October 06, 2015

The Looming Online Survey Crisis…and One Way to Avoid It

By qSample on October 06, 2015

Woman covering her face at fear of online survey on computer

Online surveys, the final frontier. Okay, maybe they’re not, but they seem to be as endless as the stars these days—with every brand asking for feedback after a purchase or service. That’s not surprising. Online research has become the preferred data collection method for market research. The Internet and Mobile Eras have made it easier and cost-effective to reach customer

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October 01, 2015

Infographic: 5 Remodeling Projects You’ll Want To Avoid

By qSample on October 01, 2015

House sinking in stormy sea

This week’s infographic is based on our article of the same name, 5 Remodeling Projects You’ll Want To Avoid.  It’s sound advice for homeowners, whether presented in written or graphic form. You’ll be surprised at the amount of money you could potentially lose down the road by committing these construction missteps. We’ve also shortened the customary headline from the usual “Infographic

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September 30, 2015

Why Being Continually Online is Like Having a Bad Acid Trip

By qSample on September 30, 2015

Woman having a drug trip while looking at her smartphone

Hippie guru Timothy Leary famously said, “Turn on, Tune in, Drop out.” He may have been referring to psychedelics, but his quote is more relevant than ever when it comes to our culture’s connectivity with the cyber dimensions. No one is dropping out, however, and being constantly online is overloading our minds with dangerous results. Hyper-connectivity—that state of being continually

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September 29, 2015

Study: Homebuyers Want Green (and they can now define the term)

By qSample on September 29, 2015

House made of leaves with light bulb in front

In a Jimmy Kimmel Live segment, a faux reporter went out to the enlightened streets of Los Angeles to research the views on eating gluten. Not surprisingly, most people interviewed rejected gluten in their diets for health reasons. The problem is that almost half had no idea what gluten even was! That’s the power of trends. Is going Green another

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September 24, 2015

Video: Mobile vs Online Research (which one is best for you?)

By qSample on September 24, 2015

We take a break from our regularly-scheduled weekly infographic to bring you a breaking video. Or more like a video that might make or break your market research in these evolving digital times. As I’ve mentioned before, online research has become the preferred method of analysis for the marketing industry. The rise of mobile technology offers yet one more dimension

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September 22, 2015

Latest Research Makes It Clear: Most Medical Apps Suck

By qSample on September 22, 2015

hand holding smartphone with of snake oil adverstisement

One of qSample’s proprietary online panels is physicians. The panel is vetted and continually engaged, and we feel it serves a crucial role in medical research and beyond. We like to think that our work represents that hallowed point where online and medicine meet for significant benefits on society. Unfortunately, that doesn’t seem the case for medical apps, according to the

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September 17, 2015

Infographic of the Week: Putting Together the Survey Puzzle

By qSample on September 17, 2015

Hand with floating puzzle pieces representing market research

Market research is a $24 billion a year business. It employs more than 150,000 workers nationwide. Online research has become the preferred method for research in this industry, and online surveys are an integral component. Needless to say, it’s crucial for an online survey to be as complete as possible before it self-actualizes as raw data for ravenous researchers. Surveys

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September 16, 2015

From Russia with Sample: Interview with Maryana Stepanova, qSample Business Development Executive

By qSample on September 16, 2015

Maryana Stepanova is the Business Development Executive of qSample. She graduated from Indiana University of Pennsylvania, and has been working in market research for the past three years. In this qSample Q&A, Maryana discusses the challenges and trends for market research in 2015 and beyond, as well as some of the most unusual and rewarding aspects of being an online sample

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September 15, 2015

8 Honest Truths About Spotting Liars and Lying

By qSample on September 15, 2015

Woman with a growing nose as she lied in front of a picture of wonder woman

As a provider of online focus groups, our team occasionally has the pleasure of observing market researchers perform qualitative mining on respondents. These sage researchers may not have a truth serum, but they come close in deciphering the intimate intentions of people during studies. To be honest, it’s crucial these days that all of us take measures to separate truth

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September 10, 2015

Infographic of the Week: Preventing Data Theft From Hackers

By qSample on September 10, 2015

Hooded hacker attempting to break screen of data

As a research and data collection company, qSample takes data security very seriously. We handle private information of more than a million respondents that comprise our various panels. Many of these panels consist of physicians, academics and government officials who themselves hold sensitive information. We simply live in a world where cyber security is paramount. After all, it’s estimated that

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