July 16, 2015

Infographic of the Week: Why Content Goes Viral

By qSample on July 16, 2015

We all want our business content to viral (except maybe for last year’s Christmas Party pictures or the snarky email to HR after it removed Jean Friday). In the name of Chris Crocker, much of the world wants their content to go viral! It rarely happens, though, even when it involves cats. Viral content is as elusive as finding out

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July 15, 2015

To Understand Market Research You Must Do Yoga

By Guest Blogger on July 15, 2015

One will find CEOs, entrepreneurs, and Hollywood stars all turning to a new trend: yoga and meditation. After years of skepticism, only recently is this trend seen as a holistic way to cure some of the world’s most common ailments. Yoga has shown to help reduce stress, depression, anxiety, and in some cases chronic back problems. This alleged mysticism has

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July 13, 2015

6 Respondent Supervillains That Destroy Your Survey Data

By qSample on July 13, 2015

Getting the best possible survey data is a heroic endeavor for anyone performing online research. It makes for a better market and academic world. Sadly, there are those respondents who impede this adventure, spawned from the nether regions of River Sample™ and causing bad survey data. By viewing these respondents through the lenses of archetypal villains, a researcher’s champion task

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July 09, 2015

Infographic of the Week: 7 Steps For Keeping Your Email Lists Clean

By qSample on July 09, 2015

They say cleanliness is next to godliness, and the God in the Machine that is our online ventures requires the continuous cleaning of our cyberworlds. Less poetically and more to the mark, email lists used for business or research should be kept orderly for the best possible outreach. As marketing guru Neil Patel stated, “Email is by far the most effective

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July 08, 2015

Is Google in Trouble? Yes, and There is No Coming Back

By qSample on July 08, 2015

The recent past has not been kind to Google. Beyond a shifting financial tech landscape, many of its latest injuries have been self-inflicted. One has to wonder what is happening to the once seemingly-omniscient internet pioneer that was ushering a new age of information and transparency. In reality, the Mountain View company might be in trouble. The reason is plain

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July 07, 2015

The Rising Cost of Pet Care (and what to do about it)

By qSample on July 07, 2015

It is commonly said that everything that rises must come down. Unfortunately, that maxim does not seem to apply to the cost of living. This includes the ballooning rates of veterinarian care. A recent commentary from the Santa Fe New Mexican relayed fresh statistics on the cost of pet healthcare. These included: – According to a 2011 report by the

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July 01, 2015

Infographic of the Week: The Advantages of Mobile Research

By qSample on July 01, 2015

Online research is still the dominant data collection mode of choice. Yet as we enter the Mobile Era, mobile research is gaining favor with researchers for many purposes, beyond being suitable for segmentation or specificity projects. For many reasons we’ve detailed, mobile research should be considered as part of any qualitative or quantitative research strategy. That is the theme of

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June 30, 2015

The Science Behind Habitually Late People

By qSample on June 30, 2015

Man running late with giant clock in backdrop

Some people seem to be always late, no matter what the event or appointment. They’re like the Samuel L. Jackson character in Goodfellas, who is told by the Joe Pesci character that he’s always late and will even be late to his own funeral. Such individuals seem like an enigma to those who thrive to be punctual, a perverse art form from

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June 25, 2015

Infographic of the Week: The Negative Effects of Multitasking

By qSample on June 25, 2015

We revisit multitasking in this week’s infographic, based on previous primary and secondary research. Not only is multitasking psychologically eroding, it is bleeding money from the entire workforce. This research brought some blowback once it was posted on social media. Many mother’s reached out to me, claiming that it’s impossible to raise children without multitasking. As an active parent, I

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June 23, 2015

The Rise and Fall (and Rise) of the BlackBerry

By qSample on June 23, 2015

Iron Man with BlackBerry head fighting rising iPhones

One of my fascinations has always been how seemingly “too big to fail” companies actually fail. I’m not referring to collateral damage caused some bursting bubble as happened to so many tech companies at the turn of the century. It’s more of the rapid and (almost) unexpected plunge that occurred with such companies as Myspace, Groupon or Viddy—all once entrenched

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