December 29, 2015

2016 Tech That Will Make You A Market Research Blade Runner

By qSample on December 29, 2015

In a fast-moving online culture, it seems like we’re always catching up to the next tech advance…or at least waiting eagerly for the next smartphone upgrade. In reality, though, technological innovations are a logical and natural continuum—sometimes long in the making and slow in the perfecting. This progress could be the case for market research in 2016. Several technologies might

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December 22, 2015

Market Research Trends To Follow In 2016 Or Die

By qSample on December 22, 2015

  Okay, the headline might be a tad sensationalistic. Your market research position is probably as safe as the video store or the phonebook. But just in case, palpable trends loom in 2016 that require your attention. These shifts  will alter the landscape of market research—and perhaps to infinity and beyond (depending on the data).   Surveys Will Have To Be

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December 17, 2015

May The Focus Group Be With You (Infographic)

By qSample on December 17, 2015

‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you have used or are considering using focus groups for qualitative projects. As qSample’s latest infographic details (channeling

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December 16, 2015

qSample’s Breakfast With Google (and the important news revealed)

By qSample on December 16, 2015

  qSample recently had the pleasure of directly interacting with Google. The encounter revealed important shifts in Google+ and much of Google’s business-ranking on search engines. Marketing Director Miguel Conner and Business Development Executive Maryana Stepanova attended an exclusive Google Partners Digital Breakfast. It was held at 150 N. Michigan (downtown Chicago). The event was hosted by Tom Casale and Gary

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December 15, 2015

7 Internet Discussion Rules That Will Save Your Reputation (And Sanity)

By qSample on December 15, 2015

Lady happy by sounds of the internet

  One of qSample’s management roles is to engage online with peers in the market research industry—in different LinkedIn and Google+ groups. It’s not a chore, mind you, but an added avenue to make connections and pursue edification. Discussions can get heated, of course. Most of us are passionate about our work. Yet our team consistently remains calm and helpful

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December 10, 2015

The Lifestyle of Ivy League Graduates (Infographic)

By qSample on December 10, 2015

Man in business suit riding a bicycle very happily

With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and

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December 07, 2015

4 Stellar Tips For A Galactic Online Focus Group

By qSample on December 07, 2015

Online research is the favored method of analysis in the marketing industry. Thus, it’s no surprise that online surveys are booming across the internet skies, whereas telephone polling and paper surveys purportedly join that great market research heaven in the sky. One could say the same regarding online focus groups. Although this mode of qualitative research is nowhere near the

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December 02, 2015

Our Sample For A Cause Charity

By qSample on December 02, 2015

qSample is proud (or more like humbled) to support such charities as PAWS Chicago, National Kidney Foundation and others. During this Holiday Season, we would like to increase our giving, and invite you to be part of it. Our sample has worked for many esteemed clients in market research; now we would like to use our sample for a cause.

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December 01, 2015

Time To Permanently Demolish The 40-Hour Work Week

By qSample on December 01, 2015

Picture of Narrator in Fight Club looking at boss from Office Space

  The 40-hour work week. The 8-hour work day. Ah yes… These two measurements are staples of the American workforce, entrenched memes in most industries and positions. One size fits like a first world glove. But do these schedules really make sense? Is that the best way to work to remain competitive before the arriving robots take our jobs? Is

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November 24, 2015

Consumers Not Jolly About Shopping This Holiday Season (qSample Study)

By qSample on November 24, 2015

Santa Claus asleep by a pile of gifts

  It’s getting to look a lot like Christmas…at least in the minds of retailers eager to race into the black as the Holiday Season gears up. With a seemingly improving economy, many businesses expect a robust increase in sales this year. Will their Yule wishes be granted? Not likely, based on qSample’s syndicated study. Christmas shoppers appear to be

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