autopilot

By qSample on February 14, 2017

The holiday marketing calendar seems to function on autopilot. After the last bit of discounted Christmas decorations are cleared from the shelves, Valentine’s Day candy and stuffed animals quickly furbish the “seasonal” aisle. Pink and red advertisements grace the windows of retail stores and pop-up Valentine’s’ Day ads for flower orders appear on our digital search screens. The turnover between

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February 13, 2017

Survey Accuracy For Actionable Results

By qSample on February 13, 2017

  On July 24th,1824 “The Harrisburg Pennsylvanian” printed a report of a straw vote taken in Wilmington, Delaware. This vote showed some of the early methods used in market research. Although, this event was not market research in itself, it used some of the early methods of market research. However, it was not until 1901 that evidence of market research

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February 02, 2017

The Force Behind the Retail Industry

By qSample on February 02, 2017

In 1852, a dry goods store was opened at 137 Lake St. in Chicago, Illinois. This store later became the great Marshall Field and Company empire. Although Marshall Field’s was later acquired by Macy’s, the birth of the modern retail industry is commonly denoted by the humble origins of Marshall Field’s. Today the retail industry exist in multiple mediums outside

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January 26, 2017

Type of Questions To Keep Respondents Engaged

By qSample on January 26, 2017

When conducting quantitative research, market researchers and programmers need to be mindful of survey fatigue. This is a problem that occurs when individuals get tired or bored while taking a survey, which often leads to the survey not being completed or terrible data quality. Surveys designed with aesthetically pleasing elements and interactive tools tend to keep respondents’ engaged and reduce

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January 24, 2017

Think Like a Consumer: Knowing your Audience

By qSample on January 24, 2017

  In today’s technology-driven landscape, consumers can have a packaged delivered to their door with a few clicks of a button and information can be disseminated across multiple platforms in a matter of seconds. The most pivotal shift is that consumers are keeping up with all of these advances with mobile phones. Today’s consumers have adopted a lifestyle where they

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January 17, 2017

Top 5 Healthcare Trends Impacting Market Research in 2017

By qSample on January 17, 2017

The healthcare industry is always evolving based on changes in the public landscape. The sensitivity to consumers’ needs and perceptions is quintessential to the success of new develops in healthcare. The new year introduces a new set of trending topics that yearn to be explored through market research. Therefore we have compiled the top five trends that will impact market

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January 13, 2017

In an Evolving Research Landscape, Giving is a Two-way Street

By Rudly Raphael on January 13, 2017

One phrase we often hear repeatedly from research practitioners is that: “Survey participation is declining and online data quality continues to plague the industry.” After investing a great deal of time, resources, and effort, they are often unsatisfied with the quality of data collected for their research. After all, the research is meaningless if the survey results are inadequate. “How

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December 30, 2016

Best Moments in Research of 2016

By qSample on December 30, 2016

As 2016 comes to an end, we have been doing a bit of reflection and making New Year’s resolutions  along with the rest of you. All year long we have been researching an array of topics and presenting them in our distinctive qSample style. We have conducted research with both our general panel and specialty panels, in order to share

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December 28, 2016

Learning from the Best: Stellar Email Marketing Campaigns

By qSample on December 28, 2016

  Having fresh and updated tactics for email marketing campaigns is a constant goal for companies. As time passes new technology emerges, consumers engage in more trends, and competition arises. Consequently, there is an ever-growing need to keep up with the most successful campaigns and better yet, understand how they achieve their success. Looking back at 2016, we have compiled

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