Infographic of the Week: The Vanishing Attention Span of Consumers

It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day. It’s no secret that competition in a soft economy is stiffer than a Pan Galactic Gargle Blaster with Red Bull (for those of you familiar with The Hitchhiker’s Guide to the Galaxy).

It’s no secret the world has shrunk with information, but that same information has shrunk our attention spans. What is a secret, though, is the unbelievable levels attention spans have declined during the Digital Age. It’s far more than many in marketing or market research would like to face.

That is what this week’s infographic deals with, based on our article What Will You Do When Your Customers No Longer Have Attention Spans?  The article does offer some solutions for marketers, but until we accept there is an issue…wait…what was I saying?

Never mind. Please enjoy the infographic, and I hope you find the attention to have a lovely weekend.

Attention Spans

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