April 17, 2015

Infographic of the Week: Consumer TV Viewing Habits

By qSample on April 17, 2015

Mad Men is eclipsing, Game of Thrones is catapulting, and May sweeps are around the proverbial corner. (Someone tell me where has the year gone!). Thus, we are harnessing and refocusing for your viewing our internal study for this week’s infographic. Much of the data is found in our article Why Are We Paying for 200 Channels When We Only

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April 15, 2015

6 New Technologies that are Transforming Online Research Methods

By qSample on April 15, 2015

Innovative technology is being infused into various online research methods, making the industry not only advanced but an almost virtual reality rewarding to respondents and researchers alike. I’ll get to them at once, not to appear as tedious as the last phone company provider’s questionnaire or Starbucks online survey for those extra gold stars. Eye-tracking Technology        

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April 13, 2015

20 Overused Marketing Terms that Need to Go

By qSample on April 13, 2015

Frustrated man hitting screen because of so many overused marketing buzzwords

I say them. I say them to look like I’m part of a greater movement. I say them in meetings to look good. I say them in posts to seduce potential clients to the point all the senior account executive has to do is whisk them away down the proverbial sales funnel (at least in my Tuesday fantasies). Marketing terms

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April 10, 2015

Infographic of the Week: Spring & General Contractor Trends

By qSample on April 10, 2015

I’ve said it before here, and I’ll say it again now: There are two seasons in Chicago—winter and construction (replace “Chicago” with your preferred upper Midwest or Northeast location). To some, though, spring in these regions might seem like this meme: Yet for many spring is here, and so is the season of construction, where general contractors recover from Jack

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April 08, 2015

The Four Agreements to Asking the Perfect Question, in Business and Beyond (Infographic included)

By qSample on April 08, 2015

Compass with arrow pointing to answer while all other markers are questions.

“There are no right answers to wrong questions.” – Ursula K. Le Guin It has been said that the only stupid question is the one not asked. That doesn’t mean all questions are equal, though. I’ve seen many clients provide inadequate questionnaires that ultimately compromise their market research studies. Thus, as someone in the “question” business, I’ve gathered what I call

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April 06, 2015

5 Historical Market Research Disasters You Might be Committing Right Now

By qSample on April 06, 2015

Hinderberg zeppeling crashing against tower

Market researchers labor hard to make sure probabilities work to the benefit of their organizations. It’s as much of a numbers game as it is a value-finding egg hunt. After all, marketing campaigns are typically long and expensive, with failure something akin to the Hindenburg disaster (certainly one of history’s great marketing catastrophes, beyond the horrible human tragedy). Yet the

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April 02, 2015

Infographic of the Week: Dogs vs. Cats, The Great Debate

By qSample on April 02, 2015

Are you a dog person or cat person? It’s a never ending debate that’s somehow manages to always turn into a heated conversation topic. Dogs and cats are certainly perceived very differently, and we all know cat people think they’re smarter than dog people, and dog lovers feel as if they are more extroverted than those “crazy cat ladies”, but

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April 01, 2015

4 Research Studies That Can Holistically Create Viral Content

By qSample on April 01, 2015

Gray keyboard shot with return button in red, with "Go Viral'

It could be a cute video of your pet, a brutal fight in a crowded high school hallway, or an auto-toned simple song about the best day of the week. It could be a blog post decrying Hipster Beards. What exactly makes content go viral? That is a perplexing question that has confounded many a marketing guru. There are, however,

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March 30, 2015

What Will You Do When Your Customers No Longer Have Attention Spans?

By qSample on March 30, 2015

Business man with head turning into light, shrugging.

In ancient times, marketers enjoyed plenty of time to prepare their campaigns, somewhere in between solar eclipses and seasonal equinoxes. Even as history progressed into a postindustrial world, marketers could find breathing room before and during campaigns in a static media world (think of 80s martini lunches or lounging in the office as in the show Mad Med). Now it’s

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March 26, 2015

Infographic of the Week: Social Media Is Ruling Our Lives

By qSample on March 26, 2015

It’s 2015 and we’ve been familiar with social media for over 20 years. While it started out gradually, we now live in a world where we are always connected. Smartphones, tablets, even wearable technology helps us stay connected with friends, family, even the celebrities you’re obsessed with. There are social networks, apps, and digital devices for everything these days, with

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