You say toma-toe, I say toe-mato. You say marketing research, I say market research. Are we saying the same thing, though? Are they interchangeable synonyms? (And aren’t all synonyms interchangeable anyway? Discuss.) These questions have confounded marketers for thousands of years, appearing in ancient Egyptian hieroglyphics depicting Horus and Set battling over the terms (okay, that’s hyperbole on my side,

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This year promises the continuation of valuable digital technological trends. There will be a new iPhone and there will be a lot of talk about big data. The flying car will probably not arrive nor will the true version of the hoverboard. Digital technology will certainly benefit the veterinary world. It might even move the veterinarian world up to date

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  Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s more like a conquest. I could go on all day about mobile, toss in

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  Incentives make the market research world go around. At least they should, especially when it comes to managing and distilling quality data from online panels. Many marketers make the mistake of assuming the population is peaches and cream when it comes to participating in research projects. They assume consumers join market research surveys out of some grand altruism or

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  Despite lukewarm shopping during this past Holiday Season (which our research predicted), many experts foresee a healthy economy in 2016 for most sectors. One such sector is the construction industry—also tagged with many other predictions. The crystal balls are out early this year, perhaps more than wrecking balls. Who knows which divinations will come true? There is, however, one

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  The Holidays are over, the decorations are coming down, and the weather isn’t getting tropical anytime soon. That doesn’t mean festivities need to be done, though. Marketers have much to celebrate with potentially game-changing trends paving the way for a bright new year. We can go right back to the future of energetic research. Enter our infographic, based on the

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In a fast-moving online culture, it seems like we’re always catching up to the next tech advance…or at least waiting eagerly for the next smartphone upgrade. In reality, though, technological innovations are a logical and natural continuum—sometimes long in the making and slow in the perfecting. This progress could be the case for market research in 2016. Several technologies might

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  Okay, the headline might be a tad sensationalistic. Your market research position is probably as safe as the video store or the phonebook. But just in case, palpable trends loom in 2016 that require your attention. These shifts  will alter the landscape of market research—and perhaps to infinity and beyond (depending on the data).   Surveys Will Have To Be

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‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you have used or are considering using focus groups for qualitative projects. As qSample’s latest infographic details (channeling

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  qSample recently had the pleasure of directly interacting with Google. The encounter revealed important shifts in Google+ and much of Google’s business-ranking on search engines. Marketing Director Miguel Conner and Business Development Executive Maryana Stepanova attended an exclusive Google Partners Digital Breakfast. It was held at 150 N. Michigan (downtown Chicago). The event was hosted by Tom Casale and Gary

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