December 10, 2015

The Lifestyle of Ivy League Graduates (Infographic)

By qSample on December 10, 2015

Man in business suit riding a bicycle very happily

With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and

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December 07, 2015

4 Stellar Tips For A Galactic Online Focus Group

By qSample on December 07, 2015

Online research is the favored method of analysis in the marketing industry. Thus, it’s no surprise that online surveys are booming across the internet skies, whereas telephone polling and paper surveys purportedly join that great market research heaven in the sky. One could say the same regarding online focus groups. Although this mode of qualitative research is nowhere near the

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December 02, 2015

Our Sample For A Cause Charity

By qSample on December 02, 2015

qSample is proud (or more like humbled) to support such charities as PAWS Chicago, National Kidney Foundation and others. During this Holiday Season, we would like to increase our giving, and invite you to be part of it. Our sample has worked for many esteemed clients in market research; now we would like to use our sample for a cause.

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December 01, 2015

Time To Permanently Demolish The 40-Hour Work Week

By qSample on December 01, 2015

Picture of Narrator in Fight Club looking at boss from Office Space

  The 40-hour work week. The 8-hour work day. Ah yes… These two measurements are staples of the American workforce, entrenched memes in most industries and positions. One size fits like a first world glove. But do these schedules really make sense? Is that the best way to work to remain competitive before the arriving robots take our jobs? Is

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November 24, 2015

Consumers Not Jolly About Shopping This Holiday Season (qSample Study)

By qSample on November 24, 2015

Santa Claus asleep by a pile of gifts

  It’s getting to look a lot like Christmas…at least in the minds of retailers eager to race into the black as the Holiday Season gears up. With a seemingly improving economy, many businesses expect a robust increase in sales this year. Will their Yule wishes be granted? Not likely, based on qSample’s syndicated study. Christmas shoppers appear to be

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November 19, 2015

Quiz: Are You A Market Research Expert?

By qSample on November 19, 2015

  There’s no doubt your data surfing and number-grinding have produced stellar results for your company or client. There’s no doubt that your qualitative Sauron-eye has continually mined the deepest shafts of your focus groups’ subconscious. But are you a Market Research Expert? Do you know the system as well as the history? Do you thrive in the backend of

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November 17, 2015

The Father of Market Research

By qSample on November 17, 2015

Picture of Edward Bernays before digital numbers and an observing eye

  In Freud and the Intriguing History of Focus Groups, I detailed the life and influence of Ernest Dichter—a patriarch of qualitative research and chief father of the focus group. As the title of the article indicated, Dichter was greatly informed by Sigmund Freud; and that shaped many modern notions of market research. There is another figure who arguably towers

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November 12, 2015

Baby Boomers Love Social Media And Tech (Video & Infographic)

By qSample on November 12, 2015

Elderly couple using smartphone for a selfie

One of the enemies of market research could easily be conventional wisdom. Perception becomes reality often in the public flow, but that reality is far removed from accurate data. That is how we got the Edsel, Pepsi Clear, Robin Thicke and other poorly-researched products that at one point just seemed…conventionally wise? At qSample, our research has combatted conventional wisdom for

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November 09, 2015

The Five Greatest Survey Questions Ever

By qSample on November 09, 2015

Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the industry—part of the continued epic of understanding the intimate desires and motivations of various demographics. qSample has provided research on

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October 29, 2015

Infographic: The Mental Dangers of Being Online (too much…)

By qSample on October 29, 2015

Not a month goes by without some study on the hazards of surfing the stormy online seas. The warnings go that being online may be as damaging as the abuse of alcohol, sugar or Netflix. But is it true, or as with caffeine the pendulum will swing in scientific studies? Neither. The internet is a medium, and thus it’s intrinsically

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