February 23, 2016

Should Veterinarians Be Called Doctors?

By qSample on February 23, 2016

Veterinarians shrugging while animals watch him

  During an exchange between members of our veterinary panel and some clients, a friendly online discussion started on how to address veterinarians. Are veterinarians doctors? In the traditional sense? What is the traditional sense of a doctor anyway? As it happens often, the answers were definite, but couched in nuanced context. First and broadly speaking, a doctorate can be

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February 18, 2016

Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]

By qSample on February 18, 2016

Man holding smartphone with survey written on screen

  Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar Binks is just hitting below the belt. Well, take a look at data on online

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February 17, 2016

Top 10 Consumer Research Questions (and a damn fine cup of coffee)

By qSample on February 17, 2016

man drinking coffee

  Jay Conrad Levinson, the author of Guerrilla Marketing, once stated that the greatest billboard in history would simply have these words: “Free coffee, next exit.” Imagine the traffic. Now, imagine you were one who placed this billboard, along with a rented space right off the exit where the coffee would be served. In this hypothetical space—while playing a mixture

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February 16, 2016

The Dominance of Email: Penetration and Performance

By Rudly Raphael on February 16, 2016

light exploding email icon

  Many in the research industry banged the mobile drum as if mobile data collection would replace online in only a few years. This mindset, like other delusions of grandeur, ignored the clear challenges ahead for such a victory. Mobile data collection certainly managed some progress in the space and according to the latest GRIT industry report published by Greenbook.org,

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February 16, 2016

8 Killer Apps For Moving Or Remodeling Your Home

By Guest Blogger on February 16, 2016

  Remodeling and selling homes is complicated enough as it is. Fortunately, technology is making it a whole lot easier. Here are some of qSample’s favorite apps for getting the job done (some feedback provided by our contractor and home buyer online panels).   1. Homeselfe Homeselfe gives you a step-by-step walkthrough of your home to help you check its energy efficiency

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February 11, 2016

Dateless On Valentine’s Day? Science Says Get A Dog And Get Love Quick

By qSample on February 11, 2016

  Valentine’s Day is around the corner. You’re lonely and alone with no realistic date prospects. Dating website algorithms and magic spells just aren’t working. The rest of the year might be just as depressing. What do you do? Get a dog. By Cupid’s bow, get a dog right now! Science makes it clear that owning a pet makes you

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February 09, 2016

Paul DePodesta And The Power Of Analytics

By Rudly Raphael on February 09, 2016

  Statistics are much more than numbers. They drive major business decisions, engineering, and everyday life. They fuel testing of new medicine, protect our borders, push the Warriors to the NBA title, and even guide personal decisions, whether used consciously or not. Over millennia, military leaders employed data and analysis to defeat enemies. Today, major business leaders all over the

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February 09, 2016

The Train Wreck Reason Trump And Sanders Are So Insanely Popular

By qSample on February 09, 2016

Smoky train crash with Sanders and Trump floating in smoke

  As the political primaries heat up, little doubt exists on the public’s captivation with presidential candidates Donald Trump (Republican) and Bernie Sanders (Democrat). Trump has kindled a feverish right-wing populism never seen before in this nation, while Sanders “berns” the passion of millennials and staunch progressives. Although both individuals are galaxies apart in their ideology, a major reason for

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February 02, 2016

NFL Scandals Not Affecting Surging Popularity of Super Bowl (qSample & QuestionPro Study)

By qSample on February 02, 2016

  In these divided days of political campaigns and social upheaval, one event that always brings the country together is the Super Bowl. It’s a marketing and celebration bonanza surrounding the two best teams in the National Football League, this year being the Carolina Panthers and Denver Broncos. More than a cultural phenomenon, the Super Bowl is a chief bellwether

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January 28, 2016

The Main And Overlooked Reason Star Wars Is So Popular

By qSample on January 28, 2016

Leia and Luke kissing while Han Solo looks angry at them, from The Empire Strikes Back

  Talking about the cultural impact of the Star Wars franchise is like talking about the effects of the sun on the planet. It’s that big and encompassing…sometimes life changing. I know the first two movies of the series affected me deeply. I remember the day I first saw Star Wars as a seven-year-old almost as clearly as 9/11 as

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