February 09, 2016

The Train Wreck Reason Trump And Sanders Are So Insanely Popular

By qSample on February 09, 2016

Smoky train crash with Sanders and Trump floating in smoke

  As the political primaries heat up, little doubt exists on the public’s captivation with presidential candidates Donald Trump (Republican) and Bernie Sanders (Democrat). Trump has kindled a feverish right-wing populism never seen before in this nation, while Sanders “berns” the passion of millennials and staunch progressives. Although both individuals are galaxies apart in their ideology, a major reason for

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February 02, 2016

NFL Scandals Not Affecting Surging Popularity of Super Bowl (qSample & QuestionPro Study)

By qSample on February 02, 2016

  In these divided days of political campaigns and social upheaval, one event that always brings the country together is the Super Bowl. It’s a marketing and celebration bonanza surrounding the two best teams in the National Football League, this year being the Carolina Panthers and Denver Broncos. More than a cultural phenomenon, the Super Bowl is a chief bellwether

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January 28, 2016

The Main And Overlooked Reason Star Wars Is So Popular

By qSample on January 28, 2016

Leia and Luke kissing while Han Solo looks angry at them, from The Empire Strikes Back

  Talking about the cultural impact of the Star Wars franchise is like talking about the effects of the sun on the planet. It’s that big and encompassing…sometimes life changing. I know the first two movies of the series affected me deeply. I remember the day I first saw Star Wars as a seven-year-old almost as clearly as 9/11 as

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January 27, 2016

Top 10 qSample Blog Posts of 2015

By qSample on January 27, 2016

  January is the month of awards shows, football playoffs and navigating Jack Frost. For businesses, January is commonly the month of recapping the previous quarters and auguring the new year. We’ve scribed our crystal ball at qSample when it comes to market survey methodology trends; but please allow us to present our top articles of 2015. None of these

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January 25, 2016

Why Are Veterinarians Not Embracing Mobile Devices?

By qSample on January 25, 2016

Veterinarian holding iPad besides two curious horses

  Technological advances in medicine continue at a seemingly breakneck speed. That would certainly include the veterinary field. For example, laser therapy is now employed in veterinary clinics to neuter pets as well as manage their pain—unheard of a decade ago in any scientific consideration. Yet being tech-involved doesn’t seem to be the case for veterinarians in their relation to

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January 21, 2016

Market Research vs. Marketing Research (The Great Debate)

By qSample on January 21, 2016

You say toma-toe, I say toe-mato. You say marketing research, I say market research. Are we saying the same thing, though? Are they interchangeable synonyms? (And aren’t all synonyms interchangeable anyway? Discuss.) These questions have confounded marketers for thousands of years, appearing in ancient Egyptian hieroglyphics depicting Horus and Set battling over the terms (okay, that’s hyperbole on my side,

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January 19, 2016

5 Digital Tech Trends Transforming The Pet Industry In 2016

By qSample on January 19, 2016

This year promises the continuation of valuable digital technological trends. There will be a new iPhone and there will be a lot of talk about big data. The flying car will probably not arrive nor will the true version of the hoverboard. Digital technology will certainly benefit the veterinary world. It might even move the veterinarian world up to date

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January 14, 2016

12 Sage Tips To Optimize Mobile Surveys [Infographic]

By qSample on January 14, 2016

Smartphone bursting with information and symbols

  Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s more like a conquest. I could go on all day about mobile, toss in

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January 12, 2016

Survey Incentives: The Key To The Promised Land Of Quality Data

By qSample on January 12, 2016

  Incentives make the market research world go around. At least they should, especially when it comes to managing and distilling quality data from online panels. Many marketers make the mistake of assuming the population is peaches and cream when it comes to participating in research projects. They assume consumers join market research surveys out of some grand altruism or

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January 11, 2016

The One Surefire Prediction For Construction in 2016

By qSample on January 11, 2016

Woman looking in crystal ball to see a green home

  Despite lukewarm shopping during this past Holiday Season (which our research predicted), many experts foresee a healthy economy in 2016 for most sectors. One such sector is the construction industry—also tagged with many other predictions. The crystal balls are out early this year, perhaps more than wrecking balls. Who knows which divinations will come true? There is, however, one

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