May 05, 2015

More Overused Marketing Terms that Need to Go

By qSample on May 05, 2015

Lady on building screaming at annoying marketing words flying in stormy sky

The reaction was loud and extreme to my recent article 20 Overused Marketing Terms that Need to Go. Some marketers reached out to me with kind agreement, enjoying the self-deprecation in guilty pleasure, and even providing their own terms. On the other side, some marketers were rather caustic, basically telling me to “leverage this!” The latter reaction is a bit

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April 30, 2015

Infographic of the Week: Writing the Perfect Email Subject Line

By qSample on April 30, 2015

This week’s infographic can be useful for any kind of subject line in an email, even if the title does say “surveys.” We feel this is important—as we are getting to the point that “emails” might join “death” and “taxes” as the only certainties in life. After all, if you think that getting someone’s attention with a phone call, marketing

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April 27, 2015

Freud and the Intriguing History of Focus Groups

By qSample on April 27, 2015

Focus groups may be seen as a dry scientific approach to market research. It may be so, but the actual origins of the focus groups are intriguing—replete with military intelligence, depth psychology, and a range of basic human instincts that of course include sex. At its core, the history of the focus group is a fascinating journey into the innovative

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April 24, 2015

Infographic of the Week: Will Apple Watch Succeed?

By qSample on April 24, 2015

Although the store availability of the Apple Watch has been delayed until June, today is the day the anticipated gadget mostly ships out to those who ordered it online (although some early orders may actually arrive this weekend). It’s officially the dawn of the wearable tech era, with Apple once again the glorious shining sun of market success. Or is

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April 22, 2015

What is Response Bias in Online Studies? (and how to slay it)

By qSample on April 22, 2015

Business man tempted by angel and devil on his shoulder, signifying response bias

You’ve got it all ready: vetted panel, crafted questionnaire, and an even enterprise software platform from a trusted provider. You’re ready for that data that will forward your market research to blissful success. Everything should be fine, right? Wrong. A lot can go wrong. One is response bias, or respondent bias. It’s a major issue in any survey methodology. The

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April 17, 2015

Infographic of the Week: Consumer TV Viewing Habits

By qSample on April 17, 2015

Mad Men is eclipsing, Game of Thrones is catapulting, and May sweeps are around the proverbial corner. (Someone tell me where has the year gone!). Thus, we are harnessing and refocusing for your viewing our internal study for this week’s infographic. Much of the data is found in our article Why Are We Paying for 200 Channels When We Only

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April 15, 2015

6 New Technologies that are Transforming Online Research Methods

By qSample on April 15, 2015

Innovative technology is being infused into various online research methods, making the industry not only advanced but an almost virtual reality rewarding to respondents and researchers alike. I’ll get to them at once, not to appear as tedious as the last phone company provider’s questionnaire or Starbucks online survey for those extra gold stars. Eye-tracking Technology        

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April 13, 2015

20 Overused Marketing Terms that Need to Go

By qSample on April 13, 2015

Frustrated man hitting screen because of so many overused marketing buzzwords

I say them. I say them to look like I’m part of a greater movement. I say them in meetings to look good. I say them in posts to seduce potential clients to the point all the senior account executive has to do is whisk them away down the proverbial sales funnel (at least in my Tuesday fantasies). Marketing terms

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April 10, 2015

Infographic of the Week: Spring & General Contractor Trends

By qSample on April 10, 2015

I’ve said it before here, and I’ll say it again now: There are two seasons in Chicago—winter and construction (replace “Chicago” with your preferred upper Midwest or Northeast location). To some, though, spring in these regions might seem like this meme: Yet for many spring is here, and so is the season of construction, where general contractors recover from Jack

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April 08, 2015

The Four Agreements to Asking the Perfect Question, in Business and Beyond (Infographic included)

By qSample on April 08, 2015

Compass with arrow pointing to answer while all other markers are questions.

“There are no right answers to wrong questions.” – Ursula K. Le Guin It has been said that the only stupid question is the one not asked. That doesn’t mean all questions are equal, though. I’ve seen many clients provide inadequate questionnaires that ultimately compromise their market research studies. Thus, as someone in the “question” business, I’ve gathered what I call

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