Infographic of the Week: Writing the Perfect Email Subject Line

This week’s infographic can be useful for any kind of subject line in an email, even if the title does say “surveys.” We feel this is important—as we are getting to the point that “emails” might join “death” and “taxes” as the only certainties in life.

After all, if you think that getting someone’s attention with a phone call, marketing campaign or snazzy website is difficult, just keep in mind these statistics from a Source Digit report:

By 2017, there will 182.9 Billion Emails Sent/Received Per Day Worldwide; 4.9 Billions Worldwide Email Accounts.

Here are the complete and stunning statistics:

This is in billions!

This is in billions!

Regardless of what industry you’re in or the context of your email, a small detail like the subject line may be the difference between success and failure.

The data from the article is based on the thought leadership piece by qSample president, Rudly Raphael: Boosting Response Rates: Crafting the Perfect Survey Invitation Email

Please enjoy, please let us know what you think, and please have a good weekend, as always.

 

Writing the Perfect Email Subject Line

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