January 27, 2016

Top 10 qSample Blog Posts of 2015

By qSample on January 27, 2016

  January is the month of awards shows, football playoffs and navigating Jack Frost. For businesses, January is commonly the month of recapping the previous quarters and auguring the new year. We’ve scribed our crystal ball at qSample when it comes to market survey methodology trends; but please allow us to present our top articles of 2015. None of these

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January 25, 2016

Why Are Veterinarians Not Embracing Mobile Devices?

By qSample on January 25, 2016

Veterinarian holding iPad besides two curious horses

  Technological advances in medicine continue at a seemingly breakneck speed. That would certainly include the veterinary field. For example, laser therapy is now employed in veterinary clinics to neuter pets as well as manage their pain—unheard of a decade ago in any scientific consideration. Yet being tech-involved doesn’t seem to be the case for veterinarians in their relation to

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January 21, 2016

Market Research vs. Marketing Research (The Great Debate)

By qSample on January 21, 2016

You say toma-toe, I say toe-mato. You say marketing research, I say market research. Are we saying the same thing, though? Are they interchangeable synonyms? (And aren’t all synonyms interchangeable anyway? Discuss.) These questions have confounded marketers for thousands of years, appearing in ancient Egyptian hieroglyphics depicting Horus and Set battling over the terms (okay, that’s hyperbole on my side,

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January 19, 2016

5 Digital Tech Trends Transforming The Pet Industry In 2016

By qSample on January 19, 2016

This year promises the continuation of valuable digital technological trends. There will be a new iPhone and there will be a lot of talk about big data. The flying car will probably not arrive nor will the true version of the hoverboard. Digital technology will certainly benefit the veterinary world. It might even move the veterinarian world up to date

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January 14, 2016

12 Sage Tips To Optimize Mobile Surveys [Infographic]

By qSample on January 14, 2016

Smartphone bursting with information and symbols

  Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s more like a conquest. I could go on all day about mobile, toss in

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January 12, 2016

Survey Incentives: The Key To The Promised Land Of Quality Data

By qSample on January 12, 2016

  Incentives make the market research world go around. At least they should, especially when it comes to managing and distilling quality data from online panels. Many marketers make the mistake of assuming the population is peaches and cream when it comes to participating in research projects. They assume consumers join market research surveys out of some grand altruism or

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January 11, 2016

The One Surefire Prediction For Construction in 2016

By qSample on January 11, 2016

Woman looking in crystal ball to see a green home

  Despite lukewarm shopping during this past Holiday Season (which our research predicted), many experts foresee a healthy economy in 2016 for most sectors. One such sector is the construction industry—also tagged with many other predictions. The crystal balls are out early this year, perhaps more than wrecking balls. Who knows which divinations will come true? There is, however, one

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January 07, 2016

The Top 5 Market Research Trends In 2016 (Infographic)

By qSample on January 07, 2016

  The Holidays are over, the decorations are coming down, and the weather isn’t getting tropical anytime soon. That doesn’t mean festivities need to be done, though. Marketers have much to celebrate with potentially game-changing trends paving the way for a bright new year. We can go right back to the future of energetic research. Enter our infographic, based on the

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December 29, 2015

2016 Tech That Will Make You A Market Research Blade Runner

By qSample on December 29, 2015

In a fast-moving online culture, it seems like we’re always catching up to the next tech advance…or at least waiting eagerly for the next smartphone upgrade. In reality, though, technological innovations are a logical and natural continuum—sometimes long in the making and slow in the perfecting. This progress could be the case for market research in 2016. Several technologies might

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December 22, 2015

Market Research Trends To Follow In 2016 Or Die

By qSample on December 22, 2015

  Okay, the headline might be a tad sensationalistic. Your market research position is probably as safe as the video store or the phonebook. But just in case, palpable trends loom in 2016 that require your attention. These shifts  will alter the landscape of market research—and perhaps to infinity and beyond (depending on the data).   Surveys Will Have To Be

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