By qSample on January 11, 2016
Despite lukewarm shopping during this past Holiday Season (which our research predicted), many experts foresee a healthy economy in 2016 for most sectors. One such sector is the construction industry—also tagged with many other predictions. The crystal balls are out early this year, perhaps more than wrecking balls. Who knows which divinations will come true? There is, however, one
By qSample on January 07, 2016
The Holidays are over, the decorations are coming down, and the weather isn’t getting tropical anytime soon. That doesn’t mean festivities need to be done, though. Marketers have much to celebrate with potentially game-changing trends paving the way for a bright new year. We can go right back to the future of energetic research. Enter our infographic, based on the
By qSample on January 04, 2016
The Seven Deadly Sins emerged from an ecclesiastic era, and since then have evolved as broader ethic markers for those who prefer disinfected consciences. Gwyneth Paltrow lost her head over them in the movie Seven, and the secular world has incorporated them as business credos (an example being The Seven Deadly Sins of Management, from the Harvard Business Review).
By qSample on December 29, 2015
In a fast-moving online culture, it seems like we’re always catching up to the next tech advance…or at least waiting eagerly for the next smartphone upgrade. In reality, though, technological innovations are a logical and natural continuum—sometimes long in the making and slow in the perfecting. This progress could be the case for market research in 2016. Several technologies might
By qSample on December 22, 2015
Okay, the headline might be a tad sensationalistic. Your market research position is probably as safe as the video store or the phonebook. But just in case, palpable trends loom in 2016 that require your attention. These shifts will alter the landscape of market research—and perhaps to infinity and beyond (depending on the data). Surveys Will Have To Be
By qSample on December 17, 2015
‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you have used or are considering using focus groups for qualitative projects. As qSample’s latest infographic details (channeling
By qSample on December 16, 2015
qSample recently had the pleasure of directly interacting with Google. The encounter revealed important shifts in Google+ and much of Google’s business-ranking on search engines. Marketing Director Miguel Conner and Business Development Executive Maryana Stepanova attended an exclusive Google Partners Digital Breakfast. It was held at 150 N. Michigan (downtown Chicago). The event was hosted by Tom Casale and Gary
By qSample on December 15, 2015
One of qSample’s management roles is to engage online with peers in the market research industry—in different LinkedIn and Google+ groups. It’s not a chore, mind you, but an added avenue to make connections and pursue edification. Discussions can get heated, of course. Most of us are passionate about our work. Yet our team consistently remains calm and helpful
By qSample on December 10, 2015
With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and
By qSample on December 07, 2015
Online research is the favored method of analysis in the marketing industry. Thus, it’s no surprise that online surveys are booming across the internet skies, whereas telephone polling and paper surveys purportedly join that great market research heaven in the sky. One could say the same regarding online focus groups. Although this mode of qualitative research is nowhere near the
