January 17, 2017

Top 5 Healthcare Trends Impacting Market Research in 2017

By qSample on January 17, 2017

The healthcare industry is always evolving based on changes in the public landscape. The sensitivity to consumers’ needs and perceptions is quintessential to the success of new develops in healthcare. The new year introduces a new set of trending topics that yearn to be explored through market research. Therefore we have compiled the top five trends that will impact market

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January 13, 2017

In an Evolving Research Landscape, Giving is a Two-way Street

By Rudly Raphael on January 13, 2017

One phrase we often hear repeatedly from research practitioners is that: “Survey participation is declining and online data quality continues to plague the industry.” After investing a great deal of time, resources, and effort, they are often unsatisfied with the quality of data collected for their research. After all, the research is meaningless if the survey results are inadequate. “How

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December 30, 2016

Best Moments in Research of 2016

By qSample on December 30, 2016

As 2016 comes to an end, we have been doing a bit of reflection and making New Year’s resolutions  along with the rest of you. All year long we have been researching an array of topics and presenting them in our distinctive qSample style. We have conducted research with both our general panel and specialty panels, in order to share

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December 28, 2016

Learning from the Best: Stellar Email Marketing Campaigns

By qSample on December 28, 2016

  Having fresh and updated tactics for email marketing campaigns is a constant goal for companies. As time passes new technology emerges, consumers engage in more trends, and competition arises. Consequently, there is an ever-growing need to keep up with the most successful campaigns and better yet, understand how they achieve their success. Looking back at 2016, we have compiled

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December 20, 2016

AI: The Future is Now

By Rudly Raphael on December 20, 2016

  Comedian TJ Miller, of HBO’s Silicon Valley, performs a standup in which he tells of an entertaining, yet extremely terrifying time in which he suffered a life-threatening brain malformation. He was in the middle of pitching a movie idea when he collapsed to the floor while seizing, and was rushed to the hospital. His story continues, he explains that

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December 17, 2016

Market Research is the Key Ingredient

By qSample on December 17, 2016

As usual, Amazon is on the move and presenting even more great ideas. In 2017, we have plenty to look forward to when it comes to shopping. Amazon will be opening the Amazon Go store to the public in early portion of the new year. The store will be like no other grocery store. There will be no cashiers, instead

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December 14, 2016

Upgrade You: In-flight Services and Brand Loyalty

By qSample on December 14, 2016

  One of the busiest travel times of the year has finally arrived. Millions of families across the country are preparing to travel during the holidays to be reunited with their loved ones. With more than 100 million Americans traveling this holiday season, traveling can be an arduous task. In order to best accommodate travelers, airlines offer several additional services

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December 12, 2016

Pink Tax: Building The Gender Price Gap?

By qSample on December 12, 2016

  When it comes to marketing for the female consumer there are endless possibilities. Major industries such as the fashion and beauty industry have honed in on the buying power of women and are making significant profits; more than 460 billion USD a year.  Female consumers are eager to experiment with new gadgets while staying on top of the latest

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December 11, 2016

Red Cups and Consumer Behavior

By qSample on December 11, 2016

In the winter of 1997, Starbucks made a permanent imprint on pop culture with one of the greatest marketing campaigns of all time – the red holiday cup. At the time, Starbucks had only 1,400 stores and had just opened their first stores outside of North America in Japan and Singapore. They were on the rise as a company, so

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December 10, 2016

The Best Holiday Marketing Commercials: Classics and Newcomers

By Ellandrea Mckissack on December 10, 2016

Peace, love, and joy are the sentiments that rest in the air during the holiday season. This time of year is marked by celebration and good cheer. This is also the time of year that we reflect on the past and the present, and at qSample we reflect in terms of marketing. During the holidays, marketers embody the spirit of the

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