October 09, 2014

Social Media Users Earn Less

By qSample on October 09, 2014

A recent study conducted with qSample’s general consumer panel reveals that more than 60% of respondents surveyed access Facebook 3-6 times a day. Results also show those who are logged in that frequently earn an income of $50,000 or less per year. The survey was conducted during the last week of September, with more than 400 respondents participating.  Among those

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October 02, 2014

Boosting Response Rates: Crafting the Perfect Survey Invitation Email

By Rudly Raphael on October 02, 2014

Historically mail surveys have better response rates than online surveys. But it doesn’t mean online surveys aren’t useful. In fact, online surveys have the advantage of being more cost-effective and easier to administer than mail surveys. Studies have shown that there are several ways to increase response rates for online surveys. qSample has searched the Internet, scholarly journals, trade publications,

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September 26, 2014

Replicating Apple’s Success

By qSample on September 26, 2014

Replicating Apple's Success

Apple didn’t invent laptop computers, MP3 players, smarthphones and PCs. Its success would lead people to believe otherwise. While Apple does create some great products, a large part of its success lies with not only with a marketing strategy that is unparalleled in the industry, but in the little details that differentiate Apple from the competition. We’ve compiled a list

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September 12, 2014

How to Find your Target Audience

By qSample on September 12, 2014

Four Steps to finding your target audience

Finding the target audience is one of the most important tasks marketers must complete in order to effectively market products and services. Unfortunately, some marketers do not take the time to find their target audience, or they targeted the wrong audience. This usually will result in failed marketing campaigns. qSample, a research and data collection firm, compiled a comprehensive step-by-step

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August 26, 2014

The Art of Good Time Management

By qSample on August 26, 2014

We try, and try, to get it all done, but sometimes, at the end of the day, some tasks go unfinished. When it comes to social media marketing, our tasks are plenty, and the days are short. How can we better manage our time so we can get it all done? The trick is adopting better time management skills, and

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August 22, 2014

Tracking Medical Information With 10 Smartphone Apps!

By qSample on August 22, 2014

These days it seems that there’s an app for everything. Many of these, like the electric razor app, which displays an electric razor while causing the phone to vibrate, are pointless fun, others however, can have a great deal of practical use. There’s no doubt about it, smartphones and wearables have opened many possibilities for users on the go, and

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August 13, 2014

What our Pets Say about our Personality

By qSample on August 13, 2014

The age old battle between pet owners always comes down to which animal is better: a cat or a dog? A recent study found that the answer may depend on the personality of the owner, and that there really is a difference between people who identify themselves as “dog people and “cat people.” The study from Carroll University suggests that

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August 06, 2014

Getting a Greater ROI from Google Adwords

By qSample on August 06, 2014

You heard about how about other businesses generating a lot of sales by using Google Adwords, and so you’ve invested the time and money into creating a Google Adwords account. Your goal was to generate more sales leads, so that your sales team could convert those leads into sales. But you haven’t seen an uptick paid search leads, or the

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July 29, 2014

Advantages and Disadvantages of Mobile Surveys

By qSample on July 29, 2014

Smartphones. Almost everyone has one. According to comScore, smartphones made up 67 percent of the mobile market. If you have ever been on a busy train or bus, you’ve seen plenty of people whip out their iPhones or other smartphones to text, update their Facebook and Twitter status, play those delightfully addictive games, listen to music and even watch videos.

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June 27, 2014

Access Over Ownership: Consumers Prefer Media Subscription

By Rudly Raphael on June 27, 2014

As the media world continues to focus on instant access and mobility, consumers are choosing subscription services to rent movies, TV shows, games, and music instead of purchasing them. Since the advent of the digital revolution, consumers seem to place a higher demand on access to media, rather than actually owning it. Media subscription services are more popular than ever,

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