October 27, 2015

The Growing Idealism of Ivy League Graduates

By qSample on October 27, 2015

Group of executives under a glowing Ivy League Banner

A famous quote misattributed to Winston Churchill goes: “If you’re not a liberal when you’re 25, you have no heart. If you’re not a conservative by the time you’re 35, you have no brain.” That might not be the case, though, when it comes Ivy League graduates. These noted alumni may not be more liberal, in a conventional sense. However, a

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October 22, 2015

Homebuyers Are Green For Green Homes (SlideShare)

By qSample on October 22, 2015

Woman underneath drawing of house in green landscape

Buying Green has been a popular trend for decades, even if the term isn’t universally agreed upon or even understood. According to research, both secondary and qSample’s primary, homeowners and homebuyers can define Green. And they want it more than ever when it comes to living arrangements. This includes various demographics, including the spectrums of baby boomers and millennials. These

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October 19, 2015

What Are The Odds Of Randomly Meeting Someone You Know?

By qSample on October 19, 2015

I live in Chicago, along with close to three million other meat machines, 11 million if you include the proverbial Chicagoland area. I go through periods where it’s not uncommon to run into people I know, downtown and beyond. We meet at varied places like a bus stop on State Street or walking down La Salle Avenue near the Daley

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October 15, 2015

Infographic: 3 Aspects Of A Valid Online Survey

By qSample on October 15, 2015

Simplicity and validity. Those two elements make life vibrant, and they pertain to market research. Let’s add visual, and with that trinity your research can potentially be nicely rewarding. This may seem poetic overkill when it comes to online surveys, but it’s actually essential. As qSample has presented, online survey responses rates are lower than ever, with some studies showing

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October 13, 2015

5 Weird Pet Apps That Are Actually Legal

By qSample on October 13, 2015

Cat with shocked expression

Apps seem to run our world, or at the very least manage them. There are over 3 million apps available from Google and Apple alone, and these address most consumer needs and certainly desires. No surprisingly, apps also address the needs and desires of consumer pets. Pet owner apps are available to assists in the training, tracking and lifestyle of pets. Some,

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October 08, 2015

Video: 8 Myths About Lying

By qSample on October 08, 2015

Man with hand raised to swear yet with other hand with crossed fingers

You will either lie or be lied to today. That’s pretty much a fact. Some lies are harmless, such as a false compliment, but some will wreak havoc on your life. Spotting lies is important, yet an ability few have, mainly because of various stubborn myths. That’s the theme of our video based on our primary and secondary research from

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October 06, 2015

The Looming Online Survey Crisis…and One Way to Avoid It

By qSample on October 06, 2015

Woman covering her face at fear of online survey on computer

Online surveys, the final frontier. Okay, maybe they’re not, but they seem to be as endless as the stars these days—with every brand asking for feedback after a purchase or service. That’s not surprising. Online research has become the preferred data collection method for market research. The Internet and Mobile Eras have made it easier and cost-effective to reach customer

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October 01, 2015

Infographic: 5 Remodeling Projects You’ll Want To Avoid

By qSample on October 01, 2015

House sinking in stormy sea

This week’s infographic is based on our article of the same name, 5 Remodeling Projects You’ll Want To Avoid.  It’s sound advice for homeowners, whether presented in written or graphic form. You’ll be surprised at the amount of money you could potentially lose down the road by committing these construction missteps. We’ve also shortened the customary headline from the usual “Infographic

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September 30, 2015

Why Being Continually Online is Like Having a Bad Acid Trip

By qSample on September 30, 2015

Woman having a drug trip while looking at her smartphone

Hippie guru Timothy Leary famously said, “Turn on, Tune in, Drop out.” He may have been referring to psychedelics, but his quote is more relevant than ever when it comes to our culture’s connectivity with the cyber dimensions. No one is dropping out, however, and being constantly online is overloading our minds with dangerous results. Hyper-connectivity—that state of being continually

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September 29, 2015

Study: Homebuyers Want Green (and they can now define the term)

By qSample on September 29, 2015

House made of leaves with light bulb in front

In a Jimmy Kimmel Live segment, a faux reporter went out to the enlightened streets of Los Angeles to research the views on eating gluten. Not surprisingly, most people interviewed rejected gluten in their diets for health reasons. The problem is that almost half had no idea what gluten even was! That’s the power of trends. Is going Green another

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