March 03, 2016

How Virtual Reality Is Transforming Market Research

By qSample on March 03, 2016

  Certain trends seem to surge and sputter, and then surge and sputter. Two examples might be 3D movies and Ska. The most recent instance is virtual reality, which surged at times in the 90s and 2000s but then sputtered without adhering to mass culture. Virtual reality is back again, with somewhat of a vengeance, highlighted by such technologies as

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March 01, 2016

Work Meetings Are Destroying Business (and how to destroy them back)

By qSample on March 01, 2016

Frustrated workers in a business meeting

  My brother is a vice president of a large company. He often tells me he gets anxiety on Sundays because of an incoming Monday of long, byzantine meetings. I asked him once who was responsible for all these work meetings. He answered, “I schedule most of them.” When I asked him why, he dully answered, “Well, it’s just what

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February 25, 2016

Is Apple Watch Finally Being Accepted By Consumers?

By qSample on February 25, 2016

  Not that long ago our syndicated research pointed to the tepid attitude towards the Apple Watch. Right before the release of the much-touted wearable in spring of 2015, our custom audiences in essence collectively shrugged cold shoulders (41% said they were not interested while 18% were not aware of its arrival). Later on and early that summer, in an

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February 24, 2016

The Most Accurate Parody Movies Of The Workplace

By qSample on February 24, 2016

  To parody the workplace one doesn’t necessarily have to leave the workplace. The American workplace is largely a self-fulling, eternal loop of satirical moments—from byzantine meetings to black hole paperwork, from faltering tech originally meant to save time to Wonderland jargon spoken by so many management emperors wearing no clothes. At least this seems to be the case on

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February 23, 2016

Should Veterinarians Be Called Doctors?

By qSample on February 23, 2016

Veterinarians shrugging while animals watch him

  During an exchange between members of our veterinary panel and some clients, a friendly online discussion started on how to address veterinarians. Are veterinarians doctors? In the traditional sense? What is the traditional sense of a doctor anyway? As it happens often, the answers were definite, but couched in nuanced context. First and broadly speaking, a doctorate can be

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February 18, 2016

Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]

By qSample on February 18, 2016

Man holding smartphone with survey written on screen

  Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar Binks is just hitting below the belt. Well, take a look at data on online

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February 17, 2016

Top 10 Consumer Research Questions (and a damn fine cup of coffee)

By qSample on February 17, 2016

man drinking coffee

  Jay Conrad Levinson, the author of Guerrilla Marketing, once stated that the greatest billboard in history would simply have these words: “Free coffee, next exit.” Imagine the traffic. Now, imagine you were one who placed this billboard, along with a rented space right off the exit where the coffee would be served. In this hypothetical space—while playing a mixture

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February 16, 2016

The Dominance of Email: Penetration and Performance

By Rudly Raphael on February 16, 2016

light exploding email icon

  Many in the research industry banged the mobile drum as if mobile data collection would replace online in only a few years. This mindset, like other delusions of grandeur, ignored the clear challenges ahead for such a victory. Mobile data collection certainly managed some progress in the space and according to the latest GRIT industry report published by Greenbook.org,

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February 16, 2016

8 Killer Apps For Moving Or Remodeling Your Home

By Guest Blogger on February 16, 2016

  Remodeling and selling homes is complicated enough as it is. Fortunately, technology is making it a whole lot easier. Here are some of qSample’s favorite apps for getting the job done (some feedback provided by our contractor and home buyer online panels).   1. Homeselfe Homeselfe gives you a step-by-step walkthrough of your home to help you check its energy efficiency

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February 11, 2016

Dateless On Valentine’s Day? Science Says Get A Dog And Get Love Quick

By qSample on February 11, 2016

  Valentine’s Day is around the corner. You’re lonely and alone with no realistic date prospects. Dating website algorithms and magic spells just aren’t working. The rest of the year might be just as depressing. What do you do? Get a dog. By Cupid’s bow, get a dog right now! Science makes it clear that owning a pet makes you

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