December 17, 2015

May The Focus Group Be With You (Infographic)

By qSample on December 17, 2015

‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you have used or are considering using focus groups for qualitative projects. As qSample’s latest infographic details (channeling

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December 16, 2015

qSample’s Breakfast With Google (and the important news revealed)

By qSample on December 16, 2015

  qSample recently had the pleasure of directly interacting with Google. The encounter revealed important shifts in Google+ and much of Google’s business-ranking on search engines. Marketing Director Miguel Conner and Business Development Executive Maryana Stepanova attended an exclusive Google Partners Digital Breakfast. It was held at 150 N. Michigan (downtown Chicago). The event was hosted by Tom Casale and Gary

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December 15, 2015

7 Internet Discussion Rules That Will Save Your Reputation (And Sanity)

By qSample on December 15, 2015

Lady happy by sounds of the internet

  One of qSample’s management roles is to engage online with peers in the market research industry—in different LinkedIn and Google+ groups. It’s not a chore, mind you, but an added avenue to make connections and pursue edification. Discussions can get heated, of course. Most of us are passionate about our work. Yet our team consistently remains calm and helpful

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December 10, 2015

The Lifestyle of Ivy League Graduates (Infographic)

By qSample on December 10, 2015

Man in business suit riding a bicycle very happily

With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and

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December 07, 2015

4 Stellar Tips For A Galactic Online Focus Group

By qSample on December 07, 2015

Online research is the favored method of analysis in the marketing industry. Thus, it’s no surprise that online surveys are booming across the internet skies, whereas telephone polling and paper surveys purportedly join that great market research heaven in the sky. One could say the same regarding online focus groups. Although this mode of qualitative research is nowhere near the

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December 02, 2015

Our Sample For A Cause Charity

By qSample on December 02, 2015

qSample is proud (or more like humbled) to support such charities as PAWS Chicago, National Kidney Foundation and others. During this Holiday Season, we would like to increase our giving, and invite you to be part of it. Our sample has worked for many esteemed clients in market research; now we would like to use our sample for a cause.

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December 01, 2015

Time To Permanently Demolish The 40-Hour Work Week

By qSample on December 01, 2015

Picture of Narrator in Fight Club looking at boss from Office Space

  The 40-hour work week. The 8-hour work day. Ah yes… These two measurements are staples of the American workforce, entrenched memes in most industries and positions. One size fits like a first world glove. But do these schedules really make sense? Is that the best way to work to remain competitive before the arriving robots take our jobs? Is

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November 24, 2015

Consumers Not Jolly About Shopping This Holiday Season (qSample Study)

By qSample on November 24, 2015

Santa Claus asleep by a pile of gifts

  It’s getting to look a lot like Christmas…at least in the minds of retailers eager to race into the black as the Holiday Season gears up. With a seemingly improving economy, many businesses expect a robust increase in sales this year. Will their Yule wishes be granted? Not likely, based on qSample’s syndicated study. Christmas shoppers appear to be

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November 19, 2015

Quiz: Are You A Market Research Expert?

By qSample on November 19, 2015

  There’s no doubt your data surfing and number-grinding have produced stellar results for your company or client. There’s no doubt that your qualitative Sauron-eye has continually mined the deepest shafts of your focus groups’ subconscious. But are you a Market Research Expert? Do you know the system as well as the history? Do you thrive in the backend of

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November 17, 2015

The Father of Market Research

By qSample on November 17, 2015

Picture of Edward Bernays before digital numbers and an observing eye

  In Freud and the Intriguing History of Focus Groups, I detailed the life and influence of Ernest Dichter—a patriarch of qualitative research and chief father of the focus group. As the title of the article indicated, Dichter was greatly informed by Sigmund Freud; and that shaped many modern notions of market research. There is another figure who arguably towers

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