Infographic of the Week: The Pros and Cons of Online Surveys

Keyboard with word survey in place of return

Online research has become the chief avenue for marketers in their eternal quest of understanding consumer or client. The cost-saving capabilities of the internet no longer mean sacrificing data in an era of more efficient algorithms and encompassing enterprise software.

But perfection is an algorithm of the enterprise software that is the human mind. Thus, qSample’s latest infographic deals with some of the perils and opportunities of online surveys. It’s based on our article The Pro’s and Con’s of Surveys.

This is as much about transparency as it is about overcoming issues with online research. We hope you the infographic find useful.

The Pros and Cons of Online Surveys


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